소개
How to provide VIP customers with a unique experience is the key to improving brand value and customer loyalty.
Have you ever thought that a small 발광 다이오드 표시 스크린 can bring about earth-shaking changes in your store’s VIP room? Let’s take a look at this article.
목차
1. What are the requirements for LED display screens in VIP rooms?
The LED display screen in the VIP room of a store must be comfortable and clear to look at.
그만큼 해결 must be at least 1920×1080, and it would be better if it could be 4K, so that the details of the product, such as the gloss of jewelry and the texture of clothes, can be clearly seen.
Color reproduction is also critical, and color cast should not occur, otherwise the color of the displayed product is wrong, affecting the customer’s willingness to buy. The brightness should be moderate, about 300- 500 nits.
Too bright is dazzling, and too dark is unclear. It is best to automatically adjust the 명도 and automatically brighten or darken according to the light in the room.
The contrast should be high so that the picture has a sense of hierarchy and the displayed products can be more attractive.
The viewing angle should also be wide, at least 160 degrees, so that no matter from which angle the customer looks, the picture will not be distorted or the color will be darkened.
The installation method should be based on the actual situation of the store.
If the store decoration is luxurious, embedded installation is a good choice, which can perfectly integrate the display screen into the wall or decoration, and it looks very natural.
If the space is limited, or you want to adjust the position at any time, vertical installation is also very convenient.
The LED display screen itself should be strong. After all, people come and go in the VIP room, and it should be able to withstand an accidental bump.
Moreover, the display screen should be thinner and lighter, which can save space and look fashionable.
Heat dissipation is also very important. Long-term operation will definitely generate heat, so there must be a good heat dissipation system. Otherwise, the display screen will easily have problems after a short time.
The control function should be simple and practical. The signal input interface should be rich, such as HDMI, VGA, USB and other common interfaces.
In this way, whether it is connected to a computer to display product introduction or connected to a mobile phone to display pictures, it can be easily handled.
It is best to support wireless projection, so that customers or sales staff can directly use their mobile phones to project content onto the large screen, which is convenient and fast.
The control system should be integrated with the central control system, so that the signal source, brightness, and volume can be switched with one click, which is worry-free and labor-saving to operate.
The split-screen function is also very practical. For example, it can display product details while displaying user reviews, so that customers can have a more comprehensive understanding of the product.
Safety cannot be sloppy. The display screen must comply with national electrical safety standards, have overcurrent, overvoltage, and undervoltage protection, and must have a grounding device, so that it can be used with confidence.
After all, there are many people in the VIP room, and the electromagnetic radiation cannot be high, otherwise it will be bad for customers and employees.
The protection level must be at least IP30, so that dust and water droplets are not easily able to enter, and the equipment can be used for a long time.
It must also have anti-seismic performance; otherwise, if someone accidentally touches it, the display screen will be broken, which will be troublesome.
If the store is on a high floor or in a place that is easily struck by lightning, the lightning protection function is also very important, which can effectively protect the equipment from lightning strikes.
Maintenance should be convenient and the service life should be long. Modular design is very practical.
If a part is broken, just replace it directly without making a big fuss.
The lifespan of an LED should be more than 50,000 hours, so the cost is low in the long run.
It is also important to calibrate the color and clean the display screen regularly to ensure that the display screen is always in good condition.
The store can arrange a dedicated person to be responsible for daily maintenance, so that the equipment can always run stably and the display effect is more guaranteed.
2. What are the benefits of using LED display screens in VIP rooms?
1) 브랜드 이미지 강화
Installing such an LED display in the VIP room can not only display the details of the product, but also convey the brand’s history and culture through high-definition images. For example:
Using the high-definition images of the LED display to vividly tell customers about Patek Philippe’s “past and present” and its fascinating cultural heritage, the brand image is “established” at once.
Just think about it: the screen has played the highlights of Patek Philippe since 1839. For example, when the first minute repeater came out, the crisp time signal sounded throughout the watchmaking workshop.
The first perpetual calendar watch was born, and the watchmakers cheered. These stories are no longer cold words, but become flesh and blood through pictures. Customers can feel the difficulty and persistence of this brand along the way.
In addition, for VIP customers, Patek Philippe’s high-end customization service is simply the ultimate experience of “private customization”.
The screen shows the dial patterns customized by customers according to their preferences.
Once these details are displayed, customers can immediately feel the uniqueness and exclusivity of Patek Philippe, as if to say: “This is not just a watch, it is a unique work of art tailored for you.”
2). Enhance customer experience
The LED display can make the customer experience in the VIP room richer and more interesting.
It can display a variety of information at the same time, such as product introduction, usage tutorials, customer reviews, etc.
Customers can easily obtain this information when they are resting and increase their understanding of the product.
This interactivity allows customers to no longer passively accept information, but actively participate in the experience, greatly increasing their sense of participation and interest.
In addition, the 명도 of the LED display can be flexibly adjusted according to different ambient light and customer visual needs.
