소개
Have you ever wondered why gas stations always choose single color LED displays? Is it just because it is cheap? In fact, there is a lot of mystery in this!
From simple oil price displays to complex brand image building, there are many unknown advantages behind single color LED displays. Today, let us unveil its mystery together.
목차
1. Basic characteristics of single color LED display screens
Single color LED display screens, in simple terms, use a bunch of small lamp beads (LEDs) of the same color to form a large screen.
These small lamp beads are arranged in rows and columns according to a certain pattern, just like small grids, and each small grid is a “pixel.”
This kind of screen generally has only single colors, such as red, green, and yellow, unlike color TVs.
Its principle is actually quite simple. Imagine that these small lamp beads are like small light bulbs, and they will glow when current passes through them.
By controlling which lamp beads are on and which are off, you can spell out words, numbers, or simple patterns on the screen.
For example, to display a “1”, light up the lamp beads that form the shape of “1” and turn off the other lamp beads.
There are several powerful features of single color LED display screens:
- Very bright:
This screen has a very high 명도, just like holding a flashlight in the daytime. Even in strong sunlight outdoors, you can see it clearly.
So, it is particularly suitable for outdoor use, such as at gas stations and bus stops.
- Excellent contrast:
Because there is only a single color, the displayed content is very clear, black and white, and not blurry at all.
- 넓은 시야각:
Whether you stand in front of the screen, on the side, or in a slightly tilted position, you can see the content on it clearly, unlike some screens that are slightly off.
Moreover, the single color LED display screen is very stable when displaying text and numbers and will not flicker or deform.
For example, at a gas station, it is used to display information such as oil prices, dates, or refueling amounts, which is clear and effortless.
In short, although the single color LED display screen looks simple, it is very convenient to use and has a high cost-effectiveness, so it is liked by many people.
2. Analysis of demand for information display at gas stations
1). Core information type
In a gas station, the most important thing for customers is the price of oil. Every time they refuel, the first thing they see is the price. Therefore, the price display must be clear and visible at a glance.
The font should be large, and the color should be bright, such as using red or green numbers on a black background, which is conspicuous but not glaring.
In addition, the oil price will change, so the display screen must be able to be updated at any time.
Otherwise, if the price is not updated, the customer will still see the old price, which will definitely not be happy.
There are many kinds of oil in the gas station, such as gasoline and diesel, and there are different models, such as 92 and 95 in gasoline.
When customers refuel, they definitely hope to find the oil they want quickly.
Otherwise, they have to look everywhere, which is very troublesome. Therefore, the identification of oil types is very important.
You can use different colors or small icons to distinguish, such as blue icons for gasoline and yellow icons for diesel.
The font should also be larger so that customers can find the oil they need at a glance when refueling.
Sometimes, gas stations will hold promotional activities, such as giving away car wash coupons for gas purchases over 200 yuan or offering discounts on gas cards.
This information must be promptly communicated to customers.
If there is a temporary closure, it must be notified in advance. Otherwise, customers will be unhappy if they make a wasted trip.
Therefore, the content of the announcement must be simple and clear, such as simply writing “giving away a car wash coupon for gas purchases over 200 yuan” and not making it too complicated and difficult for people to understand.
In addition, it is best to scroll through this information, but not too fast; otherwise, customers will pass by before they can see it clearly. If there are new activities or notifications, they must be easy to update.
2). Display environment characteristics
The display screen of the gas station must be placed outside, and it must be able to withstand wind, rain, and sun.
The sun is very strong during the day, and the display screen must be bright enough. Otherwise, customers cannot see clearly.
If it rains, the display screen must be waterproof; otherwise, it will be damaged by water. It is cold in winter and hot in summer, and the display screen must also be able to work normally.
Therefore, the display screen must be waterproof, dustproof, and UV-proof, and the waterproof level must reach at least IP65 so that there will be no problem on rainy days.
The screen surface should also be anti-reflective. Otherwise, the screen will reflect when exposed to the sun, and customers cannot see the information on it clearly.
