Everything You Need To Know About Outdoor Rental LED Screens


With the rapid development of science and technology, outdoor LED rental screens are gradually becoming an indispensable part of modern advertising, events, and celebrations with their excellent display effects, high flexibility, and wide applicability whether it is a bustling commercial district, a passionate sports event scene, or a solemn government announcement, outdoor LED rental screens bring shocking visual effects and rich information content to the audience with their unique charm.

1. What is an outdoor LED rental screen?

Outdoor LED rental screen is a kind of LED display screen installed in outdoor places. It is mainly used for various commercial advertisements, cultural activities, celebrations, and other occasions.

It uses high-brightness, high-definition LED lamp beads to play various information and advertisements. It has the characteristics of good advertising effect, high visibility, and simple operation.

1). The key components mainly include the following parts:

  • LED panel:

It is composed of a large number of LED lamp beads and is the main part for displaying images and text. Parameters such as pixel spacing, brightness, and resolution of the LED panel directly affect the display effect.

  • Control system:

Responsible for receiving and analyzing signal sources from external sources (such as computers, mobile phones, etc.) and converting them into images and text that can be displayed by the LED panel. The control system is also responsible for controlling the brightness, color, and other parameters of the LED panel.

  • Mounting structure:

Used to fix the LED panel on a bracket or frame in an outdoor location. The installation structure needs to take into account outdoor environmental factors, such as wind, rain, vibration, etc., to ensure the stability and safety of the LED screen.

2). In terms of technology, outdoor LED rental screens usually have the following characteristics:

  • Pixel pitch: 

Pixel pitch refers to the distance between two adjacent pixels on the LED panel. The smaller the pixel pitch, the higher the detail of the displayed image.

  • Brightness:

Outdoor LED rental screens need to have high brightness to ensure clear display in strong light environments such as direct sunlight.

  • Resolution: 

Resolution refers to the number of pixels on the LED panel. The higher the resolution, the clearer the displayed image.

In addition, outdoor LED rental screens also need to be waterproof, dustproof, anti-corrosion, and other characteristics to adapt to the complex and changeable outdoor environment.

At the same time, in order to facilitate transportation and installation, outdoor LED rental screens usually adopt a modular design and can be quickly disassembled and assembled.

2. How does the outdoor LED rental screen work?

The work of outdoor LED rental screens mainly depends on three parts: LED technology, control system, and power supply. Below is a detailed description of how each of them works and functions:

  • LED technology

LED (Light Emitting Diode) is the core component of outdoor LED rental screens. They are arranged in a matrix on the display screen, and each LED is an independently controllable light source.

LED lamp beads contain semiconductor materials inside. When current passes through, the electrons and holes in these semiconductor materials will recombine, releasing energy and emitting it in the form of light. By controlling the lighting and color changes of LED lamp beads, images and text can be formed on the display screen.

  • Control System

The control system is the brain of the outdoor LED rental screen, which is responsible for managing and displaying content. The control system receives signals from external sources (such as computers, mobile phones, servers, etc.) and converts these signals into digital signals that can be recognized by the LED display.

 The control system will then send these digital signals to each LED lamp bead to control their lighting and color changes, thereby presenting various images and text on the display screen. The control system can also realize functions such as remote monitoring, debugging, and playback control, making it convenient for users to manage and operate.

  • Power supply

The power supply is an important part of the outdoor LED rental screen. It is responsible for providing a stable power supply to the display screen. Since outdoor LED rental screens need to run for a long time, their power supply needs to be efficient, stable, and safe.

Generally speaking, the power requirements for outdoor LED rental screens include input voltage range, output power, energy efficiency ratio, and other parameters. In addition, in order to reduce energy consumption and save operating costs, outdoor LED rental screens usually adopt energy-saving technology and intelligent control systems to optimize power usage efficiency.

3. What are the benefits of using outdoor LED rental screens?

There are many significant advantages to using outdoor LED rental screens that make them ideal for a variety of outdoor activities. The following are several major benefits of using outdoor LED rental screens:

1). Visibility and brightness

  • Enhanced visibility: The outdoor LED rental screen uses high-brightness LED beads to maintain high visibility even under strong sunlight. This high-brightness feature allows the content on the screen to be clearly seen during the day and night, thereby effectively conveying information.

