소개
Have you ever thought that the bridges standing in the city can play a greater role, in addition to carrying vehicles and pedestrians?
오늘, LED 디스플레이 on city bridges are quietly changing our lives. They not only make traffic smoother and business more prosperous, but also allow the city’s cultural and technological charm to be fully displayed.
목차
1. Advantages of LED displays on city bridges in traffic management
1). 실시간 교통정보 표시
1.1). Fast road condition updates
The bridges in the city are prone to traffic jams. At this time, the LED display is like a “well-informed” assistant.
It can tell the driver the road conditions at first. For example, if there is a traffic jam or a car accident ahead, the display will show it immediately.
The driver will know that the situation ahead is not right at a glance, and he has to think about how to go another way.
1.2). Help drivers plan routes in advance
During peak hours in the morning and evening, there are so many cars on the bridge that it is like ants moving.
At this time, the LED display comes in handy. It will tell the driver which road ahead is heavily congested and which road is still passable.
The driver can change the road in advance and avoid the congestion. For example, there is a bridge that used to be jammed during rush hour in the morning and evening.
Since the LED display screen was installed to remind drivers to take a detour, the travel time can be shortened a lot, and everyone feels much more convenient.
2). Traffic rules publicity and guidance
2.1). Publicising traffic rules
The LED display screen on the bridge can also play some animations of traffic rules or scroll some slogans. These animations and slogans are very simple and easy to understand.
For example, the animation will demonstrate what will happen if you don’t follow the traffic rules, and the slogan will say “Drive slowly, safety first,” and so on.
When drivers and pedestrians pass by, they can see it at a glance and remember the traffic rules imperceptibly.
2.2). Remind special sections
Some places on the bridge are particularly dangerous, such as curves, uphill and downhill.
At this time, the LED display screen becomes a “little safety guard”. It will remind the driver, “There is a curve ahead, drive slowly”, or “Pay attention to the brakes when going downhill.”
If a car breaks down or has an accident on a curve, the display screen will be updated immediately to remind the car behind to be careful.
In this way, the driver will know the situation in advance and can drive slowly to avoid accidents.
2. The advertising value of LED display screens on urban bridges
1). 상업 광고
1.1). Advantages of high exposure
Urban bridges are important traffic routes, with a large number of vehicles and pedestrians passing by every day. Such places are simply the “golden locations” for advertising.
LED display screens are large and bright, and can attract people’s attention regardless of day or night.
For example, a large bridge located in the city centre can have a daily traffic volume of tens of thousands of vehicles and countless pedestrians.
Placing advertisements in such places is like posting advertisements on a “bustling street with people coming and going”, and it is difficult not to be seen.
1.2). Brand promotion in different industries
- 자동차 산업:
Automobile brands like such places. Drivers can see the advertisements at a glance.
For example, a car brand shows their new sports car on the screen, the car is running very fast in the picture, and it is written next to it, “Speed and passion, all in ×× car”.
When drivers are stuck in traffic, they just have time to take a few more glances, and they may remember it.
This kind of advertisement can attract many people to the store to look at the car, and they may buy it.
- Real estate industry:
Real estate developers have also spotted this opportunity. They show real estate on the screen, with beautiful houses and gardens in the picture, and “bustling centre, quality life” is written next to it.
People who go to work every day may be tempted to learn about real estate when they see these advertisements.
This kind of advertisement can reach many people and let everyone know that there are good houses here.
- Electronic product industry:
Electronic products are updated quickly and need to be promoted frequently.
For example, a mobile phone brand shows a new mobile phone on the screen, and the various functions of the mobile phone are clearly shown in the picture, and it is written next to it, “New trend of technology, ×× mobile phone is coming”.
This kind of advertisement can be seen by pedestrians and drivers, attracting them to pay attention to the product.
Electronic products are aimed at many customers, and this kind of advertisement can quickly reach many people and increase sales.
2). City image promotion
2.1). Show city culture and tourism resources
The bridge in the city is a good place to show the charm of the city. LED display screens can play city promotional videos to show the beauty, food and culture of the city.
For example, in a city with history, the screen shows ancient city walls, lively markets, and various foods.
Passers-by will think that this city is very interesting and may want to go and see it. For tourism resources, this kind of screen is also very useful.
For example, a seaside city shows the beauty of the beach on the screen, and the pictures of blue sky, white clouds, sand and waves are accompanied by music, which makes people want to go on vacation.
This kind of publicity can attract foreign tourists and let them know that there are fun places here.
2.2). Promotion of major events and city branding
When a city holds an event, LED display screens can be very useful.
For example, when holding a marathon, the screen shows the pictures of athletes training, and next to it is written “×× Marathon, Passionate Run”.
This kind of publicity can make the whole city lively.
Through this kind of publicity, the city can also establish its own image.
For example, in a science and technology city, the screen displays the achievements of science and technology enterprises and the style of the park, attracting more enterprises and talents to develop here.
This kind of publicity can not only enhance the city’s reputation, but also make the city more prosperous.
3. Advantages of intelligent control of LED display screens on urban bridges
1). Intelligent 명도 control
The LED display screen on the bridge is equipped with a light sensor that can automatically sense the light outside.
