Introduction
If city night scenes want to stand out, it depends not only on whether the lights are bright enough but whether there are “ideas.” LED screens are the most playable part – they can move, change, and tell stories.
Whether it is a high-rise building, an old street, a bridge, or a square, as long as it is used skillfully, it can light up the temperament of a city at night. So, how can city night scenes create creativity? Let’s start with an LED screen.
Table of Contents
1. Creative layout of LED screens in city night scenes
1). “Transformers” on the facade of buildings
1.1). Skyscrapers:
Skyscrapers are like giants in the city and are particularly suitable for installing super-large LED screens.
For example, the grid screen, which is put together like a puzzle piece by piece, can create a super-large picture.
The curved screen is also great, which can fit the curvature of the building and make the picture look more natural.
For example, there is a curved screen in the atrium of the Dubai Mall. Advertisements and animations are played directly against the outline of the building.
It feels like the advertisement is part of the building, which is particularly eye-catching.
1.2). Historical buildings:
Historical buildings are the treasures of the city and cannot be changed at will. Transparent LED screens are very suitable.
They are almost invisible during the day, but when they are turned on at night, the light and shadow effects can tell the story of the building.
For example, some ancient city walls still look simple during the day, but when the transparent screen is turned on at night, the light and shadow flow on the city wall, as if traveling through time and space, which is particularly impressive.
1.3). Commercial complexes:
Modern commercial complexes have complex shapes and multiple functions, so a variety of screens can be used.
Curved screens are attached to corners, grid screens are installed on facades, and transparent screens are hidden in glass curtain walls, which can be used in many ways.
2). “Soul binding” of architecture and content
2.1). Commercial buildings:
The screens of commercial buildings should display brands and advertisements, but they should not be too stiff.
For example, combine animation effects with the outline of the building to make the advertisement look like it has “grown” from the building.
The screens of Dubai Shopping Center have advertisements that flow along the lines of the building, and it feels like the advertisements and the building are integrated, which is particularly impactful.
2.2). Historical buildings:
The screens of historical buildings can tell historical stories. For example, on the buildings of ancient cities, animations are used to simulate ancient life scenes.
When the audience looks at the screen, it is like traveling back to ancient times.
2.3). Light and shadow effects:
LED screens can simulate natural light and shadows, such as sunrise and sunset, and the change of seasons.
For example, on the facade of the building, the screen changes from dark to bright, and the color changes from warm yellow to orange-red, just like the sun really rises.
It can also simulate wind, rain, thunder and lightning, so that the building can also “move” at night, which is very interesting.
3). “Light and shadow party” in public space
3.1). Square:
The square is a place where everyone gathers. Put a big screen and add interactive projection on the ground to create a super cool interactive experience.
For example, in a virtual music festival, the audience steps on the ground projection, and the picture on the screen will change accordingly, which is very fun.
3.2). Park:
You can have some romantic light and shadow in the park. For example, by the lake, the LED screen and water curtain projection are linked。
The screen displays the starry sky, and the water curtain projection displays the sparkling effect, just like moving the entire universe to the lakeside.
3.3). Streets:
Putting LED screens on both sides of the street to display the historical stories of the city can make the whole street have a cultural flavor.
For example, the screens in the old neighborhood tell the old stories here, and pedestrians walking and watching are like traveling in a time tunnel.
3.4). Bridges:
The bridge is equipped with LED screens, and the shape of the bridge and the reflection of the water surface can create a super beautiful light and shadow landscape.
For example, in the cross-river bridge, the screen displays light and shadow effects, and there are also reflections in the water, which is particularly dreamy.
In short, LED display screens can play a lot of tricks in the city night scene, which can not only preserve the beauty of the building, but also increase the sense of modern technology, making the city night super interesting!
2. Creative content creation of LED display screens and peripheral equipment in night scenes
1). Naked eye 3D:
Imagine that you are standing on the street and suddenly see a giant dragon flying out of a building or a spaceship flying in front of you. Isn’t it shocking? This is the charm of naked eye 3D!
Now, many landmark buildings in cities use this super cool LED display screen, such as Chongqing’s “Light Rail Through the Building” 3D show. The scene is just like the special effects in the movie, which makes people stunned.
There is also a big screen in Chengdu Taikoo Li, where spaceships, robots and so on are vivid, as if you can reach out and touch them.
In addition to these, you can also use LED screens to play some creative videos, such as light and shadow dance, seasonal changes, and even a virtual journey accompanied by dynamic music, which makes people feel as if they are in it, super feeling!
2). Interactive experience:
Now, the LED screen in the night scene is not only for “watching,” but also for “playing”!
For example, in the square, the screen can be connected to the mobile phone, and everyone can participate in the vote by scanning the code, choosing their favorite music and lighting effects, and even playing small games, such as guessing and puzzles.
If you win, you will get small prizes, which is very interesting.
Some places also use VR and AR technology, and you can enter the virtual world by wearing glasses.
For example, in the park, the screen displays virtual animals, and you can interact with them, feeling that you are really exploring in the forest.
This interactive experience is not only fun but also makes people more willing to stay in the night scene for a while.
3). Art and culture:
LED screens can not only display advertisements but also become art canvases and cultural lectures.
For example, in the Oriental Pearl Tower in Shanghai, the super large 3D curved screen can not only display pictures full of technology, but also play historical stories of Shanghai, allowing you to understand the past and present of the city while watching.
Some places also use screens to display digital artworks, such as 3D-modeled sculptures and animated versions of famous paintings, which are particularly creative.
Or you can create a light show, combine music and lights, and project the images onto the building, which is like a dreamy performance.