  • Adjustable brightness: Most outdoor LED rental screens have a brightness adjustment function that can automatically adjust the brightness according to changes in ambient light to ensure the best display effect under different lighting conditions.

2). Durability

  • Weather resistance: Outdoor LED rental screens use special materials and designs to withstand the effects of wind, rain, sun, frost, and other harsh weather conditions. This enables them to operate stably for a long time in various outdoor environments, ensuring the continuous transmission of information.

  • Rugged and durable: The LED display’s structural design is sturdy and can withstand a certain degree of shock and vibration. In addition, they undergo rigorous quality testing and quality control to ensure reliability and stability in outdoor environments.

3). Versatility

  • Flexible configuration: Outdoor LED rental screens can be flexibly configured according to event needs, including size, resolution, color, and other parameters. This allows them to adapt to outdoor activities of different sizes and needs, providing the best visual effects for the event.

  • Wide range of application scenarios: Outdoor LED rental screens are suitable for various outdoor scenarios, such as commercial advertising, theatrical performances, sports events, exhibitions, etc. They can attract the attention of large audiences and increase the visibility and influence of events.

4). Portability

  • Easy to transport: Outdoor LED rental screens usually adopt a modular design and can be easily disassembled and assembled. This makes it easy to transport them to different event sites to meet the needs of temporary events.

  • Quick setup: The professional installation team can quickly complete the on-site installation and debugging of the outdoor LED rental screen to ensure that it can be put into normal use before the event. This efficient setup process provides a strong guarantee for the smooth progress of the event.

 4. What types of activities use outdoor LED rental screens?

Outdoor LED rental screens are widely used in various outdoor activities because of their unique advantages. The following are several common types of activities using outdoor LED rental screens:

  • Concerts and festivals

Outdoor LED rental screens are widely used in large-scale entertainment events such as concerts and festivals. They can be used as stage backgrounds to add visual impact to performances; they can also be used as billboards to display event themes, sponsor information, etc. 

During festival celebrations, LED rental screens can also play videos and images with a strong festive atmosphere to enhance the festive atmosphere.

  • Sporting events

Stadiums and outdoor sports venues are important applications for outdoor LED rental screens. During the game, the LED rental screen can display game scores, statistical data, athlete introductions, and other information in real time, providing the audience with a rich viewing experience. At the same time, they can also serve as an advertising platform to display the sponsor’s brand image and product information.

  • Company Activities

In company activities, outdoor LED rental screens also play an important role. In conferences, trade shows, product launches, and other occasions, LED rental screens can be used to display company introductions, product demonstrations, speech content, etc.

Its high-definition and high-brightness display can attract the audience’s attention and enhance the professionalism and influence of the event.

  • Public gathering

Outdoor LED rental screens also play an important role in community activities, gatherings, and public information dissemination.

They can be used to broadcast government announcements, social service advertisements, safety warnings, and other information to increase public attention to important information. In emergencies, LED rental screens can also serve as an emergency information release platform to provide the public with timely and accurate information.

5. How do you choose a suitable outdoor LED rental screen?

When choosing a suitable outdoor LED rental screen, you need to consider multiple factors to ensure that it can meet the needs of the event and has a good price/performance ratio. Here are some key considerations:

  • Size and resolution:

Depending on the size of the event venue and the number of spectators, choose an appropriate size LED rental screen. Generally speaking, large events require larger screens to attract the attention of more viewers.

Resolution is also an important factor to consider. A high-resolution screen can present clearer, more detailed images and text. Depending on the specific needs of the event, choose the appropriate resolution to ensure your audience gets a good visual experience.

  • Brightness and weather resistance:

Since the light in the outdoor environment changes greatly, it is very important to choose a high-brightness LED rental screen. The high-brightness screen ensures clear visibility even under direct sunlight.

Weather resistance is also one of the important features of outdoor LED rental screens. Choose a screen that is waterproof, dustproof, anti-corrosion, and has other functions to ensure that it can operate normally and remain stable for a long time in harsh outdoor environments.

