Introduction
In the world of tourism promotion, how can a destination stand out and attract tourists’ attention? LED display screens are undoubtedly the “superstars” among them.
It can not only show beautiful scenery but also let tourists feel the charm of travel in advance through interactive and innovative ways. But do you know how to use LED display screens to truly show the unique charm of a destination?
Table of Contents
1. Advantages of LED display screens in tourism promotion
The visual effect of LED display screens is very powerful! It has high-resolution and clear pictures, which can show the beautiful scenery of tourist destinations very realistically.
The brightness is also sufficient, and the picture is still clearly visible even in strong outdoor light.
The color reproduction is high, and it can vividly present various bright colors, such as the blue sea and golden beach at the seaside, which is particularly attractive.
Moreover, it can also play dynamic videos to show the lively atmosphere of tourist destinations, such as the busy city night scene, which makes people want to experience it in person.
This visual impact can make tourist destinations stand out among many promotional methods and easily capture everyone’s attention.
It is very convenient to update content, just like changing the wallpaper of your mobile phone.
You can easily upload new pictures, videos and texts by connecting the display screen through a computer or other device.
In this way, new activities, new attractions, or seasonal changes in tourist destinations can be displayed for the first time.
The content can also be flexibly adjusted according to different time periods and crowds.
For example, popular attractions are promoted in the peak season, and preferential packages are launched in the off-season.
If you encounter foreign tourists, you can also switch to different languages to keep the promotion fresh and practical.
LED display screens can also interact with tourists, which is particularly interesting.
Many screens have touch functions, and tourists can directly click to obtain information such as attraction introductions and route planning.
Some LED screens can also sense actions, such as automatically switching to relevant tourist information when tourists approach or switching screens through gestures.
This interactivity allows tourists to actively explore instead of passively watching the promotion, which greatly enhances their interest and participation in the tourist destination.
LED display screens can be installed in crowded places such as transportation hubs, commercial centers, and tourist attractions, covering a large number of potential tourists.
At airports, train stations, and subway stations, it can attract the attention of passing passengers; in commercial centers and scenic spots, it can enhance the popularity of tourist destinations.
It can also be installed in hotels, restaurants, and other places to further expand the scope of publicity. It can also be combined with other publicity methods.
For example, share wonderful pictures on social media or mark the screen position in the brochure to enhance the exposure of tourist destinations in all directions.
2. Strategies for LED display screens to show the unique charm of tourist destinations
1). Visual presentation strategy
1.1). High-definition pictures and video display
Want to make tourists shine? Then, use high-definition pictures and videos! Show the most beautiful places in the tourist destination.
For example, the colorful hot springs in Yellowstone National Park in the United States, the lavender fields in Provence, France, and the mysterious desert of the Egyptian pyramids are displayed in full screen.
The picture quality should be delicate enough to make tourists feel like they are really standing there.
This shocking visual effect can capture their hearts at once and make them want to experience it in person.
1.2). Use of color and light and shadow
Different places have different “temperaments”. If the right colors and light and shadow are used, this temperament can be displayed.
For example, in coastal cities, blue tones and, soft light and shadows are used to create a peaceful and dreamy feeling.
If it is a folk festival, bright colors and bright lights and shadows are used to show the excitement of the festival.
For example, in Jaipur, India, colorful buildings and lively markets, combined with bright light and shadows, can well show the vitality of the local area.
In this way, tourists can visually feel the unique charm of the tourist destination and are more likely to be attracted.
2). Content planning strategy
2.1). Thematic display
Classify the characteristics of the tourist destination into different themes, such as “Natural Wonders Tour,” “Historical and Cultural Exploration,” and “Food Paradise Tour.”
Under each theme, put the relevant attractions, activities, and food. For example, the “Natural Wonders Tour” can include the Grand Canyon in the United States, the Norwegian Fjords, and the Iguazu Falls in Brazil.
“Historical and Cultural Exploration” can include the Egyptian Pyramids, the Roman Colosseum, and the Cambodian Angkor Wat; “Food Paradise Tour” can include Paris, France, Rome, Italy, and Tokyo, Japan.
In this way, tourists can quickly find the content they are interested in without having to search blindly in a pile of information, saving time and effort.
2.2). Storytelling
It is not enough to just introduce the attractions. It is more interesting to tell the stories behind them.
For example, the Egyptian pyramids tell the stories of the ancient Egyptian pharaohs or the historical legends behind the Roman Colosseum.
