序章
In today’s visual-dominated era, the success of an event often depends on the audience’s sense of participation and immersion.
So, how can we stand out from many activities and leave a deep impression on the audience? The emergence of XR stage LED screens may be the key turning point.
目次
Application scenario 1: Virtual advertising shooting base
In the virtual advertising shooting base, the XR stage LED screen can quickly change various scenes, such as car advertisements from city streets to desert snow mountains, without running outdoor scenes, saving time and effort.
Actors see virtual scenes and perform more naturally. Directors and photographers can adjust scenes at any time, and creativity is immediately presented.
The screen quality is superb, the colors, light, and shadow are very real, and the advertising pictures taken are particularly attractive.
Actors can see the final effect when performing, and they are more confident and perform more accurately.
Photographers do not need to synthesize in post-production. Just shoot directly, and the efficiency is immediately improved.
In the past, it was costly to build scenes and run outdoor scenes for shooting advertisements.
Now, with XR stage LED screens, most scenes can be done virtually, saving a lot of construction and outdoor costs.
Post-production is also simple, and you don’t have to spend too much time on keying and synthesis, so the cost will naturally come down.
XR technology allows advertising creativity to “fly”, and can create super cool functions of products in virtual space, which will make the audience’s eyes light up.
There are also interactive functions, such as shooting game advertisements; players can interact with things in the virtual scene, the audience has a strong sense of participation, and the impression of the advertisement is deeper.
Whether it is a car, electronic product, clothing, or daily necessities advertisement, you can use the XR stage LED screen to find a suitable virtual scene and show the advantages of the product clearly.
Brand image advertising can also be used to create a unique visual effect and convey the brand connotation.
Event advertising can simulate the event scene in advance, allowing the audience to feel the atmosphere of the scene in advance.
Application scenario 2: Film production
In film production, XR stage LED screens are very useful. For example, when shooting “Batman.”
You used to find the dark streets of Gotham City and the mysterious scenes of the Bat Cave, and you had to build real scenes or run outdoor scenes.
Now, with the XR stage LED screen, these scenes can be easily handled. The screen can instantly transform into a dark street corner in Gotham City.
Batman can perform on it and see the virtual background directly, making the performance more natural.
If the director wants to change the scene, such as adding some fog or changing the lighting, he can do it with just a flick of his finger, and the creativity can see the effect immediately.
The screen has excellent picture quality, and the picture is particularly realistic. The actors can see the final effect when performing, which makes them more confident and more accurate.
The photographer does not need to do post-synthesis; they just shoot directly, and the efficiency is improved immediately.
In the past, it was expensive to set up scenes and run outdoor scenes for blockbusters like “Batman.”
Now, with the XR stage LED screen, most scenes can be done virtually, saving a lot of construction and outdoor scene costs.
Post-production is also simple, and you don’t need to spend too much time on keying and synthesis, so the cost is naturally reduced.
Application scenario 3: Broadcast studio
For example, the No. 1 News Studio of Chongqing Radio and Television Group is the first news studio in China to use XR technology.
In the past, news anchors could only report news in front of a monotonous background, and the audience would easily lose their focus while watching.
Now, with the XR stage LED screen, live news footage from around the world can be displayed behind the anchor in real-time.
For example, when reporting international news, the screen can instantly switch to the streets and alleys of foreign countries, making the audience feel as if they are there.
If reporting natural disasters, the rescue scene can also be displayed in real-time, allowing the audience to feel the urgency of the news more intuitively.
Moreover, the anchor can see these images when broadcasting, which makes the explanation more targeted and the audience can better understand the news content.
Australia’s Docklands Studios is even more powerful, with two super-large LED virtual production stages.
The LED screen wall of one of the stages is 40 feet high and can accommodate multiple virtual scenes at the same time.
When shooting a program, you can switch scenes at any time as needed, and the operation is super flexible.
The application of these XR stage LED screens not only makes the program look colorful but also greatly improves the audience’s viewing experience, making the audience more willing to pay attention to the content of the program.
Application scenario 4: Live events
For example, at some large music festivals, such as the Coachella Music Festival, the LED screen on the stage background uses XR technology to render various fantasy scenes in real-time.
When the singer performs on the stage, the large screen behind him can instantly switch to scenes such as the starry sky, the ocean, and the forest, making the audience feel as if they are in a dream world.
This immersive experience not only makes the audience on the scene excited but also makes the audience watching through the live broadcast feel the same shock.
Let’s take a look at some live broadcasts of sports events. For example, in NBA games, the LED screens around the venue use XR technology to display game data and wonderful moments in real-time.
It can even simulate a virtual auditorium so that the audience watching the live broadcast at home can also feel the warm atmosphere on the scene.
This technology not only enhances the audience’s sense of participation but also makes the live broadcast of the event more vivid and interesting.
At some large-scale award ceremonies, such as the Grammy Awards, the XR stage LED screen also plays an important role.
The stage background can switch scenes in real-time according to different performers and program content.
From gorgeous palaces to modern cities, from retro stages to the future science fiction world, so that the audience can enjoy the performance while.
They can also enjoy a visual feast. This technology not only enhances the experience of the audience on the scene, but also allows the audience watching through TV or online live broadcasts to feel the same shock.
Moreover, the operation of the XR stage LED screen is very flexible. On-site production staff can adjust the screen image at any time according to the real-time situation of the event.
If they want to switch scenes, adjust angles, and change colors, they can easily achieve it.
For example, in a fashion show, as the models walk on the catwalk, the background screen can switch to scenes that match the style of the clothing in real-time.
From the retro streets of Paris to the modern New York skyline, so that the audience can better feel the style and charm of the clothing.
At the event site, the XR stage LED screen not only makes the experience of the live audience more immersive but also makes the audience watching through the live broadcast feel the same shock.
The application of this technology not only enhances the visual effect of the event but also enhances the audience’s sense of participation and interactivity, making the event more exciting.
5。結論
From virtual advertising shooting bases to film production, from broadcast studios to live broadcast events, the application scenarios of XR stage LED screens are amazing.
It not only enhances the visual effect but also enhances the audience’s sense of participation and interactivity.
With the continuous advancement of technology, how will XR stage LED screens continue to innovate our visual experience? Let us wait and see.
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