  • Viewing distance:

Different screen sizes have different optimal viewing distances. When choosing an LED rental screen, you need to consider the viewing distance of the audience to ensure that the content on the screen can be clearly seen. Generally speaking, larger screens are suitable for farther viewing distances, while smaller screens are suitable for closer viewing distances.

  • Lease term and budget:

Choose the appropriate LED rental screen based on the rental period and budget constraints of the event. Long-term rentals may require a more stable and durable screen, while short-term rentals may be more cost-effective.

When formulating a budget, factors such as the price of the screen, transportation costs, installation costs, and maintenance costs need to be considered. Make sure you choose the most suitable LED rental screen within your budget.

  • Additionally, the following factors need to be considered:

Content requirements: Choose the appropriate LED rental screen according to the event’s content requirements. For example, if you need to play high-definition videos or pictures, you need to choose a screen with a higher resolution.

Technical support: Find out whether the supplier provides technical support and maintenance services. During the rental period, if you encounter problems, it is very important to get technical support from the supplier in time.

Brand and quality: Choosing a well-known brand and reliable quality LED rental screen can ensure better stability and durability during use.

 6. How to build an outdoor LED rental screen?

The construction of outdoor LED rental screens is a process involving multiple steps. The following is a basic construction process:

  • Site investigation:

It is crucial to conduct a detailed site survey before the event. This includes assessing the site’s size, shape, ground conditions, and any obstructions that may affect screen placement.

Determine the best screen placement based on your target audience’s viewing position and angle to ensure optimal visibility of your content.

  • Power requirements:

Calculate the required power capacity based on the power requirements and activity duration of the LED rental screen.

Make sure there is an adequate power supply on-site, and consider setting up a backup power source or generator just in case.

Consider the length and layout of the power cord to ensure that the power source connects to the screen safely and efficiently.

  • Installation and Rigging:

Based on the site survey and screen size, design and install appropriate brackets or structures to support the LED screen.

Use high-quality rigging and mounting materials to ensure screen stability and safety.

Follow safe installation practices, including using appropriate tools and equipment and ensuring installers have the necessary skills and qualifications.

  • Connectivity:

Ensure seamless connection between LED screen and control system. This usually involves properly connecting data lines, power lines, and other necessary cables to the screen and control system.

Test the connection to ensure the stability and reliability of signal transmission.

If needed, set up a network connection to allow remote control and content updates.

  • Debugging and testing:

After the installation is complete, screen debugging and testing will be performed. This includes checking the screen’s brightness, contrast, color, and other parameters to ensure the clarity and quality of the content.

Run some test content, such as static images, dynamic videos, etc., to check the performance and stability of your screen.

  • Safety measures:

Throughout the entire build process, always consider and take necessary safety measures. This includes using equipment such as safety belts and protective nets to protect installers from injury.

Make sure all power supplies and cables are properly managed and protected to avoid risks such as electric shock or fire.

  • Backup plan:

Have a backup plan in place to deal with any issues or failures that may arise. This may include backup power, backup screens, or other necessary equipment.

Throughout the entire construction process, working closely with the professional installation team and suppliers and following their guidance and suggestions can ensure the smooth construction and successful operation of the outdoor LED rental screen.

7. What content works best on outdoor LED rental screens?

The content displayed on the outdoor LED rental screen needs to attract the audience’s attention while conforming to the theme of the event and the preferences of the target audience. Here are some suggestions on what content works best on outdoor LED rental screens:

1). Content strategy

  • Engaging: Design an engaging beginning and end to ensure viewers stay in front of the screen longer.

  • Dynamic: Use animations, transitions, and motion graphics to keep your audience’s attention.

  • Be concise and clear: The information should be concise and clear, avoiding too much text or complex images to ensure that the audience can quickly understand the content.

  • Relevant to the event theme: The content should be closely related to the event theme and enhance the overall atmosphere of the event.

2). Video and graphics

  • High-quality video: Use high-resolution, colorful video material to ensure good visual effects in outdoor environments.

  • Large fonts and graphics: Since outdoor viewing distances are greater, using large fonts and graphics ensures that viewers can see the content clearly.

