序章
When a tourist’s footsteps are gently drawn to a screen, the journey gains an additional dimension of light and shadow. Today’s scenic spots no longer rely solely on landscapes and architecture to tell their story.
LED displays are quietly becoming new “guides”—telling stories, creating atmospheres, providing interactive experiences, and even illuminating the night as a second scenic view.
目次
1. Why are LED displays becoming increasingly popular in tourist attractions?
When visiting scenic spots, everyone wants to take beautiful photos and create atmospheric videos. LED displays are particularly suitable for this need.
They are bright and vibrant, displaying images clearly, whether under direct midday sunlight or nighttime lighting.
Imagine a giant LED screen showcasing a dynamic light show or an immersive landscape background.
Tourists passing by will be attracted, stopping to take a second look, and snapping a photo to share on social media.
Compared to static billboards, it is more eye-catching and makes it easier for people to remember the characteristics of the scenic spot.
One of the biggest advantages of LED screens is their highly flexible content updates. Holiday themes, limited-time events, scenic area stories, or IP character interactions can all be added at any time.
This means that scenic areas don’t need to dismantle old equipment or rearrange anything; simply updating the screen content can give visitors the feeling that “the scenic area has new highlights.”
For frequent visitors, this constantly changing experience will encourage them to visit again and again, and even bring friends.
Most tourist attractions are outdoors, and equipment often faces wind, rain, scorching sun, humidity, or dust.
LED displays are inherently durable, possessing waterproof, dustproof, sunproof, and corrosion-resistant properties, allowing for stable operation even in harsh environments.
Compared to traditional light boxes or projection equipment, they are more reliable and less prone to failure.
For scenic area operators, this means lower maintenance costs and eliminates the hassle of frequent equipment replacements.
LED screens are not just display tools; they can also generate actual revenue.
Advertising collaborations, promotion of local specialty brands, nighttime light shows, interactive activities, and even the promotion of cultural tourism IPs can all be achieved using LED screens.
For scenic spots, this means an additional source of revenue beyond ticket sales; for tourists, it provides a richer and more engaging experience.
A single screen can simultaneously enhance the atmosphere and commercial value of a scenic area, which is one reason for the increasing popularity of LED screens.
Beyond visual impact and commercial value, LED screens can also enhance the tourist experience.
They can display real-time visitor flow, weather reminders, route navigation, performance countdowns, and other information, allowing tourists to avoid detours and queues and plan their trips more easily.
Compared to traditional notice boards, LED screens are more intuitive, dynamic, and humane, making the entire tourism process smarter and more personalized.
Tourists have a great time, and scenic area management is less burdened—this win-win situation makes LED screens a new favorite in scenic areas.
2. Which types of LED display solutions are most popular in tourist attractions?
In tourist attractions, LED displays are no longer just square, boring rectangular screens.
Various creatively designed LED screens not only display information but also serve as “check-in” tools and core interactive experiences for scenic spots. The following are some of the most popular types:
1) Curved or Circular LED Screens
These screens are typically used in large plazas, viewing platforms, or circular corridors. They surround visitors with content, creating an immersive visual experience.
For example, festival-themed light shows or dynamic video displays make visitors feel as if they’ve stepped into the scene.
This design not only makes photos more appealing but also enhances the scenic area’s grandeur, making it the most eye-catching feature at night.
2) Interactive LED Screens on Ground Tiles
Interactive LED screens on ground tiles are ideal for family-friendly scenic spots or areas with a high concentration of young tourists.
The screens are laid on the ground, and each step triggers animations, light and shadow effects, or sound effects.
Walking becomes a game, with each step creating a surprise, fun and encouraging sharing.
Many tourists will stop to observe, step on the screens, and take photos, sharing this interactive experience on social media or short video platforms, thus generating secondary promotion for the scenic area.
3) Transparent LED Curtain Walls
Transparent LED screens are very popular in modern scenic areas and high-altitude observation points, such as observation towers, elevator lobbies, and glass bridges.
They can display dynamic content without obstructing the view, cleverly integrating the screen with the background landscape.
