序章
Do you want to know how much magic LED表示画面 can bring to e-sports?
From the cool pictures on the field to the commercial value behind them, LED display screens are more than just a screen!
It can help the event make money and make the audience excited! Come and see how it does it!
目次
1. Basic application of LED display screens in e-sports events
In the e-sports hall, LED display screens are the “eyes” of the audience.
For example, in professional League of Legends events, the big screen on site will synchronize the game screen in real time.
The audience can clearly see the release of each hero’s skills, the outbreak of team battles, and the wonderful operations of the players.
For example, in the LPL (League of Legends Professional League) game, the huge LED screen above the main stage can show the game screen clearly, and the audience can see it clearly even if they are sitting far away.
Moreover, through multi-screen splicing, it can also display pictures from multiple perspectives at the same time.
Such as the main game screen on one side and the real-time operation interface of the player on the other side, so that the audience can understand the game in all aspects.
The LED display can also magnify the details of the player’s operation. For example, in FPS (first-person shooter) games, the player’s mouse movement and keyboard tapping speed are very fast, and it is difficult for ordinary audiences to see clearly.
However, through the close-up of the LED screen, the audience can see every subtle operation of the player. Like in the “CS: GO” game, when the player completes a difficult “sniper” operation.
The screen will switch to a close-up of the player’s operation, and the audience can see how the mouse moves accurately. This kind of detailed display makes the audience admire the player’s skills.
The LED display is not only used to display the game screen; it can also display event information and advertisements.
Before the game starts, the screen will play the introduction of the participating teams, player information.
Even some explanations of the rules of the game will help the audience better understand the game.
For example, in some large-scale e-sports events, the “highlights” of each team will be played on the screen before the game starts.
Let the audience look forward to the game. At the same time, advertising is also indispensable.
During the game intervals, the screen will show advertisements for sponsors, such as keyboards, mice, computers, and other e-sports-related products.
These advertisements can not only bring income to the event but also let the audience know about the latest e-sports equipment.
LED display screens are also very good at creating an atmosphere for the event.
For example, in some large-scale e-sports events, before the game starts, the screen will play a cool opening animation, combined with the lights and sound effects in the venue, so that the audience can instantly get into the state.
During the game, the color and brightness of the screen will change according to the rhythm of the game.
For example, when the game enters the white-hot stage, the screen will switch to high-contrast mode, the picture will be more shocking, and at the same time, with the flashing lights in the venue, the audience will feel as if they are in the game world.
For example, in the KPL (King of Glory Professional League) game of “King of Glory,” the LED screens in the stadium will show different special effects according to the changes in the situation of the game.
For example, when one side takes down the “dominant,” dazzling special effects will appear on the screen, which will instantly ignite the emotions of the audience.
LED display screens are also an important tool for live broadcasting of events. At the scene, the audience can see the real-time images of the game through the screen.
These images will also be transmitted to the network platform synchronously, so that the audience who cannot be present at the scene can also watch the game through their mobile phones or computers.
For example, in some international e-sports events, the on-site LED screen and the live broadcast images are almost synchronized, and the audience can enjoy a high-quality viewing experience whether they are at the scene or at home.
This live broadcast function not only expands the influence of the event but also attracts more fans to pay attention.
The audience can relive the wonderful moments of the game through the screen, such as the players’ god-level operations, the victory of the key team battle, etc.
For example, after the finals of some large-scale e-sports events, the screen will play the highlights of the game, and the audience will cheer for the players’ wonderful performances again.
This review function not only allows the audience to reminisce about the excitement of the game but also attracts more people to pay attention to the subsequent games.
Through these practical applications, LED displays have played a lot of important roles in e-sports halls, making the game more exciting and improving the audience’s experience.
2. LED display screens enhance the brand exposure and commercial value of events
1). Visual enhancement of event brand image
In e-sports events, LED display screens are like “super display stands” for event brands.
Key brand elements such as the event logo, slogan, and theme color are repeatedly displayed on the big screen, and these elements will continue to come into view when the audience watches the game.
For example, in some large e-sports events, the event logo will be played on the screen in the form of animation before the game, at halftime, or at the end of the game.
This frequent and intuitive visual presentation can make the audience remember the event brand more firmly and gradually increase the brand’s popularity and favorability in the hearts of the audience.
In addition, the current large-screen technology is very powerful, and brand elements can be displayed through various animation effects and special effects.
For example, the event logo can be designed to have a flickering effect or float slowly on the screen like a star.
This creative display method not only makes the brand look more personalized but also attracts the audience’s attention and gives them a deeper impression of the event brand.
For example, in the League of Legends World Championship, the event logo will be displayed on the big screen in the form of 3D animation, and the background will be accompanied by special effects, allowing the audience to instantly feel the high-end and grandeur of the event.
2). Key factors to attract sponsors and advertisers
For sponsors and advertisers, what they value most is whether their brand can be seen by more people. LED display screens are simply “super weapons” in this regard.