The display screen of the gas station must be available 24 hours a day, bright during the day, and not too glaring at night.
The sun is very strong during the day, and the display screen must have enough brightness; otherwise, the information will be covered by the sun.
It will be uncomfortable for customers to see it if it is too bright at night. Therefore, it is best for the display screen to automatically adjust the brightness, automatically brightening or dimming according to the intensity of the light outside.
In this way, no matter when customers can clearly see the information, it can also save electricity, killing two birds with one stone.
3. Applicability of single color LED display screens in gas stations
Single color LED display screens are used in gas stations, which is really perfect! Let’s talk about the cost first.
This thing is cheap to buy and much more affordable than those colorful full-color screens.
Although the full-color screen looks good, gas stations don’t need so many colors at all, and the price is ridiculously expensive.
The single color screen has a simple structure and few lamp beads, so the price is naturally low.
It is also very convenient to install, unlike LCD screens or large-size color screens, which are very troublesome to install and need to be done by professionals.
The single color screen is like Lego; it is simple and fast, and the installation cost is naturally saved.
It is also worry-free to use. The single color screen is very durable and basically does not require maintenance.
Unlike LCD screens, it is easy to break if you are not careful, and the maintenance cost is frighteningly high.
The single color screen can be used for three to five years without worrying about it. If it breaks, just replace the lamp beads, and the maintenance cost is negligible.
In contrast, the full-color screen is not only expensive but also consumes a lot of power and has a higher maintenance cost.
The LCD screen is not clear in strong outdoor light and is easy to break. The single color screen not only saves money but is also very practical, especially suitable for cost-sensitive places such as gas stations.
Let’s take a look at the functions. Gas stations mainly display oil prices, oil types, and some simple notifications, such as “Today’s gasoline discount” or “Diesel is temporarily out of stock.”
These contents are completely sufficient with single color LED displays. The single color screen displays text and numbers very clearly and does not require complex image processing.
The information at the gas station is simple, so the single color screen is just right. For example, the oil price is displayed in large fonts, so customers can see it from a distance, which is very convenient.
Moreover, the single color screen has a high 재생률 and updates very quickly. The information at the gas station is updated very quickly, such as oil price adjustments or promotions.
Bosses can update the content on the screen at any time through remote controls or mobile phones without any effort.
In addition, the single color screen is waterproof, dustproof, and UV-proof, making it particularly suitable for outdoor use.
Unlike LCD screens, it is not clear when encountering strong light and is easy to break.
In short, although the single color LED display is simple, it is very practical and meets the needs of gas stations. Using it to display information is both cost-effective and worry-free, and it is also very reliable.
4. The fit between the single color LED display and the brand image of the gas station
The single color LED display is like an “information expert” in the gas station, which can help the gas station make its image more professional and efficient.
The information displayed on this display is very clear, and the price and type of oil products are clear at a glance, and customers can understand it at a glance.
Moreover, it is very bright, and it can be seen clearly even under the sun. This simple and practical design makes the gas station look very reliable.
In the overall design of the gas station, the single color LED display and facilities such as gas pumps and billboards can also be well-matched.
For example, if it is installed on the gas pump or at the entrance, customers can see important information as soon as they come in, and the whole gas station feels very coordinated and not abrupt at all.
For customers, the single color LED display is simply a “gas assistant.” It can quickly display the price and type of oil products, and customers do not have to look for information everywhere, saving a lot of time.
Moreover, this display has high brightness, and it can be seen clearly regardless of day or night, sunny or rainy, and it is very convenient for customers to use.
Many customers have reported that with this display, they feel more comfortable when refueling.
This good experience not only makes customers more satisfied but also attracts more people to refuel.
In general, single color LED display screens are not only practical but also can help gas stations improve their image and make customers more willing to refuel here.
5. 결론
Single color LED display screen, this seemingly simple gadget is actually a hidden “artifact.”
It not only makes the information display of gas stations efficient and clear but also adds a lot to the brand image of gas stations.
마지막으로 LED 디스플레이 화면에 대해 더 알고 싶다면, 우리에게 연락해주세요.
