Introduction
Want to make your restaurant stand out from many competitors? The LED display may help you!
It can not only display food but also tell stories and create an atmosphere so that customers feel like they are in a whole new world when dining.
This article will reveal how to cleverly use LED displays to create an unforgettable restaurant theme experience.
Table of Contents
Step 1: Restaurant theme positioning and audience analysis
Theme positioning and audience analysis are very important, especially when using LED displays to display content.
For example, in an American country-themed restaurant, LED screens can play videos of rural scenery and show scenes of pastoral life, making customers feel like they are on a country farm.
In a Mediterranean-themed restaurant, LED screens can display the beautiful scenery of the Mediterranean coast, the life scenes of local fishermen, and the scenes of seafood fishing, creating a strong marine atmosphere.
In a Japanese-style restaurant, LED screens can play videos of cherry blossoms falling or show pictures of traditional Japanese festivals and celebrations so that customers can feel the unique charm of Japanese culture.
For the audience young people like trends and freshness, and LED screens can scroll popular music videos or fashion trend elements to attract their attention.
Middle-aged people pay more attention to quality and culture. LED screens can show some documentaries about food production or introduce the restaurant’s special dishes and sources of ingredients to enhance their dining experience.
Elderly people like nostalgia. LED screens can play some old movie clips or retro music videos to evoke good memories.
In terms of gender, female customers pay attention to the environment and details. LED screens can show some exquisite pictures of dishes and elegant dining scenes to enhance the overall atmosphere of the restaurant.
Male customers pay more attention to the fun and interactivity of the content. LED screens can set up some live sports events or interactive game sessions to increase their dining fun.
In short, through LED display screens, restaurants can accurately present diverse content according to different themes and audience needs.
Which can not only enhance customers’ dining experience but also increase the restaurant’s attractiveness and competitiveness.
Step 2: About LED display hardware selection and layout planning
First, you have to pick the right screen. Restaurants are of different sizes, and customer seats are also messy, so the size and resolution of the screen must be chosen just right.
If the restaurant is as big as a small auditorium and customers sit far away, you must have a large screen with a high resolution.
Otherwise, the picture will be blurred, and all the details will be lost.
Imagine a large screen at the entrance of a super spacious Mexican restaurant, showing the lively scenes of the Mexican Carnival, colorful costumes, and passionate dances. As soon as customers enter the door, their eyes are attracted.
The screen in the dining area cannot be sloppy. The resolution must be high to show the process of food production.
For example, how Italian pizza is baked step by step or the introduction of local culture, the picture must be clear so that customers can enjoy it. If the screen is blurry, it will be a big disappointment.
Let’s talk about the layout, which requires some thought. The screen at the entrance is like a “facade” and must be able to catch the customer’s eye.
For example, in a retro American restaurant, the LED screen at the entrance plays clips of old black-and-white movies, and the nostalgic atmosphere comes out immediately.
The layout of the screen in the dining area must create a suitable atmosphere.
If it is a romantic French restaurant, the screen in the dining area plays romantic scenes of the streets of Paris, and the candlelight dinner is accompanied by the night view of the Seine River. Customers feel like they are on vacation in France while eating.
The screen in the bar area can be interactive. For example, in an American bar theme restaurant, the LED screen at the bar plays sports events.
Customers can watch while drinking and chat with the people next to them about the game, and the atmosphere becomes lively.
If there are several screens in the restaurant, you have to consider combining and linking.
For example, in a music-themed restaurant, the screen at the entrance plays the introduction of the musician, the screen in the dining area shows the wonderful moments of the music performance, and the screen at the bar plays the behind-the-scenes story of the music production.
In this way, customers can feel the strong music atmosphere no matter where they go.
However, the screen layout should be neat and orderly, not messy. Otherwise, it will not only destroy the overall beauty of the restaurant but also greatly reduce the theme presentation effect.
In short, if the hardware is well selected and the layout is reasonably planned, the LED display can shine in the restaurant and bring customers a great visual experience.
Step 3: Design of creative visual content of LED display
First, the theme story interpretation is a good trick. For example, if the theme of the restaurant is Italian cuisine, you can make up a story and tell the legendary origin of the signature dish, such as spaghetti bolognese.
Playing animation on the LED screen, an Italian grandmother appears in the picture, slowly cooking meat sauce with a secret recipe handed down from ancestors in the ancient kitchen, and the little grandson next to her is drooling.
Accompanied by narration, telling how this dish has been passed down from generation to generation, customers will feel different when watching this story and eating spaghetti bolognese as if they have become part of the story.
If the theme of the restaurant is a specific region, such as Provence, France, the historical changes there can be shown through videos.
From the ancient Roman period to the small-town life in the Middle Ages to the modern lavender fields, when customers dine, it is like watching a wonderful documentary, and they have a deeper understanding of this place and can better feel the theme atmosphere of the restaurant.
Color and light and shadow matching are also critical. According to the theme style, choosing the right color tone and light and shadow effects can make a big difference in the atmosphere of the restaurant.
For example, if the theme is a romantic French restaurant, the color tone can be soft pink and champagne, and the light and shadow effect can be a slightly flickering candlelight.
Through the color adjustment function of the LED screen, the whole restaurant is immersed in a warm and romantic atmosphere.
If the theme is mysterious and retro, such as a restaurant with an ancient Egyptian theme, the color tone can be gold and dark brown, and the light and shadow effects can be dim lights and mysterious shadows.
The LED screen can play ancient Egyptian mural animations, accompanied by mysterious background music, making customers seem to travel back thousands of years ago.
For passionate themes, such as the Brazilian Carnival theme restaurant, the color tone can be bright red, yellow, and green, and the light and shadow effects can be flashing colored lights and dynamic light and shadow.
The LED screen plays carnival dances and music, and the whole restaurant is full of vitality and passion.
In short, through the theme story interpretation and color light and shadow matching, the LED display can not only show the theme of the restaurant but also immerse customers in it and enhance the pleasure of the dining experience.
4. A relatively successful case
1). Children’s restaurant in South Africa
This is a relatively successful case of BIBILED.
A children’s restaurant in South Africa installed a 3*5m P5 outdoor LED display screen, which is used for food promotion and children’s favorite animations, attracting a large number of parents to bring their children to dine.
Through the LED display screen, customers can feel the strong sports atmosphere while enjoying the food, which increases the fun and interactivity of dining and enhances the popularity and reputation of the restaurant.
2). European Sightseeing Gallery Restaurant
The European Sightseeing Gallery Restaurant created an outdoor LED display screen, which uses outdoor COB small-pitch technology and won the international industrial design award-Red Dot Supreme Award.
The screen can not only maintain a clear and bright picture under strong light but also withstand bad weather, creating a romantic European classical atmosphere for the restaurant.
5. Conclusion
Through a well-designed LED display screen, your restaurant can become a unique place in the hearts of customers.
Whether it is through story-telling theme interpretation or through the clever combination of color and light and shadow, the LED display screen can add infinite charm to your restaurant. Now, it’s time to make your restaurant shine visually.
Finally, if you want to know more about LED displays, please get in touch with us.
