Introduction
Have you ever thought about what kind of changes a transparent screen can bring to your commercial space or creative project?
Transparent LED display screens, a cutting-edge technology product, are redefining the future of outdoor display in a unique way.
It can not only display gorgeous pictures, but also perfectly blend with the surrounding environment to create amazing visual effects. But do you know in which scenarios it can play the greatest value?
Table of Contents
1. Basic characteristics of outdoor transparent LED display screens
Imagine that you look at the scenery outside through a piece of glass. Transparency refers to how much you can see outside through the screen.
The transparency of outdoor transparent LED display screens is generally between 50% and 95%, which is very high.
For example, if you install it on the exterior wall of a building, you can not only see the picture on the screen, but also clearly see the building structure behind the screen and even the scenery outside.
This high transparency makes the display screen look like a “glowing window”, which blends perfectly with the surrounding environment and is not abrupt at all.
The brightness of outdoor transparent LED display screens is generally above 2000-5000cd/㎡, and some can even reach 10000nits. How bright is this brightness?
Imagine that you are outdoors in the sun, and the sun shines directly on the screen.
Ordinary screens may not be clear, but this high-brightness display screen allows you to see the picture on it effortlessly.
Just like when you look at your phone under the scorching sun, you can’t see clearly if the screen brightness is not enough, but the high brightness of the outdoor transparent LED display can easily cope with this situation.
No matter how strong the sunlight is, the picture can be clearly seen.
The installation method of transparent LED displays is particularly flexible and can adapt to various scenarios.
It can be embedded in buildings, such as embedding the screen in a glass curtain wall, integrating with the building, and looking particularly natural.
It can also be hung up, such as in a stadium or a shopping mall lobby, hanging the screen in the air so that everyone can see it when they look up.
It can also be placed directly on the ground, such as in a square or exhibition hall, so that the audience can watch it up close.
This flexible installation method allows transparent LED display screens to easily meet various needs. No matter where it is, you can find a suitable installation method to play its role.
2. Application in the field of commercial advertising）
1). Shopping centres and malls:
Imagine that you go shopping in a mall and suddenly see a transparent screen on the glass wall, showing various beautiful fashion brands and super cost-effective promotion information.
This is not an ordinary billboard. It is like “changing a magic trick” for the glass wall of the mall, allowing customers to see the scenery outside while seeing the advertisements inside, which is particularly interesting.
This screen can also give customers a great shopping experience.
For example, the screen plays an advertisement for a new piece of clothing, and the model walks around on the screen wearing the clothes.
The background can also be changed to a fashion show, accompanied by dynamic music, as if the entire mall has become a fashion show.
When customers see such a cool advertisement, they will definitely stop and take a look, and they may even be attracted to go shopping.
2). Brand flagship store:
For brand flagship stores, transparent LED display screens are like a “super display stand”.
For example, in a store selling high-end watches, the screen can clearly display every detail of the watch.
It can also be accompanied by the brand’s story, such as “This watch is handmade and uses 100 processes”, so that customers feel that this brand is particularly powerful.
Brands can also use it to display creative advertisements. For example, a sports brand can play the screen of athletes running on the field, accompanied by dynamic music, so that customers can feel the vitality of the brand.
This kind of screen can not only display products but also give customers a deeper impression of the brand, so that the brand can “add points” in the hearts of customers.
3). Street billboards:
On the street, transparent LED display screens are like an “eye-catching king”. It is no longer a lifeless billboard, but it can move.
For example, in car advertisements, cars can fly across the screen, and in beverage advertisements, beverages are poured out of cups, and every drop can be seen clearly.
This kind of dynamic picture, whether it is passers-by or drivers, can’t help but take a few more glances.
Moreover, this kind of screen is particularly suitable for the city environment. It will not look abrupt like traditional billboards, but can be integrated with the surrounding buildings and streets.
For example, on a busy commercial street, the transparent LED display plays various advertisements, making the entire street full of vitality and becoming a particularly beautiful landscape in the city.
3. In the appearance of the building and creative display
1). Glass curtain wall integration:
Imagine that you are walking on the street and see that the glass curtain wall of a building has suddenly “transformed”.
