소개
In the fiercely competitive hotel industry, how can you make your 호텔 stand out and leave a deep impression on guests?
In addition to high-quality services and unique facilities, the 발광 다이오드 표시 스크린 in the hotel lobby can also become an excellent window to show the hotel’s characteristics.
So, how can the LED display screen cleverly show the hotel’s core advantages?
목차
Step 1: Identify the core characteristics of the hotel
1). Hotel facilities and services
Living here will definitely make you comfortable! Let’s talk about the guest rooms first. Each room is very thoughtful. The big bed is so soft that you can be fully revived after a good night’s sleep.
The toiletries are all big brands and are super cool to use. There is also a gym with super complete equipment. You can practice whatever you want.
The swimming pool is even more beautiful, the water is particularly clear, and it is super comfortable to swim.
If you want to relax, the massage program in the spa can help you relax instantly. Not to mention the restaurant, the dishes are rich and delicious, and there are many special dishes, which will ensure that you will be full of food.
2). Geographical advantage
This location is so convenient! There are fun places all around. If you want to go to any scenic spot, you can walk a few steps or take a short bus ride to get there.
If you have to catch an early flight or a late train, don’t worry. The hotel is very close to the transportation hub.
You can get there in minutes by taking a taxi or the subway. Whether you are here for tourism or business, it is very convenient to travel here.
3). Culture and Design
The design and cultural atmosphere of the hotel will definitely make you shine.
There are many interesting details inside, such as the paintings hanging on the wall, which are all works of local artists and are very distinctive.
And those decorations are full of local cultural elements, making you feel like you have walked into a cultural exhibition hall.
Moreover, the hotel’s overall style is unique. Whether it is a modern and simple style or a retro and literary style, it can make you feel very stylish. Living here will make you feel better.
4). Guest experience
The hotel’s service team is really good. The employees are very enthusiastic and can help solve any needs in a timely manner.
Moreover, many guests praise the hotel, and the comments are all good. The hotel also often organizes some interesting activities, such as theme parties, where everyone has a lot of fun together.
There are also cultural experience activities that allow you to have a deeper understanding of the local culture. Staying here will definitely make your trip or business trip more memorable.
Step 2: The installation of the LED display screen must be in line with the hotel's "style"
You have to think carefully about choosing a location. The LED display screen in the hotel lobby is not something that can be placed anywhere.
This place must be chosen cleverly, so that guests can see it at a glance, and it must match the overall style of the hotel.
First of all, the LED screen must be placed in the most conspicuous position in the lobby. For example, the place where guests can see it as soon as they enter the door.
It would be best if it were placed directly opposite the front desk or above the background wall of the front desk.
In this way, whether it is a guest who has just entered the door or a guest who is checking in at the front desk, they can easily see the content on the screen.
In addition, the style and installation method of this LED screen must also be in line with the hotel’s decoration style.
If the hotel is simple, choose an ultra-thin screen with a simple frame, embed it in the wall, and it will look neat and tidy.
If the hotel is retro or luxurious, add some decorations around the screen, such as a carved frame or a golden decorative strip, so that the screen can also become a highlight of the lobby.
Also, the height of the LED screen is critical. It can’t be too high or too low. Generally speaking, the bottom of the screen is about 2 meters to 2.5 meters from the ground, which is just the right height.
Whether the guests are standing or sitting, they can easily see the content on the screen without feeling strained.
Moreover, the installation location must avoid those important places in the lobby.
For example, don’t install the LED screen in the main passage of the lobby, otherwise the guests will have to go around it when walking, which is very inconvenient.
Don’t block the artwork or decorations in the lobby, which are also the facade of the hotel.
Also, consider the lighting in the lobby. If the lobby is dark, choose a screen with higher brightness; if the light is bright, choose an anti-glare screen.
The lighting around the LED screen is also very important. You can use some soft background lights to make the screen look less dazzling and create a warm atmosphere.
Finally, if the hotel wants to interact more with guests, the LED screen can be installed near the lounge area and made into a touch screen so that guests can check the hotel’s facilities, surrounding attractions, etc., by themselves.
Moreover, the content on the screen can also guide guests to other parts of the hotel, such as restaurants, gyms, etc.
In short, the installation location of the LED display cannot be sloppy. Choosing the right place will not only facilitate guests, but also add points to the hotel lobby, so that guests can feel the hotel’s care and taste as soon as they come in.
Step 3: The content of the LED display should show the "specialness" of the hotel
Since there is such a large screen in the hotel lobby, you must make good use of it and show the “special” features of the hotel that make people shine. Otherwise, this screen will be wasted!
First, you have to take good-looking photos or videos of the hotel’s impressive features and put them on the LED screen for scrolling.
For example, if the hotel room has a large floor-to-ceiling window with a beautiful sea view or city night view outside the window, then take a high-definition panoramic photo, or simply record a short video, so that guests can feel the “wow” feeling when standing in the lobby.
If the bed in the guest room is particularly comfortable and it feels like sleeping in the clouds, then take a close-up photo with the text “Sleep here, don’t want to get up” to attract guests’ attention.
