Introducción
Shanghai, this bustling international metropolis, attracts tourists from all over the world with its unique charm. Whenever night falls, another side of Shanghai is revealed to everyone – the beautiful night view.
However, in this bright night scene, the addition of an LED display adds an unusual color to the Bund. They are not just simple lighting tools but a perfect combination of art and technology, pushing Shanghai’s night scene to a new level.
1. Are there any conditions for LED display screens suitable for use in Shanghai?
LED displays suitable for use in Shanghai need to meet the following conditions to ensure that they can provide a high-quality visual experience in various complex environments and application scenarios:
1). High definition and excellent color expression
Since Shanghai is an international metropolis that attracts a large number of tourists and business people, the LED display screen must have high definition to display clear and delicate images.
At the same time, the display screen should have excellent color expression, be able to restore true colors, and bring a rich and vivid visual experience to the audience. This requires the display to have a wide color gamut and high color reproduction, ensuring that vivid, natural colors can be presented under various light conditions.
2). High brightness and excellent anti-light interference ability
The night view of Shanghai is bright, and there are many light sources, such as neon lights and high-rise building lights. Therefore, the LED display needs to have high enough brightness to remain clearly visible in strong light environments. At the same time, the display screen should also have excellent anti-light interference capabilities to cope with complex light environments and ensure a clear and stable picture.
This requires the display to adopt advanced display technology and optical design to improve brightness and contrast and reduce the impact of light pollution and glare on viewers.
3). Weather resistance and stability
Shanghai’s climate is changeable, with a humid rainy season, hot summers, and cold winters. Therefore, LED displays need to have excellent weather resistance and be able to withstand harsh weather and environmental influences, such as high temperature, low temperature, humidity, etc.
In addition, the display screen should also have a high degree of stability and be able to operate stably for a long time, reducing the number of failures and repairs. This requires the display to use high-quality materials and advanced production processes to ensure excellent performance and stability in various harsh environments.
4). Energy saving and environmental protection
With the increasing global awareness of environmental protection, energy conservation, and environmental protection have become important considerations for LED displays. Displays need to adopt energy-saving technologies, such as low-power drivers, intelligent dimming, etc., to reduce energy consumption and reduce the burden on the environment.
At the same time, the display screen should also use environmentally friendly materials to reduce environmental pollution. This helps enhance the competitiveness of LED displays in the Shanghai market and is in line with the trend of sustainable development.
5). Flexibility and customizability
Shanghai’s architectural styles are diverse, from classical to modern, from Eastern to Western, and all kinds of architectural styles are available. Therefore, LED displays need to be highly flexible and customizable and can be customized according to specific application scenarios and needs.
Regardless of size, shape, or mounting method, displays should be able to adapt flexibly to a variety of environments and requirements. This requires display manufacturers to have strong R&D and production capabilities and be able to provide personalized solutions according to customer needs.
6). Intelligence and maintainability
With the development of intelligent technology, LED displays also need to have intelligent functions to improve management and maintenance efficiency.
For example, the display screen should have a remote monitoring function to facilitate managers’ understanding of the operating status of the display screen in real-time; at the same time, it should also have an automatic adjustment function that can automatically adjust parameters such as brightness and color according to ambient light.
In addition, the display screen should also be easy to maintain and facilitate daily maintenance and upkeep. This requires display manufacturers to provide comprehensive after-sales service and technical support to ensure that the display can receive timely and effective maintenance and support during use.
2. The earliest LED display screen installed in China
In the mid-to-late 1990s, Shanghai, as a city at the forefront of China’s development at that time, installed one of China’s earliest LED display screens, which also meant that Shanghai’s advertising entered a new era.
This LED display screen is located in the bustling People’s Square and has become a check-in place for many citizens and tourists. This building is different from the traditional Arc de Triomphe because it has a huge screen installed above the arch, which constantly plays news, songs, and advertisements, creating a unique landscape in Shanghai.
This large screen is located in a prime location of People’s Square, next to the Shanghai Museum and the intersection of Tibet Middle Road and Wusheng Road. Its building height reaches 34 meters, its width is 22 meters, and its screen area reaches an astonishing 309 square meters. It was also the most popular attraction at the time.
