소개
Now, almost all press conferences cannot do without LED 스크린. Why is it so popular? Is there any special magic? In fact, there are many reasons!
Today, let us uncover the secrets behind it and see why it can become a must-have artifact for press conferences!
목차
1. Why do press conferences rely more and more on LED screens?
1). Information is conveyed more clearly and vividly
Now, press conferences use LED screens, just like putting high-definition glasses on the audience.
This screen has a high 해결 and can show the details of the product clearly, just like putting the product under a microscope, even the texture can be seen clearly.
Moreover, its contrast is also very high; both dark and bright parts can be presented very well, and the color level is particularly rich.
For example, when showing a design work, the light and shadow effects can be perfectly presented.
What’s more amazing is that LED screens can play smooth videos and animations. When introducing complex product functions, just play video demonstrations directly, and the audience can understand it at once.
For example, at a car press conference, the driving assistance system is displayed. Through video demonstrations, the audience can clearly see how the system works.
Moreover, the screen can also adjust the content synchronously according to the rhythm of the press conference.
Where the speaker speaks, the screen will follow, so that the information is conveyed more naturally and intuitively.
2). Enhance brand tone and professional image
Using an LED display screen is like putting a high-end coat on the brand. Its appearance design is simple and modern, and it is particularly classy when placed at the press conference.
For example, at a luxury brand press conference, a large area of LED screen is used as the background.
Which instantly creates a luxurious atmosphere, and the audience can feel the high-end of the brand at a glance.
Moreover, the color reproduction of the LED display screen is very high, which can accurately display the color standard of the brand.
Brands are distinguished by color, and the screen can restore the color exactly. What the audience sees is exactly the same as the brand standard, and the brand recognition is immediately improved.
Most importantly, the LED display screen itself is a high-tech product. Using it makes the brand seem to understand technology and play with new technologies.
For example, at a technology product press conference, the audience will feel that the brand is very powerful and innovative by displaying high-tech functions through LED screens.
3). Meet the needs of multimedia integration display (video, image, real-time demonstration)
Nowadays, the content of press conferences is becoming richer and richer, and more and more things need to be displayed.
The LED display is like a super display stand, which can display videos, images, and texts at the same time, integrating various media forms.
For example, at a new mobile phone launch conference, the screen can display pictures of the mobile phone’s appearance, play videos shot by the mobile phone.
And display product parameters and function introductions at the bottom of the screen.
The audience can understand the product from different angles and receive more comprehensive information.
In addition, the LED display can also interact in real time. For example, at a software launch conference, developers can operate the software directly on the screen.
And the audience can see the changes in the software interface in real time, just like on-site teaching, and the audience can understand the product functions more intuitively.
There is also a live broadcast, which transmits the situation of the press conference to other places in real time through the screen, so that more people can see it, expanding the influence of the press conference.
The audience can also vote and ask questions through their mobile phones, and the feedback is directly displayed on the screen, and the sense of on-site interaction is particularly strong.
2. Inventory of common press conference LED screen types
1). 소형 피치 LED 스크린
This screen is just like its name; the pixel spacing on the screen is very small, so the picture is particularly clear and suitable for close viewing.
For example, in some small conferences or exhibition areas, the audience is very close to the screen.
And the small-pitch LED screen can show the details clearly, and the text, images, and videos are particularly delicate and look comfortable.
This screen is particularly suitable for displaying some content that needs to be carefully viewed, such as product details, complex charts, or high-definition pictures.
2). Immersive surround LED screen
Imagine that you walk into a room surrounded by LED screens, and the pictures are connected as if you are surrounded by them.
This immersive surround screen is used to create this feeling. It is particularly suitable for new product launches or technology events, and can make the audience feel as if they are in a whole new world.
For example, in a car launch, a surround LED screen is used to show the scene of a car driving in various scenes. The audience feels like sitting in a car, and the experience is particularly strong.
Or in a technology launch, a virtual reality scene is displayed, and the audience can better feel the charm of technology.
3). Floor interactive LED screen
This floor interactive LED screen is laid on the ground, just like a floor tile, but its power lies in the ability to interact with the audience.
For example, on the catwalk of the press conference, the models walked on the floor LED screen.
And the screen could change various patterns and lighting effects according to the steps of the models, which was very cool.
In the technology display area, wherever the audience walked, the screen would display different content, such as footprints and light and shadow effects, which added fun and a sense of technology.
