Can LED screens save advertising costs?

소개

In the advertising arena, cost control and improving effectiveness have always been key concerns for businesses.

As an emerging advertising medium, can LED 스크린 truly save advertising costs for businesses? How do you balance initial investment with long-term value?

This article will uncover the secrets of LED screens in saving advertising costs and help you make informed decisions.

1. Analysis of Initial Investment and Long-Term Value of LED Screen Advertising

1). Initial Investment: Buy or Rent?

Buying an LED screen does cost a considerable amount initially, but it’s like hiring a permanent employee for your store, providing years of service.

Renting, while incurring lower initial costs, is more suitable for temporary events or seasonal promotions. However, over time, the cumulative cost of renting can be higher than buying.

For example, a small restaurant might want to hold a holiday event and rent a screen for just a few days.

However, if promotional information is constantly updated year-round, buying a screen may be more cost-effective.

2). Long-Term Value: Durability and Usability

The durability of LED screens offers peace of mind, ensuring years of service and the ability to update content at any time.

Whether you want to change a holiday theme, promote a new product, or scroll through real-time customer reviews, it’s all done with just a few clicks in the backend.

Compared to traditional advertising, which requires reprinting banners, inkjet printers, or light boxes every time, this approach saves both money and effort.

For example, a coffee shop changes its posters every quarter. With LED screens, the owner can manage all updates using just a tablet.

3) Maintenance Costs vs. Traditional Advertising

LED screens require only occasional dusting or small module replacements, making maintenance costs almost negligible.

In contrast, traditional advertising requires printing, shipping, and installation every time it’s changed, which adds up to significant costs over time.

Imagine a 쇼핑몰 changing its banners every quarter—thousands of dollars a year—in a year.

With LED screens, you can invest once and update the content almost endlessly throughout the year.

2. Savings from the flexibility of LED screen content updates

1) Want to change the content? Just one click.

The most worry-free aspect of LED screens is that the content can be updated at any time.

If you want to change promotions, holiday themes, or advertise new products, there’s no need to print banners or inkjet prints, nor worry about wasting old posters.

Just tap your finger in the background, and the content on the screen will instantly change.

Take a small milk tea shop, for example. They used to have to print new menus and event posters every month.

Now, with just a few clicks, new products and promotions are displayed directly on the screen, saving both money and effort.

2) Different times and different scenes, saving money

LED screens can also change content based on time periods or different scenes. In the morning, they can display business information, set lunch recommendations at noon, and offer drink discounts in the evening.

Or, screens on different floors of a 쇼핑몰 can display promotional information specific to that floor.

Compared to plastering paper ads on every floor, this not only saves money on duplicate printing but also allows for more targeted and flexible advertising.

3. LED screens reduce ineffective advertising spending

1) Targeted advertising reduces wasted money

One of the biggest advantages of LED screens is that they can target advertising to a specific customer base, unlike traditional advertising.

Which uses a “cast-a-blank” approach and often costs a lot of money but doesn’t guarantee that anyone will see it.

For example, a clothing store might display discounts for office workers during rush hour, while a coffee shop might offer takeout specials in the morning.

This way, ads reach the people most likely to buy, naturally saving significant costs associated with ineffective advertising.

Furthermore, different stores can flexibly adjust their advertising based on their specific positioning.

For example, a maternity and baby store might prioritise baby activities on weekends, while showing discounts on toys or courses in the afternoons when children are home from school. This precise targeting ensures every penny is spent more effectively.

2) Data-driven advertising makes advertising smarter.

Many LED screens now have access to backend data, such as customer traffic statistics, time of day preferences.

And even membership information and historical spending behaviour. This allows for more targeted advertising, eliminating the need for blind advertising.

For example, a mall might prioritise breakfast or coffee deals in the morning, beverage discounts in the afternoon, and dinner set meals or entertainment events in the evening, depending on the time of day.

This approach not only saves significant costs associated with blind advertising but also ensures that ads are truly seen and effective, improving campaign efficiency.

Furthermore, strategies can be adjusted based on data at any time, making advertising smarter, like “using a hack.”

4. Multifunctional LED screens improve ROI

1). Multiple uses for one screen, achieving higher ROI.

