Introduction
In today’s highly competitive amusement park market, how can we provide tourists with a unique experience while enhancing brand influence and economic benefits? Immersive LED displays may be the “secret weapon”.
Table of Contents
Benefit 1: It can effectively enhance the sense of immersion of tourists
Imagine that you walk into a space surrounded by a huge screen, surrounded by colorful and ultra-clear dynamic images, and feel as if you have really entered another world.
This is the magic of immersive LED displays! It completely fills the tourists’ field of vision through a super-large screen.
Instantly attracted by the picture, and everything around them disappears, leaving only the world on the screen.
Moreover, this display can also interact with various high-tech devices, such as sensors, radars, etc.
When you move the front screen, the picture will change, just like you are “chatting” with the things on the screen.
For example, in the scene of simulating forest exploration, you step on the screen on the ground and see the leaves falling and the stream flowing. The feeling is so real, as if you are really walking in the forest.
For example, the 3D roller coaster at Universal Studios in the United States is a project that combines high-definition 3D LED display screens with flight simulation technology.
During the ride, visitors seem to be in the world of Transformers, fighting side by side with the Autobots.
This immersive experience is not only presented through the high-definition images of the LED screen, but also through the motion simulation of the roller coaster, allowing visitors to feel the real battle scene.
Benefit 2: It can promote the amusement park brand
The immersive LED display screen is simply a super powerful “magic box” in the amusement park.
Which can not only bring a super cool experience to tourists, but also quietly promote the amusement park brand.
Think about it, tourists have fun in the amusement park, and then share their photos and feelings on social media.
Or because a project is too fun and can’t help but tell friends, all of which make the amusement park brand spread unconsciously.
The same is true for the “Harry Potter Wizarding World” at Universal Studios. The night light show of Hogwarts Castle is simply too shocking!
The walls of the castle are full of magic effects displayed through LED screens, such as moving school badges, flying magic creatures, and various magic spells.
The tourists were fascinated by the show, and they would definitely tell people how fun the show was when they returned, and Universal Studios’ “Harry Potter” brand became popular.
Moreover, these LED screens are useful not only in theme projects but also at the entrance, queuing area, or rest area of the amusement park.
For example, the big screen at the entrance of Disneyland often plays the latest Disney movie clips or upcoming theme park event trailers.
When tourists are queuing or resting, they can see these wonderful contents and are attracted unconsciously.
This subtle way makes tourists more impressed by the brand of the amusement park and more willing to come and play.
In short, the immersive LED display is like a “super salesman” of the amusement park. It not only makes tourists have fun.
But also makes the amusement park brand more and more famous through tourists’ sharing and dissemination.
Benefit 3: It can easily meet the needs of different theme projects
It can easily meet the needs of various theme projects, and can also adjust the content at any time according to different projects or time periods.
This powerful customization capability makes the operation of the amusement park more flexible and allows tourists to feel fresh every time they come.
For example, in Disney’s “Frozen” theme area, during the day, the LED screen can play animation clips to reproduce classic scenes in the movie, such as the moment when Queen Elsa casts magic, or Olaf’s funny dialogue.
These pictures can make tourists recall the beautiful moments in the movie, as if they were in the Kingdom of Arendelle.
At night, the screen content can be switched to light show mode, with live music and special effects, presenting a beautiful Frozen theme light show.
In Universal Studios’ “Minions Park”, LED screens can also adjust content according to different projects.
In the queue area, the screen can play funny animation shorts of Minions, so that tourists can laugh while waiting.
In the amusement projects, the screen content can be switched to real-time interactive mode.
For example, in a simulated adventure project, the movements of tourists will be captured by sensors, and the Minions on the screen will respond accordingly.
For example, avoiding the “attacks” of tourists or completing tasks with tourists. This real-time feedback makes tourists feel that they are really adventuring with the Minions, which is particularly interesting.
Benefit 4: It can create a unique amusement park atmosphere for tourists
The immersive LED display is like a magical “atmosphere maker” in the amusement park.
It not only brings visual shock to tourists.
But also creates a unique amusement park atmosphere through different light effects and image changes, making tourists seem to enter a completely different world.
For example, on Halloween, the atmosphere of the amusement park is completely different.
At this time, the LED display will switch to the Halloween theme, and elements such as ghosts, spider webs, and pumpkin lanterns will appear on the screen.
The light effect will also become mysterious and weird, such as using green or purple light to create a terrifying atmosphere.
When tourists walk past these screens, the ghosts on the LED screen may suddenly “float” out, or the spider webs will “fall” down. This sudden change will surprise and excite tourists.
Moreover, this change of light effect and image can also guide the emotions of tourists, allowing them to feel the fun of Halloween with tension and excitement.
In addition to special festivals, immersive LED display screens can also play a big role in daily operations.
For example, at the entrance of the amusement park, the screen can play vibrant animations or videos to show various popular projects and exciting activities.
This kind of picture can make tourists feel the enthusiasm and vitality of the amusement park as soon as they enter the door, stimulating their desire to play.
In the rest area, the screen can play some relaxing natural scenery or dreamy pictures, so that tourists can relax and enjoy a moment of tranquility when they rest.
Benefit 5: It can drive the economic improvement of amusement park products
The economic improvement effect of immersive LED display screens on amusement parks is not a little bit!
It is like a “gold-absorbing artifact” in the amusement park. Through various means, it quietly thins the wallets of tourists and makes the income of the amusement park rise.
First of all, this high-tech display screen itself is a big “selling point”. When tourists see such cool things in the amusement park, they will naturally come here.
For example, Disney and Universal Studios ‘ projects with immersive LED screens are simply “check-in holy places” for tourists.
In order to experience this novelty, tourists are willing to spend more money on tickets or choose more expensive packages. In this way, the ticket revenue of the amusement park will naturally increase.
Moreover, the immersive LED display screen can also allow tourists to stay in the amusement park longer.
Think about it, when tourists are attracted by these wonderful screen contents, they will definitely not be in a hurry to leave.
The extra hour they stay in the amusement park is more likely to be spent. For example, they may buy an extra snack because they are hungry, or buy an extra souvenir because they have too much fun.
Although these extra consumptions do not seem to be much, they accumulate little by little and make a significant contribution to the economy of the amusement park.
Let’s talk about those special events and festivals. On Christmas, Halloween, or a certain movie theme day at Disney.
The amusement park creates a great atmosphere through immersive LED displays, attracting a large number of tourists.
At this time, the amusement park can launch a variety of limited edition products, such as T-shirts, hats, dolls with holiday themes, and even customized souvenirs.
These products become more attractive with the immersive experience, and tourists are more willing to pay for them.
In this way, the sales of peripheral products of the amusement park will also increase significantly.
Finally, the immersive LED display can also improve the satisfaction and loyalty of tourists.
After experiencing such a great project, tourists will naturally have a good impression of the amusement park.
Not only will they come again by themselves, but they will also recommend the amusement park to their friends and family.
This kind of word-of-mouth communication is like a free advertisement for the amusement park, which can attract more potential tourists.
With more tourists, consumption will naturally increase, and the economy of the amusement park will also rise with the tide.
6. Conclusion
An immersive LED display, this seemingly simple technology, can bring so many benefits to the amusement park.
It can not only enhance the immersion of tourists but also promote brands, meet the needs of different themes, create a unique atmosphere, and even drive economic growth.
Finally, if you want to know more about LED displays, please get in touch with us.