These stories can make the tourist destination more emotional and cultural.
After listening to them, tourists can not only remember the attractions but also feel the charm of this place and may even be moved.
2.3). Information integration and guidance
On the LED display screen, all kinds of information about the tourist destination are integrated, such as introduction to attractions, transportation guides, accommodation recommendations, and food guides.
Set up some navigation buttons or QR codes so that tourists can scan them to get more detailed information or even make reservations directly.
In this way, it is much more convenient for tourists to plan their trips and have a more comprehensive understanding of the tourist destination.
3. Innovative application of LED display screens in tourism promotion
1). Multi-screen linkage and scene display
At the airport, you see the beautiful scenery of the tourist destination; when you arrive at the high-speed rail station, the screen switches to an attractive display of local food.
When you enter the scenic area, it becomes activity information and attraction guides.
This multi-screen linkage is like a relay race. Every time you go to a place, you can see the most suitable travel information. It’s very considerate!
Moreover, the screen will adjust the content according to the time and environment. In the morning, the beautiful sunrise is displayed to make you feel good all day.
In the evening, it is changed to a night view light show to feel the romance in advance.
There are also festivals on weekends to keep you from being bored.
This scene display is like bringing tourists into the “live broadcast” of the tourist destination, feeling the atmosphere in advance, and having a sense of substitution!
2). Precision marketing combining big data and artificial intelligence
Now, technology is so powerful that LED screens can also “read” the hearts of tourists.
Through big data, the screen knows where you are from, what you like, and what you usually like to watch.
For example, if you come from the north, the screen will show you the warm beaches in the south.
If you are young, it will recommend fashionable activities and Internet celebrity check-in places.
There is something even more powerful. The screen will recommend personalized attractions and activities to you based on your browsing history.
You can easily get more information through voice or touch screen operation.
This kind of precision marketing is like having a private tour guide to help you plan your trip so that you can find what you really like, which is super convenient!
4. Case analysis
1). The tourism promotion LED screen in Times Square, New York
The LED screen in Times Square, New York, is a great trick! So many people come and go every day, and this place is very lively.
The LED screen takes advantage of this advantage to show the diverse culture and various fun places in New York.
For example, it will play the highlights of Broadway musicals, such as “The Lion King.” The pictures are super shocking, and the music is super exciting, making people want to buy tickets immediately.
There is also Wall Street, those high-rise buildings, and busy trading scenes. You can tell at a glance that New York is the headquarters of finance.
Central Park is not left behind, and the beauty of the four seasons takes turns.
The cherry blossoms in spring and the maple leaves in autumn make people feel that New York not only has high-rise buildings but also super beautiful natural scenery.
Through these contents, the LED screen in Times Square shows the charm of New York, attracting a large number of tourists and making them eager to come to New York to experience it.
2). LED promotional screen in West Lake Scenic Area, Hangzhou
The LED screen in West Lake, Hangzhou, is also very interesting! The West Lake is so beautiful, with rich natural scenery and historical culture, and the LED screen shows all of these.
For example, the ten scenic spots of the West Lake, such as Su Causeway Spring Dawn and Broken Bridge Snow, can be seen on the screen through high-definition images so that tourists can feel the four seasons of the West Lake.
The historical stories of the Southern Song Dynasty Imperial Street are also very attractive. Through animations and explanations, tourists can understand the profound cultural heritage of Hangzhou.
There is also the West Lake Music Fountain. Once those wonderful moments are displayed on the screen, tourists will want to experience them on the spot.
However, the LED screen of the West Lake also has some minor problems. Sometimes, the content is not updated fast enough, and the information seen by tourists may be a bit outdated.
Moreover, the interactivity can be stronger. Now, tourists can only look at the screen.
If there are more interactions, such as getting more information through the touch screen or scanning the code, it will be more perfect.
In short, the LED screens of New York Times Square and Hangzhou West Lake are both very powerful, but in order to attract more tourists, they must continue to update the content, increase interaction, and make tourists more involved.
5. Conclusion
Through the introduction of this article, I believe you have a deeper understanding of how to use LED display screens to showcase the unique charm of tourist destinations.
Whether it is visual impact, convenience of content update, or interactivity and dissemination range, LED display screens have brought unlimited possibilities for tourism promotion.
Finally, if you want to know more about LED display screens, please get in touch with us.