  • Contrast and Brightness: Make sure the contrast and brightness of your videos and graphics are high enough to adapt to changes in light in outdoor environments.

  • Combination of graphics and text: Combining text and images, using graphics to explain the text, making the content easier to understand and remember.

3). Live Update

  • Integrate real-time sources: Use real-time data sources such as real-time news, weather, and game scores to provide viewers with the latest information.

  • Real-time content update: According to the progress of the event and audience response, the content on the screen is updated in real time to maintain interaction with the audience.

  • Countdown and reminder: Set a countdown or reminder at important moments to increase the audience’s sense of anticipation and participation.

8. How much does it cost to rent an outdoor LED display?

The cost of renting an outdoor LED display will be affected by a variety of factors, including size, duration, location, etc. Here’s a detailed explanation of these cost factors, along with tips for budgeting and getting the best value:

1). Cost factors:

  • Size: The size of the LED display is one of the important factors affecting rental costs. Generally, the rental fee will increase accordingly for larger displays because large screens require more LED modules, which will result in higher production and maintenance costs.

  • Duration: The length of the lease will also affect the cost. Generally speaking, long-term rentals (such as a few months or more) will enjoy better prices than short-term rentals (such as a few days or weeks). This is because long-term leases can provide leasing companies with more stable income and better utilization of resources.

  • Location: Rental prices also vary by region. First-tier cities have relatively high rental prices due to large market demand and high costs, while prices in second-tier and below cities are relatively low. In addition, if the display needs to be installed in a special location (such as high-rise buildings, remote areas, etc.), additional installation fees and transportation fees may be required.

2). Budget Tips:

  • Plan ahead: Planning ahead can help you better control your budget. Find out the exact time, location, and size of your event so you can reserve your display and lock in a price in advance.

  • Compare different suppliers: There may be differences in the prices and services provided by different LED display rental companies. By comparing price, quality and service from different suppliers, you can choose the most cost-effective option.

  • Consider lease length: If possible, consider a long-term lease to get a better price. In addition, if your event requires multiple displays at different times or locations, you can also consider renting multiple displays at one time to save costs.

  • Understand additional costs: During the rental process, some additional costs may be incurred, such as transportation fees, installation fees, maintenance fees, etc. Before signing a contract, be sure to understand and confirm these costs to avoid unnecessary disputes later.

9. What is the latest trend in outdoor LED screens?

The latest trends in outdoor LED screens are mainly reflected in 2 aspects: technological innovation and market trends.

In terms of technological innovation, outdoor LED screens are developing towards higher resolution, thinner, lighter, and more energy-saving. For example, new display technologies such as micro-pitch LED, transparent LED, and flexible LED are gradually maturing and being used in the market. 

These new technologies not only improve the display effect of LED screens but also bring more application scenarios to them. In addition, intelligence and interactivity are important directions for the innovation of current outdoor LED screen technology. Through the intelligent control system, LED screens can realize remote monitoring and management, improving usage efficiency. 

At the same time, the enhanced interactivity also gives LED screens greater advantages in attracting audience attention and improving audience participation.

In terms of market trends, the outdoor LED screen market is constantly expanding and showing a diversified development trend. As urbanization accelerates and population mobility increases, the demand for outdoor advertising is also growing. As an efficient and flexible advertising display method, LED screens are favored by more and more advertisers.

In addition, as cross-border companies join in, competition in the outdoor LED screen market is becoming increasingly fierce. This has prompted LED screen manufacturers to continuously improve their technical strength and product quality to meet the diverse needs of the market.

Looking to the future, the outdoor LED screen market will continue to maintain rapid growth. With the continuous innovation of technology and the continuous expansion of the market, LED screens will be used in more fields, such as urban lighting projects, vehicle interiors, smart homes, etc. 

At the same time, with the development of big data and artificial intelligence technology, advertising on outdoor LED screens will become more intelligent and precise, bringing advertisers a higher return on investment.


When selecting and using outdoor LED rental screens, we also need to pay attention to its rental precautions and maintenance issues to ensure that it can operate stably for a long time and bring a better visual experience to the audience.

Finally, if you want to know more about outdoor LED rental screens, please get in touch with us.

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