소개
As the wave of digitalization sweeps the retail industry, unmanned convenience stores are gradually becoming a new trend in future shopping.
However, how to better attract customers, improve shopping experience and optimize operational efficiency in an unmanned environment? The emergence of shelf LED screens may be the perfect answer to this question.
목차
Benefit 1: It can improve the display effect of goods
1). Enhance visual appeal
The shelf LED display screen is particularly bright and bright, and can clearly display the pictures and videos of the goods.
For example, if you put a picture of a beautiful dress on it, the color and details on the screen can be seen at a glance, which is much better than the traditional paper price tag.
Moreover, it can move! For example, show a video to let customers see the effect of clothes on models, or show how to use an electronic product.
This dynamic display can make customers more intuitively understand how good the product is, so that they are more likely to be attracted and even want to pay for it.
2). Personalized display plan
The shelf LED display screen can also adjust the content according to different products and promotions. For example, when a new product is just launched.
The key area of the screen can be reserved for new products, showing its features and discount information so that customers can see it at a glance.
During promotional activities, you can also quickly switch to the promotion theme, show the discount strength and activity rules, and attract customers to place orders.
Moreover, this screen can also be displayed in partitions. For example, if there are many kinds of goods on a shelf, the screen can be divided into several areas, each area corresponds to a kind of goods, and their prices, features and discount information are displayed respectively.
In this way, when customers browse the shelves, they can quickly find the information of the products they are interested in, and they don’t have to look through the paper price tags one by one.
This partition display not only makes the shelves look neater, but also improves the shopping efficiency of customers and makes shopping easier.
Benefit 2: It can optimize the customer shopping experience
1) 실시간 정보 업데이트
Imagine that you go to the supermarket to buy something and see the price tag on the shelf, but you find that the price is different when you check out. Isn’t it annoying?
Or the product you like is obviously on sale, but you didn’t see the information and missed the discount. With the shelf LED display, these troubles don’t exist!
This display screen is like a “real-time trumpet” that can tell customers the latest price of the product, how much inventory is left, and whether there are any promotions at any time.
For example, if the merchant adjusts the price, the screen will be updated immediately, and the customer will see the most accurate information without worrying about being misled.
If a certain product is about to sell out, the screen will also remind you so that customers will not wait in vain or be disappointed.
Moreover, the information about the promotional activities can also be displayed for the first time so that customers will not miss any discounts and can really enjoy the fun of shopping.
2). Intelligent guidance and recommendation
The shelf LED display screen can also be a “caring butler” for customers. Now, many supermarkets have this kind of screen, which can recommend products that customers may be interested in based on what customers usually like to buy or how long they stay in front of the shelf.
For example, if you often buy a certain brand of snacks, the screen will recommend other new products of this brand.
Or if you are standing in the sports equipment area, it will recommend matching products such as sports bottles and sports socks.
This kind of recommendation is not a blind guess; it is based on the customer’s real behavior and preferences, so it can often help customers discover things that they didn’t notice before but need.
Moreover, it can guide customers to find the products they want faster, without having to go back and forth between shelves, saving a lot of time.
In this way, customers can not only buy what they want but also find more interesting products, which will naturally make them happier when shopping.
Benefit 3: It can reduce operating costs
1). Reduce manpower investment
The shelf LED display is simply a “labor-saving artifact” for merchants! In the past, employees had to spend a lot of time updating price tags or changing promotional posters.
This is not a trivial matter, especially in large supermarkets, where there are many shelves and a wide variety of goods. It takes a long time to update price tags.
Moreover, sometimes, it is easy to make mistakes, such as not updating prices in time or posting the wrong posters.
Customers can easily misunderstand at a glance and have to change them again, which is very troublesome.
Now, with the shelf LED display, these problems are solved! The display can automatically update prices and promotional information.
The boss only needs to operate in the background system, and the price on the screen will change immediately. There is no need to manually change the labels one by one.
For example, when a new product is launched or a promotion begins, all relevant information can be updated to the shelf instantly with just a few clicks of the mouse.
This not only saves time, but also saves manpower. Employees can free up their hands to do other things, such as organizing shelves and serving customers, which improves efficiency a lot.
Moreover, this automated update can avoid many small mistakes. In the past, employees may make mistakes in a hurry, mark the price incorrectly, or post the wrong poster, which customers can easily misunderstand at a glance.
Now, the display screen directly gets data from the system, which basically does not make mistakes, and the operation is smoother.
The boss no longer has to worry about affecting the customer’s shopping experience because of these small problems.
