소개
Have you ever thought that those ordinary glass curtain walls could one day become super cool advertising screens? Transparent LED screens are making all this a reality!
Imagine that you walk on the street and see not only the interior of the building through the glass but also super cool dynamic advertisements.
How attractive is this! How powerful are transparent LED screen advertisements?
목차
1. Technical principles and advantages of transparent LED screens
The display effect of transparent LED screens is really great! Its transparency is very high, reaching 50% to 95%, just like a piece of translucent glass.
Not only can you see the content on the screen clearly, but you can also see the scenery behind the screen, and this sense of layering is particularly strong.
Moreover, its 명도 is also very high, and the content on the screen is still clearly visible even in places with strong sunlight.
Most importantly, the transparent LED screen has a particularly rich color, can display a variety of delicate pictures, and looks particularly comfortable.
Speaking of transparency, transparent LED screens are even more powerful. Its design is very clever, and most of the screen is transparent.
When it does not display content, it is almost the same as ordinary glass, and it does not affect your observation of the environment behind it at all.
This feature makes it particularly suitable for use on glass curtain walls or windows, where it can display advertisements without blocking the scenery behind.
Let’s look at energy consumption. Transparent LED screens are really energy-saving.
When it displays black or does not emit light, it consumes almost no electricity, and its LED chips are also very energy-saving.
Compared with ordinary advertising screens, transparent LED screens are easier to use, and the electricity bill is much lower.
Compared with traditional advertising methods, transparent LED screens are simply “upgraded versions”.
Traditional advertisements, such as posters and banners, have fixed content and can only be posted on walls or hung on the roadside, which looks very monotonous.
Moreover, these advertisements can only be viewed from a distance and are not interactive.
Transparent LED screens are different. They can not only display dynamic images but also interact with the audience.
For example, by touching the screen or gesture operation, the audience can participate, and the experience is completely different.
In terms of application scenarios, transparent LED screens are also more flexible.
It can be installed on the glass windows of shopping malls or on the exterior walls of buildings, blending with the surrounding environment and looking particularly natural.
It is difficult for traditional advertisements to do this. They can usually only be placed in a fixed position and are easily blocked by surrounding objects.
Finally, let’s talk about the cost. Although the transparent LED screen may seem a little expensive at first, it has a long service life and is easy to maintain.
Traditional advertisements, such as paper posters, are easily damaged and need to be replaced frequently, which is not cheap over time.
Moreover, transparent LED screens are very energy-saving, and they can save a lot of electricity bills in the long run.
In short, transparent LED screens have more advantages than traditional advertisements in terms of display effect, interactivity, and cost. They are more convenient to use and more attractive.
2. Market potential of glass curtain walls as advertising space
1). Popularity and distribution characteristics of glass curtain walls in urban buildings
Nowadays, glass curtain walls can be seen everywhere in cities, and they are becoming more and more popular both at home and abroad.
In China, in big cities like Shanghai and Shenzhen, almost all high-rise buildings use glass curtain walls, which look particularly magnificent.
Abroad, such as the Burj Khalifa in Dubai and some skyscrapers in the United States, they are also inseparable from glass curtain walls.
These glass curtain walls not only make the buildings look beautiful but also save energy, so they are becoming more and more popular.
In terms of distribution, glass curtain walls are mainly concentrated in the city’s commercial districts, office buildings, shopping centers, and hotels.
These places have a large flow of people and many commercial activities and are prime locations for advertising.
2). Potential audience groups and market size of glass curtain wall advertising
The audience groups for glass curtain wall advertising are quite a lot!
Think about it, people who pass by office buildings on their way to and from work, pass by shopping centers when shopping, and tourists who come to travel are all potential audiences.
These people see advertisements on glass curtain walls every day, and as long as the advertisements are attractive, they will definitely catch their attention.
In terms of market size, the business of glass curtain wall advertising is becoming more and more prosperous.
The global glass curtain wall market is constantly expanding, and the value of advertising space is also increasing.
For example, the glass curtain wall advertising space of the Burj Khalifa in Dubai is a hot commodity that the world’s top brands are competing for, and the advertising effect is particularly good.
3. Feasibility of integrating transparent LED screens with glass curtain walls
1). Can it be installed?
It is quite reliable to install a transparent LED screen on a glass curtain wall. This screen is very light, like a thin piece of transparent glass, with good light transmittance. When it is dark during the day, it does not affect the lighting at all.
The installation is also very simple. Just stick it directly on the glass, which will not add any burden to the glass curtain wall.
Moreover, it can be customized according to the shape of the glass curtain wall, whether it is flat or curved.
2). What will happen after installation?
With the transparent LED screen installed, there are no problems with the structure, lighting and safety of the glass curtain wall.
