How To Calculate The Price Of LED Digital Signage


In today’s digital era, LED digital signage has become an indispensable part of the business environment.

They can not only display various information in real-time and enhance the brand image but also effectively attract customers’ attention and promote sales growth. However, for many enterprises and merchants, the price calculation of LED digital signage is a relatively complex and confusing issue.

The price of LED digital signage is affected by many factors, including the choice of hardware equipment, the need for software and technical support, the cost of installation and maintenance, as well as market supply and demand, and brand factors. The intertwining of these factors makes price calculations complex and volatile.

Therefore, this article aims to help readers better understand the principles and methods of digital signage price calculation.

1. What factors affect the cost of LED digital signage

The cost of LED digital signage is affected by several key factors, which together determine its final price. Here are some of the main influencing factors:

1). Hardware composition and specifications:

  • Display: The size, resolution, and refresh rate of the LED display all affect the cost. Large, high-resolution, high-refresh-rate displays typically cost more because they offer a clearer, smoother visual experience.

  • Other hardware: The performance and quality of hardware components, including processors, memory, power supplies, cooling systems, etc., will also directly affect the cost of LED digital signage.

2). Manufacturing technology and processes:

  • LED types and manufacturing technologies: Different types of LEDs (such as traditional LEDs and OLEDs) and different manufacturing technologies (such as packaging technology, driving technology, etc.) will bring different costs. OLED technology may be more expensive than traditional LED technology, but it has better display effects.

  • Welding and assembly process: A delicate welding and assembly process can ensure the stability and durability of digital signage, but it will also increase the cost accordingly.

3). Software and technical support:

  • Content management systems: Advanced content management systems offer more functionality and flexibility but may also increase costs.

  • Technical support and maintenance: Professional technical support and regular maintenance services can ensure the stable operation of LED digital signs. These services also require investment costs.

4). Customized requirements:

  • Design and appearance: If customers have special customization requirements for LED digital signage, such as unique design, appearance, or functionality, this may require additional R&D and production costs.

  • Integration and compatibility: If digital signage needs to integrate with other systems or devices or needs to support specific file formats or communication protocols, this may also increase costs.

5). Market supply and demand and brand factors:

  • Market supply and demand: The price of LED digital signage is affected by market supply and demand. In times of high demand or short supply, prices may rise.

  • Brand premium: Well-known brands tend to have higher prices due to their good reputation and quality assurance.

2. How do you calculate the price of LED digital signage?

The price calculation of LED digital signage involves many aspects. The following is a simplified calculation framework:

Screen size*square price+shipping fee+tariff+other miscellaneous charges

  • LED screen size:

LED screen size refers to the actual physical size of a digital signage display, usually expressed in length and width dimensions such as inches or centimeters. Screen size determines the viewing area of the display and is one of the important factors to consider when choosing digital signage.

A larger screen size usually means more content and information can be displayed, but it also increases the cost accordingly.

  • Square price:

Square price refers to the price of an LED display per unit area (usually per square meter). This price varies depending on different suppliers, product models, quality, and other factors.

The square price is an important reference indicator that can help customers estimate the cost of the entire display based on the required screen size and budget. Generally speaking, high-quality LED displays tend to have a higher square meter price.

  • Freight:

The shipping fee is the cost incurred to transport the LED digital signage from the supplier to the customer’s designated location. The cost of shipping depends on a number of factors, including the weight and volume of the goods, the distance traveled, and the mode of transportation chosen (such as land, sea, or air).

Generally, the farther the transportation distance, the heavier or the larger the cargo, the higher the shipping cost. Therefore, when choosing a supplier and purchasing LED digital signage, you need to consider shipping costs and make sure you leave enough room in your budget.

  • Tariff:

Tariffs refer to the taxes and fees that imported goods need to pay when entering certain countries or regions. For LED digital signs purchased from abroad, tariffs are a cost factor that cannot be ignored.

Tariff rates vary from country to country and are usually determined based on the type and value of the goods and the trade policies of the importing country. The calculation of tariffs may involve complex tax rates and calculation formulas, so it is recommended to consult relevant trade experts or customs authorities before purchasing to ensure accurate calculation and compliance with relevant regulations.

  • Other miscellaneous expenses:

Other incidentals may include additional costs that may vary on a case-by-case basis. For example, if special installation or commissioning work is required, additional installation costs may be incurred.

In addition, some suppliers may charge additional fees such as packaging fees, insurance fees, etc. These incidental charges, while they may not be a major source of cost, need to be taken into account to ensure the accuracy of the final price calculation.

