Introduction
Nowadays, LED display has become a mainstream display tool for various indoor and outdoor occasions. Its high definition, image clarity, fine and rich colors, and other characteristics have become an indispensable part of various forms of display activities. In the previous article, we mentioned that the LED display is attractive, on the one hand, because of its high brightness and excellent high-resolution display; on the other hand, because of the fun and viewing of the content played by the LED display sex.
So how to create interesting, ornamental, and attractive LED display content? This article will take you through how to create an LED display to play content so that your LED display can also be attractive in terms of content.
1. Basic Principles of Content Creation
There are several principles to consider when creating LED display content to ensure effective communication and visual impact. The following are some basic principles for LED display content creation:
- Use clear and easy-to-read fonts:
The content of the LED display is for the public. If your font is too artistic, it will definitely not meet the requirements. Use legible fonts, make sure there is enough contrast between text and background, and avoid designs that are overly complex or difficult to interpret. It can better ensure the readability of the audience.
- Resolution and aspect ratio:
Each LED display has a different ratio. Create content at the native resolution of the LED display to ensure optimal clarity and maintain the correct aspect ratio to prevent distortion or other unnecessary trouble during display.
- Prioritize information based on importance:
The public is accustomed to taking one look at any advertisement, so make sure it captures their interest at the first glance they look at. This requires attention to the priority of important information. Use a clear visual hierarchy, with larger text for the main information and smaller text for supporting details.
- Test viewing distance:
The viewing distance of LED displays of different sizes is different. You need first to understand what the viewing distance of your display is. Then, consider your audience’s typical viewing distance and adjust text and graphics accordingly, ensuring content can be easily viewed from a distance without losing clarity.
- Animation and motion:
Many ads today use movable images and subtle animations to attract attention. But be careful to avoid excessive or distracting movement and make sure the animation doesn’t affect readability.
2. Specific steps for content creation
Creating content for LED displays requires a step-by-step process, so let’s take a look at the specific steps.
1). Determine audience and outline:
You must be clear about the people you want to catch the attention of when you broadcast this content. Is it women or men, teenagers or middle-aged people? You have to consider these things before you start production, including their interests, needs, etc.
A content outline is then developed based on the preferences of this group, including decisions about the message to be conveyed, the language to be used, images, colors, and motion effects.
2). Creative content:
Based on the content outline, start creating content. This includes writing the text, selecting images and designing the layout, defining the sequence of the message and any accompanying visuals or animations, and using high-quality, relevant visuals that resonate with the target audience.
If storytelling is required, keep the story concise and focused and avoid clutter and excessive detail.
3). Test and modify:
Test the created content in the actual environment and collect relevant feedback, including whether the brightness level of visibility is appropriate, viewing conditions at different distances and angles, etc. Make necessary changes based on feedback to ensure content is clear, concise, and eye-catching.
4). Release and maintenance:
Publish content to the LED display and maintain and update it regularly. Tweak and revise as needed to keep content fresh and engaging.
3. Frequently asked questions and solutions about LED display content
Creating usable, effective LED display content is no simple matter. Various problems may occur during this process, affecting the overall display effect. Here are some common LED display content problems and potential solutions:
- What should I do if there are so many elements on the screen that viewers don’t like watching it?
Start by reducing the amount of content you put on the screen, prioritizing key messages, and using visuals to complement the text. If there are still many after screening, then consider placing the key information in a conspicuous position and pay attention to the visual effect of the layout.
- Content looks different in the actual LED display environment.
Prioritize whether the resolution and size of the LED display you tested are different from the LED display actually put on the display, causing the picture to be different. Then, check the display for any issues related to brightness col, color, or readability.
- The audience’s attention is easily distracted from the advertised product.
Use bright colors, dynamic effects, and engaging visual elements, as well as create interesting and creative content to capture your audience’s attention.
Or try using subtle and purposeful animations. But be mindful of the simplicity of your animated content, avoid overwhelming your audience with too much movement, and make sure your animation enhances rather than distracts.
- Content lacks interactivity.
Interactive elements such as QR codes, links, or social media sharing buttons can be added appropriately to increase audience participation and interactivity.
- The audience feels there is nothing new.
People will lose their freshness after looking at the same things for a long time, so you need to update and maintain the content regularly to keep it fresh and attractive.
Conclusion
From the above content, we can see that the content created by the LED display screen is full of superb technology and aesthetics, whether in the process or the vivid pictures finally presented to the audience. This requires us to pay attention to every detail. Pondering. Ultimately, content should be visually stunning, functional, and in harmony with the environment to meet audience expectations and stand out in a competitive market.
If you have other questions about LED display screens, please get in touch with us!
BIBILED is a supplier that produces LED displays with customers in 64 countries worldwide. The following is the company’s case：
