序章
In the rush of people in subway stations, how can advertisements accurately reach the target audience?
With its unique technical advantages, LEDスクリーン have become an excellent carrier for subway station advertisements. So, how can LED screens be used to attract different groups of people? This article will reveal the answer for you.
目次
1. The adaptation advantages of subway station advertisements and LED screens
The subway station is crowded with people. Everyone has to pass by here every day when going to get off work, school, or shopping.
The LED screen is like a super eye-catching “big sign”. Whether waiting for the train on the platform or transferring in the station hall, passengers can easily see the advertisements.
Moreover, the space of the subway station is relatively closed.
People stay in it for a long time, and the advertisements can be seen repeatedly and remembered unconsciously.
The LED screen has ultra-high-definition picture quality, high brightness, and contrast.
Whether it is under bright lights or natural light, the advertisements can be clear and eye-catching, and will not be “defeated” by ambient light.
The most important thing is that it can also play dynamic videos and high-definition pictures, with rich and diverse content, which is much more interesting than traditional static posters, and can make passengers’ eyes light up and instantly grab their attention.
LED display screens are called “ever-changing big names” and can display a variety of advertising content.
Videos, high-definition pictures, text information, and animation effects can all be easily handled.
Advertisers can design super cool advertising content according to their needs and creativity.
For example, Apple can use LED screens to display beautiful photos taken by the iPhone or the elegant posture of the MacBook in office scenes.
High-definition pictures can clearly show product details. Advertisement content can also be updated remotely and changed at any time.
During holidays, Starbucks will launch special advertising themes. Christmas displays Christmas-themed coffee cups and decorations, and New Year displays New Year limited drinks and greetings.
Apple will also adjust content according to morning and evening peaks, displaying products in the morning to help with efficient work, and displaying leisure and entertainment scenes in the evening to keep fresh.
Nowadays, some LED screens can also interact with passengers. For example, on the touch screen, passengers can click to get more information or participate in small games.
Apple can use this interactivity to display product functions or design small games to let passengers understand the brand through interaction.
The environment of the subway station is quite complex. Sometimes the light is strong, sometimes it is dark, and there may be electromagnetic interference.
But the LED display screen is not afraid of these at all. It has strong anti-interference ability and can operate stably in various environments.
There is no need to worry about the sudden “black screen” or abnormal display of the advertisement.
Moreover, it can adapt to the changes in temperature and humidity in the subway station, and it has a long service life and low maintenance cost.
The space of the subway station is limited, but the LED display screen is very flexible. It can be installed in various locations such as platforms, station halls, and passages.
It can also be customized in different shapes and sizes according to the size of the space, perfectly integrating into the environment of the subway station.
Not only does it not take up space, but it can also display the advertisement clearly.
Although the LED display screen sounds high-end, it is actually very cost-effective to use. It has a long service life and is not troublesome to maintain. In the long run, it is super cost-effective.
Compared with traditional light box advertisements and posters, it can display more content, a better effect, and higher advertising value.
Placing LED advertisements in subway stations can also enhance the brand image, making the advertiser look very “trendy” and technological.
Subway stations are the core transportation hubs of cities, with large passenger flow and high attention.
Advertisers can quickly increase brand awareness and add points to their brands by placing advertisements here.
In general, the combination of subway station advertising and LED display screens can not only help advertisers save money, but also bring super high advertising benefits, which is really killing two birds with one stone.
The current LED display screen is not a “big fool”. It can also be connected to the Internet to collect various data in real time.
For example, how many times the advertisement is played, how many people pass by, and how many people interact with the advertisement, these data can be clearly seen.
Advertisers can use this data to see whether the advertisement is effective, which time period is the most effective, and which content is the most popular.
With this information, advertisers can adjust their advertising strategies, such as changing to more attractive content or playing advertisements when the passenger flow is the largest.
These data can also help advertisers understand the preferences and behavioral habits of passengers, so that they can accurately target the target audience when advertising in the future.
With accurate data monitoring, advertisers can spend the least money to do the biggest thing and double the advertising effect.
2. Subway station advertising LED display screens’ attraction strategies for commuters
The life of commuters is like a repetitive machine. They take the subway to and from work at fixed times every day.
Their schedules are packed, and they have almost no extra time to pay attention to “irrelevant” information.
They have almost no extra time to pay attention to that “irrelevant” information.