This floor interactive LED screen is particularly suitable for sessions that require audience participation and interaction, and can make the atmosphere on the scene lively.
3. LED screen selection strategies for different types of press conferences
1). Technology press conference
If you hold a technology press conference, you have to use a small-pitch LED screen and an immersive surround screen. This combination is amazing!
The small-pitch LED screen is a very high-definition screen with super-dense pixels, and the picture is as detailed as the real thing.
When displaying chips and software interfaces, which have a lot of details, the audience can get close to see everything clearly without blurring.
Moreover, the colors are very accurate, and there is no color cast. It is perfect for displaying technology products that require precision.
The immersive surround screen is even better, and it can wrap the audience in a virtual world of technology.
There are screens all around, and the pictures are connected. The audience sitting in the middle is like being surrounded by the future world.
For example, to demonstrate virtual reality technology, the surround LED screen can simulate a virtual scene.
And the audience can see different perspectives when turning their heads. The immersive feeling can bring the charm of technology to the extreme.
This combination can not only show details, but also create an atmosphere, and the sense of technology is directly pulled to the maximum!
2). Fashion conference
Fashion conferences must have some dreamy and shocking visual effects. Immersive surround screens and T-stage interactive screens are a perfect match.
Immersive surround LED screens can turn the entire venue into an art space. The screens around can change the pictures according to the style and theme of the clothing.
For example, at a retro-style clothing conference, the surround screen can show a retro court scene.
Or the picture of an old movie, the audience is like traveling back to that era, the clothing and the scene are perfectly integrated, and the sense of fashion instantly comes to life.
The T-stage interactive screen is even more interesting. Models walk on it and can interact with the LED screen with every step.
For example, when a model walks over in a dress with sequins, the screen on the catwalk will flash with the sequins, and the corresponding light and shadow effects will appear.
Or the model’s movements will trigger the pattern changes on the LED screen, such as flowers blooming under the model’s feet, or water flowing with the model’s steps.
This interaction not only makes the model’s catwalk more vivid, but also attracts the audience’s attention, allowing them to concentrate on every detail, and the sense of fashion and fun is full.
3). Automotive/Industrial Conferences
The focus of automotive and industrial conferences is to show the full picture and details of the product, so high-definition LED screens and mechanical track mobile LED screens are the best partners.
The high-definition large screen is like an oversized high-definition TV, which can clearly show the appearance, interior, or structure of the car.
For example, when showing a new car, the high-definition large screen can show the appearance lines of the vehicle from different angles.
And can also magnify the materials and details of the interior, so that the audience can see it clearly even if they are sitting far away.
The mechanical track mobile LED screen is more flexible. It can move around the product like a mobile display stand.
For example, to display a large industrial equipment, the mobile LED screen can move from the front to the back of the equipment, or surround it from the side.
The audience can see the details of the equipment from all angles, and can also explain the working principle of the display equipment.
This dynamic display can attract more audiences than simply playing videos or static displays, and can better reflect the professionalism and technological sense of the product.
4). Corporate strategy/정부 press conference
Corporate strategy press conferences and government press conferences are more serious, and the focus is on conveying important information.
So the main screen must be stable and clear, and small-pitch LED screens are the best choice.
The picture clarity of small-pitch LED screens is particularly high, and text, charts, and other content are displayed clearly without blur.
For example, at a corporate strategy press conference, charts and data of strategic planning are displayed, and small-pitch screens allow the audience to understand the content at a glance.
Moreover, this screen has good stability, and there will be no flickering or color deviation problems after long-term use.
It is particularly suitable for occasions that require a long-term, stable display. Simple, clear, and stable, just in line with the formal and professional requirements of this press conference.
4. How does the LED screen improve the press conference experience?
1). Highlight the visual focus and strengthen the memory point
Imagine that you are at a press conference, surrounded by all kinds of sounds and people, and it is easy to be distracted.
But at this time, a large LED screen suddenly lights up, showing a super cool product picture or a super eye-catching slogan, which immediately catches your attention.
This visual focus is like a ray of light, which directly focuses the audience’s attention on the most important place. Moreover, this strong visual impact can make the audience remember more firmly.
For example, when you see the logo of a new product, you can remember the most powerful part of this product at once, and you can still recall it in your mind after the press conference.
2). Dynamically switch content to enhance the information level
If the content of the press conference is dry, the audience will definitely be drowsy. But the LED screen is different.
