序章
の perimeter LED display the stadium is quietly becoming a “secret weapon” for brand marketing. But do you know? How effective is this form of advertising?
How does it stand out from many advertising channels? Let’s unveil the mystery of the perimeter LED display the stadium and explore its unique charm and actual effect!
目次
1. The unique advantages of perimeter LED display the stadium
1). The audience is your precise target
The perimeter LED display the stadium is simply a tailor-made advertising position for スポーツ enthusiasts.
The audience is here for the game, and they are very enthusiastic about sports, so they are naturally more receptive to advertisements on the fence.
For example, at a football game, the fans’ eyes are fixed on the stadium, and the fence advertisements are within their sight. It’s hard not to see them!
Moreover, these audiences have a strong willingness to consume, whether they buy sports equipment or support sponsors. The effect of advertising here is immediate.
2). It looks super eye-catching
The perimeter LED display goes around the stadium, and the audience can see the advertisements no matter where they sit.
This kind of surround display is like putting a circle of advertising coat on the stadium, with a very high exposure rate.
Moreover, the advertisement can change with the rhythm of the game. When a goal is scored, a sponsor advertisement is switched.
The audience is in high spirits, and the advertising effect is also increased. This visual effect is much stronger than ordinary billboards.
3). Move and interact
The perimeter LED display is not as rigid as ordinary billboards. It can move and interact with the audience. During the game, the advertising content can be changed at any time, which is fresh.
Some screens can also allow the audience to scan the code with their mobile phones to participate in the lottery, vote, and even display the audience’s comments in real-time.
This interactive gameplay makes the audience feel full of participation, and advertisers can also use this to capture the hearts of the audience.
4). Brand and event binding debut
The perimeter LED display advertising is particularly related to the game. When the audience watches the game, they will naturally associate the advertisement with the event.
For example, Nike sponsored the World Cup. When the advertisement is displayed under the perimeter LED display, the audience will feel that Nike and football are closely connected.
This kind of binding leaves a deep impression on the brand in the hearts of sports fans. With long-term cooperation, brand awareness will rise.
5). Low cost, good effect, and flexibility
Although the perimeter LED display advertising looks high-end, it is actually very cost-effective.
Although the rent is not cheap, the advertising effect is good, the audience acceptance is high, and the return rate is also considerable.
Moreover, this type of advertising is simple to maintain and lasts for a long time. The most amazing thing is that the advertising content can be adjusted at any time according to the different stages of the game.
The content can be changed at the beginning, halftime, and end. You can change it as you want.
2. How do you judge the display effect of the peripheral LED display?
の 輝度 of the perimeter LED display the stadium must be strong enough! Because the light in the stadium changes greatly, the sun shines directly during the day, and the lights are very bright at night.
The screen is too dark. Generally speaking, the brightness of this screen must be at least 3000cd/m², and it is best to reach 5000cd/m² or even higher so as to ensure that it can be seen clearly in any light.
Moreover, the audience sits in all corners of the stands, and the angles vary greatly, so the viewing angle is also critical.
A good stadium fence screen should have a 視野角 of at least 140°, preferably 160°.
In this way, no matter where the audience sits, they can see a clear, non-color-biased picture, and it will not appear black or discolored when viewed from the side.
The color of the perimeter LED display the stadium must be very accurate and cannot be biased.
For example, the color of the player’s jersey and the sponsor’s logo must be exactly the same as the actual color.
White balance is very important, and the ratio of the three primary colors of red, green and blue must be adjusted just right, otherwise the picture will be yellow or green, which looks very awkward.
Moreover, the color gamut of this screen should be wide, and it can display rich colors, such as the skin color of the player’s skin and the green of the grass. These details can be accurately restored.
The color temperature adjustment function is also very important, because the stadium environment is complex, there may be warm light indoors and direct sunlight outdoors.
If the color temperature can be adjusted, the picture will look more natural.
The picture of the perimeter LED display the stadium must be clear enough, especially when viewed from a close distance.
Although the audience is a certain distance away from the screen, details are also important, such as the expressions of the players and the text on the advertisements.
The higher the 解決, the finer the picture, and the smaller the ピクセルピッチ (P value), the better.