Visitors can enjoy distant natural scenery while watching scrolling cultural information, scenic area stories, or artistic images on the screen, creating a visual spectacle that blends reality and virtuality.
Especially on glass bridges or high-altitude walkways, transparent LED screens can enhance the technological and futuristic feel of the space, leaving a lasting impression on visitors.
4). Spherical and Irregularly Shaped LED Screens
Spherical, pyramidal, rotating columns, or various irregularly shaped LED screens are often used to create landmark visual installations.
These screens are not only the core highlight of scenic areas but also the main attraction of nighttime light shows.
Spherical screens can display content from 360 degrees, while irregularly shaped screens can be designed with unique visual language according to the site, making the scenic area more recognizable.
Visitors not only actively stop to take photos but also frequently create popular content on social media, thereby increasing the scenic area’s popularity and exposure.
5). Immersive Tunnel LED Screens
Immersive tunnel LED screens can completely transform a visitor’s spatial experience.
The screens surround the sides and even the ceiling of the tunnel, creating a trans-dimensional, immersive experience in conjunction with sound effects, lighting, and even scents.
For example, in a science fiction-themed area, the LED screens inside the tunnel might display scenes of futuristic cities or interstellar space.
In a nature-themed area, they could showcase cascading waterfalls, forest birdsong, or dynamic landscapes depicting the changing seasons.
Visitors walking through these screens feel as if they’ve entered another world, experiencing a powerful immersive experience and creating unforgettable memories.
Overall, modern tourist attractions are no longer simply choosing LED displays that “display information,” but rather seeking “playability, interactivity, and photo opportunities.”
Different forms of LED screens not only enrich the visual effects of tourist attractions but also make the visitor experience more vivid and engaging.
Extending their stay and generating greater commercial value and positive word-of-mouth for the attraction.
3. How can LED displays create immersive experiences for tourist attractions?
Today’s tourism experience is no longer just about looking at scenery and taking photos; tourists want to “walk in and play.”
The application of LED displays in scenic areas is a powerful tool to meet this demand for immersive experiences.
1) Creating “Virtual-Real Interaction” by Integrating with Natural Landscapes
Combining LED screens with natural landscapes can create a unique visual experience.
For example, projected LED screens can be placed near mountains, cliffs, or waterfalls, allowing dynamic images to be superimposed on the real landscape.
Visitors standing in the scenic area not only see the real natural scenery but also experience the flowing light and shadow effects on the screen, as if the landscape itself is “coming alive.”
This virtual-real interaction gives people a sense of being in a wonderland and instantly makes ordinary attractions interesting and novel.
2) Creating Nighttime Light Shows
The charm of scenic areas at night often relies on lighting. By combining LED screens with lighting systems, a flowing visual feast can be created.
The dynamic images played on the screen echo the rhythm of the lights and music, making visitors feel as if they have entered a movie scene while walking through the scenic area.
Whether it’s waterfalls, squares, ancient buildings, or riverbanks, the dynamic displays on LED screens can transform the night into an “immersive stage,” enhancing the scenic area’s appeal for nighttime visits.
3) Telling Local Cultural Stories
LED screens can also serve as storytelling media. By showcasing folk customs, historical figures, traditional crafts.
Or festival culture through dynamic images, visitors are not only visually attracted but also unconsciously learn about and understand local culture.
For example, in ancient towns, screens can depict ancient daily life or festival celebrations, allowing visitors to observe as they walk, creating a fusion of sightseeing and cultural experience.
4) Interactive Check-in Scenes
Immersive experiences are not just about watching, but also about participation.
Using sensing technology or interactive photo opportunities, every move a visitor makes can trigger changes in the screen content.
For example, stepping on specific floor tiles can trigger animations, waving hands can control screen elements, and taking photos can generate personalized images.
These interactive designs make visitors part of the experience and make it easier to take fun check-in photos, enhancing the scenic area’s social media reach.
5) Enhancing the Festive and Event Atmosphere
LED screens are particularly effective during festivals and events. During Spring Festival, Lantern Festival, music festivals.
Or light festivals, themed content, dynamic images, and interactive lighting can quickly create a festive atmosphere and attract more visitors.