It is especially suitable for holidays and large-scale events so that everyone can feel the charm of art and culture while enjoying the night view.
4). Equipment linkage:
Now, the LED screen is no longer alone, it can “do things” with many devices.
For example, in the square, the screen is linked with the sound and lights, the music sounds, the lights flash, and the pictures on the screen also move, just like a super cool concert.
There are also some parks where the screen and the ground projection play together. When you walk on the ground, the projection will move with you, such as when you step on a flower, it blooms.
When you get close to the water waves, it ripples, which is very fun. This linkage not only makes the night view cooler, but also allows everyone to immerse themselves in it and feel a different experience.
5). Energy saving and environmental protection:
Although the LED screen looks dazzling, it is actually very “green.”
Compared with old-fashioned light bulbs, LED screens are more energy-saving and can automatically adjust the brightness according to the ambient light, which is both energy-saving and environmentally friendly.
For example, the screen in Qiandeng Lake Park in Foshan uses an intelligent system.
It dims when the light is strong during the day and lights up when the light is dark at night, which not only ensures the night view effect but also does not waste electricity.
Moreover, some screens can now be combined with solar panels and wind power equipment to generate electricity for their own use, truly achieving green lighting.
In this way, we can enjoy the beautiful night view and protect the environment, killing two birds with one stone.
3. Operational creativity of LED display screen night view
1). Content update and operation strategy
1.1). Theme rotation and seasonal update
Keeping the content of the LED display screen fresh is the key to attracting audiences. The content can be updated regularly according to seasons, festivals, and city activities.
For example, in spring, you can display the flower theme, welcoming spring with gorgeous flowers and green pictures.
In summer, you can display the ocean theme, turning the screen into a blue ocean to bring a cool feeling.
In autumn, you can display the harvest theme, conveying the joy of harvest with golden wheat fields and fruitful pictures; in winter, you can display the ice and snow theme to create a silver-clad atmosphere.
In addition, it is also effective to launch theme night scenes in combination with the city’s cultural activities and sports events.
For example, during the international marathon, sports theme night scenes are displayed, and images of athletes running and event information are played to create an atmosphere for the event and enhance the city’s image.
2). Business cooperation and brand display
2.1). Cooperation model and advertising creativity
LED display screens are not only part of the city’s night scene, but also a reflection of commercial value.
By cooperating with enterprises and displaying brand advertisements and event content on LED display screens, a win-win situation of commercial value and city night scene can be achieved.
For example, new product launches of fashion brands, food festival activities, etc., are displayed on the LED display screens in commercial centers to attract consumer participation.
In advertising design, avoid blunt implantation but naturally, integrate brand elements with night scene content.
For example, display brands through animated stories, interactive games, etc., so that the audience can naturally accept brand information while enjoying the night scene.
This kind of creative advertising can not only improve advertising effects but also increase audience acceptance.
In short, the operation of LED display screens needs to continuously innovate and update content, and rotate themes in accordance with seasons, festivals, city activities, etc.
Through commercial cooperation and creative advertising display, the perfect combination of commercial value and city night scene can be achieved.
4. Precautions for LED display screens in urban night scene design
LED display screens are indeed dazzling when they light up, but if they are too bright, they will dazzle people’s eyes and even affect the lives of surrounding residents, especially those who live nearby.
Therefore, the brightness must be adjusted according to time and environment. For example, when there are few people at night, dim it a little and don’t be too glaring.
You can also add a layer of frosted film to the screen so that the light will not be so direct and it will be more comfortable to watch.
If the screen is too close to the residential building, it is best not to put too many dynamic pictures, change to static ones, or lower the brightness so that everyone can live in harmony.
Outdoor LED display screens must be strong and durable, otherwise they will be easily damaged by wind and rain.
Good materials must be used, such as a sturdy metal frame, a stable power supply and a cooling system, so that they can be used for a long time.
Waterproof and dustproof is also very important, otherwise the screen will break easily.
Also, it must be grounded to prevent lightning strikes, otherwise a thunderstorm may destroy the screen.
Don’t be careless about the wires, use good quality, otherwise it is easy to have problems. In short, safety is not ambiguous at all.
The content on the screen must be changed frequently, otherwise people will get tired of it.
You can change it according to the season, put some pictures of flowers and plants in spring, some cool ocean themes in summer, some harvest scenes in autumn, and some ice and snow world in winter.
If there are any activities in the city, such as marathons, put some sports pictures to cheer for the competition. When designing, don’t let the picture move too much; otherwise, it will be dazzling.
It is also necessary to combine the local culture and show something unique so that it will be more interesting.
Although the LED screen itself is very energy-saving, you still have to find ways to save more energy.
For example, the brightness can be automatically adjusted according to the light outside so that it is brighter during the day and darker at night, which is both energy-saving and environmentally friendly.
You can also arrange the on and off time reasonably and turn it off when no one is around to avoid wasting electricity.
This will not only save a lot of electricity bills but also reduce the impact on the environment, killing two birds with one stone.
Outdoor LED screens are easy to get dirty. Too much dust will affect the display effect and may also cause the device to overheat. So you have to wipe the screen regularly to keep it clean.
Don’t be careless about the software. Use a safe system and update it regularly to prevent hacker attacks.
You also have to prepare emergency plans, such as lightning protection and fire protection, so that you can deal with it in time if something happens.
In this way, the screen can be used for a long time and always bring you a beautiful night view.
5. Conclusion
Today’s LED display is no longer just an “advertising space.” It can tell stories, interact, show technology, and even play an artistic style. As long as it is creative, it can make the city’s night not just bright – but beautiful, fun, and warm.
Finally, if you want to know more about LED displays, please get in touch with us.