Generally speaking, screens from P3 to P5 are more suitable for the stadium fence, which can ensure clear pictures and maintain comfort when watching from a long distance.
Moreover, a good screen will not have a grainy feeling when enlarging the picture, so that when playing high-definition videos or delicate advertising content, the audience can watch comfortably without feeling blurry or mosaics.
The perimeter LED display the stadium often play game pictures, goal replays, and exciting moments, so the dynamic display effect must be smooth.
の リフレッシュレート must be high, generally reaching above 1920Hz, so that the picture will not have a ghosting, and the audience will be comfortable watching it.
For example, when playing fast-moving pictures, such as players sprinting and the ball flying towards the goal, the picture will not freeze or flicker so that the audience can enjoy it.
If the screen freezes or flickers, it will affect the viewing experience, and the audience will definitely not buy it.
The images played by the perimeter LED display the stadium are usually full-screen displays, such as advertisements, event information, etc. Therefore, the brightness and color of the screen must be uniform.
When the screen is all white, some places cannot be bright, and some places cannot be dark. Otherwise, the audience can see it at a glance, affecting the overall effect.
Moreover, when viewed from different angles, the brightness and color of the picture should change slightly so that the audience can see the same picture no matter where they sit.
If the screen brightness is uneven or it changes color when viewed from the side, it will affect the viewing experience.
The perimeter LED display the stadium are used in special places. They are exposed to wind and rain, sun and rain, and they must withstand the enthusiasm of the audience.
Therefore, the quality of the screen must be stable. The flatness must be high, and there must be no obvious bumps so that the picture will not be deformed.
Moreover, the screen must be durable, and there will be no dead lights or flickering problems after long-term use.
The heat dissipation function is very important because the temperature on the court changes greatly, and poor heat dissipation can easily burn the screen.
Moisture-proof and anti-static functions are also necessary, especially in humid weather or crowded environments. These functions can protect the screen from damage.
3. What is the actual advertising effect of the perimeter LED display screen on the court?
1). Attract the audience’s attention
The perimeter LED display screens on the side of the court are really amazing! These screens are as bright as the sun, and the colors are particularly bright. Whether it is day or night, the advertisements can be seen clearly.
And it can also move, such as playing a slow motion of a player scoring a goal, accompanied by dynamic music, the audience’s eyes are immediately attracted.
This kind of dynamic thing is much better than those advertisements posted on the wall. The audience is very interested in watching it and remembers the advertisement unconsciously.
2). Improve brand exposure
The exposure rate of installing perimeter LED displays on the side of the court for advertising is simply off the charts!
These screens surround the court and can be seen no matter where you sit in the stands.
The audience who come to watch the game are originally sports fans and are particularly sensitive to sports-related things.
If a brand can advertise in such a place, it is really the right place, and it can accurately deliver the advertisement to the target customers.
For example, if a sports brand advertises on the side of the stadium, those fans will definitely have a better impression of the jersey brand of their favorite team, and brand awareness will rise immediately.
3). Enhance the interactivity of advertising
Nowadays, the perimeter LED display screens are not only for “watching” but also for “playing.”
Some screens can be connected to the audience’s mobile phones, and the audience can vote, draw prizes, and interact with advertisements.
For example, during the halftime break of the game, a lottery event suddenly pops up on the screen, and the audience can participate by scanning the code with their mobile phones. If they win, there are prizes.
This interactivity turns the audience from a mere “spectator” into a participant, and their interest in advertising is immediately mobilized.
Moreover, these screens can also update the content in real-time according to the game’s situation.
For example, when a player scores a goal, an advertisement related to the goal can be played immediately.
Or, according to the preferences of audiences in different places, different advertising content can be played, which is particularly targeted and easier for audiences to accept.
4). Extend the advertising display time
The perimeter LED displays the stadium are particularly good at “catching time.” Before the game starts, when the audience enters the stadium one after another, the screen starts to play advertisements.
During the game, whether it is a pause, halftime, or substitution, advertisements can be played whenever there is a gap.
After the game is over, the audience has not yet dispersed, and the advertisements can be played for a while.
In this way, the advertising display time is extended to a very long time, and the audience can see the advertisements at any stage.