The restaurant is also a place to highlight things. If there are any signature dishes, such as exclusive secret steaks, or local specialties, then take a mouth-watering photo with the text “What to eat tonight? Come and try our signature dishes!”
If the restaurant environment is particularly romantic, such as a romantic candlelight dinner scene or a view of the garden outside, then take a video to let guests feel the atmosphere in advance.
If the restaurant has a special theme night, such as seafood night every Friday, then promote it on the screen in advance to attract guests to experience it.
Fitness and leisure facilities should not be missed. If the hotel has a large swimming pool with clear water and a beautiful environment, add a panoramic view of the pool to the promotional content of the LED display, with the text “Swim here and relax every day”.
If the gym has advanced equipment and has all kinds of equipment, shoot a video and put it on the LED display to show the cool fitness equipment, with the text “Stay active, start here”.
If the hotel has a spa that can provide the kind of massage service that makes people relax, then show those comfortable massage beds with the text “Have a relaxing massage and take away the fatigue of the day”.
The advantages of geographical location should also be used well if the hotel is close to some fun places.
For example, famous attractions, 쇼핑몰, or delicious restaurants, make a map and play it on the LED display, mark the location of the hotel and these places, and add the text “Going out to the attractions, shopping, and food is easy”.
If the hotel is very close to transportation hubs, such as airports and train stations, it should also be displayed with the text “Catching an early flight? Stay here and leave easily”.
If the hotel has any unique cultural or design elements, then you have to show them well. For example, the hotel’s decoration style is very unique, and the paintings on the wall are all works by local artists.
Or if the hotel’s architectural style is particularly historical, then take a picture and put it up, with the text “Every detail tells a story”.
If the hotel often organizes some cultural activities, such as calligraphy exhibitions and concerts, then promote it on the screen in advance, with the text “This Saturday night, come for a cultural journey”.
Finally, don’t forget to show the hotel’s services. If the hotel’s service is particularly good and the staff are particularly enthusiastic, then you can take some photos of the staff serving the guests, with the text “Our service is only for your satisfaction”.
If the hotel has any special services, such as 24-hour butler service, or pet-friendly service, then show it, with the text “Pets can also stay? Yes, we welcome every family member”.
In short, the content of the LED display screen must be carefully designed to show all the “special” places of the hotel.
In this way, as soon as the guests enter the door, they can see the good of our hotel through the screen and leave a deep impression.
Step 4: The time period of the LED display screen playback should be reasonable
Why should it be played reasonably? Because guests’ needs and moods are different during different time periods.
If the same content is played at all times, guests will either be annoyed or not interested at all.
Therefore, arranging the playback time reasonably can not only capture the attention of guests, but also make them feel that the hotel is very considerate, and truly “think about what guests think”.
1). Why should it be played reasonably?
1.1). Capture the attention of guests
Guests have different focuses at different times of the day.
For example, in the morning, everyone is in a hurry to go out. At this time, broadcasting some practical information, such as breakfast menus and weather forecasts, can quickly attract their attention.
If you broadcast some complicated activity introductions at this time, it is estimated that no one will watch it seriously.
1.2). Improve the guest experience
A reasonable arrangement of content can make guests feel the hotel’s care.
For example, at night, when guests are ready to rest, broadcasting some warm pictures at this time, or reminding guests good night, will make guests feel that the hotel is very considerate and have a sense of “home”.
1.3). Avoid information overload
If you broadcast a lot of content at any time, guests will feel annoyed and may even ignore some important information.
Rationally arrange the broadcast time so that guests can see the content they want to see when they need it, instead of being overwhelmed by a bunch of useless information.
2). When is the reasonable broadcast?
During this time period, most guests are in the hotel, either just finished their meal or are about to go out for a meal.
At this time, broadcasting some restaurant special dishes, lunch discounts, or hotel leisure facilities can attract guests’ attention.
For example, display the restaurant’s signature dishes with the text “Lunch specials, it’s a pity to miss it”, or display the hotel’s rest area with the text “After dinner, come here to rest.”
During this time period, most guests have just returned from outside or are about to go out for business.
At this time, broadcasting some hotel leisure facilities, afternoon tea information, or introductions to surrounding attractions can attract guests’ attention.
For example, show the hotel’s swimming pool with the text “swim and relax”, or show the surrounding scenic spot map with the text “all the fun places around are here”.
During this time period, most guests are in the hotel, either preparing to eat or rest.
At this time, broadcasting dinner menus, night view photos, or hotel room environments can attract guests’ attention.
For example, show the restaurant’s dinner dishes with the text “what to order for dinner?
We have a lot of choices”, or show the hotel’s guest rooms with the text “comfortable room, waiting for you to sleep”.
5. 결론
Through well-designed LED display content and reasonable playback strategies, the hotel can not only show its unique charm but also provide guests with a more intimate and convenient service experience.
This is not only a means of publicity, but also an effective way to improve guest satisfaction and loyalty.
If your hotel is also looking for an innovative way to display, you might as well start with an LED display and make it the “first business card” of the hotel.
마지막으로 LED 디스플레이에 대해 더 알고 싶으시다면, 저희에게 연락주세요.
