소개
How can small clinics stand out from many competitors? Is there an economical and efficient method?
Outdoor LED display screens may become the “secret weapon” of clinics. Can it really bring unexpected changes to clinics? The following content will reveal the answer for you.
목차
1. The main needs of small clinics for outdoor LED display screens
The outdoor LED display screen of a small clinic must first display the basic information of the clinic.
For example, the name, logo, address, and phone number of the clinic must be visible to passers-by at a glance, making it convenient for patients to find the place.
Moreover, the clinic can also use it to spread some health tips, such as how to prevent colds, daily health tips, etc., which not only serve the public but also reflect the professionalism of the clinic.
If the clinic has any special diagnosis and treatment projects, a powerful team of doctors, or advanced medical equipment, it can also be displayed on the display screen so that patients can know in advance and increase their trust in the clinic.
For patients, this display screen is like a caring “guide”. It can tell patients how to see a doctor, where each department is, and what the waiting situation is like.
In this way, patients can quickly find the place when they come, without having to wander around the clinic, saving time.
If the patient makes an appointment in advance, the display can also remind them of the appointment time and precautions.
As well as the appointment situation of the day, it is convenient for patients to arrange a time and make the appointment management of the clinic smoother.
In terms of publicity, outdoor LED display screens are the “secret weapon” of small clinics.
Clinics can put some promotional videos and pictures to show their professional image and service concept, and show the best side of the clinic.
Moreover, the high brightness, high definition, and dynamic effects of the display screen can attract the attention of passers-by and let more people know about the existence of the clinic.
In this way, even if no one comes to see a doctor at the time, someone may think of this clinic when they get sick in the future, bringing more patients to the clinic.
In terms of function, small clinics also have many requirements for outdoor LED display screens. First of all, the 명도 and clarity must be high enough.
This can clearly display the content even under strong outdoor light. Secondly, waterproof, moisture-proof, and anti-corrosion functions are also very important.
After all, the outdoor environment is complex, and the display screen must be able to withstand wind and rain.
Stability is also critical. The operation of the clinic is inseparable from stable equipment.
The display screen must have fewer failures to ensure that the information can be displayed at all times.
Finally, the operation and maintenance should be simple and convenient. The staff of the clinic may not understand electronic equipment very well.
So the display screen should be easy to use to facilitate them in updating content and maintaining equipment.
2. Application scenarios of outdoor LED display screens in small clinics
1). Clinic entrance
Installing an outdoor LED display screen at the entrance of a small clinic is like installing a striking “signboard” for the clinic.
When patients or passers-by pass by, the clinic name, logo, and address scrolling on the display screen can make them remember the location of the clinic instantly.
If a patient comes to the clinic for the first time, seeing this information, he can easily find the entrance and will not get lost.
In addition, the clinic can also display some warm welcome messages on the display screen, such as “Welcome to [Clinic Name].
We are committed to providing you with professional medical services”, leaving a good first impression on patients.
2). Outside the waiting area
Setting up an outdoor LED display outside the waiting area is a “timely rain” for patients.
The LED display can display the current waiting situation in real time, such as “Current number of people waiting: X”, so that patients can have a good idea of how long they will have to wait.
At the same time, it can also display the medical process, such as “register – wait – see – pay – pick up medicine”, so that patients can see the entire medical process at a glance.
If the patient makes an appointment in advance, the display can also remind them of the appointment time and precautions.
For example, “You have made an appointment with [doctor’s name], please see the doctor on time at [specific time]”.
So that patients can arrange their time reasonably and will not miss the appointment.
3) The streets around the clinic
Installing the outdoor LED display on the streets around the clinic is like building a “promotional stage” for the clinic.
The clinic can play some health science videos, such as “How to prevent heatstroke in summer” and “Tips for keeping warm in winter”, which are very useful for passers-by and can also attract their attention.
When passers-by see this useful information and the introduction of the clinic at the same time, they will have a good impression of the clinic.
Moreover, the clinic can also display some special services, such as “This clinic has added a new Chinese medicine physiotherapy project.
Specializing in the treatment of cervical spondylosis and lumbar spondylosis”, to attract patients with need to come for treatment.
This way of publicity is more vivid and attractive than traditional advertising, and can effectively improve the popularity of the clinic.
4). Clinic parking lot or near the entrance
If there is a parking lot near the clinic or there is an open space near the entrance, the outdoor LED display can also play a big role.
It can display the remaining parking space information in the parking lot, such as “Remaining parking space: X”, which is convenient for patients to park.
At the same time, when the patient parks or approaches the entrance of the clinic, the display can remind the clinic’s service content and special projects again.
Or play some promotional videos of the clinic, so that patients can have a deeper understanding of the clinic’s services before entering the clinic.