The transparent LED display and the glass curtain wall are perfectly integrated. From the outside, it is still transparent, but it can play various dynamic pictures.
For example, a starry sky appears on the glass curtain wall of the building, the stars are twinkling, and meteors are crossing the sky. This effect is so cool!
This display will not affect the appearance of the building itself, but add a sense of technology and modernity to the building.
It’s like putting a “moving dress” on the building, making the originally static building come alive.
During the day, it looks like an ordinary glass curtain wall, which does not affect the lighting; at night, it can become an oversized dynamic screen, showing a variety of wonderful visual effects.
2). City landmark buildings:
On the city’s landmark buildings, transparent LED display screens are simply “night scene magicians”.
For example, a famous high-rise building shows a light show through a transparent LED display screen at night.
Various patterns can appear on the screen, such as the outline of the city’s iconic buildings, flowing light bands, or a dreamy fireworks show.
These pictures are not only beautiful, but also attract the attention of countless passers-by, making this building a “star” in the city’s night scene.
This display screen can also display works of art. For example, on the outer wall of an art center, a transparent LED display screen can display dynamic paintings, allowing art and architecture to be perfectly combined.
This not only enhances the beauty of the building, but also makes the city’s cultural atmosphere more intense.
3). Cultural buildings and museums:
In cultural buildings and museums, transparent LED display screens are like a “time machine”. It can display information such as history, culture, and art exhibitions.
For example, on the outer wall of a historical museum, a transparent LED display screen can play documentaries about ancient civilisations or display 3d models of ancient artefacts, allowing viewers to appreciate the building while also understanding history.
This display screen can also be integrated with the architectural style. For example, in an antique museum, the transparent LED display can adopt a retro style to display ancient calligraphy and painting works, making the audience seem to travel through time and space.
It not only enhances the cultural atmosphere, but also innovates the way of cultural communication, making history and art more vivid and interesting.
In short, the application of transparent LED display in architectural appearance and creative display not only makes the building more beautiful, but also makes the culture more vivid, bringing more surprises and fun to the city and people’s lives.
4. Application in the field of transportation
1). Bus stations and subway stations:
Imagine that you are waiting for a bus at a bus station. When you look up, the transparent LED display clearly shows that the next bus will arrive in a few minutes. You no longer have to look around anxiously.
This screen can not only display arrival information, but also display bus and subway schedules, so that passengers can have a clear idea. Moreover, it can also play advertisements.
For example, it can display the food of nearby restaurants or the posters of newly released movies, making the waiting time interesting. This clear and dynamic information display allows passengers to see at a glance and travel more conveniently.
2). Highway service area:
In the highway service area, the transparent LED display is like a “caring housekeeper”. It can display road conditions and tell you whether there is a traffic jam ahead.
It can also display weather forecasts to remind you whether you need to bring an umbrella; even in an emergency, it can issue emergency notices to remind everyone to pay attention to safety.
At the same time, it can also play commercial advertisements, such as displaying information about restaurants and supermarkets in the service area, so that drivers and passengers can find the services they need.
This screen improves the efficiency of traffic information dissemination and makes the service area more intelligent and convenient.
3). Airports and train stations:
At airports and train stations, transparent LED displays are “information hubs”. Terminal buildings and waiting rooms can clearly display flight and train information, such as whether the flight is delayed or the train is late, so that passengers can know what is going on.
Moreover, it can also be used for brand promotion and advertising display, such as displaying the special services of the airport or train station, or playing some travel advertisements to attract the attention of passengers.
This screen not only provides a beautiful and efficient visual experience, but also allows passengers to learn more useful information while waiting, making travel easier and more enjoyable.
In short, the application of transparent LED displays in the field of transportation is like installing “smart eyes” for each link of travel, making information transmission clearer and more timely, making travel more convenient and more interesting.
5. At sports events and event venues
1). Concerts and concerts:
At concerts and concerts, transparent LED displays are like a “visual magician”. As part of the stage background, it can display various dynamic visual effects.
For example, at a concert, colourful patterns can appear on the screen, and as the rhythm of the music changes, the audience seems to be in a dream world.
This screen can also be combined with lights and music to create an immersive performance atmosphere.