The screen is very light and will not affect the building structure; it has good light transmittance, and the room should be bright during the day.
It is also safe, and maintenance can be done indoors without worrying about safety issues.
In general, the transparent LED screen will not only not cause trouble to the glass curtain wall but will make it look more technological.
3). How to make them more compatible?
Transparent LED screens and glass curtain walls are very compatible, but they can also be made more compatible through some small optimizations.
For example, the screen can be installed in front of or behind the glass curtain wall, depending on the needs.
If it is in front, the screen is more protected; if it is in the back, it looks more natural. You can also adjust the brightness and anti-glare effect of the screen so that it can be beautiful and practical in different environments.
Content design is also very important. A simple picture and bright colors can attract people without affecting the lighting.
In short, after optimization, the transparent LED screen and the glass curtain wall can be perfectly integrated and play a greater value.
4. Visual effects and creative expression of transparent LED screen advertising
1). Visual presentation characteristics of transparent LED screen advertising
Transparent LED screen advertising is really exciting! First of all, it is a dynamic effect. It can play videos and animations.
The pictures are particularly eye-catching when they move, which is much better than those rigid posters.
The colors are also great, bright, and natural, and it is very comfortable to look at. Moreover, the transparency of this screen is very high, reaching 60% to 90%, or even higher.
This means that when it displays advertisements, it will not completely block the scenery behind it.
The advertisements and the environment can be perfectly integrated, giving people a bright feeling.
예를 들어, 쇼핑몰, you can see the shop behind the screen, which is not abrupt at all.
For example, in the Mercedes-Benz Museum in Stuttgart, Germany, transparent LED screens are used in interactive exhibitions.
Visitors can learn about the history and classic models of Mercedes-Benz through the screen. This immersive experience makes the brand story more vivid.
2). Advantages and challenges of transparent LED screen advertising in creative design
Transparent LED screen advertising is quite interesting in design. Its biggest advantage is that it can be perfectly integrated with the surrounding environment.
For example, it can be installed on a glass curtain wall, which does not affect the beauty of the building and can display the advertising content.
Moreover, the advertising content can be updated at any time, which is not as troublesome as traditional advertising.
It can also interact with the audience, such as through touch screen technology, so that the audience can participate, and the experience is particularly good.
However, there are also challenges. First of all, the creativity of the advertising content is very high, because the transparent LED screen provides a large display space, but to make attractive advertisements, professional designers are needed to help.
Secondly, there is still room for improvement in technology, such as the transparency and brightness need to be further improved so that high-definition pictures and videos can be better displayed.
5. Commercial operation model of transparent LED screen advertising
1). Profit model of transparent LED screen advertising
Transparent LED screen advertising makes money mainly through two methods: one is to collect advertising fees, and the other is to cooperate with brands.
In simple terms, it is to rent out the screen and let advertisers advertise on it. They pay according to the location of the screen, traffic flow, and target audience.
For example, in a place like the city center, where people come and go, the advertising space must be valuable.
In addition, brands also like to cooperate with the operators of transparent LED screens to create some customized advertising content together.
Which can not only enhance the brand image, but also accurately advertise, and the effect is very good.
2). Operation strategy of transparent LED screen advertising
If you want to make transparent LED screen advertising popular, the key lies in content planning and timing.
In terms of content planning, the advantage of transparent LED screens is that they can move and interact with the audience.
For example, you can use AI technology to adjust the advertising content in real time according to the age, gender, and interests of the audience so that you can attract the target audience more accurately.
As for the timing of delivery, it is also critical. Generally speaking, when there is the most traffic, such as rush hour, it is the best time to display advertisements so as to maximize the advertising effect.
3). Market competition pattern and development trend of transparent LED screen advertising
The transparent LED screen advertising market is now very competitive, but there are also many opportunities.
At present, many companies have emerged in this field, and they rely on technological innovation and unique services to seize market share.
In the future, there will be more and more application scenarios for transparent LED screen advertising, such as shopping malls, subway stations, 공항, entertainment venues, etc., and the market prospects are broad.
Moreover, with the continuous advancement of technology, the display effect and interactivity of transparent LED screens will become better and better, and advertisers and viewers can enjoy a better experience.
In short, transparent LED screen advertising is becoming the new favorite of the advertising industry with its unique profit model, flexible operation strategy, and broad application prospects.
6. 결론
Transparent LED screen advertising, does it sound cool? It not only makes advertising super technological but also changes the way we watch advertisements.
From shopping malls to subway stations, from airports to museums, this screen is quietly changing the world of advertising.
마지막으로 LED 디스플레이 화면에 대해 더 알고 싶다면, 우리에게 연락해주세요.