3. What are the benefits of using outdoor LED displays in small clinics?
1). Improve the popularity of the clinic
If a small clinic is equipped with an outdoor LED display, it will be much brighter. Imagine that the name and logo of the clinic will appear on the display screen, and it can be seen from a distance, regardless of day or night.
This is like putting a “luminous coat” on the clinic, which is particularly conspicuous in the streets and alleys.
Moreover, this display screen can “work” all day and night, and people passing by at any time can see the information about the clinic.
Over time, the name of the clinic spread, and more people knew that there was a place to see a doctor here, and the “popularity” of the clinic naturally increased.
2) It. Convenient for patients to see a doctor
For patients who come to see a doctor, the outdoor LED display screen is like a “caring assistant”.
As soon as the patient arrives at the door of the clinic, the display screen tells them where to register, which floor the department is on, and how many people are waiting in front.
For example, when the patient sees “Pediatrics is on the third floor, and there are 3 children waiting in front”, he will know what to do, and he doesn’t have to wander around the clinic and get anxious.
If the patient makes an appointment in advance, the display screen can also remind them of the appointment time, such as “Your appointment is at 3 pm, don’t be late”.
So that the patient will not miss the time to see a doctor, and the clinic can arrange work more orderly.
3). Enhance the professional image of the clinic
With the outdoor LED display, the clinic can show its “special skills”. For example, play some doctor introduction videos to show the doctor’s qualifications and expertise.
Or show some advanced medical equipment to let patients see the technical strength of the clinic.
Just like the clinic has introduced a new advanced testing instrument and introduced its functions through the display, patients will feel that the clinic is very professional.
At the same time, the clinic can also write its own service concept on the display, such as “We treat every patient with heart”.
This way of display can make patients feel the clinic’s heart and increase their trust in the clinic.
4). Improve the efficiency of clinic operations
The outdoor LED display is very simple to operate, and the clinic staff can get started after a little learning.
If you want to update the information, just click a few buttons; whether it is promotional content or medical information, it can be released in time.
In addition, the display can be played automatically, without the need for a dedicated person to watch, saving a lot of manpower.
For example, the clinic no longer needs to arrange someone to guide patients at the door, and there is no need to worry about the promotional materials being lost or expired, and the operation of the clinic will be smoother.
5). Increase clinic income
Outdoor LED display screens can not only enhance the clinic’s reputation and image, but also increase income.
The clinic attracts more patients to see the doctor through the display screen. With more patients, the business volume will naturally increase, and the income will also increase.
Moreover, if the clinic has new service projects, such as launching a special physiotherapy service.
It can attract more patients to try it through the display screen, and the clinic’s business scope will be wider, and the income will naturally increase.
4. Economic Benefits and Cost Analysis of Outdoor LED Display Screens for Small Clinics
1). Economic Benefits
There are many benefits to installing an outdoor LED display screen in the clinic. First of all, the name of the clinic can be spread further.
The LED display screen is bright and can be seen from a distance, attracting many potential patients.
With more patients, the clinic’s business will naturally be prosperous, and the income will also increase.
If the clinic is in a good location and has a large flow of people, it can also rent out part of the display screen to other businesses for advertising, which is an additional income.
Besides, if the clinic has any special services or new projects, it can attract more patients to try them through the display screen, and the clinic’s business scope will be wider, and the income will naturally be higher.
In short, in the long run, the clinic’s income is still considerable.
2). Cost analysis
However, installing an outdoor LED display screen also costs money. Equipment needs to be purchased. Although the price varies, it is still a considerable expense.
Installation also needs to be done by professionals, which is another expense. It also costs money to use it.
The display screen needs to be turned on all the time, and the electricity bill is inevitable. It also needs regular maintenance.
Otherwise, it will be troublesome if it breaks down, and the maintenance cost must also be included.
Someone has to take care of it. Although the display screen is quite smart, someone has to check it from time to time, which also increases the labor cost. In short, the cost is still quite a lot, and it needs to be calculated carefully.
3). Return on investment
If you calculate the cost and income clearly, the return on investment can be calculated. The investment cost is the sum of the equipment, installation, operation, and maintenance costs.
The income mainly comes from the diagnosis and treatment income brought by the increased patient flow, as well as possible advertising income.
If you want to improve the rate of return, you have to work hard to reduce costs and increase revenue.
Choose cost-effective equipment, reasonably arrange operating time to save electricity, and establish a complete maintenance system to save money.
At the same time, attract more patients through effective publicity and expand the advertising business to increase income.
In short, as long as it is reasonably planned, it is still cost-effective for clinics to install outdoor LED screens.
5. 결론
In general, outdoor LED screens may be a worthy choice for small clinics. It can not only enhance the popularity of the clinic but also provide convenience for patients and even increase the income of the clinic.
However, whether it is suitable for your clinic requires you to carefully consider it according to the actual situation.
마지막으로 LED 스크린에 대해 더 알고 싶다면, 저희에게 연락주세요.