2). Improve operational efficiency
The shelf LED display can not only save effort but also make the store operation more efficient.
It can “hand in hand” with the inventory management system to monitor the inventory situation in real-time.
This means that the boss and employees no longer have to check the inventory every day to see which product is about to sell out.
The display screen will automatically remind you, and the out-of-stock products are clear at a glance. Employees can replenish the stock in time and will not let customers go empty-handed.
What’s more, it can also help the boss optimize the product layout through data analysis. For example, which product sells well and which product is not placed in the right position, the screen can tell the boss through data.
In this way, the boss can put the popular products in a prominent position or adjust the display method to make it easier for customers to see and naturally sell more goods.
For example, if the data shows that the sales volume of a certain snack is particularly high, but the placement is not conspicuous, the boss can adjust the display through the system and put it in the golden position on the shelf.
In this way, not only can more customers see this product, but it can also drive the sales of surrounding products, killing two birds with one stone.
Benefit 4: It can enhance marketing flexibility
1). Diversified promotion methods
With the LED display on the shelf, merchants’ promotion methods can vary.
For example, for limited-time discounts, the screen can display “Last 1 hour, 50% off”, and the countdown feeling can immediately arouse the customer’s desire to buy!
There are also activities such as “buy one get one free” and “full amount discount,” which can also attract customers’ attention through dynamic displays.
When customers see this promotional information, it is like seeing an opportunity to “pick up a bargain,” and they can’t help but want to buy it.
Moreover, this display can flexibly adjust the promotional content according to time periods, seasons, and festivals.
For example, when summer comes, you can focus on promoting iced drinks and sunscreen products and hold a “Cool Summer” promotion.
During festivals, you can hold a “festival special offer” and put appropriate decorations and promotional information on the screen to make customers feel the festive atmosphere and be more likely to be attracted to participate in the event.
This flexible and changeable promotion method not only increases the fun of marketing but also allows merchants to seize every sales opportunity.
2). Precision marketing push
The shelf LED display can also realize precision marketing push according to customer behavior and preferences.
For example, if a customer often stops in front of a certain shelf or often buys a certain type of goods, the system will record it.
Then, the display will push products that customers may be interested in based on these data.
For example, if a customer often buys sports equipment, the screen will recommend sports protective gear or sports drinks. This kind of “personalized” recommendation will be more acceptable to customers.
Moreover, this kind of precision marketing can also combine online and offline channels to achieve full scene coverage.
For example, when customers see recommendations on the shelves offline, they can receive relevant push notifications on their mobile APP after returning home, or when they see promotional information about a certain product online, they can directly purchase it at the offline store.
In this way, customers can feel the intimate service of the merchant no matter where they are, and the marketing effect will naturally be better.
Benefit 5: It can enhance the brand image
1). Display of technological and modern sense
Nowadays, everyone likes fresh and high-tech things. The LED display on the shelf is like installing “technological wings” on the store, making the entire store look particularly modern and cool.
This sense of technology and modernity has instantly raised the brand image by several levels.
For example, when you walk into a convenience store and see the shiny LED screen on the shelf, which displays various product information and dynamic content, it feels like walking into the shopping scene of the future, which is particularly attractive.
This kind of technological display is particularly attractive to young consumers and technology enthusiasts.
Young people like new things, and when they see such high-tech shelves, they will feel that this brand understands them very well and is very fashionable.
In this way, the brand can attract more young customers and expand its audience.
2). Brand story and cultural communication
The shelf LED display can also be used to display the brand’s story and culture. For example, a video of the brand’s development history can be played on the screen, or the brand’s core values and corporate culture can be displayed.
When customers are shopping, they can learn about the story behind the brand. This subtle influence can make customers have a deeper sense of identity with the brand.
Moreover, this screen can also display the public welfare activities or social responsibility projects in which the brand participates.
For example, the brand has funded an environmental protection project or participated in a community public welfare activity, which can be displayed on the screen.
In this way, customers will feel that this brand not only has good products but also has a strong sense of social responsibility, and their favorability will go up immediately.
In short, the shelf LED display can not only display product information, but also quietly enhance the brand image through the display of technology and the dissemination of brand culture, making the brand more important in the hearts of customers.
6. Conclusion
Through the above comprehensive analysis of the advantages of LED screens on unmanned convenience store shelves.
It is not difficult to find that this innovative technology is bringing unprecedented changes to the retail industry with its powerful functions and flexible applications.
It not only changes the way customers shop but also improves the operational efficiency and brand image of merchants.
마지막으로 LED 디스플레이에 대해 더 알고 싶으시다면, 저희에게 연락주세요.
