序章
の出現 LED表示画面 has completely changed the traditional way of disseminating traffic information and displaying advertisements.
It can not only transmit traffic information in real time, but also improve safety, optimize traffic flow, and even create commercial value.
Do you want to know how powerful it is? This article will reveal the answer for you!
目次
Advantage 1: It can improve the efficiency of traffic information dissemination
1). Real-time information release
Imagine that you are driving on the highway and suddenly a traffic accident occurs in front of you, but you are unaware of it.
If the LED display screen on the roadside can immediately remind you to “accident ahead, slow down”, you can slow down in advance and avoid rear-end collision.
This is the power of LED display screens- they can deliver traffic information to you in the first place.
Compared with previous broadcasts and road signs, LED display screens are simply “instant kill”. Broadcasts may miss key information due to poor signals or drivers not hearing them in time.
Road sign information updates too slowly and may not change for several days. But LED display screens are different. They are updated in real-time through the network, and the information can be displayed immediately if it changes.
Some studies have shown that this kind of real-time information can reduce traffic delays by 15% to 20% and reduce the risk of accidents by about 10%.
2). Diversified information display
LED display screens can not only tell you the road conditions but also display a lot of useful information at the same time.
For example, it can tell you the speed limit of this section of road, the weather, and whether there are any special sections that need attention.
It can also display both pictures and text. For example, a raindrop icon can be displayed, and then the text “Heavy rain ahead, slow down” can be added, so that the driver can understand it at a glance and will not make mistakes because the information is too complicated.
This diversified display makes traffic management more refined. The simple road signs in the past could only tell you “speed limit ahead”.
But LED display screens can tell you more details, such as “Construction ahead, speed limit 40 kilometers/hour, pay attention to avoid”.
In this way, the traffic management department can guide everyone to drive more accurately, making traffic smoother and safer.
Advantage 2: It can enhance traffic safety
1). Accident prevention and warning
Imagine that you are driving on the highway and suddenly encounter heavy fog with extremely low visibility.
At this time, the LED display screen on the roadside lights up and displays “The fog is too heavy, slow down and keep a safe distance!” Isn’t this reminder very considerate?
It’s like having an “electronic traffic police” next to you to remind you all the time so that you can feel more at ease.
For example, some sections of the road are particularly prone to accidents, such as sharp bends or construction areas.
The LED display screen will tell you in advance, “The bend ahead, drive slowly!” or “Construction section, be careful.”
These reminders can help drivers react in advance and avoid being in a hurry because of sudden situations.
This kind of early warning has a significant effect. Some studies have shown that with the reminder of the LED display screen, the incidence of traffic accidents can be reduced a lot, probably by 15% to 20%.
For example, some roads in mountainous areas are particularly complicated, and there were many accidents in the past. Now with the LED display screen, drivers know the road conditions in advance, and there are fewer accidents.
2). Emergency rescue guidance
If there is an accident on the road, the LED display can also be of great help. For example, if there is a car accident on the highway, the rescue vehicle must hurry over.
At this time, the LED display will display “Accident ahead, rescue vehicle priority, please make way”, reminding other vehicles to make way.
In this way, the rescue vehicle can arrive at the scene faster and strive for precious rescue time.
In addition, the LED display can also help to divert traffic. For example, it will tell the driver “There is an accident here, everyone go over there”, so as to avoid traffic paralysis.
In this way, the rescue efficiency is high, and everyone does not have to worry about the traffic jam, and the emergency handling capacity of the entire highway is also improved.
Advantage 3: It can optimize traffic flow management
1). Intelligent traffic induction
The combination of LED display and intelligent traffic system is like installing a “smart brain” for traffic management.
It can tell the driver which road is the smoothest and which road is the most congested based on real-time traffic flow data.
For example, during peak hours in the morning and evening or holidays, there are so many cars on the road like ants moving, and at this time, the LED display can be of great use.
Imagine that you are driving on the highway and the traffic ahead is a mess, but the LED display next to you tells you that “there is congestion ahead, it is recommended to detour from the next exit”, so you can avoid the congestion in advance.
This intelligent induction can not only help drivers save time but also make the traffic distribution of the entire road evener and reduce congestion.
Moreover, the long-term significance of this intelligent induction function is great. It can improve the overall traffic efficiency of the highway and make traffic smoother.
2). Traffic flow monitoring assistance
The LED display can also serve as the “big screen” of the traffic flow monitoring system to display complex traffic data intuitively.
Through it, the traffic management department can clearly see where there are more cars and where there are fewer cars, so as to make more reasonable plans.
For example, by analyzing the traffic data over a period of time, managers can decide whether to add lanes or adjust the time of traffic lights.
In this way, the LED display not only helps drivers find the best route, but also helps managers optimize the layout and resource allocation of the highway, making traffic management more scientific and efficient.
Advantage 4: It can improve the image and service quality of the highway
1). Display of modern transportation facilities
Imagine that you are driving on a highway, and suddenly, a large LED display screen appears on the roadside.
It not only has clear traffic information, but also can display animations and pictures. Do you feel that this highway is instantly “high-end”?
This is the charm of LED display screens. It makes the highway look more technological, unlike those old-fashioned traffic facilities that can only simply display text and are easy to see clearly.
For example, after some highways are equipped with LED display screens, drivers say that this highway is “more stylish”.
For example, after a highway in Shanghai was equipped with LED display screens, not only drivers found it convenient, but also passengers found it very fresh, and the reputation of this highway went up immediately.