The brand information is like a “chain gun,” constantly leaving an impression in the minds of the audience.
5). Enhance the commercial value of the event
Good perimeter LED display advertising is simply a “cash cow” for the event. Because of the good advertising effect and high exposure rate, many brands are vying to advertise.
In this way, the stadium and the organizer of the event can collect a lot of advertising fees and increase income.
Moreover, with these high-quality advertisements, the overall image of the event has also improved, which can attract more big-name sponsors.
For example, in a large-scale sports event, because the surrounding advertisements are well done, there are more and more sponsors, and the scale and influence of the event are also increasing, forming a virtuous circle.
4. Strategies to improve the advertising effect of perimeter LED display screens
1). Optimize content creation
The content of perimeter LED display the stadium must be powerful! For example, when making a video, don’t be long-winded.
Just put the most exciting part in it, such as the athlete’s lore moment and the cool function of the product, which can catch the audience’s attention at once.
The picture must be beautiful, with bright colors and smooth animations, so that the audience can remember it at a glance.
If it is a festival, such as the World Cup or the European Cup, the advertisement can be made into a theme related to the game, such as the player’s iconic movements and the team’s logo, and the audience will definitely feel familiar when they see it.
If you can get on the popular sports IP, such as the NBA and the Premier League, it will be even better.
Fans will definitely have a better impression when they see the team or star they support.
Also, add something popular in the advertisement.
For example, popular sports memes, popular sports event topics, or popular sports stars at the moment, these can make the advertisement closer to the audience’s taste and make them feel fresh and interesting.
2). Enhance interactivity
The perimeter LED display the stadium cannot just be “watched” but also “played” by the audience.
For example, if you have an interactive game, the audience can participate by scanning the code, and if they win, they can get prizes such as team peripherals and autographed photos.
The audience will definitely participate actively. Or you can have a limited-time offer, such as “buy one get one free during the halftime break,” so that the audience feels that “not participating is a loss.”
It can also be linked with social media, such as the audience posting a topic on Weibo or shooting a short video on Douyin, which can be displayed on the surrounding LED screens.
In this way, the audience not only participates in the activity themselves but also spreads the ads to more people.
3). Precise delivery
The ads must be placed in the most visible places for the audience, such as conspicuous places around the stadium so that the audience can see the ads at a glance when watching the game.
If you know what the target audience likes, it will be more targeted. For example, if young people like sports brands, put the ads in places where they often go.
In addition, the time spent advertising is also critical. Before the game starts, the audience is still looking for seats. If the ads are broadcast at this time, they will definitely see them.
During the halftime break, the audience is chatting and eating, and the advertisement can also attract their attention.
After the game, the audience has not yet dispersed, and the advertisement can be played for a while, which can also leave an impression.
4). Innovative technology application
Nowadays, technology is so advanced that using some new technology can make advertisements more attractive.
For example, in 3D naked eye technology, the characters and products in the advertisements are like “jumping” out of the screen, which is very realistic, and the audience must feel fresh.
There is also HDR technology, which can make the picture clearer and the colors more vivid, which looks very comfortable and the audience is naturally more attracted.
With these new technologies, advertisements can stand out from ordinary advertisements and make people shine.
For example, showing the 3D movements of players on the fence screen or using HDR technology to show the details of sports equipment will definitely impress the audience.
5). Data analysis and feedback
Don’t just focus on advertising, but also see how the effect is. Use big data to see how long the audience stays in front of the screen, which advertisement has the most interaction, and which advertisement is ignored.
If you find that a certain advertisement is particularly popular, broadcast it a few more times; if an advertisement is not effective, change it quickly.
Check the overall effect of the advertisement regularly, listen to the audience’s feedback, and adjust the advertisement content and broadcast strategy based on this information.
For example, if you find that the audience is particularly interested in the advertisement of a certain team, you can create more relevant creative content. This will keep the advertisement fresh and attract the audience’s attention.
5。結論
Through the introduction of the above content, I believe you have a deeper understanding of the effects and advantages of perimeter LED display the stadium.
It can not only accurately reach the target audience but also enhance the attractiveness of advertising through interactivity and innovative technology.
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