What they care most about is the information that can help them be better at work and more convenient in life, such as how to improve workplace skills, tips for investment and financial management, or the latest developments in the industry.
Although they also like new things, they hope to see something useful quickly in the few minutes of fragmented time when waiting for or riding the subway, rather than wasting time on irrelevant content.
1). Use LED display screens to display suitable content
1.1). Business information ads
What office workers need most is content that can quickly restore their energy. For example, advertisements for workplace skills training courses, such as “How to get a work report done in 30 seconds,” should be displayed.
Or small suggestions for investment and financial management, such as “How newbies can choose funds without stepping on thunder”.
There are also industry dynamics briefings, such as “This week’s major events in the technology industry”.
These contents use concise text with charts and data to convey key information in a few seconds.
For example, a short video shows workplace communication skills, or a chart shows the latest industry data, so that office workers can quickly “take a look” while waiting for the bus, write down what they think is useful, and maybe they can use it at work.
1.2). Commuter service-related advertisements
On the way to work, the most fearful things are being hungry, not being able to find a breakfast shop, or not knowing where to find shared bicycles.
Therefore, it would be great to display advertisements of breakfast shops, convenience store discounts, shared bicycle parking spots, etc. along the subway line.
For example, if you see an advertisement for a breakfast shop in the morning, you can buy breakfast on the way out of the station, or if you see information about shared bicycle parking spots, you can quickly find a car and continue on your way.
These practical information can not only help them solve practical problems, but also make them feel that the advertisement is very good, so they will naturally take a few more glances.
2). Optimize the duration and time of advertising
2.1). Before work during the morning rush hour
During the morning rush hour, everyone is very sleepy, but they also hope to see something useful to refresh themselves.
At this time, put some advertisements for workplace skills training courses, such as “How to complete work tasks efficiently”, or breakfast shop discount information.
So that they can quickly browse while waiting for the bus, and cheer themselves up to start a new day.
For example, play a short video of “Learn to organize files efficiently in 3 minutes” or show the discount activities of nearby breakfast shops, which can not only refresh their minds, but also meet their actual needs.
2.2). After work during the evening rush hour
After getting off work, everyone is relaxed and more receptive to some relaxing and interesting content.
At this time, you can put some investment and financial management suggestions, such as “How to use pocket money to manage finances”, or convenience store discount information, so that they can arrange some small benefits on the way home.
For example, play a short video on “How to plan personal finances reasonably” or show the limited-time discounts of nearby convenience stores; maybe they can buy some favorite products on the way home.
In short, grasp the characteristics of commuters, use LED screens to display the content they really need, and match the appropriate time and duration.
Subway station advertisements can easily catch their attention, making them feel that the advertisements are not only useful, but also considerate!
3. Creative means of subway station advertising, LED screens to attract young fashion groups
Young people love to pursue new things, are particularly keen on trendy culture, have a strong personality, and like to show their unique style.
They usually go out with their mobile phones and tablets in their hands, especially on the subway. They are either watching dramas, playing games, or watching short videos, completely immersed in their own little world.
Therefore, in order to attract them, the advertisements must be cool and interesting enough to make them bright and unable to help but take a few more glances.
1). Creative advertising display of LED screens
1.1). Trendy brand advertising
Young people love trendy brands the most, such as those cool clothes, fashionable beauty products, and cool digital devices.
LED screens can play super cool dynamic videos, such as models wearing the latest trendy clothes on the catwalk, or showing the highlights of beauty bloggers trying new products.
With the most popular music, the whole picture instantly “comes alive” and is full of fashion.
For example, a new pair of sports shoes is displayed, and the model in the picture is wearing them and running coolly on the street.
The background music is the recently popular rap. This kind of advertisement with a strong atmosphere can definitely capture the hearts of young people.
1.2). Promotion of game and entertainment content
It is common for young people to play games and watch entertainment programs. LED display screens can show the highlights of popular games, such as the highlights of “Honor of Kings” or the beautiful scenes in “Genshin Impact”.
The preview of the launch of new games is also very attractive, such as the trailer of the game exposed in advance, coupled with shocking sound effects, so that game players can’t help but take a few more glances.
You can also display posters of online entertainment activities, such as trailers of live concerts, taking advantage of the large screen of LED displays.
Make the images more impactful and instantly attract the attention of gamers and entertainment enthusiasts.
