For The Outdoor LED Display, Why Does The Price Of Each Supplier Differ?


In the field of outdoor advertising and information dissemination, LED display screens have been widely welcomed and used due to their advantages, such as high brightness, high definition, and long life.

However, when we inquire about prices from different suppliers, we will find that the prices of outdoor LED displays vary greatly. What exactly causes this? This article will explore this issue.

1. Differences in Materials and Workmanship

  • LED chip quality

The LED chip is the “heart” of the display screen, and its quality directly determines the brightness, color performance, and service life of the display screen. High-quality LED chips usually have higher luminous efficiency, more stable color performance, and longer service life. These chips often use advanced production processes and materials, so their manufacturing costs are relatively high. When display manufacturers choose to use high-quality LED chips, the price of their products will naturally increase accordingly.

  • Display material

The material of the display also has an important impact on the price. This includes aspects such as the display’s shell material, cooling system, and protection level.

First of all, the choice of housing material is directly related to the durability and corrosion resistance of the display. Housings made of high-strength, corrosion-resistant materials can better resist the effects of harsh outdoor environments, but the corresponding cost will also increase.

Secondly, the design and material of the cooling system are also key factors that affect the price. A good heat dissipation system can ensure that the LED chip maintains a stable temperature during long-term operation, thus improving the service life and performance of the display. Efficient cooling systems often require more complex structures and high-quality materials, which also increase manufacturing costs.

Finally, the level of protection is also a factor that affects the price. Displays with high protection levels can better resist erosion by natural factors such as wind, sand, rain, etc., but this also requires higher manufacturing technology and better materials to achieve.

  • Production Process

The advancement of production technology and technical level also have an important impact on product prices. Advanced production technology can improve production efficiency, reduce scrap rates, and thereby reduce costs. At the same time, high-level production technology can also ensure product stability and reliability and improve product competitiveness.

Different suppliers have differences in production processes and technical levels. Some suppliers may use more advanced production equipment and technology to achieve more efficient production and higher quality products. The prices of products from these suppliers may be relatively high, but the quality and performance of their products are also more guaranteed.

2. Differences between specifications and customization requirements

The impact of differences in specifications and customization requirements on the price of outdoor LED displays

In the purchase process of outdoor LED displays, differences in specifications and customization requirements are often important factors affecting the price. Displays of different sizes, resolutions, and pixel densities, as well as special customization needs, can result in significant variations in price.

  • Display size

The size of the display is an important factor that directly affects its price. Due to the larger area of large display screens, the number of LED chips, housing materials, heat dissipation systems, etc., required an increase accordingly, resulting in increased costs. In addition, large displays also face higher technical difficulties and labor costs during production, transportation, and installation, so their prices are usually higher than small displays.

  • Resolution and pixel density

Resolution and pixel density are key metrics for measuring the clarity and detail of a display. Displays with high resolution and high pixel density can present clearer and more detailed images and video effects, thereby meeting users’ needs for a high-quality visual experience. However, achieving high resolution and high pixel density requires more LED chips and more sophisticated circuit design, which increases the technical difficulty and manufacturing cost of the product, so the price will increase accordingly.

  • Customized needs

In actual applications, users often need to customize the display screen according to specific application scenarios and needs. These customization requirements may include special shapes, special installation methods, customized functions, etc.

In order to meet these customization needs, suppliers need to invest more in R&D and production resources, including design, mold making, production process adjustment, etc. These additional costs will directly lead to an increase in product prices.

3. Market competition and brand premium

In the outdoor LED display market, the degree of competition among suppliers and brand premium are two important factors that affect prices. These two are not only directly related to the product’s pricing strategy but also reflect the market supply and demand relationship and consumers’ perception of the brand.

  • Market competition

The LED display market is showing fierce competition, with many suppliers launching price wars to compete for market share. In this context, in order to quickly attract customers, some suppliers may adopt a low-price strategy to reduce product prices by reducing costs, optimizing production processes, etc.

However, the low-price strategy often means possible compromises in terms of product quality, after-sales service, etc., and consumers need to weigh the pros and cons when choosing.

At the same time, some well-known brands rely on their technical strength, product quality, and brand influence to set higher prices. These brands often have advanced production processes, strict quality control systems, and complete after-sales services, which can provide consumers with more reliable and better services. Therefore, despite the higher price, consumers are still willing to pay for it.

  • Brand premium

Brand premium refers to the added value added to the product price of a well-known brand relative to that of an ordinary brand. In the outdoor LED display market, well-known brands often have higher brand awareness and reputation, so their product prices will include a certain brand premium. This premium not only reflects the brand value but also reflects consumers’ trust and recognition of the brand.

The existence of brand premium has its rationality. Well-known brands tend to invest more resources in product research and development, technological innovation, quality control, etc., so their products have higher performance and quality assurance. In addition, well-known brands also provide more complete after-sales services, which can provide timely and effective solutions to problems encountered by consumers during use.

Therefore, consumers are willing to pay higher prices for products from well-known brands.

However, brand premiums are not static. As market competition intensifies and consumer demand changes, brand premiums will also be affected to a certain extent.

If a well-known brand cannot continue to maintain its technological advantages and quality assurance or cannot provide products and services that meet consumer needs, its brand premium may gradually decrease.

4. After-sales service and support

In the outdoor LED display market, after-sales service and support are an important part of product value and have a significant impact on product prices. The warranty period and technical support are two key elements of after-sales service and support, which are directly related to the price positioning of the product.

  • Warranty period

The warranty period is one of the key points that consumers pay attention to when purchasing outdoor LED displays. The warranty period provided by different suppliers may vary. Generally speaking, the longer the warranty period, the more risk and cost borne by the supplier will also increase accordingly.

Therefore, products with longer warranty periods tend to have relatively higher prices. A longer warranty period means that suppliers are confident in product quality and reliability while also providing consumers with longer quality assurance and reducing the cost of subsequent maintenance and repairs.

  • Technical Support

Technical support is another important part of after-sales service and support. A high-quality after-sales service team can provide a full range of technical support, including installation, commissioning, training, and other services. These services not only ensure the smooth installation and operation of the display but also improve the user experience and satisfaction.

However, providing these technical support services also requires suppliers to invest more human and material resources, thus increasing the overall price of the product.


To sum up, the price difference of outdoor LED displays mainly stems from many aspects such as materials and processes, specifications and customization needs, market competition and brand premiums, and after-sales service and support.

Therefore, when choosing an outdoor LED display, we need to comprehensively consider these factors and choose the most cost-effective product based on our needs and budget.

At the same time, we should also pay attention to the credibility and reputation of suppliers and choose strong suppliers to cooperate with to ensure the quality of products and the reliability of services.

Finally, if you want to know more information about LED displays, please get in touch with us.

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