The screens can display festive animations, countdowns, performance previews, or event information, instantly enlivening the scenic area and enhancing visitor participation and experience.
Overall, LED displays are not only visual tools for scenic areas but also a medium for immersive experiences.
They can upgrade attractions from simply “viewing scenery” to “being there,” allowing visitors to gain richer sensory experiences in nature, culture, interaction.
And entertainment, simultaneously boosting the scenic area’s attractiveness and reputation.
4. Creative Application Cases of LEDs in Different Types of Scenic Areas.
Different types of scenic areas have different focuses in the creative application of LED displays, from enhancing immersion to increasing interactivity, all with significant effects.
1) Theme Parks
In theme parks, curved or panoramic LED screens are widely used to create immersive theaters.
Once visitors enter the theater, the screen surrounds them and even the ceiling, combined with sound effects and lighting, making them feel as if they are in the story’s world.
For example, the “Star Wars: Galaxy’s Edge” experience at Disneyland in the United States uses panoramic LEDs and real-life scenes to make visitors feel like they are part of the story, creating a very strong sense of immersion.
2) Mountain and Water Scenic Areas
In mountain and water scenic areas, LED screens are often set up on cliffs, rock walls, or water surfaces, combined with projection and lighting to create dynamic light and shadow shows.
As night falls, the flowing water, birds, or clouds on the screens blend with the real landscape, making visitors feel as if they are in a fairyland.
For example, the Aletsch Glacier nighttime light show in Switzerland also combines natural landscapes with light shows through LED and projection mapping technology, creating a stunning visual effect.
3) City Landmarks and Squares
In city landmarks or squares, 3D naked-eye LED screens have become a powerful tool for attracting tourists to take photos and check in. Visitors can see and interact with 3D images without wearing any equipment.
The Sphere dome in Las Vegas, USA, and the interactive LED screens in Huacheng Square, Guangzhou, are typical examples.
The screen content interacts with visitors, resulting in outstanding photo effects and becoming highlights of the city’s night view.
4) Aquariums or Zoos
In aquariums or zoos, LED screens are not only used to display scenes but also to simulate natural environments or provide interactive education.
For example, Shenzhen Ocean World uses giant LED screens to display dynamic images of coral reefs and marine life, making visitors feel as if they are in an underwater world.
The American indoor water park Kaleidoscope Kavern uses LEDs to cover the sides and top of its waterways, transforming the rafting experience into an immersive visual tunnel.
Zoos can also use LED screens to explain animal habits and scientific knowledge, making education more vivid and interesting.
Overall, different types of scenic spots, through creative LED applications, have not only enhanced visual impact and immersion but also increased interactivity and fun.
Making scenic spots more attractive to tourists and bringing new commercial and promotional value.
5. Key Points for Creating LED Display Solutions for Tourist Attractions
To make LED screens truly effective in scenic spots, simply placing a large screen is not enough. Several key points need attention:
1) Content Planning First
Don’t just think about how big and flashy the screen is; content is the core of attracting tourists. Creative displays must be linked to the theme and storyline of the scenic spot.
For example, Disney’s panoramic LED screen plays content perfectly aligned with the Star Wars plot, making viewers feel as if they have stepped into the movie as soon as they enter.
Coherent and story-driven content will encourage tourists to stop, take photos, and share.
2) Technology selection must be adapted to the scenario.
Outdoor, indoor, nighttime, and daytime environments all have different requirements for LED screens.
Outdoor scenic areas may require high brightness, waterproofing, dustproofing, and sun protection.
City squares or indoor theaters prioritize resolution and refresh rate. Choosing the right technology ensures stable screen operation, sufficient brightness, and beautiful images.
3) Integration with architecture and environment.
LED screens should have a technological feel without appearing out of place. The screen’s shape, curvature, and size must blend with the architecture or environment.
For example, in ancient towns or historical districts, embedded or transparent screens can be used to perfectly integrate dynamic images with the building facades, attracting tourists’ attention without disrupting the environment.
4) Safety and maintenance must be adequate.
