序章
In the fiercely competitive convenience store market, how do we attract customers, enhance the store image, and increase sales?
The LED display may be the “golden key.” So, what kind of LED表示 is most suitable for convenience stores?
目次
1. Operational characteristics and demand analysis of convenience stores
1). Operational characteristics of convenience stores
Convenience stores are open for a long time, mostly 24 hours a day or from 6 am to 12 pm, which is convenient for customers in different time periods.
Such as office workers buying breakfast, students buying snacks, and night shift workers shopping late at night.
This requires convenience stores to arrange employee shifts reasonably to ensure equipment operation and timely replenishment.
Convenience stores have a large flow of customers and are mostly open near communities, ショッピングモール, and schools.
Customers have diverse needs, such as office workers buying sandwiches and coffee and students buying snacks and drinks.
Therefore, inventory management needs to be accurate, cash registers need to be fast, and store space needs to be used reasonably.
Convenience stores have a wide variety of products, covering food, beverages, daily necessities, stationery, etc., to meet the needs of “one-stop shopping.”
At the same time, convenience stores need to continuously launch new products to keep customers fresh.
2). Demand Analysis of Convenience Stores
Convenience stores need to clearly display product information in a limited space, such as the shelf life and price of food, with conspicuous labels.
Promotional activities should be highlighted, such as “buy one get one free” and “full discount,” and more posters should be posted at the store entrance and on the shelves.
New product promotion is also very important. A new product area can be set up and introduced with electronic screens or flyers.
In terms of advertising, seasonal advertising flags can be hung in the store, and posters of popular products can be posted on the wall.
Large lightboxes can be used outside the store to display promotional activities, and creative window layouts can be used to attract passers-by.
Online promotion can be carried out through WeChat public accounts, Weibo, and Douyin, and cooperation with food delivery platforms can be used to increase exposure.
In terms of customer guidance, the store layout should be reasonable, the signs should be clear, and the employees should be familiar with the products and be able to actively recommend them to enhance the customer shopping experience.
2. Analysis of types of LED display screens suitable for use in convenience stores
1). Single-color/two-color LED display screen
This type of display screen is quite affordable and is mainly used to scroll and display some simple text information, such as promotional activities, new product recommendations, etc.
You can put it above the shelf or next to the cash register, and customers can see the key information at a glance.
For example, a convenience store can display “Today’s Specials” or “New Products on the Market,” which is simple and clear, and the effect is good.
2). Full-color LED display screen
The full-color LED display screen is particularly dazzling and can play various colorful animations and videos with a particularly good visual effect.
Although the price is slightly higher, it can attract customers’ attention and enhance the attractiveness of the store.
It is placed next to the entrance or main channel of the convenience store to display new products or promotional activities, and the effect is particularly good.
For example, after a community convenience store used this screen, the customer flow increased significantly.
3). 透明LEDディスプレイ
This screen is very special and has high transparency. It can be installed on glass without affecting the lighting at all, and it can also play advertisements.
It is especially suitable for being placed in the glass window of a convenience store, where it can display goods and play advertisements.
For example, 7-11 convenience stores in Singapore use this screen, which not only saves space but also attracts more customers to enter the store.
4). 棚のLED表示
This display is specially designed for shelves and can be installed on the edge or above the shelf to display product information.
It can tell customers the price of the product, promotional activities, and other content.
Installing this screen on the shelves of convenience stores will make it much easier for customers to find things.
3. Convenience store space layout and display screen size selection
1). Convenience store space layout
Convenience stores are generally not large, with an area of about 30 to 150 square meters, and the aisles are very narrow, about 0.8 to 1 meter wide. This layout is mainly to display more goods and make full use of the space.
After entering the store, the easiest place for customers to see is the entrance to the cashier counter, as well as the end of the shelf.
These places are “golden positions” suitable for placing best-selling and high-profit goods.
The cashier counter is where customers stay the longest, and usually, some small but high-profit items are placed, such as chewing gum, beverages, etc.
The layout and product display of these places are very important, as they can increase customers’ desire to buy and customer unit price.
2). How to choose the size of the display screen
The size of the display screen of the convenience store should be selected according to the store’s specific situation.
A larger display screen can be placed at the entrance to display promotional information or new product recommendations to attract customers to enter the store.
If the entrance is narrow, choose a smaller one, but the picture must be clear and beautiful.
The display screen in the shelf area can be small so that it will not block the goods and allow customers to see the content clearly.
A medium-sized display screen can be hung near the cashier counter to display real-time promotional information or membership benefits, which may encourage customers to buy more things.
A display screen of appropriate size can also be placed in the refrigerator area to display advertisements or promotional information on refrigerated products.
If the main aisle in the store is relatively spacious, a larger display screen can be placed to display the overall promotional activities or new product series in the store to attract customers to walk in.