For example, when the lights dim, a picture of the starry sky or the ocean appears on the screen, and the singer sings against such a background, the audience’s vision and hearing are completely attracted, and the visual impact of the event is instantly maximised.
2). Outdoor activities and festivals:
At outdoor activities and festivals, the transparent LED display is like an “information assistant”. It can display event information, such as the theme of the event, program schedule, performance time, etc.
For example, at a music festival, the screen can display the performance time of each band, so that the audience can arrange their time reasonably and not miss their favorite performances.
This screen can also be used for event theme display and advertising. For example, at an outdoor food festival, the theme of the food festival can be displayed on the screen to attract passers-by.
It can also play some merchants’ advertisements to increase the commercial value of the event.
Moreover, transparent LED displays are flexible and can adapt to the temporary and diverse needs of outdoor activities. They can be easily installed and used in parks, squares or streets.
6. In technological innovation and future development trends
1). Integration of new display technologies:
Transparent LED displays are like a “technology pioneer” and are “joining forces” with virtual reality (VR) and augmented reality (AR) technologies.
Imagine that you are wearing VR glasses and there is a virtual game world in front of you.
Suddenly, the picture on the transparent LED display is perfectly integrated with the virtual world, as if breaking the boundary between reality and virtuality.
For example, in a theme park, visitors can see virtual characters “live” on the transparent LED display through AR glasses and interact with them. This immersive experience is so cool!
This integration not only allows the audience to be immersed in the scene, but also creates a new way of entertainment and interaction.
For example, in a museum, transparent LED displays can display 3D models of cultural relics. Visitors can see detailed information about cultural relics through AR devices, as if travelling through time and space and talking to history.
2). Intelligence and interactivity:
Future transparent LED displays will become more and more “smart”. It will integrate various sensors and intelligent control systems, just like having “eyes” and “brains”.
For example, the screen can automatically adjust the brightness according to the ambient light. When the sun is strong during the day, the screen will become brighter.
When the light is dim at night, the screen will automatically dim to protect the audience’s eyes.
Moreover, it can automatically adjust the display content according to the audience’s interaction.
For example, in a shopping mall, when customers approach the screen, the screen will automatically display the product information they are interested in, just like the screen “understands your heart”.
This intelligence and interactivity can not only improve the user experience, but also make the screen more efficient and personalized.
For example, at an exhibition, the screen can automatically recommend content that the audience may be interested in based on their stay time and interactive behaviour, making the exhibition more vivid and interesting.
3). Energy efficiency and sustainability:
With the increase of environmental awareness, transparent LED displays are also striving to be “green”. Developing more energy-saving display technology is a top priority.
For example, by optimising the design of LED chips and circuit control, the screen can consume less electricity while maintaining high brightness.
Moreover, scientists are also exploring the application of renewable energy in outdoor transparent LED displays.
For example, using solar panels to power the screen allows the screen to work normally in sunny places, reducing dependence on traditional energy.
This energy efficiency improvement and sustainable exploration will not only make the screen more environmentally friendly but also reduce operating costs, allowing transparent LED displays to be used in more places.
4). Expansion of application scenarios:
The application scenarios of transparent LED displays are constantly expanding and may appear in more unexpected places in the future.
For example, in the field of smart homes, transparent LED displays can be integrated into the windows of your home and become a smart information centre.
You can check weather forecasts, news, and even control smart devices at home through the windows.
In the field of smart cities, transparent LED displays can be installed on street lights in the city to display traffic information and advertisements and even serve as an emergency information release platform for the city.
In the future, transparent LED displays may appear in more fields, such as medical care, education, and industry.
For example, in hospitals, transparent LED displays can display the results of patients’ examinations, facilitating communication between doctors and patients.
In schools, transparent LED displays can display teaching content, making the classroom more lively and interesting.
In short, the future of transparent LED displays is full of infinite possibilities. It will not only become smarter and more energy-efficient, but also play an important role in more fields, making our lives more convenient and interesting.
7. Conclusion
Transparent LED display is not only a display technology, but also an innovative display art.
It has a wide range of applications in many fields such as commercial advertising and architectural design, bringing unprecedented visual impact and appeal to your project.
Finally, if you want to know more about LED displays, please get in touch with us.
