序章
How to attract consumers and enhance commercial value has become the primary task of every commercial pedestrian street manager and merchant.
の出現 LED表示画面 has brought new opportunities to commercial pedestrian streets.
So, what unexpected benefits can LED display screens bring to commercial pedestrian streets?
目次
Benefit 1: It can enhance the attractiveness of commercial streets
1). Enhance the attractiveness of commercial streets
Installing LED display screens in commercial pedestrian streets can greatly enhance their attractiveness.
LED display screens are bright in color, clear in picture, and can also display dynamic content. These features make it more advantageous than traditional billboards.
Most traditional billboards are static; the color will fade over time, and the picture is easy to blur. But LED display screens are different.
They can always maintain bright colors and clear pictures, and they can also move, play videos, and animations.
For example, during festivals, when light shows or promotional videos of merchants are played, the lively atmosphere comes out all of a sudden, and the whole pedestrian street becomes particularly vibrant.
Pedestrians will be attracted by these gorgeous pictures and unconsciously gather in front of the screen, and the popularity of the pedestrian street will rise all of a sudden.
Moreover, the LED display can play different content according to different festivals and activities, so that the pedestrian street always keeps fresh and attracts more tourists and consumers.
2). In terms of creating a distinctive streetscape
An LED display can also make the commercial street more distinctive. Different commercial streets can use it to display different content, so that they can highlight their own style.
For example, on the fashion street, some videos of international fashion weeks are played, and those models walk around in the latest clothes, which look very stylish.
When consumers walk on the street, it is like watching a live fashion show, and they feel that they are also in line with fashion trends.
The food street is even more powerful. The process of food making can be played on the LED display, such as the chef cooking and grilling in the kitchen.
Or put close-up shots of the food one by one, those steaming hot pots and golden fried chickens, which make people salivate.
The historical and cultural street can also be used to show some cultural heritage, such as playing historical documentaries, introducing videos of ancient buildings, or showing the process of traditional craftsmen making handicrafts.
Benefit 2: It can promote the marketing and brand promotion of merchants.
Installing LED display screens on commercial pedestrian streets is a super helper for merchants.
It can help them sell goods and advertise better, and make the brand more famous.
1). Precise advertising placement.
There are all kinds of people on the pedestrian street.
Some places have many young people, some places have many housewives, and some places are crowded with sports enthusiasts. LED display screens are smart.
Merchants can put advertisements at the most suitable time and place according to their needs.
For example, the Xtep sports brand store knows that most of its customers are young people who love sports.
Advertisements for sports shoes and sportswear should be put in places and times when young people often appear. Play those cool sports videos on the screen.
Those young people can see it at a glance, and maybe they will go into the store to buy a pair of shoes!
This kind of precise advertising is much better than blind advertising, with good results and more worthwhile money.
2). Enhance brand interactive experience.
Nowadays, people not only buy things to see whether they are good or not, but also like to participate.
LED display screens can do this. It can connect to social media and organize various interactive activities.
For example, a beauty brand held a lucky draw on the LED screen on the pedestrian street.
People can participate by scanning the code, and they can also leave comments about new products on the screen.
In this way, everyone will come to participate because they think it is fun.
The brand became popular all of a sudden, and it also collected a lot of user opinions. In the future, when making products, we will know what people like.
This kind of interaction makes the relationship between the brand and consumers closer, and consumers are more willing to support this brand.
3). Improve the cost-effectiveness of advertising
In the past, businesses advertised by either posting posters or installing light boxes. It took a lot of effort to change the content once, and the cost was high. Moreover, the display time was short.
But LED display screens are different. After being installed once, they can be used for a long time.
If businesses want to change the content of the advertisement, they can just move their fingers, and they can also adjust it at any time according to the season and promotional activities.
For example, when summer comes, advertisements for selling sunscreen are released; when it is a holiday, promotional advertisements are put on.
In this way, the same amount of money is spent, the advertising effect is better, and the merchants are less worried.
In short, LED display screens in commercial pedestrian streets are a valuable “marketing artifact” for merchants, which can help them advertise more accurately, have more fun with consumers, and save a lot of money.
Benefit 3: It can help the operation and management of commercial streets
Installing LED display screens in commercial pedestrian streets is a super practical tool for managers, which can make the management of pedestrian streets more efficient and intelligent.