LED screens are more than just advertising tools; they can also be used for brand promotion, information dissemination, and interactive events.

For example, a coffee shop could regularly display new products, special offers, and business hours on a scrolling basis.

During holidays or store anniversaries, they can also play themed animations, customer messages, or interactive games.

During small lectures or salons, the screen can also display process flow and check-in information. With one screen and multiple uses, its value is naturally doubled.

2). Reduce expenses on other promotional tools.

Because LED screens can be used for multiple purposes, many traditional promotional tools can be saved.

Whereas posters, banners, light boxes, and even flyers might have been printed previously, now, simply updating the content on the screen can cover most promotional needs.

For example, a shopping mall using an LED screen at the entrance to display event information eliminates the need to reproduce posters and flyers for each event.

Saving significant costs over the year while also allowing for faster and more flexible information updates.

5. Case Study: How Businesses of Different Sizes Save Advertising Budgets with LED Displays

1). Large Enterprises: Optimising Brand Advertising

For large enterprises, LED displays can be used to unify their brand image while flexibly displaying different promotional information.

For example, chain stores or 호텔 can display brand promotional videos and image ads during normal times.

And quickly switch to promotional information during holidays or new product launches, eliminating the need to produce numerous posters or light boxes.

This ensures brand consistency while reducing the duplication of traditional advertising costs.

2). Small and Medium-Sized Enterprises: Flexible and Low-Cost Advertising

Small and medium-sized enterprises prioritise flexibility and cost-effectiveness. For example, a small coffee shop or clothing store used to print new menus and promotional posters every month.

With LED displays, simply updating the backend allows for real-time display of new products, discounts, or promotional information, saving both printing costs and the hassle of manual posting.

Content can also be adjusted based on time of day, precisely targeting customers most likely to purchase, truly achieving high results with minimal costs.

3). Events and Promotions: Economical and Efficient

The advantages of LED displays are particularly evident in various events or promotions. For example, traditional advertising for mall anniversary celebrations, holiday sales.

And pop-up events requires the temporary printing of large numbers of posters and banners, which is not only expensive but also likely to be discarded after a single use.

LED screens require only a single installation, allowing for real-time content updates, interactive messaging, customer greetings, and mini-games.

This not only attracts customers but also significantly reduces event promotion costs.

6. The energy-saving and environmentally friendly advantages of LED screens indirectly reduce costs

1) Save on electricity, making it easier on the wallet.

Modern LED screens generally utilise low-energy designs, saving significantly more energy than traditional light boxes, neon signs, or projectors.

For example, a mall previously used old-fashioned light boxes, which resulted in exorbitant monthly electricity bills.

After switching to LED screens, not only did they enjoy higher brightness and clearer images, but their monthly electricity bills also dropped significantly.

Over time, these savings could offset some of the screen investment, making the owner feel it was worthwhile.

2) Green and environmentally friendly, adding value.

LED screens not only save energy but are also environmentally friendly and low-carbon, providing an intangible bonus to a company’s image.

For example, coffee shops or small restaurants can conveniently display “Eco-Friendly and Energy-Saving Store”.

Or promote green concepts on their screens, attracting eco-conscious customers and enhancing brand reputation.

More importantly, in cities with strict environmental regulations, using LED screens can reduce fines or additional costs incurred due to non-compliance with environmental standards, allowing for both promotional and compliance efforts.

3). Indirect Cost Savings

The benefits of energy conservation and environmental protection include not only reduced electricity bills but also reduced maintenance and material waste.

Compared to traditional advertising tools, LED screens are a one-time investment with long-term use, requiring only occasional cleaning and minor module replacements.

Unlike traditional posters and banners, which require reprinting, transporting, and waste disposal for each event, this one-time investment.

Multi-year benefit model not only reduces operating costs for businesses but also allows budget savings to be redirected to more valuable promotions and events, resulting in a higher return on investment.

7. 결론

After this analysis, do you have a clearer understanding of the potential of LED screens for advertising cost savings?

From the initial investment to the long-term value, from the flexibility of content updates to the advantages of targeted delivery, LED screens are undoubtedly a powerful advertising tool.

Finally, if you would like to learn more about LED displays, 우리에게 연락해주세요.