소개
In today’s increasingly competitive business, the attractiveness of a store often determines the success or failure of a business.
So, how do you catch the customer’s eye the first time and get them to walk into your store? Perhaps a well-designed LED 디스플레이 is your secret weapon!
목차
Location 1: Store entrance area
1). Attract the customer’s first impression
1.1). Grab the customer’s attention:
The store entrance is the first visual focus for customers to enter, and installing an LED display can attract the customer’s attention the first time.
In a crowded commercial environment, the display at the entrance is like a bright signal light, attracting the customer’s attention from a distance.
1.2). Guide customers into the store:
By installing an LED display at the entrance, customers can be guided into the store.
The display can show the layout of the store, the location of the featured areas or popular products, helping customers quickly understand the internal structure of the store.
For example, some large supermarkets display the distribution map of different commodity areas on the LED display at the entrance so that customers can quickly find the goods they need.
2). Display store features and promotional information
2.1). Display brand image:
The LED display screen at the entrance is an important window to display the store’s brand image.
By playing high-quality brand promotional videos, animations or pictures, the store’s brand concept, values and unique style can be conveyed to customers.
For example, some high-end brand stores will display the brand’s history, craftsmanship and design concept on the display screen at the entrance to enhance the brand’s image and recognition.
2.2). Display featured products:
The display screen at the entrance can be used to display the store’s featured products or new products.
Through high-definition pictures, videos, and text introductions, customers can become interested in the store’s products before entering the store.
For example, a clothing store can display the main styles of the season on the LED display screen at the entrance to attract customers to try on and buy in the store.
2.3). Display promotional activities:
The LED display screen at the entrance is the best platform for promoting promotional activities.
Promotional information can be updated in real-time, including discounts, full-reduction activities, limited-time discounts, etc., to attract customers to shop in the store.
For example, an electronics store can display “Christmas Specials” and “Black Friday Carnival” and other event information on the display screen at the entrance to stimulate customers’ desire to buy.
For example, Central World Shopping Center in Thailand installed an outdoor transparent screen at the entrance, with an area equivalent to 6 standard basketball courts.
The display screen has a strong visual impact and is still clearly visible under strong light.
It is even more dazzling at night, becoming the most eye-catching scenery on Bangkok Avenue and attracting a large number of customers to the shopping centre.
2. What is the difference between LCD and LED?（对比类\优势类等等）
The store window is a key area to attract the attention of passers-by and convey the charm of the brand.
Installing LED display screens can make the window more vivid and interesting.
It can not only catch the attention of passers-by at the first time but also enhance the overall image of the store, making the brand more dynamic and attractive.
The LED display screen in the window is like a moving “storyboard” that can show the characteristics, new products, and even some creative content of the store.
For example, it can play the production process of the product so that customers can see the craftsmanship behind it or show the use scenario of the product so that people feel as if they are in it and feel the charm of the product in advance.
This dynamic display method can stimulate customers’ curiosity and desire to buy more than simply placing a few samples in the window.
Moreover, many LED display screens are now transparent, and installing them on the window will not block the display of the physical products inside.
In this way, customers can not only clearly see the real objects in the window but also be attracted by the dynamic content on the display screen.
The two complement each other, and the effect is particularly good.
In terms of design and layout, it doesn’t need to be too complicated.
First of all, the content should be interesting, such as making some simple animations or playing some exquisite pictures and videos in a loop.
Secondly, the appearance of the display screen should be designed according to the style of the store so that it can be integrated with the decoration style of the entire store and not appear abrupt.
Finally, remember to update the content regularly to keep it fresh so that customers can see something different every time they pass by, and naturally, they will be more willing to stop and take a few more glances.
Among the successful cases in history, Hermès has to be mentioned. Hermès’ window design has always been a benchmark in the fashion industry.
They not only display exquisite products in the window but also use LED displays to enhance the display effect.
For example, they will play some videos of craftsmen making leather goods so that customers can see the ingenuity behind each product.
When new products are launched, the details and usage scenarios of the products are displayed on the display screen so that customers can feel the charm of the products more intuitively.
This combination of virtual and real not only makes the window look more technological but also makes the brand more storytelling, attracting a large number of customers to experience the store.
Location 3: Store lounge area
The lounge area is a place for people to relax in the store. It would be great if an LED display screen was installed!
It not only provides customers with some fun but also allows them to stay in the store longer and increase their interaction with the store.
Imagine sitting down in the lounge area and seeing a large LED screen in front of you, playing all kinds of fun content.
For example, the latest Apple product advertisements, interesting technology videos, or even live music performances.
In this way, customers will not feel bored but will feel that time flies.
In addition, the LED display screen in the lounge area of the Apple Experience Store can also display the store’s culture and member activities.
For example, the screen will play the design concept of Apple products and the story behind them or display member-exclusive benefits and event information.
In this way, customers can not only better understand Apple’s brand culture but also feel the exclusive treatment as a member, and their sense of identity and loyalty to the store will naturally increase.
Take the Apple Jing’an store, for example. There is a large LED display screen in the lounge area, which has a very high resolution and a very clear picture.
It can not only play product demonstrations but also display artworks and even hold Today at Apple events. Customers can sit there and not only rest but also learn something, which feels very good.
In short, the LED display screen in the lounge area is like a “magic box”, which not only provides entertainment but also conveys brand culture and membership benefits, allowing customers to understand and like the brand more deeply while relaxing.
Location 4: Store facade
The store facade is the “face” of the store. If an LED display screen is installed, it will be very impressive!
Imagine that people passing by can see the big screen of your store at a glance, which plays all kinds of cool content.
How attractive it is! This will not only make your store stand out from many competitors but also attract more potential customers.
The LED display screen on the facade is like a super large “billboard”, which can help you show your brand and characteristics clearly.
For example, you can put some videos about your brand story to let customers know who you are, where you come from, and where you are going.
Or show your signature products, such as a coffee shop, which can put a video of a barista making coffee to make passers-by salivate.
In short, this screen can make your brand more attractive and make customers fall in love with you at first sight.
The LED display screen installed on the facade is not just a casual installation, and many practical issues must be considered.
First of all, it must be waterproof and dustproof. After all, it has to face wind and rain. If you encounter a rainstorm, it will be troublesome if the screen gets wet.
Secondly, lighting is also very important. The sun is so bright during the day, and if the screen is not bright enough, it will be a waste of effort! Therefore, you have to choose a display screen with high brightness.
Besides, if you encounter thunderstorm weather, you must have lightning protection measures. Otherwise, it will be miserable if the screen is struck by lightning.
In terms of design, this screen must match the style of your store. For example, if your store is modern and simple, then choose a simple and generous screen.
If your store is retro, then the screen design should also have a retro feel. In short, the screen should not be abrupt and should be integrated with the store.
Different types of stores can choose screens according to their needs.
For example, a large 쇼핑몰 or shopping centre must install a super large LED screen to play various promotions and brand advertisements to attract passers-by.
For small stores, such as a boutique, you can choose a smaller screen with moderate brightness to focus on displaying your special products, such as new products or limited-time discounts.
5. 결론
Through the above discussion on the installation location of the store LED screen, we found that a small screen can play a huge role, from attracting customers to improving the experience, from displaying the brand to promoting sales.
If you also want your store to stand out from many competitors, then LED screens are definitely worth a try!
마지막으로 LED 스크린에 대해 더 알고 싶다면, 저희에게 연락주세요.