2). Value-added information services
LED display screens can not only tell you the road conditions, but also do a lot of “extra things”.
For example, if you are tired of driving and want to find a service area to rest, the LED display screen will tell you what facilities are in the service area.
For example, gas stations, restaurants, supermarkets, and even nearby attractions can be recommended.
This kind of service is really considerate, making drivers and passengers feel that this highway not only has roads but also has “temperature”.
Moreover, this kind of service can really make everyone more satisfied. I once saw a survey that said that the satisfaction of drivers and passengers on highways equipped with LED screens can be increased by about 30%.
This shows that LED screens can not only improve the image, but also make the travel experience better, so people will naturally like this highway more.
Advantage 5: It can enhance advertising and commercial value
1). Precise advertising
The LED screens next to the highway are simply the “superstars” of the advertising industry.
Think about it: there are so many cars running on the highway every day, and the drivers are staring at the road with their eyes idle. At this time, the advertisements on the LED screens can easily catch their attention.
Moreover, the LED screens can customize the advertising content according to the characteristics of the road section and the audience.
For example, on the highway sections near tourist attractions, advertisements for tourist attractions can be placed.
Near the logistics park, logistics service advertisements are pushed to truck drivers. The effect of this precise placement is not comparable to ordinary advertisements.
The data also proves this point. A survey shows that the audience’s attention to LED large-screen advertisements exceeds 55%, and the proportion of people who think that such advertisements are “high-end and fashionable” and “eye-catching” has reached 69.3% and 64% respectively.
This high attention and precise delivery is a “hot commodity” for advertisers. It can not only increase brand awareness, but also directly drive product sales.
2). Commercial cooperation and revenue growth
For highway operators, LED display screens are a “cash cow”.
By cooperating with advertisers, they can obtain stable advertising revenue, which can not only make up for operating costs, but also be used to improve the service quality of highways.
For example, a highway in Shandong Province has attracted a large number of advertisers by reasonably arranging advertising locations and time periods.
While significantly increasing advertising revenue, it has also improved the overall economic benefits of the highway.
In addition, this cooperation model has great potential. For example, top luxury brands such as LV have placed advertisements on LED screens on highway sections.
It can cover a large number of high-spending people and achieve good brand communication effects.
This successful commercial cooperation case not only demonstrates the strong appeal of LED display screens in the advertising field but also brings tangible economic benefits to highway operators.
Advantage 6: It can improve the scientific nature of traffic management decisions
1). Data visualization support
LED display screens are like “smart dashboards” for traffic managers, which can turn complex traffic data (such as traffic flow, speed, and accident rate) into simple and easy-to-understand charts.
For example, in the traffic command centre, the large screen can show real-time traffic flow changes, distribution of congested sections, and even predict the trend of traffic congestion.
This intuitive display method allows managers to quickly grasp the key to the problem and make more scientific decisions.
In actual applications, the Traffic Command Center of the Shanghai Municipal Transportation Commission uses an ultra-large LED display screen,
which can display traffic conditions in various parts of the city in real time, helping managers quickly dispatch resources and respond to emergencies.
This application of data visualization has greatly improved the efficiency of traffic management.
2). Public feedback and interaction
LED display screens can not only display information but also collect feedback from drivers and passengers.
For example, some LED screens on highways are equipped with interactive functions, and drivers can use mobile phones to scan codes or send text messages to give feedback on road conditions or make suggestions.
This public participation mechanism allows traffic managers to understand everyone’s needs and pain points more directly, thereby optimizing management decisions.
For example, the road network monitoring and emergency command center of the Yunnan Provincial Department of Transportation collects public feedback through LED screens, adjusts traffic diversion plans in a timely manner, and makes traffic management more in line with actual needs.
This interaction not only improves public satisfaction but also makes traffic management more scientific and efficient.
Advantage 7: It can enhance the publicity effect of traffic regulations
1). Visualization of regulations publicity
In foreign countries, LED screens have become an important tool for the publicity of traffic regulations.
Through animations, videos and other forms, LED screens can vividly display the content of traffic regulations and attract the attention of drivers and passengers.
For example, in Bogota, Colombia, the traffic management department uses LED screens to play traffic safety animations to show the dangers of speeding and drunk driving.
This vivid publicity method is more effective than traditional text slogans.
This visual publicity method is effective in improving the public’s awareness of traffic regulations.
Studies have shown that after playing traffic safety publicity content through LED screens, the public’s awareness and compliance with traffic regulations have been significantly improved.
2). Supervision and assistance in the implementation of regulations
LED screens can not only be used for publicity but also assist traffic law enforcement departments in supervising the implementation of regulations.
For example, in Bogota, traffic management departments use LED screens to remind drivers of speed limits and no-parking zones in real-time, helping drivers avoid violations.
This real-time reminder function not only improves driver compliance but also provides strong support for law enforcement.
In addition, LED screens can also be used in conjunction with automated law enforcement systems.
For example, Bogota has installed a large number of automatic law enforcement cameras, which work with LED screens to remind drivers to comply with traffic rules and reduce violations.
The application of this technology not only improves the publicity effect of traffic regulations but also significantly enhances the overall efficiency of traffic management.
In actual applications, Bogota has successfully reduced traffic violations by 30% and significantly reduced traffic accident rates through this combination.
8. 結論
The emergence of LED screens has brought unprecedented changes to highways.
It not only improves the efficiency and safety of traffic management, but also brings great value to commercial operations and public travel.
Finally, if you want to learn more about LED screens, お問い合わせください.