Scenic area LEDs are typically used outdoors for extended periods, so lightning protection, waterproofing, moisture resistance, and dustproofing are essential.
Regular inspections and remote monitoring ensure long-term stable operation and prevent sudden malfunctions that could disrupt the tourist experience.
5) Long-term benefits must be considered.
LED screens are not only a highlight of scenic spots, but they can also recoup the investment.
Besides daily information display, they can be used for advertising, festivals, themed light shows, or IP promotion.
Multi-scenario reuse not only enhances the visitor experience but also generates additional revenue, making the investment more worthwhile.
In short, developing an LED solution for a scenic spot is not about “buying the screen first and then thinking about the content,” but rather considering the entire chain of content, technology, environment, operation, and revenue.
Only in this way can the screen truly become a highlight of the scenic spot, providing visitors with a satisfying and enjoyable experience.
6. How Can LED Displays Enhance the Brand and Commercial Value of Scenic Spots?
LED displays not only deliver stunning visual effects but are also crucial tools for enhancing the brand image and commercial potential of scenic spots.
Their value lies not only in aesthetics but also in their ability to generate tangible revenue and brand awareness for scenic spots from multiple perspectives.
1) Creating Unique Landmarks and Enhancing Scenic Spot Recognition
Creative LED screens can become new landmarks for scenic spots, even allowing tourists to directly associate the scenic spot’s image with the screen’s content.
Whether spherical, panoramic, or large curved screens, they all possess a powerful visual impact when illuminated at night.
Like the Sphere Arena in Las Vegas, USA, it is not only an entertainment center but also a landmark of the city. Its nightly light show attracts tourists to stop and take photos, forming a “city card” for the scenic spot’s brand.
2) Extending Tourist Dwell Time and Increasing Secondary Consumption
Highly interactive LED screens, immersive light tunnels, or interactive floor tile screens can attract tourists to stay for several minutes or even more than ten minutes.
Longer visitor stays increase opportunities for spending on food, souvenirs, and related activities.
For example, in theme parks, immersive panoramic or circular projection theaters encourage visitors to linger longer, thereby boosting sales of food and souvenirs within the park.
3) Empowering the Nighttime Economy
The nighttime economy is becoming a new growth point for cultural and tourism scenic spots, and LED screens are a core tool for attracting tourists at night.
Through nighttime light shows, festival-themed displays, and interactive activities, LED screens can revitalize scenic spots at night.
For example, the Lumina nighttime tourism project in Canada uses lighting, projection, and LED interactive installations to transform trails, botanical gardens.
Or canyons into immersive nighttime experiences, encouraging visitors to continue exploring at night and thus stimulating nighttime consumption.
4) Enhancing Visitors’ Desire to Share and Generating Social Media Buzz
Creative LED screens are naturally suited for taking photos and sharing short videos. Whether it’s a giant spherical screen, a panoramic screen, an immersive tunnel.
Or an interactive floor tile screen, visitors will take photos, check in, and post them on social media platforms, creating secondary dissemination.
For example, the interactive LED screen at Guangzhou’s Huacheng Square triggers dynamic images when visitors walk in front of it.
Resulting in outstanding photos and videos that spontaneously become popular content on social media, helping the scenic area expand its popularity and generate buzz.
5) Providing a New Platform for Local Cultural Dissemination
LED screens not only display visual effects but also tell stories. Folk customs, history, festival culture, and even cultural tourism IPs can be presented vividly and interestingly through dynamic images.
The 360-degree panoramic cinema at Futuroscope in France uses LED screens to tell stories about nature and science, immersing the audience in the experience.
The Kaleidoscope Kavern indoor water park in the United States uses LED screens to create an immersive environment, allowing visitors to learn about ecology and water resources while having fun.
In this way, scenic areas not only enhance the visitor experience but also spread local culture and enhance their cultural influence.
7. 結論
Technology will eventually iterate, but the original intention of “making people stop” remains unchanged.
As long as scenic areas are willing to prioritize content and experience, LED screens will not just be cold display panels but will become a piece of light that visitors are willing to take away and share.
Finally, if you would like to learn more about LED displays, ご連絡ください。
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