3. Where is the best-looking LED display in Shanghai?
The Shanghai Bund Citi Big Screen is a giant LED screen located on the west facade of the Citi Tower on the Bund in Shanghai. This screen is formed from the 5th to 31st floors, covering the entire Huangpu River, the Bund, and some high-rise areas in the city center, with a total area of 6,030 square meters. It is one of the largest outdoor LED full-color display lighting curtain wall systems in the world. This large screen not only has a strong visual impact and picture capacity but also has powerful picture and information dissemination functions. It is an important commercial landmark and media landmark in Shanghai.
The successful application of Citi’s large screen on the Bund in Shanghai not only enhances the image and popularity of the city of Shanghai but also provides advertisers with new advertising forms and channels. Through this large screen, advertisers can display their brand image, product information, etc., to the general public and tourists to achieve precise marketing and brand promotion.
The 3D LED curved screen used in the Shanghai Oriental Pearl Tower Multimedia Show is an eye-catching technological innovation. This screen is located on the 78-meter floor of the Oriental Pearl Tower. Its shape is a large 240° ring, with an upper arc length of 77 meters and a lower arc length of 56.4 meters, with a resolution of up to 50K. This is one of the largest hyperboloid 3D LED display projects at home and abroad.
This giant screen is based on the concept of future digital life and relies on the urban tone of Shanghai’s “modern city” to display majestic visual effects. When the audience is in this interactive media show, they seem to be brought into a future world. They can observe and appreciate the smart residences, ecological landscapes, and three-dimensional and efficient transportation in future Shanghai and appreciate the endless charm brought by smart technology.
In addition, this 3D LED curved screen also uses advanced display technology, such as high resolution, high refresh rate, high color reproduction, etc., to ensure the clarity and fidelity of the picture. At the same time, the screen also has excellent visual effects, such as panoramic dynamic images, four-dimensional stereo sound field, etc., allowing the audience to immerse themselves in the natural and harmonious emotional communication between digital media virtual objects and people.
4. How does the LED display screen enhance the viewing value of the night view of the Bund?
The Bund, an iconic attraction in Shanghai, has always been a place where tourists rush to check-in. As night falls and the lanterns are turned on, the buildings on the Bund become more solemn and elegant under the light.
In recent years, with the widespread application of LED displays, the night view of the Bund has added a touch of modern and technological charm, greatly improving its viewing value.
En primer lugar, the LED display screen, with its high brightness and wide color gamut, provides a clear and colorful visual experience for the Bund night scene. Compared with traditional lighting decoration, LED displays can present more delicate images and more realistic colors, making the buildings on the Bund more dazzling at night.
Not only that, but the LED display also supports dynamic playback and can display various forms of content, such as animations and videos, injecting more vitality and dynamics into the night view of the Bund.
En segundo lugar, the flexibility of the LED display provides the possibility for a creative display of the Bund night scene. Unlike traditional fixed lighting decorations, LED displays can be cut and spliced as needed to create various shapes and sizes, such as curved surfaces, cylinders, and trapezoids.
This flexibility allows the buildings on the Bund to be presented in a more unique and creative way at night, bringing more surprises and freshness to visitors.
Además, the combination of LED display screen and audio equipment creates a shocking audio-visual feast for the night view of the Bund. Against the background of the LED display, beautiful music and moving singing complement the night view of the Bund, allowing tourists to not only enjoy the beautiful night view but also enjoy the wonderful music, which greatly enhances the viewing experience of the night view of the Bund.
Además, LED displays also have the advantages of energy saving and environmental protection. Compared with traditional lighting decorations, LED displays consume less energy and have a longer service life.
This energy-saving and environmentally friendly feature not only conforms to the sustainable development concept of today’s society but also provides a more economical and environmentally friendly solution for the creation of the Bund night scene.
Conclusión
In this interweaving of light and shadow, the LED display screen has become the finishing touch of Shanghai’s night scene, giving Shanghai a unique beauty at night.
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