It allows the sponsor’s brand logo and advertising content to appear frequently during the game.
For example, at the opening, halftime, pause, and even during the game, the sponsor’s logo can be displayed on the screen.
This high exposure rate allows the audience to remember the sponsor’s brand unconsciously while watching the game.
Many well-known e-sports events have achieved good results by cooperating with sponsors and using large screens to display advertisements.
For example, in the professional league of “Honor of Kings,” the sponsor’s brand logo frequently appeared on the big screen at the game site, which not only made the audience remember the brand but also brought a lot of income to the event.
Another example is the International Invitational (TI) of “DOTA2”. The event attracted a large number of viewers by displaying the sponsor’s advertisements on the big screen, and the brand exposure of the sponsor was greatly improved.
These successful cooperation cases prove that the big screen can not only increase the exposure of the event brand but also benefit both the event and the sponsor, achieving a win-win situation.
3. LED display screens help event live broadcasts and broadcasts to make profits
1). Improve live broadcast quality and audience retention rate
In the live broadcast of e-sports events, LED display screens are like a “super assistant” that can provide high-quality live broadcast signal sources, allowing viewers to see clear and smooth pictures on the screen.
For example, in large-scale e-sports events, the large screen on site can synchronize the game screen in real time and support multi-camera switching so that the audience can see the exciting moments of the game from different angles.
This multi-perspective live broadcast method not only improves the viewing experience of the live broadcast but also makes the audience feel as if they are at the scene of the game, greatly increasing the audience retention rate.
Moreover, LED display screens can also add various special effects, such as dazzling special effects on the screen when the players complete wonderful operations.
Or, at a critical moment in the game, the screen will switch to slow-motion playback, allowing the audience to see every detail more clearly.
These special effects not only make the live broadcast more professional but also increase the interactivity of the audience.
In addition, the LED display can also display various data in real-time, such as the player’s operation data, the progress of the event, and the audience’s votes.
For example, during the game, the screen will display the economic gap and kills of the two teams in real-time and even display the audience’s real-time voting results, such as “Which team do you think will win?”
This interactivity makes the audience feel that they are also part of the game, further enhancing the audience’s participation.
2). Expand live broadcast platforms and profit channels
LED displays not only play an important role on-site but also support the simultaneous broadcast of events on multiple live broadcast platforms.
For example, the event can use the large screen on site to synchronize the picture to traditional TV live broadcasts, online live broadcast platforms, and even social media live broadcasts.
In this way, whether the audience is watching TV at home or watching live broadcasts on mobile phones and computers, they can enjoy high-quality event content.
This multi-platform communication method has greatly expanded the communication scope and audience group of the event.
Moreover, through the profit models of advertising sharing, paid viewing, and rewards on the live broadcast platform, the event can achieve more income.
For example, the event can insert advertisements on the live broadcast platform, and the audience will see these advertisements while watching the game.
Advertisers are willing to pay for such high-exposure advertisements, and the event can obtain income through advertising sharing.
In addition, some popular events will also launch a paid viewing model, and the audience needs to pay a certain fee to watch the high-definition live broadcast of the game.
This payment model not only increases the income of the event but also improves the audience’s viewing experience.
At the same time, the audience can also cheer for their favorite players or teams through rewards, and the event can also get a certain share from the rewards.
LED display screens also play an important role in these profit models. For example, through high-quality picture display, the audience is more willing to pay for the game.
Through real-time data display, the audience is more willing to participate in the interaction, thereby increasing the possibility of reward.
In short, LED display screens not only improve the quality of live broadcasts but also provide strong support for the profitability of events.
4. The profit-making role of LED display screens in the operation of e-sports venues
1). Improve the efficiency of venue operation and audience experience
In e-sports venues, LED display screens are like “multi-functional assistants” that can do many things.
For example, it can display event information and tell the audience when the game starts, which teams will play, and who the players are.
In this way, the audience can quickly understand the arrangements for the day as soon as they enter the door without worrying about missing the wonderful moments.
Moreover, LED display screens can also be used as “signposts” to help the audience find seats, toilets, and places to sell food and drinks.
If the venue is large, it is easy for the audience to get lost, and this is when the LED screen can be very useful.
In addition, it can also preview activities in advance, such as telling the audience what fun activities will happen next and when they will start, so that the audience will be more looking forward to it and more willing to stay.
Now, many venues use intelligent management systems, and staff can easily control all LED screens in the background. Want to change the screen?
Just click a few times! Want to adjust the 輝度? Just move your fingers, and you’ll be done!
It can also monitor the status of the equipment in real-time, and any problems can be discovered and solved immediately.
In this way, not only is the efficiency high, but the labor cost is also reduced, and the number of equipment failures is also reduced.
2). Promote the commercial activities and profit growth of the venue
The LED display screen is also a “big hero” in the commercial activities of the e-sports venue.
