1). Wide coverage

1.1). Mobile communication characteristics

The biggest advantage of the truck LED screen is that it can “run”.

Unlike those billboards fixed on the roadside, which can only guard one place, the truck LED screen follows the truck to run around the streets and alleys of the city, on the highway, and on the dirt roads in the countryside.

This means that it can reach more people in different places, bring advertising to every corner, and break the regional “fence” of traditional advertising.

For example, a newly opened chain restaurant wants to quickly gain popularity in the city.

They can let the truck equipped with LED screens run near the main roads, popular business districts, and residential areas in the city.

By reasonably planning the driving route, such as in the morning when people are on their way to work, on the way to lunch at noon, and when they are shopping in the evening, the restaurant’s advertisements can be delivered to more people.

Moreover, there is now professional software that can analyze the driving route and coverage of the truck, optimize the route according to the location and activity patterns of the target audience, and make the advertising more efficient.

1.2). Audience contact frequency

In daily life, the truck LED screen can frequently “greet” various people. When the driver is driving, the advertisement on the truck LED screen in the lane next to him will inadvertently come into his sight.

When pedestrians walk on the street, the truck LED screen driving on the roadside can also attract their attention.

When passengers in other cars are waiting for traffic lights, they can also see the content on the truck LED screen in front.

This high-frequency contact is like repeatedly “planting grass” in people’s minds, making the advertising information deeply rooted in their hearts.

Compared with other advertising media, although TV ads can also appear frequently, viewers can choose to change channels; newspaper ads have to be actively read by people.

Outdoor billboards can only wait for people to pass by. Truck LED screens are different. They actively “run” to people’s eyes and appear frequently.

For example, when traffic is congested, people look around boredly, and the advertisements on the truck LED screen can enter their sight many times, deepening their impression.

2). Accurate target audience positioning

2.1). Location-based positioning

Using the truck’s driving route planning and GPS positioning, advertisements can be accurately delivered to specific places, like “express delivery”.

For example, a company in a high-end office building wants to promote its business services.

They can have trucks drive along the commercial routes where office buildings are concentrated in the morning and noon on weekdays to display advertisements to office workers who may have business needs.

Or, a newly opened home improvement store can have trucks drive along the routes of surrounding residential areas on weekends to deliver discount information to potential customers’ doorsteps.

Some companies have achieved good results in this way.

For example, in order to promote a new model, a car 4S store planned the driving route of the truck by analyzing the consumption capacity and car ownership in different local areas, focusing on displaying advertisements near mid-to-high-end residential areas and office buildings.

As a result, the number of inquiries and test drive reservations for the new model increased significantly, which is the charm of precision regional marketing.

2.2). Positioning based on audience behavior and interests

Today’s big data analysis and artificial intelligence algorithms are very powerful and can collect and analyze audience information that trucks come into contact with while driving in various ways.

For example, by analyzing the Internet behavior and consumption records of surrounding mobile phone users, their interests and hobbies can be understood.

If it is found that people in a certain area often search for travel information and buy travel products online, then advertisements for travel products can be displayed in this area to attract potential travel enthusiasts.

A sports brand used this technology and found through data analysis that in some areas near schools and sports venues, many young people are interested in sports equipment.

So, they let trucks display new sports shoe ads in these areas, and the click-through rate of ads and product sales has increased significantly.

This kind of precise push is like sending ads to people who really need them, which greatly improves the effectiveness of ads.

3). Cost-effective advertising

3.1). Cost-effective analysis

First, let’s talk about production costs. Compared with TV ads that require high-end shooting and post-production, newspaper ads need to be designed, typeset, and printed, and outdoor billboards need to produce large advertising images.

The production of truck LED screen ads is relatively simple. You only need to prepare the electronic version of the advertising materials and upload them to the system, which is much cheaper.

As for operating costs, trucks themselves have transportation tasks, and installing an LED screen will not add too many extra costs.

Moreover, the power consumption of LED screens is not high, unlike some large outdoor billboard light boxes, which consume a lot of electricity in one night.

In terms of communication costs, it does not require buying traffic or bidding rankings like online advertising, nor does it require paying high page fees or time slot fees like traditional media advertising.

Compared with those TV ads that cost hundreds of thousands or millions of dollars, or outdoor billboards that cost hundreds of thousands of dollars a year in prime locations, the cost of truck LED screen advertising is much more affordable.

For example, a small local business may not have enough budget to run TV ads or advertise on outdoor billboards in the city center, but by choosing truck LED screen advertising, it can spread the advertisement with relatively little money.

3.2). Long-term benefits and return on investment

In the long run, truck LED screen advertising can bring many benefits.

For example, a company can gradually increase product sales, gradually improve brand awareness in the local area, and increase customer consultations by continuously placing truck LED screen ads.

These can all be converted into tangible benefits.

To calculate the return on investment, it is necessary to comprehensively consider the cost of advertising and the benefits it brings.

For example, how much has the product sales increased after the advertisement, how much is the potential customer value brought by the increase in brand awareness, and what is the proportion of actual sales after the increase in customer consultations, etc.

Through these data, companies can calculate the return on investment and see whether advertising is cost-effective.

Moreover, companies can also improve their return on investment by continuously optimizing advertising strategies.

For example, according to the feedback on the effect of advertising, adjust the advertising content, driving route, playback time, etc. to make the advertising more accurate and effective.

In this way, as time goes by, the return on investment will become higher and higher, and companies will find this advertising method more and more “really good”.

In short, truck LED screen advertising has become a very promising and valuable form of advertising with its wide coverage, accurate target audience positioning, and high cost performance.