Introduction
Have you ever wondered why there is always an LED scrolling screen in the lobby of a bank? It looks ordinary, but there are actually a lot of “tricks” behind it.
Today, let’s uncover the secrets of the LED scrolling screen and see what magic it has that makes banks so fond of it!
Table of Contents
1. Analysis of the advantages of LED scrolling screens
The display effect of the LED scrolling screen is particularly outstanding, and the brightness is particularly high.
Even under the sun, the words can be seen clearly without worrying about not being able to see clearly.
Its colours are particularly bright, red, green, and blue, and all kinds of colours can be presented well, which looks very comfortable and not dazzling at all.
The best thing is that its words can move, such as scrolling and flashing. This dynamic effect is particularly attractive and much more interesting than the rigid static text, and it can make people notice it at a glance.
The LED scrolling screen is very durable, and the lamp beads inside can be used for many years. Generally, it can be used for five or six years without any problems.
There is almost no need to replace the lamp beads, and there is no need to worry about frequent breakdowns.
It is very energy-saving, unlike neon lights in the past, which consumed a lot of electricity when turned on.
The LED scrolling screen is very stable to use. No matter how complicated the surrounding environment is, it can work normally and will not easily go wrong. It is very worry-free to use.
The LED scrolling screen is not large in size and is very convenient to install. It can be installed anywhere, such as on the wall, on the door head, or even directly on the ground.
It is also very simple to update the content. Use a USB flash drive to insert it or connect to a network, and you can upload new words or information. It can be done in a few minutes.
Because of these advantages, it can be used in various places, such as advertising in shopping malls, displaying notices in hospitals, making bulletin boards in schools, or as signboards on the side of the road. Anyway, it can be used everywhere.
The price of an LED scrolling screen is not expensive when you buy it, unlike those large screens, which cost tens of thousands.
It is very cost-effective to use because it saves electricity and can save a lot of electricity bills; the lamp beads are durable, and the maintenance cost is low.
In the end, you don’t have to spend too much money to use it for several years. It is very cost-effective, and you can do big things with a small amount of money.
The LED scrolling screen is particularly “resistant”. The kind used outdoors is not afraid of wind, rain, or dust.
It is very waterproof and dustproof, so you don’t have to worry about it breaking down.
Its brightness can be automatically adjusted according to the light, brighter during the day and darker at night, which is both energy-saving and not dazzling.
This design allows it to be used well in various environments without worrying about environmental problems affecting its use.
Reason 1: It can improve the efficiency of information dissemination
1). Real-time update capability
With LED scrolling screens in banks, information updates are so fast! For example, interest rates have been adjusted, and exchange rates have changed. These things are very important to customers.
In the past, banks may have had to rely on manual notice posting, which is not only slow but also easily outdated.
Now, staff can click lightly in the background, and the new interest rate and exchange rate will immediately appear on the scrolling screen.
When customers come to the bank to do business, they can see the latest news when they look up, and they feel at ease.
If a customer wants to exchange foreign currency, they can see the real-time updated exchange rate and immediately decide whether to exchange it now or wait, which is very convenient.
This real-time update not only makes the bank’s services look more professional but also makes customers feel that the bank is very reliable and the information transmission is fast and transparent.
2). Diversified information display
The LED scrolling screen is not only able to display text, it can also display pictures, animations, and even short videos! Banks can use it to display various products and services.
For example, customers may be confused by text alone when promoting a financial product. However, with a scrolling screen, the bank can put a yield curve chart, and customers can see the yield at a glance.
Coupled with a small animation to show the advantages and risks of the product, customers can quickly understand it. If a short video about financial management is played, it will be more vivid.
This diversified display method not only allows customers to understand the bank’s products and services more intuitively but also makes the atmosphere of the bank hall more active and no longer so monotonous.
When customers see this rich content, they will feel that the bank is not only professional but also very attentive, which will naturally add points to the impression of the bank.
Reason 2: It can enhance the brand image of the bank
1). Modern image display
In the bank hall, the LED scrolling screen is like a “high-tech signboard”, which is particularly conspicuous.
It can not only display text but also play animations and pictures, and the visual effects are particularly good.
For example, banks can use it to display some modern financial service scenes or play some small stories of successful financial management of customers so that customers can feel the “high-end” of the bank as soon as they enter the door.
