序章
新興の広告媒体として、 LED表示画面 are changing our perception of advertising with their unique visual effects and powerful interactive capabilities.
But have you ever thought about how much traffic LED display screens can bring? How does it attract audiences and convert them into actual benefits?
目次
1. What is the use of traffic for advertising?
Traffic is the “magnifying glass” of advertising, which allows more people to see the advertisement.
For example, if you advertise on a super popular platform like Douyin, it can be seen by a large number of users at once.
Like local specialty snacks, only local people knew about it before, but through e-commerce platform advertising, people all over the country may discover it.
Moreover, if the advertisement is frequently exposed, consumers will remember your brand. Just like Coca-Cola, its advertisements can be seen everywhere, and consumers will naturally remember it over time.
Traffic can accurately find target customers and promote sales. The advertising platform will push advertisements to the people who are most likely to be interested based on the user’s interests, age, and other information.
For example, when selling sports equipment, ads can be pushed to fitness enthusiasts so that the click-through rate and conversion rate of ads will naturally be high. At the same time, high traffic can directly drive sales.
For example, during the “Double Eleven” period, e-commerce platforms pushed promotional information to consumers through a large number of advertisements, and consumers were attracted and easily placed orders when they saw the discounts.
Traffic can make advertisers stand out from the competition and save costs. In a highly competitive market, whoever has more advertising exposure has an advantage.
For example, in the tourism market, a travel agency can attract more tourists by placing more ads on popular platforms.
Big brands can also establish the image of industry leaders by advertising on multiple high-traffic platforms.
From a cost perspective, ads on high-traffic platforms are cost-effective, and precise delivery can avoid wasting advertising budgets, allowing advertisers to save more money.
2. Traffic attraction mechanism of LED display screens
1). Visual impact and attention attraction
The high 輝度, high contrast, and high color saturation of LED display screens are particularly eye-catching.
For example, the Coca-Cola advertisement in Times Square, New York, has a 3D effect that makes the logo seem to burst out of the screen, which is particularly cool.
There is also Dior’s advertisement; the picture is romantic and dreamy, and the colors are so bright that people can’t help but look at it a few more times.
This visual impact is like a shot of cardiotonic for the audience’s eyes, which can attract people at a glance.
For example, at the entrance of some large ショッピングモール, those colorful and dynamic flashing LED screens can always catch the attention of customers at the first time.
2). Flexibility of content presentation:
The content of the LED display can be changed at will, and dynamic pictures can be displayed, which is very flexible.
For example, in Nike’s advertisement in Shinjuku, Tokyo, the sneakers seem to jump out of the screen, which is very creative.
Ray-Ban’s glasses advertisement is also very powerful. A pair of sunglasses flew out of the gift box, and the details were clearly displayed, which made people feel fresh and interesting.
This dynamic and personalized advertising content can well capture the hearts of the target audience.
For example, some brands will launch special dynamic advertisements during festivals, such as Santa Claus animations on Christmas or romantic couple videos on Valentine’s Day, which can well attract the target audience.
3). Environmental adaptability and all-weather exposure
LED display is like an “all-weather warrior” that can work day and night.
In New York Times Square, no matter how glaring the sun is during the day or how complicated the lights are at night, the LED screens there can clearly display advertisements.
Moreover, these screens are non-stop, 24 hours a day, just like the screens on the Nasdaq Building, which play content all day long and attract the attention of countless passers-by.
This all-weather exposure capability maximizes the influence of advertising, like a “propagandist” who never rests. For example, in some bustling commercial streets, LED screens work from morning to night.
Whether it is the shopping peak during the day or the shopping period at night, they can attract the attention of passers-by.
3. What is the traffic conversion ability of LED screens?
1). Accurate positioning and target audience
The advertising of LED screens is like “prescribing the right medicine” and can accurately find target customers.
For example, on the LED screen at the entrance of the gym, sports brands display advertisements for new sports shoes, and fitness enthusiasts are easily attracted after seeing them.
For another example, advertising school supplies on LED screens near schools can just grab the attention of students and parents.
By choosing the right location and customizing the right content, the advertisement can directly reach the people who are most likely to be interested, and the effect will naturally be good.
2). Interactivity and participation
The interactive function of LED display screens is particularly interesting and allows the audience to actively participate.
For example, some shopping malls have set up interactive games on LED screens, and customers can participate in the lottery by scanning the code with their mobile phones or leaving messages on the screen.
This kind of interaction can not only increase the time customers stay in the mall but also make them more willing to share on social media and attract more attention.