1.3). Interactive advertising experience
What young people love most is interaction, and they can’t help but participate if they think it’s fun. You can design some simple interactive games or questionnaires.
For example, “Guess who is the star in the ad” and “Choose your favorite new style for the next season”.
Passengers can easily participate by scanning the code on their mobile phones, and they can also win brand coupons or small gifts.
For example, in cooperation with a well-known beauty brand, a small game called “Guess which star endorses this lipstick” has been launched. Participants have the opportunity to get brand coupons.
This kind of interaction can not only increase the fun of the advertisement but also make young people more willing to participate actively and even share with friends, attracting more attention.
In short, we should seize the characteristics of young people who love fashion and interaction, and use cool advertising content and interesting interactive forms.
Subway station LED advertising can easily capture the hearts of young people, making them feel that the advertising is not only beautiful, but also fun!
4. Advertising strategy for family passengers at subway station advertising LED display screens
Family passengers usually travel together as a family, with more flexible time and not as rushed as office workers.
When they go out, they either take their children to extracurricular classes or go out to play with the whole family.
So, what they care most about are things related to children’s education, family life, and leisure and entertainment.
For example, where are the good early childhood education classes and tutoring classes, what fun places are there on weekends, or what life services are needed at home? All this information is very useful to them.
1). Advertising direction of LED display screens
1.1). Advertising of parent-child education institutions
Parents are most concerned about their children’s education, so advertisements for early childhood education classes, extracurricular tutoring classes, and interest classes are very attractive to them.
For example, a promotional video of a painting interest class, in which children happily paint, professional teachers patiently guide them, and some children’s works can also be displayed.
Or introduce a music class, play pictures of children playing piano and violin, accompanied by beautiful music, so that parents feel that this class is very professional and reliable, and they may sign up their children to participate.
1.2). Family leisure and entertainment venues advertisements
When you take your children out, you must find a fun place. Therefore, the discount information on theme park tickets, the event preview of children’s playgrounds, and the special dishes of parent-child restaurants are very appealing.
For example, showing an advertisement for a theme park with pictures of children laughing on amusement facilities, coupled with the discount information of “half-price weekend tickets”, parents will definitely be tempted.
Or showing a parent-child restaurant with a picture of a family having a happy meal, and the table is full of special dishes, which makes parents feel that this restaurant is very suitable for family gatherings.
1.3). Home life service advertisements
There are always various needs at home, such as cleaning supplies, decoration services, or home appliance repairs. Advertisements can show some scenarios of the use of household cleaning products.
For example, a clean and tidy living room with a slogan of “make the home cleaner”, or showing the before and after comparison of decoration services, so that parents can see the real effect.
You can also introduce some home appliance repair services, such as “professional repair, fast door-to-door”, so that parents feel that these services are very practical and can come in handy at critical moments.
In short, subway station LED ads capture the characteristics of family passengers who care about their children’s education, like to play with their family, and need to take care of housework.
Use practical and warm content to attract their attention, making them feel that this ad is very considerate and may even help them solve some practical problems.
5. Advertising techniques of subway station advertising LED display screens to attract tourist groups
When tourists arrive in a strange city, the subway is almost the most reliable means of transportation.
They are not familiar with the local area, so they often rely on the subway to go to various attractions and commercial areas.
What they want to know most is what fun and delicious things there are in this city, as well as those unique cultural characteristics.
Therefore, they especially hope to see some advertisements in the subway station that can help them quickly understand the city, so that they can plan their itinerary more conveniently and enjoy the journey.
1). Key points for tourism advertising on LED display screens
1.1). Attractions promotion advertisements
When tourists come to a new city, they must first see what attractions are worth visiting. Therefore, it is a good idea to play high-definition videos of famous attractions in the city.
For example, show the romantic night view of the Eiffel Tower in Paris, the ancient ruins of the Colosseum in Rome, or the bustling scene of Times Square in New York.
The screen can be accompanied by beautiful background music and concise explanation text, so that tourists can feel the charm of the attractions in just a few seconds.
At the same time, the exit location of the attraction should be marked from the subway station or the route information so that tourists can easily plan their itinerary.
For example, “From Exit A of the subway station, it takes 5 minutes to walk to the Eiffel Tower.” In this way, tourists will find this advertisement very practical and will be more willing to see it.