3. How to compare quotes from different LED digital signage providers

When comparing quotes from different LED digital signage providers, you’ll want to conduct a thorough investigation and evaluation to ensure the provider you ultimately choose meets your needs and fits your budget.

  • Clarify requirements and specifications.

Before you start comparing quotes, you first need to have a clear understanding of your needs. This includes the functions you want your LED digital signage to achieve, the required screen size, resolution, brightness, contrast, color performance, and other specific technical indicators.

At the same time, factors such as the usage environment and installation location also need to be considered so that during the comparison process, you can accurately evaluate whether products from different providers can meet your needs.

  • Collect quotation information

Send inquiry requests to multiple LED digital signage providers to collect their quotation information. When gathering quotes, make sure all providers quote according to your needs and specifications so you can make a fair comparison.

  • Compare base prices

First, compare the basic quotes from different providers, that is, the price of the LED digital signage itself. However, it’s important to note that base price isn’t the only determining factor.

When comparing, you should also pay attention to factors such as product performance, quality, and brand reputation to ensure that the selected product has a high-cost performance.

  • Consider additional services and fees.

In addition to the base price, there are additional services and fees to consider. This includes the cost of installation, commissioning, training, maintenance, and other services.

Ask each provider if they offer these services and find out the specifics, quality, and price of the services. These additional services are essential to ensure the smooth operation and long-term use of LED digital signage.

  • Shipping and duties

If you purchase LED digital signs from different countries or regions, you also need to consider the impact of shipping costs and tariffs on the total quotation. Ask the provider if these fees are included in the quote and learn about specific shipping methods and tariff policies.

Make sure you factor in additional costs like shipping and duties when comparing quotes.

  • Quality and brand reputation

When comparing offers, the quality of the product and the reputation of the brand cannot be ignored. Quality products usually have better performance and longer service life, while well-known brands often represent higher reliability and better service.

Therefore, when comparing quotations, you must comprehensively consider the quality and brand reputation of the product and choose those products with good reputation and stable quality.

  • Technical support and after-sales service

Technical support and after-sales service are important factors to consider when choosing an LED digital signage provider. Ask the provider if they offer technical support and after-sales service, and find out how responsive they are, how well they solve problems, and whether they provide regular software updates and upgrades.

These services are crucial to ensure the stable operation of LED digital signage and the timely resolution of problems.

  • Consider long-term cooperation

If you plan to cooperate for a long time, you also need to consider the provider’s long-term cooperation potential and stability when comparing quotes. Understand their product lines, R&D capabilities, market position, and other factors in order to choose providers who can grow with you and continue to provide quality products and services.

4. Are there any hidden costs to consider when developing your LED digital signage budget?

When developing an LED digital signage budget, you do need to consider hidden costs.

Hidden costs usually refer to those additional expenses that are not directly reflected in the purchase price of the product but may be incurred during the use and maintenance of the product. For LED digital signage, hidden costs may include the following aspects:

  • Installation costs: This includes the cost of professional installation services, which may involve site surveys, wiring, fixtures, etc. If the budget only takes into account the purchase cost of the equipment itself and ignores the installation costs, it may lead to insufficient budget.

  • Maintenance and repair costs: LED digital signage may require regular maintenance during use, such as cleaning, calibration, etc., to ensure its normal operation. Additionally, if the equipment malfunctions, you need to consider the cost of repairing or replacing parts.

  • Upgrade and update costs: As technology continues to evolve, LED digital signage may require software or hardware upgrades to maintain its functionality and performance. The cost of these upgrades should also be factored into your budget.

  • Training and labor costs: If employees need to be trained to operate or maintain LED digital signs, this cost should also be factored into the budget. In addition, if a company needs to assign someone to manage digital signage, it should also consider the associated labor costs.

  • Energy consumption: LED digital signs will generate a certain amount of energy consumption during operation, especially for those signs that need to run for a long time. Although LED technology itself is relatively energy-saving, the energy consumption accumulated in long-term operation cannot be ignored.

Therefore, when formulating an LED digital signage budget, in addition to considering the purchase cost of the equipment itself, the above-mentioned hidden costs should also be fully considered to ensure the accuracy and completeness of the budget. This avoids problems such as project delays or loss of quality due to insufficient budget.


Finally, it needs to be emphasized that although the price of LED digital signage is important, it is not the only criterion for measuring its value. During use, we should also pay attention to its actual effects, user experience, and long-term returns.

Only by comprehensively considering these factors can we make truly wise decisions and make LED digital signage a powerful assistant to our business success.

If you want to learn more about LED digital signage, please get in touch with us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Let's Start Our Story NOW!

Get 2023 New Price for LED Screen NOW