3). Select display screens according to customer traffic lines
The walking route and staying area of customers in convenience stores are very important.
The aisle from the entrance to the cashier counter is the only way for customers.
Medium-sized displays can be placed at intervals along the aisle to scroll and play promotional product information to guide customers to shop all the way.
In places where customers stay for a long time, such as near the cashier counter, the rest area, or the promotional display.
A larger display screen can be placed to display some highly interactive content, such as lottery activities or customer reviews, so that customers stay a little longer.
According to the customer’s walking route, from the entrance to the shelf area and then to the cashier counter, different sizes of display screens can be placed in sequence.
A larger one is placed at the entrance to attract customers to enter the store.
A medium-sized one is placed in the shelf area to introduce product information.
Asmaller one is placed near the cash register to remind customers of promotional information.
By reasonably arranging the position and size of the display screen, customers’ shopping behavior can be better guided, and the shopping experience can be improved.
4. Advantages of using LED display screens in convenience stores
Convenience stores use LED display screens, which really have many benefits. It is simply a “magic weapon” to improve the store!
Imagine that when a customer passes by a convenience store, they will be instantly attracted to a colorful and dynamic LED display showing attractive new products or great promotions.
Compared with traditional posters, LED displays are more attractive to customers, especially those who pass by in a hurry.
As long as the content on the screen is attractive enough, the number of customers entering the store will naturally increase.
Convenience stores update promotions and new products very quickly, and it is troublesome to replace traditional posters. But LED displays are different!
Just by using a simple operation on the computer, the screen content can be updated instantly. New products are on the market? Show them now! Limited-time discounts have started?
Notify customers immediately! Moreover, the screen can switch content at any time, displaying multiple information a day, and no longer have to worry about outdated information.
A high-definition and stylish LED display can instantly improve the grade of a convenience store.
When customers walk into the store and see the modern display, they will feel that this store is very professional and attentive.
This good first impression will make customers more willing to stay in the store and even recommend it to friends.
For convenience stores, image is competitiveness and LED display screens are a “weapon” that enhances their image.
The longer customers stay in a convenience store, the more likely they are to shop. LED display screens can keep customers in the store longer by playing dynamic pictures, interesting videos, or practical information.
For example, put a screen near the cash register and play some relaxing short videos or practical life tips so that customers will not feel bored when queuing and may even find more things they want to buy.
LED display screens can display different content according to time periods and customer groups. In the morning, breakfast packages are launched for office workers.
At noon, bento and lunch discounts are displayed; in the evening, snacks and supper are recommended.
This precise marketing method can make promotional activities more targeted and more effective.
Moreover, the screen can also display some interactive content, such as lottery activities or customer feedback, to increase customer participation.
5. Matters worth noting
1). The brightness should be moderate
The brightness of the LED display is very important! If it is too bright, it may be dazzling and make customers uncomfortable; if it is too dark, it will not be clear.
Especially during the day, the sun may shine in, and if the display is not bright enough, the information will be easily “drowned.”
Therefore, the brightness of the display screen should be adjusted according to the light conditions of the store so that customers can see clearly.
2). Update the content in time
The content of the display screen cannot remain unchanged! Customers want to see new things.
If the promotion is over, or a batch of new products has been replaced, and the content on the screen is still a long time ago, customers will think that this store is “lazy.”
Therefore, the content on the screen should be updated regularly, such as once a week or every two weeks, so that customers can feel fresh every time they enter the store.
3). The content should be concise and clear
The content on the display screen should not be too complicated. When customers shop in convenience stores, their time is precious, and no one is willing to spend time studying complex advertisements.
Therefore, the content should be simple and direct, such as “New Products on the Market,” “Limited Time Specials,” “Buy One Get One Free,” etc., using large characters to highlight the key points so that customers can understand at a glance.
4). Choose a good location
The location of the display screen is very important! Don’t put it in a corner where customers can’t see it at all.
For example, at the entrance, near the cashier counter, and next to the main aisle, customers come and go and are easily attracted. If placed behind the shelf or in the corner, the effect will be greatly reduced.
5). Avoid disturbing customers
Although LED displays are attractive, they should not be too much. For example, the screen should not flicker too frequently, and the sound should not be too loud (if any); otherwise, it will disturb customers’ shopping.
Especially near the cashier counter, when customers are queuing to check out, if the screen flickers too much or the sound is too loud, customers will be very irritated.
6. 結論
Choosing the right LED display is a key step in improving the competitiveness of convenience stores.
From attracting customers to the store to precision marketing to optimizing the shopping experience, the potential of LED displays is endless.
If you also want your convenience store to stand out from many competitors, you might as well start here and find the LED display that suits you best!
最後に、LEDディスプレイについてもっと知りたい方は、 お問い合わせください.