This high-quality visual effect can make customers feel that the bank is very modern and professional, not the old-fashioned bank.
For example, many bank halls now use LED scrolling screens to display some high-tech pictures.
When customers see them, they will feel that the bank is “keeping up with the trend” and will trust the bank more in their hearts.
2). Unified brand communication
Banks have many business outlets. The decoration of each outlet may be different, but the brand image must be consistent. LED scrolling screens can solve this problem well.
Banks can display brand logos, promotional slogans, and even unified advertising images on scrolling screens in all outlets.
For example, if a bank recently launched a new financial product, it can play promotional content on scrolling screens in all outlets so that customers can see the same information no matter which outlet they enter.
In this way, the brand image is more unified, and customers can more easily remember the brand characteristics of the bank. Moreover, unified brand communication can also enhance brand recognition.
Let customers recognise this bank at a glance among many banks, just like seeing McDonald’s golden arches and knowing it is McDonald’s.
Reason 3: Display with security and compliance information
1). Financial security tips
In banks, safety is the top priority. Nowadays, there are many kinds of fraud methods, and customers are easily deceived.
Banks use LED scrolling screens to remind customers to pay attention to financial security at any time.
For example, the screen can scroll and play reminders such as “Beware of fraud, do not transfer money easily” and “Protect personal information, do not disclose bank card passwords at will”.
Although these reminders are short, customers’ security awareness will gradually increase if they see them every day. Moreover, the scrolling screen can also play some simple animations.
For example, it can demonstrate the common routines of fraudsters so that customers can understand at a glance and know how to prevent them.
In this way, customers will feel more confident and at ease when doing business at the bank.
2). Compliance information disclosure
The operation of the bank must comply with various regulatory requirements and business rules, and this information is also very important to customers.
Through the LED scrolling screen, the bank can display this compliance information in a timely and accurate manner.
For example, if the regulatory authorities issue new financial policies, the bank can announce them on the scrolling screen as soon as possible to let customers know that the bank is doing things according to formal rules.
For example, if some bank business rules are updated, they can also tell customers through the scrolling screen, such as credit card repayment rules, loan application conditions, etc.
In this way, customers can not only understand the bank’s compliance but also clearly know their rights and obligations.
The operation of the bank is also more transparent, and customers are naturally more willing to trust the bank.
Reason 4: Cost-effective
1). Equipment procurement and maintenance costs
Let’s talk about the money spent on buying equipment first. LED scrolling screens are actually not expensive to buy.
Compared with those large display screens that cost tens of thousands of yuan, it is simply the “king of cost-effectiveness”.
If a bank wants to install a display screen in the lobby, LED scrolling screens are definitely a cost-effective choice. Moreover, it is worry-free to use.
Traditional large screens need to be repaired quickly. The bulbs are broken, and the lines are aged, which is very troublesome.
But LED scrolling screens are different. Its lamp beads can be used for many years and almost do not need to be replaced.
Even if there are some minor problems occasionally, it is easy to repair, unlike the previous equipment, which is a big expense.
In the long run, buying LED scrolling screens not only costs less in the early stage but also has surprisingly low maintenance costs in the later stage, which can save banks a lot of operating costs.
2). Improved operational efficiency
Let’s take a look at how it helps banks improve efficiency. In the past, banks had to rely on manual posters and notices to update information, which was time-consuming and laborious.
Now, with the LED scrolling screen, the staff can click a few times on the computer, and the new information will be displayed immediately.
For example, if the interest rate is adjusted, it will be updated immediately; if a new product is launched, it will be displayed immediately.
Not only does the information spread quickly, but it also reduces the trouble of manual operation.
Moreover, customers can get information faster without having to look for announcements everywhere.
In this way, the bank’s service efficiency has been significantly improved, and customer satisfaction has also been higher.
Without the manual update of information, the bank can use manpower on more important customer service, and the overall operational efficiency will naturally increase.
6. Conclusion
After reading this, do you think that the LED scrolling screen is more than just a simple display?
It is actually a multifunctional “artifact” that can not only improve the efficiency and service of the bank but also bring a better experience to customers.
Finally, if you want to know more about LED display screens, please get in touch with us.