Some brands will also let the audience vote for their favorite product features through LED screens at new product launches.
This sense of participation will make people have a deeper impression of the brand and be more willing to buy.
3). Data-driven advertising optimization
LED display screens can also optimize advertising through data, just like “smart salesmen.”
For example, if an advertiser finds that the click-through rate of an advertisement in a certain time period is particularly high, he can adjust the advertising time and focus on displaying it in this time period.
For another example, by analyzing the audience’s stay time, advertisers can know which content is more attractive and then optimize the advertising content.
Just like a restaurant finds that the images showing the signature dishes in the advertisement are the most popular, it can show more of these contents to attract more customers.
This data-driven approach can make advertising more effective, and the conversion rate will naturally increase.
4. Traffic performance of LED display screens in different scenarios
1). Commercial centers and shopping centers
In commercial centers and ショッピングセンター, LED display screens are like a “super magnet” that can firmly attract customers’ attention.
For example, the large screens at the entrance or atrium of the mall are colorful and animated, and customers can see them at a glance.
These screens often display promotional information or new product advertisements.
For example, when a new product is just launched, a high-definition video is played on the screen, and customers are easily attracted to the store to buy it.
In addition, when the mall celebrates a festival, the screen will be changed to a holiday theme, and customers will look at the lively scene and stay for a while.
2). Transportation hubs and city landmarks
In places such as 空港 and train stations, the traffic value of LED display screens is particularly high.
These places are crowded with people, and everyone is busy on the road, but when waiting for planes and trains, they always have to look at the screen to pass the time.
In addition to displaying flight information, screens at airports also insert advertisements.
For example, high-end brands advertising at airports can attract passengers who travel frequently and have high spending power.
The same is true for train stations. The screens display train schedules and insert advertisements next to them so passengers can watch them while waiting for the train.
3). スポーツ events and large-scale events
In sports events and large-scale events, LED display screens are also very capable of attracting traffic.
For example, in sports stadiums, screens can display game images, player data, and wonderful replays in real-time, making the audience more excited.
At the same time, these screens are also a good place to display brands.
Once the sponsor’s advertisements are put on, the audience can see them clearly, and brand awareness will rise immediately.
In large-scale events, such as music festivals, the LED screens on the ステージ can create super cool visual effects.
The audience will be more willing to share them on social media, and the influence of the event will be greater.
In short, LED display screens can attract traffic well in these places. Whether it is to make customers buy more things or to make the brand seen by more people, it can help a lot.
5. Business case analysis of the traffic value of LED display screens
1). International brand advertising in Times Square, New York
The LED screen in Times Square, New York, is one of the most influential and iconic advertising platforms in the world.
Many internationally renowned brands such as Nike, Apple, and Procter & Gamble have placed advertisements here.
These LED screens are huge in scale and technologically advanced, capable of displaying high-definition, dynamic video ads.
By placing advertisements in Times Square, brands can reach global media and consumers, especially high-net-worth customer groups, greatly enhancing their brand image and popularity.
For example, an international beverage brand’s LED advertising campaign in Times Square increased its brand awareness among the target population by 58%.
2) 裸眼3D giant screen at Guanyin Bridge in Chongqing
Chongqing Guanyin Bridge has built a naked-eye 3D giant screen “Chongqing Wing” with an area of more than 1,000 square meters.
With its ultra-large frame, high-definition picture quality, and novel naked-eye 3D immersive effect, it has quickly become a popular check-in point.
The screen not only attracts a large number of citizens and tourists to check in every day but also ranks among the traffic rankings on social media.
This naked-eye 3D technology creates a stereoscopic visual effect without glasses by simulating the binocular parallax of the human eye, which greatly enhances the appeal of advertising and the audience’s memory point.
3). Las Vegas spherical LED display screen
MSG Sphere is located in Las Vegas and is a landmark building with great traffic attraction.
It has become the focus of global attention with its unique spherical appearance and huge LED screen.
The facade of this building is covered with more than 1 million LED lamp beads, which can display shocking visual effects.
At present, the advertising cost of MSG Sphere is extremely high, with a daily advertising fee of up to 450,000 US dollars and a week of 650,000 US dollars.
6. 結論
Through the above analysis, we can see that LED display screens are not only a visual feast but also an efficient traffic conversion tool.
It brings unprecedented exposure and conversion opportunities to brands through precise positioning, interactive experience, and data-driven optimization.
If you still have doubts about the potential of LED display screens, you might as well experience its charm yourself.
最後に、LEDディスプレイスクリーンについてさらに詳しく知りたい場合は、 ご連絡ください。
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