When the sun is strong during the day, the screen will automatically brighten to ensure that the information on it can be seen clearly.
At night or on cloudy days, the screen will automatically dim, which is not dazzling and can save electricity.
This intelligent brightness control not only makes the display effect better but also allows the screen to be used longer and reduces the maintenance trouble.
2). Remote control and centralised management
Now that LED display screens rely on Internet of Things technology, staff do not have to stay by the screen every day.
They can operate the screen anytime and anywhere through the background system or a mobile phone.
For example, update content, adjust the playback plan, and check the screen status. This remote control method makes management super convenient, and there is no need to worry about manual operation errors.
At the same time, the background system can monitor multiple screens. Once an abnormality is found, the system will automatically alarm and provide fault information, which is convenient for quick repair and ensures stable operation of the screen.
3). Intelligent content push control
The control system of the LED display is very smart. It can automatically push content according to preset rules and real-time data.
For example, it is linked with the traffic monitoring system. Once it finds a traffic jam on the road ahead, it will automatically display the prompt “Congestion ahead, please detour”.
If it encounters a special event, it can also automatically switch to the content of the event promotion.
This intelligent push function can not only transmit information in a timely manner, but also dynamically adjust the display content according to different scenarios to meet diverse needs.
4). Multi-system linkage control
The LED display on the city bridge can be linked with multiple systems to form an intelligent control network.
It can be linked with the traffic light system to display corresponding prompt information according to the changes in the signal light.
It can be linked with the environmental monitoring system to display air quality, temperature and humidity data in real time.
It can even be linked with the emergency command system to quickly issue emergency notifications when an emergency occurs.
This multi-system linkage control not only improves the coordination of urban operations but also plays an important role at critical moments to ensure the safety and convenience of citizens.
4. LED display screens on city bridges can enhance the competitiveness of cities
Nowadays, the competition between cities is fierce, and everyone wants to attract more talent, tourists and investment.
The LED display screens on city bridges are actually a very powerful “secret weapon” that can help cities stand out in the competition.
1). Make the city more face-saving
The LED display screen on the city bridge is like the “face” of the city. It can play some super cool videos, such as the beautiful scenery of the city, historical stories, or local cultural characteristics.
For example, a city with ancient buildings can display pictures of old city walls, ancient temples, etc. on the screen, so that people can feel the cultural heritage of the city at a glance.
If it is a modern big city, put some pictures of high-rise buildings and bustling streets, which look particularly vibrant.
This kind of visual impact can make passers-by remember the city at once, and maybe they will stay a little longer because of curiosity, or even introduce it to friends.
In this way, the city’s popularity and attractiveness will increase.
2). Make traffic smoother
Traffic congestion is a “long-standing” problem in many cities. However, LED display screens can help a lot.
It can display the road conditions in real time, telling the driver whether there is a traffic jam ahead and whether there are any accidents.
For example, during the morning and evening rush hours, the screen will display “Traffic jam ahead, it is recommended to detour”, and the driver can change the road in advance to avoid being stuck there anxiously.
Moreover, it can also remind everyone to abide by traffic rules and pay attention to safety. In this way, the traffic order is better and everyone’s travel is more convenient. Cities with smooth traffic are definitely more popular.
3). Help merchants make money and make the economy more prosperous
The LED display screen on the bridge is the “golden advertising space” for merchants. Because there is large pedestrian and vehicle traffic on the bridge, the advertising exposure rate is very high.
For example, car brands can display new models to attract the attention of drivers and pedestrians; real estate developers can promote new buildings, which may attract potential buyers.
Electronic product companies can display new products to stimulate everyone’s desire to buy.
Merchants make money, cities can collect more taxes, and the economy will naturally be more prosperous.
Moreover, this kind of advertising can also attract more commercial activities, such as exhibitions and promotions, to further drive the economy.
4). Make cultural exchanges more lively
Nowadays, cities are becoming more and more open, and cultural exchanges are also increasing.
LED screens can play various cultural programs, such as foreign music, dance, or folk performances from other parts of the country.
In this way, people can see various cultures without going out, which feels very fresh.
For example, when holding an international cultural festival, the cultural characteristics of various countries can be displayed on the screen, allowing everyone to experience multiculturalism.
This kind of cultural exchange can not only enrich everyone’s life but also attract more tourists and enhance the city’s popularity.
5). Make the city more technological
Nowadays, LED display technology is getting better and better. It can not only display high-definition images but also automatically adjust brightness, remotely control them, and even diagnose faults by itself.
These high-tech things make the city look particularly modern. For example, the screen automatically dims at night, which is energy-saving and not dazzling.
Staff can remotely update content in the office, which is very convenient. This sense of technology can not only attract technology companies and innovative talents, but also give cities more advantages in competition.
5. 결론
The LED display screens on the city bridges seem to be just ordinary screens, but they contain huge amounts of energy.
They not only improve the city’s traffic efficiency, but also inject new vitality into commercial development, make cultural exchanges more colourful, and let the city show its unique charm in the wave of technology.
마지막으로 LED 디스플레이 화면에 대해 더 알고 싶다면, 우리에게 연락해주세요.