Ensure that the picture is always clear and comfortable, and the 시야각 is very wide.
No matter where the customer sits in the store, they can see the content on the display without any obstruction, and there will be no picture distortion or color deviation.
This thoughtful design will definitely make customers’ favorability towards the store soar.
3). Improve marketing efficiency
The role of LED display in marketing is not small. Its dynamic picture and rich colors can attract customers’ attention more than traditional billboards.
In a relatively quiet space like the VIP room, where customers stay for a long time, it is difficult for customers not to be attracted by the content on the display.
Moreover, stores can accurately display products and promotions that VIP customers may be interested in based on their consumption habits and preferences.
For example, VIP customers who often buy fitness equipment can see that the LED display can display a newly launched smart treadmill.
By dynamically demonstrating its unique functions, such as smart heart rate monitoring and personalized exercise plan formulation, it attracts customers’ attention.
At the same time, the screen will also display exclusive discounts for VIP customers, such as “VIP exclusive 10% discount, the first 10 purchases will receive a sports protective gear set”.
This personalized display method not only makes customers feel that the store values them, but also stimulates their desire to buy.
Whether it is a new product launch or a limited-time event, it can be displayed to customers for the first time, so that marketing information is always kept fresh.
3. Application scenarios of LED display screens in VIP rooms
1). 제품 전시 및 판촉
In the VIP room of the store, the LED display screen is like a “super display stand”. When new products arrive, they are displayed dynamically on the screen, allowing customers to see the full picture of the product at a glance.
For example, when Hermès displays new bags in the VIP room, the video on the LED screen can show every detail of the bag, from the material to the zipper, from the lining to the accessories, everything is clear.
Coupled with some animations, such as the use of the bag in different scenarios, customers will definitely be impressed and think that the bag is not only beautiful, but also very practical, and the desire to buy it will come up all of a sudden.
2). Brand culture and story communication
The LED display screen can also become a “story machine” to tell the brand story vividly.
For example, show the history of the brand, starting from the moment the brand was founded, and tell the current achievements step by step.
With photos of the founder, old photos and historical videos, customers will feel like they are watching a wonderful documentary and remember the brand.
Another example is to show the brand’s values through some small stories or videos of charity activities in which the brand participates.
Let customers feel that the brand is not only selling products, but also doing meaningful things, and customers will naturally have a good impression of the brand.
3). Environment creation and atmosphere setting
The LED display can also make the environment of the VIP room super atmospheric.
For example, if you want to create a romantic atmosphere, the screen can play some romantic pictures, such as the starry sky, candlelight dinner, etc., and add soft lights and soothing music.
As soon as the customer comes in, he can feel the romantic atmosphere.
Or, if you want to hold a holiday theme event, the screen is directly replaced with a holiday theme picture.
For example, the snowflakes of Christmas and the prosperity of the Spring Festival can instantly fill the festive atmosphere, making customers feel that this VIP room is not only high-end, but also very romantic.
4). Customer interaction and service improvement
LED displays can also make the interaction between customers and stores more interesting.
For example, by setting the touch function, customers can slide on the screen to view the detailed information of the product.
You can even try on clothes virtually to see how it works. This kind of interaction not only makes customers feel fresh and interesting, but also allows them to understand the product more comprehensively.
In addition, the screen can also display customer reviews in real time. When new customers see these good reviews, they will feel more confident.
Old customers can also feel the store’s intentions in this way and improve their favorability towards the store.
4. Which LED displays are suitable for use in VIP rooms?
1). 소형 피치 LED 디스플레이
Small pitch LED display has high pixel density, delicate pictures, and rich colors.
It is suitable for close viewing and can clearly display product details and brand stories to meet the needs of VIP rooms for high-quality display.
This display has a small dot pitch, usually between 1.2mm and 1.86mm, which can provide a nearly seamless visual experience and is very suitable for displaying high-end products and brand promotional content.
2). Full-color LED display
Full-color LED display has bright colors and supports dynamic picture display.
It can effectively attract customers’ attention, enhance the attractiveness and expressiveness of information, and is suitable for displaying new and featured products.
Full-color display can present rich colors and dynamic effects, and display the functions and characteristics of products through videos and animations, making it easier for customers to be attracted and remember products.
3). High-definition LED display
High-definition LED display has high 해결 and can clearly display text, images, and videos, ensuring the details and texture of the picture.
It is suitable for displaying brand culture and historical stories, allowing customers to have a deep understanding of the brand.
High-definition display can provide clear and delicate pictures, so that the brand’s stories and values can be conveyed to customers through high-quality visual content, enhancing the overall image of the brand.
5. 결론
Through the above introduction, I believe you have seen the great potential of LED display in the VIP room of the store.
It can not only enhance the brand image and enhance the customer experience, but also improve marketing efficiency and save space and cost.
Choosing the right LED display is to add a unique charm to your VIP room.
마지막으로 LED 디스플레이에 대해 더 알고 싶으시다면, 저희에게 연락주세요.