1). Efficient information communication
There is a large flow of people in commercial pedestrian streets, and managers often need to issue various notices, announcements, and event arrangements.
LED display screens can convey this information quickly and efficiently.
For example, in Times Square, large LED screens are not only a paradise for advertising but also a platform for publishing important information.
During holidays or special events, managers can use LED screens to publish event previews, opening celebrations, and other information, so that tourists and merchants can understand them in time.
More importantly, in the event of public emergencies, such as bad weather, LED screens can quickly spread key information, ensure the safety of tourists, and maintain order in the streets.
2). Assist in the construction of smart commercial streets
LED display screens can also be used as terminal equipment for smart commercial streets, connecting with smart payment systems, membership management systems, etc.
For example, at the COEX Stadium in Seoul, South Korea, a huge LED screen not only plays advertisements but also combines intelligent systems to interact with consumers.
Consumers can complete payment, membership registration, coupon collection, and other operations in front of the screen, which greatly improves the shopping experience.
This intelligent management method not only makes consumers more convenient but also increases merchant operation efficiency. The management can also optimize the layout of the block through data analysis.
At the entrance of the Gwangmyeong Cave Scenic Area in Seoul, a large naked-eye 3D digital sign combines the historical background of the scenic area with culture and art, presenting a sci-fi visual experience.
This innovative display method not only attracts a large number of tourists but also provides management with rich data to help them better understand tourists’ needs and optimize services.
In short, LED display screens are a super practical tool in the operation and management of commercial pedestrian streets.
They can make information transmission more efficient and make pedestrian streets smarter and more convenient.
Benefit 4: It can enhance the city's image and commercial value dimensions
Installing LED display screens on commercial pedestrian streets is not as simple as adding a billboard. It can bring many benefits to the entire city and the surrounding business environment.
1). Shaping the city’s business card
Commercial pedestrian streets are often the “face” of the city. If a large LED display is installed, it will be more conspicuous.
For example, in Times Square, the LED screens are like huge “city billboards” that play all kinds of cool pictures every day.
These screens not only display commercial advertisements, but also play the city’s cultural promotional videos, such as introducing New York’s history, architecture, art activities, and the like.
As a result, as soon as foreign tourists arrive here, they are attracted by these screens, and they take out their mobile phones to take pictures and check in, and then share them on social media.
Isn’t this equivalent to a free “living advertisement” for New York? The city’s popularity and reputation have risen all of a sudden.
Look at the Champs-Élysées in Paris, where the LED display also shows a beautiful landscape.
The screen plays Paris’ fashion shows, art exhibitions, and various cultural activities, allowing tourists to feel the romance and artistic atmosphere of the city.
These screens not only enhance the sense of technology of the pedestrian street, but also become one of the must-visit attractions for tourists.
Tourists took photos in front of the screen and shared them on social media, allowing more people to understand the charm of Paris and further enhance the city’s international image.
2). Enhance the value of surrounding businesses
The high popularity and attention brought by LED screens can also benefit the surrounding commercial real estate.
For example, after the installation of a large LED screen on Oxford Street in London, the rent of surrounding shops increased significantly.
Why? Because this screen attracted more people to go shopping, the popularity of the business naturally improved.
Merchants saw that the business here was good, so they all rushed to open stores, and the rent naturally rose.
Moreover, with these large screens, the overall business atmosphere of the block has become more lively, forming a virtuous circle.
There is a similar situation in Ginza, Tokyo. Several large LED screens are installed on Ginza’s commercial pedestrian street.
These screens not only play commercial advertisements, but also display some fashion content.
In this way, the business atmosphere of Ginza is more intense, attracting more high-end brands to settle in.
The rent of surrounding shops has also risen sharply, and the commercial value of the entire block has been significantly improved.
In short, the application of LED display screens in commercial pedestrian streets can not only add color to the city, but also make the surrounding business environment more prosperous, which is a good thing that kills two birds with one stone.
Through these screens, the city image has been improved, and the commercial value has also risen, and everyone can benefit from it.
5。結論
In summary, the application of LED display screens in commercial pedestrian streets not only provides merchants with more accurate and efficient marketing methods but also brings intelligent solutions to the operation and management of pedestrian streets.
More importantly, it also enhances the city’s image and commercial value, and injects new vitality into the prosperity and development of the city.
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