The venue can be used to hold various activities, such as new product launches, brand promotion activities, fan meetings, etc.
Imagine that an e-sports peripheral brand holds a new product launch in the venue, displays the cool functions of the product through the LED screen, and then lets the e-sports star try it on the spot. The audience will definitely be jealous and place an order directly.
This kind of activity can not only help the brand advertise, but the venue can also collect venue rental fees, killing two birds with one stone.
In addition, the advertising value of LED display screens is also very strong. The venue can cooperate with surrounding businesses, such as displaying restaurant advertisements during the game.
The audience will be hungry and will definitely go to consume. The venue can also make a fortune from advertising. This cooperation model can benefit both merchants and venues.
In addition, the venue can cooperate deeply with brands. For example, cooperate with e-sports game developers to display the latest content of the game on the LED screen to attract players’ attention.
When the developer sees the good effect, he will naturally give the venue some sponsorship or share, and the venue’s operating funds will be more abundant.
In short, LED display screens in e-sports venues can not only help the venues do things more smoothly but also make a lot of money. If this “magic weapon” is used well, the venue’s business will definitely become more and more prosperous!
5. Profit synergy between LED display screens and e-sports peripheral product development
1). Inspire the creativity and design inspiration of peripheral products
In e-sports events, the visual effects of LED display screens are simply the “spark plugs” of creativity.
Those cool game pictures and exciting event scenes can inspire creativity and design inspiration for peripheral products.
For example, in the game “Honor of Kings”, the heroes’ gorgeous skill effects and exquisite character modeling are displayed on the LED screen.
It is easy to associate it with the development of related electronic products, such as mice and keyboards printed with hero images, and mobile phone cases printed with game scenes.
These peripheral products have become more attractive, and their market competitiveness has greatly improved because of the attractive visual elements on the LED display screen.
2). Promote sales and profit growth of peripheral products
The role of LED display screens in promoting peripheral products at the event site and online platforms is quite powerful.
At the event site, LED screens can display the physical objects of peripheral products, such as placing the newly launched e-sports-themed mouse and keyboard on the display stand and displaying their details and functions through the screen.
It can also display the use scenarios of the products, such as a picture of a player using these peripheral products to win in the game so that the audience can intuitively feel the charm of the product.
At the same time, the screen will display the purchase channels to guide the audience in placing orders.
On the online platform, the role of LED display screens should not be underestimated.
For example, in the live broadcast of the event, the screen can insert advertisements for peripheral products to show the characteristics and advantages of the products.
You can also use the live broadcast method to directly display the purchase link of the product on the screen, and the audience can place an order by clicking.
This online and offline combined promotion method has greatly stimulated the audience’s desire to buy and promote the sales of peripheral products.
6. Profit expansion and innovation of LED display screens in the e-sports industry ecosystem
1). Profit from integration with e-sports education and training industries
In the field of e-sports education and training, LED display screens are simply “super teaching aids.”
Imagine that when the teacher is explaining the game tactics to the students, the LED screen displays a high-definition game teaching video so that the students can clearly see every operation detail and understand the tactics more easily.
For example, when explaining the team battle cooperation of “DOTA2”, the LED screen can replay the key operations in slow motion, and the students will understand at once, “Oh, it turns out that this skill should be released in this way to be most effective.”
The e-sports education and training industry can also cooperate with LED display manufacturers to develop customized teaching products and services.
For example, according to different teaching needs, customized teaching video content or interactive teaching software can be developed, and students can directly participate in simulated competitions through LED screens.
This cooperation can not only improve the teaching quality but also bring new profit opportunities to both parties.
For example, customized teaching products can be used as part of high-end courses to attract more students to sign up, and the tuition fees can naturally increase.
2). Collaborative profit innovation with the e-sports peripheral industry
In the e-sports peripheral industry, the application of LED display screens is even more varied.
For example, in e-sports hotels, the LED screens in the room can create an immersive e-sports experience.
As soon as the guests enter the door, the screen automatically plays the highlights of popular e-sports events or displays the e-sports theme activities provided by the hotel.
In e-sports theme restaurants, LED screens can display game scenes, allowing customers to feel the e-sports atmosphere while eating.
For example, LED screens are installed on the walls of restaurants to play the hero duel scenes of “Honor of Kings.” Customers seem to be in the game world, and eating is more interesting.
In e-sports theme parks, LED display screens are even more effective. For example, at the entrance of the park, various e-sports activities and amusement projects are displayed through LED screens to attract tourists’ interest.
Next to the amusement facilities, LED screens can display tourists’ game scores in real-time or play interactive games so that tourists can enjoy the fun while waiting in line.
This immersive e-sports experience scene can not only attract consumers but also increase their willingness to consume.
7. 結論
In short, LED display screens are simply the “treasure products” of e-sports. They can not only improve the viewing experience of the event but also bring full profit opportunities to the entire e-sports industry! If your e-sports event has not used it yet, it would be a big loss!
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