1.2). Tourist route recommendation advertisement
Many tourists like to follow the travel agency route because it saves them worry and effort.
Therefore, it is a good choice to cooperate with the travel agency to launch advertisements for popular tourist routes.
The advertisement can show exquisite tourist route maps, pictures of attractions along the way, and detailed prices and itinerary arrangements.
For example, “a three-day, two-night in-depth tour of Paris for only 299 euros, including popular attractions such as the Eiffel Tower, the Louvre, and the Palace of Versailles, and accommodation in a four-star hotel throughout the trip.”
This one-stop travel solution can help tourists understand at a glance and increase their awareness and willingness to buy tourism products.
1.3). City food advertising
Every city has its own special food, which is also of particular interest to tourists. Advertisements that introduce local specialty food streets, well-known restaurants, and their signature dishes can attract tourists’ attention very well.
For example, displaying French desserts in Paris, pizza and pasta in Italy, and sushi in Japan, through tempting food pictures and vivid food production process videos, tourists’ taste buds are instantly stimulated.
For example, playing a video of French dessert production, in which the dessert chef carefully makes macarons, and the colorful macarons are neatly arranged one by one.
Coupled with the text “Paris Ladurée, taste authentic French desserts”, tourists will definitely want to try it after seeing it. This can also drive the city’s catering consumption.
In short, subway station LED ads capture tourists’ desire to quickly understand the city, travel conveniently, and enjoy delicious food, and attract tourists with practical and interesting content.
Let them easily find fun food in an unfamiliar city and enjoy a pleasant journey.
6. Technology and creative integration of LED display screens to enhance the attractiveness of advertisements
1). Multimedia integration technology
1.1). Clever use of audio technology
Sound can make advertisements more appealing, just like adding a “soul” to advertisements.
For example, when playing an advertisement for a sports drink, with dynamic music and passionate slogans, the feeling of “full of vitality” comes out at once.
However, subway stations are crowded and noisy, and the volume must be controlled well. It should not be too loud, otherwise passengers will feel annoyed.
For example, the volume can be adjusted to a level that can be heard clearly without covering the subway broadcast, which can enhance the attractiveness of the advertisement without disturbing passengers.
1.2). Intelligent application of sensor technology
The flow of people in subway stations varies greatly. There are crowds of people during the morning rush hour, but it may be sparse at night.
Through sensor technology, such as infrared sensing and traffic monitoring, the advertising screen can “smartly” broadcast more popular ads when there are more people, and broadcast some relaxing content when there are fewer people.
For example, during the morning rush hour, broadcast workplace skills training ads because there are more office workers at this time.
In the evening, when there are fewer people, broadcast some leisure and entertainment ads, so that the ads can be pushed to the people in need more accurately.
2). Creative advertising design and production
2.1). Creative empowerment of professional design teams
In order for advertisements to attract people, the pictures and content must be “eye-catching”.
Find a professional advertising design team that can design super creative pictures and video scripts according to different audiences and advertising themes.
For example, for advertisements targeting young people, you can design some vibrant and colorful pictures.
For advertisements targeting families, you can design warm and harmonious scenes. These professional designs can make the advertisements catch the passengers’ attention at first sight.
2.2). Cool experience of 3D animation and AR technology
Now that technology is so advanced, advertisements can also play new tricks. For example, using 3D animation to show a new mobile phone, making the phone “live” on the screen, showing various functions, the three-dimensional and dynamic sense is particularly strong.
For another example, using AR technology, passengers can see virtual scenes, such as a virtual zoo or the appearance of a future city, by scanning the advertisement with their mobile phones.
This novel experience can make passengers feel particularly interested, and they can’t help but share it with friends, and the memory point and spread of the advertisement will increase immediately.
In short, by combining advanced technical means with creative design, the LED advertisements in subway stations can be made more attractive.
Not only can it attract the attention of passengers, but it can also make passengers feel that advertisements are also an interesting experience, rather than a simple “disturbance”.
7. 結論
The future of subway station advertising cannot be separated from the help of LED display screens.
By accurately positioning the needs of the audience and combining creativity and technology, advertisements can not only attract attention but also touch the heart.
Whether it is office workers on the way to work, young people chasing trends, family passengers accompanying their families, or even tourists who have just arrived, they can find their own value on the LED display screens in subway stations.
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