It can show a picture for a while, switch to a video for a while, and then suddenly pop up a chart like a magic trick.
This dynamic switching is like adding rhythm to the press conference, making the audience feel fresh and interesting.
For example, the speaker first puts a product picture, then switches to a video of the product in use, and then uses a chart to show the data.
The audience can understand the content layer by layer instead of being overwhelmed by a pile of information.
3). Real-time interaction (scanning code, liking, bullet screen, etc.)
Today’s audience does not want to be just a listener; they also want to participate. LED screens can do this.
For example, the audience can use their mobile phones to scan the code to participate in the lottery.
Or like the content they like, and these interactive results will be immediately displayed on the big screen.
There are also bullet screens. The audience can send their own ideas on their mobile phones, and the LED screen will scroll like a chat, and everyone can see it.
This kind of interaction is like everyone chatting together at a party. The audience will find it fun and interesting, and the atmosphere of the press conference will be particularly active.
4) Linking with lighting and sound effects to form a unified visual system
The atmosphere of the press conference is very important. The LED screen, together with lighting and sound effects, can create a super cool effect.
For example, at the beginning, the lights suddenly dimmed, and a super shocking video appeared on the LED screen, accompanied by exciting music, and the audience was excited all of a sudden.
Or when the speaker talks about the key points, the picture on the LED screen will be enlarged or flash, and the lights will become brighter or darker, and the audience’s attention will be immediately attracted.
This linkage is like a wonderful performance, making every link of the press conference feel special, and the audience is immersed in it and doesn’t want to leave at all.
In short, the LED screen is like a super assistant for the press conference. It can not only catch the audience’s attention, but also make the press conference interesting and fun, and the atmosphere is full!
With it, the experience of the press conference is directly upgraded, and the audience will definitely be impressed!
5. Technical points and precautions for selecting LED screens
In simple terms, the resolution is the clarity of the screen. If the audience is very close to the screen, the clarity of the screen must be high; otherwise, it will look blurry.
Just like when you look at photos on your mobile phone, if you are close and the photos are not clear, then the details cannot be seen clearly.
Therefore, if it is a small press conference and the audience is close to the screen, you have to choose a high-해결 LED screen, such as a small-pitch LED screen, so that the audience can see the details clearly.
But if it is in a large venue and the audience is far away from the screen, the resolution can be appropriately reduced because a resolution that is too high cannot be seen by the audience, and it will increase the cost.
LED screens are often spliced together, but if the splicing gap is too large, there will be a “broken band feeling”.
Just like looking at a painting with several seams cut in the middle, and the visual effect is particularly poor.
Therefore, the splicing gap must be controlled well, and the gap must be made seamless or as small as possible.
In this way, the audience will see the picture in a coherent way and will not be distracted by these gaps.
Color reproduction is how close the color displayed on the screen is to the real color. If the color reproduction is not good, the color on the screen will be biased.
For example, red looks like pink and blue looks like purple, which will definitely affect the effect of the press conference. Brightness is also critical.
If the on-site lighting is bright and the screen 명도 is not high enough, the picture will appear dim, and the audience will not see clearly.
If the screen brightness is too high, it will be dazzling. Therefore, according to the lighting conditions on site, adjust the brightness and color of the screen to make the picture look natural and comfortable.
No matter how good the LED screen is, it will be useless if the system for playing the content is unstable.
For example, in the middle of the press conference, the screen suddenly got stuck, or the content was not played smoothly, which would be embarrassing.
Therefore, it is necessary to test whether the post-production content playback system is stable to ensure that the video, pictures, and text can be played smoothly without freezing, black screen, or flashback.
It is best to try several times before the press conference to solve all possible problems.
Many times, the LED screens for press conferences are temporarily rented, which involves the issue of installation time.
If the installation time is too tight, there may be inadequate installation or insufficient debugging.
For example, if the screen is not installed firmly or the splicing gap is not adjusted well, it will affect the effect of the press conference.
Therefore, it is necessary to plan the installation time in advance, communicate clearly with the rental company.
And ensure that there is enough time to install and debug the screen so that the screen can reach the best condition before the press conference begins.
6. 결론
How about it? Do you think the LED screen is really amazing? It can not only make your press conference look high-end, but also immerse the audience and leave a deep impression.
마지막으로 LED 디스플레이에 대해 더 알고 싶으시다면, 저희에게 연락주세요.
