屋外 LED ディスプレイ スクリーンは従来の看板に取って代わることができるでしょうか?

序章

Traditional billboards and 屋外用LEDディスプレイスクリーン are two ways of publicity that have their own characteristics.

But with the development of technology and changes in demand, the competition between them is becoming increasingly fierce. So, can outdoor LED display screens really replace traditional billboards?

目次

1. What is an outdoor LED display screen?

An outdoor LED display screen is a screen that is specially placed outdoors. Its 輝度 is particularly high, and even if the sun is strong, you can clearly see the content on it.

Moreover, it is not afraid of wind and rain, waterproof and dustproof, and is particularly durable.

The colours are also rich, and they can display a variety of beautiful pictures to attract people’s attention. The 視野角 is also very wide, and you can see it clearly no matter which direction you look from.

The most important thing is that it is very worry-free to use, has a long life, does not need to be repaired frequently, and is particularly suitable for outdoor use.

This kind of screen has a wide range of uses, such as advertising screens on the side of the road, large screens in sports stadiums, and information screens at train stations and airports.

It not only makes advertisements more attractive but also allows viewers to enjoy a wonderful visual experience outdoors.

2. What is a traditional billboard?

Traditional bulletin boards are the old-fashioned display boards usually used in communities, schools, factories, etc.

It is usually made of iron sheets or wood, painted on the outside, and looks quite sturdy.

There are some notices, announcements, posters, etc.

On the bulletin board to tell everyone some important information, such as community activities, school notices, safety knowledge, etc.

The advantages of traditional bulletin boards are that they are simple and practical, and the cost is not high. It does not require electricity, as long as there is a place to put it.

Moreover, it can display information intuitively, and everyone can see it when passing by. However, its disadvantages are also obvious.

For example, it is troublesome to update information, and it has to be reprinted or handwritten every time.

Moreover, it can only display text and pictures, without sound and dynamic effects, and looks monotonous.

In bad weather, such as wind and rain, the content on the bulletin board is easily damaged.

3. Analyze how to choose from the attractiveness of the promotional content

If you just want to send a simple notice, such as the water and power outage in the community, or the school has an event notice, then the traditional bulletin board is good.

It is like a small blackboard, where you write words and paste them on paper, and everyone can see it when passing by.

But if you want to attract people, especially if you want to do commercial advertising.

For example, to attract customers at the entrance of a shopping mall, then the outdoor LED display is amazing. It can play videos and animations, be colourful, and especially catch people’s attention.

If the audience is mainly elderly people or residents in the community, the traditional bulletin board is quite suitable.

These people may not use mobile phones or computers to check information, and they can directly understand the situation by seeing what is written on the bulletin board.

However, if your target is young people, such as in a commercial street or office building, then the outdoor LED display is more advantageous.

Young people like fresh and fun things and the dynamic effects and high-tech sense of LED displays can attract them more.

If the budget is limited, the traditional bulletin board is an affordable choice.

It is inexpensive to make, easy to maintain and does not require much technical content.

But if the site conditions are good, such as in a busy commercial area, and the budget is sufficient, then the outdoor LED display can bring better results.

Although the price is high, it is very conspicuous outdoors, can attract more people, and is very helpful in improving the publicity effect.

If the information does not need to be changed frequently, such as some long-term effective rules or introductions, traditional billboards can do the job.

However, if the information needs to be updated frequently, such as daily news, weather, or shopping mall promotions, outdoor LED displays are much more convenient.

It can update the content at any time without having to reprint and post it every time, like traditional billboards.

4. Analyze how to choose from the perspective of cost and later value

1)コスト

1.1). Traditional billboards:

The cost of traditional billboards is relatively low. To make a billboard, the material cost plus labour cost may be a few hundred yuan.

Moreover, it does not consume electricity when used, and there is basically no operating cost.

Maintenance is also very simple; just paint it occasionally and replace the damaged parts. If you do it yourself, you can save a lot of money.

1.2). Outdoor LED display:

The cost of outdoor LED displays is much higher. The equipment itself is expensive, at least tens of thousands of dollars.

It is also troublesome to install, and you have to ask professionals to do it.

Moreover, it has to use electricity all the time, and the energy consumption is quite large, and the monthly electricity bill is quite expensive.

Maintenance is also complicated. If there is a problem, you have to find a professional to repair it, which is another expense.

2). Later value

2.1). Traditional bulletin board:

The latter value of a traditional bulletin board is relatively stable. It can display information for a long time, and as long as the content is useful, it can continue to play its value.

For example, community notice boards allow residents to pass by every day and see the notice in time.

In school, bulletin boards can display campus culture and activity information for a long time, which is helpful to students and teachers.

However, its appeal is limited, and it is more troublesome to update the content, so there is not much room for value improvement.

2.2) 屋外用LEDディスプレイ:

The later value of outdoor LED display is very high, but it also depends on how it is used. In commercial areas, it can play advertisements, attract customers, and bring direct economic benefits.

For example, an outdoor LED display in a large ショッピングモール can attract passers-by to shop in the mall, and it can also be rented to businesses for advertising and earning advertising fees.

In sports stadiums, it can play event information and replay highlights, enhance the audience’s viewing experience, and increase the attractiveness of the venue.

However, to play these values, professional operation and maintenance are required. Otherwise, the equipment is broken, or the content is not good, and it will not work.

3). How to choose

If the budget is limited and you mainly want to simply display information in places such as communities and schools, then traditional bulletin boards are good. It is low-cost, easy to use, and can play a long-term role.

If you have enough money and want to attract people and increase value in places such as commercial areas and sports stadiums, then outdoor LED display is worth considering.

Although the initial investment is large, the later benefits are also high. As long as it is well-operated, it can bring many benefits.

In short, the choice of which billboard to choose depends on your specific situation, and factors such as budget, usage scenario, and target audience should be taken into consideration.

5. Finally, can outdoor LED display screens replace traditional billboards?

In the future, it is possible for outdoor LED display screens to replace traditional billboards. Why?

Now, outdoor LED display screens are getting cheaper and better, and their performance is getting better and better.

The brightness, colour, and clarity are much better than before. This makes it more cost-effective to use in many places.

In modern society, people not only look at the content when they look at things but also pay attention to good looks and fun.

Outdoor LED display screens can play videos and animations and can also interact with people, which is particularly attractive.

Traditional billboards can only post a piece of paper, and the display method is too simple, and it gradually becomes a bit outdated.

Although outdoor LED display screens use a lot of electricity now, with the advancement of technology, they are becoming more and more energy-saving.

Moreover, it lasts a long time and is easy to repair if it breaks down. In the long run, the maintenance cost is not high.

In the future, outdoor LED display screens will be smarter, can be connected to mobile phones, and allow people to participate in interaction, and the publicity effect will definitely be better.

Nowadays, cities are developing rapidly, and modernization is being carried out everywhere.

Outdoor LED displays look high-tech and can enhance the image of the city. We will definitely see them in more places in the future.

Therefore, in the long run, it is possible for outdoor LED displays to replace traditional billboards, and publicity may rely on them in the future.

6. 結論

In summary, although traditional billboards still have their unique advantages in some scenarios.

With the advancement of technology and changes in market demand, the potential of outdoor LED displays cannot be underestimated.

It not only performs well in display effects, interactivity and intelligence but also gradually reduces costs and energy consumption.

最後に、LEDディスプレイについてもっと知りたい方は、 お問い合わせください.

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