序章
In the era of information explosion, brand marketing faces unprecedented challenges. Traditional advertising forms have found it difficult to attract consumers’ attention.
So, how can we stand out from many brands and catch consumers’ eyes? Interactive LED screens may provide you with the answer.
目次
1. Features and advantages of interactive LED screens
Interactive LED screens are particularly attractive because they have a large screen and look particularly shocking.
例えば、 ショッピングモール or squares, this large screen will catch people’s attention at once.
Moreover, its picture quality is super clear, and the colors are particularly bright. No matter how far you look at it, you can see the details clearly, and the colors will not be distorted.
Even in the outdoors, where the sun is very dazzling, the content on the screen is still clear and will not be covered by light.
When displaying things, this screen can perfectly present the details and colors, making people feel comfortable and easily attracted.
The fun thing about interactive LED screens is that they can “play” with the audience.
For example, it has a touch screen, you can operate the screen by tapping and sliding your hands, just like using a mobile phone.
There is also gesture recognition; you wave your hand, move your fingers, and the screen will respond, which feels very magical.
In addition, it can also be linked to the mobile phone through a QR code. You can participate in the lottery, vote, or get more interesting information by scanning the QR code.
This interactive method allows the audience to no longer passively watch, but to actively participate, which feels like “talking” with the screen, which is very interesting.
The content of the interactive LED screen can be customized according to different needs, just like tailoring clothes.
You can design the content on the screen according to the characteristics of the brand, the theme of the event, or even the preferences of the audience.
For example, you can put a good-looking video, interesting animation, exquisite pictures, or some creative text, and combine them to make a very attractive display.
Moreover, on different occasions, such as some cartoon animations in children’s playgrounds and some business-style content in high-end office buildings, the target audience can be well attracted.
This customized content allows brands to better convey their messages and makes it easier for the audience to accept.
The interactive LED screen updates content very quickly, just like magic. Brands can update the content on the screen at any time according to market conditions, seasonal changes, or some unexpected events.
For example, if there is a new promotion, the discount information can be displayed immediately.
If it is a live sports event, the content on the screen can be updated immediately as soon as the score changes, allowing the audience to see the latest situation.
Moreover, through the network, the staff can remotely control the screen and manage it easily, no matter where the screen is.
This fast update capability not only keeps the brand’s information up to date but also saves a lot of time and energy, making the brand more competitive in the market.
Method 1: Use interactive LED screens to attract audience attention and increase brand exposure
1). Unique display format breaks visual fatigue
In the era of information explosion, traditional advertising formats no longer easily catch people’s attention.
Posters and flyers all over the streets, as well as those stereotyped advertisements on TV, make people feel bored after watching too much.
But the interactive LED screen is different. It is like a moving, colorful gem, which is particularly attractive.
It can not only display exquisite pictures and high-definition videos, but also make the pictures “live” through animation and special effects.
For example, in a car advertisement, the wheels can rotate, the lights can flash, and even simulate the driving scene.
This dynamic effect immediately catches the audience’s attention and makes them unable to help but take a few more glances.
This novel display method is like throwing a big stone on a calm lake, breaking the visual calmness, allowing the brand to stand out from the crowd of information and win more exposure opportunities.
2). Accurately locate the target audience
Now, brands know that they need to conduct precise marketing and cannot “cast a wide net” like before. Interactive LED screens have great advantages in this regard.
Through data analysis, brands can deeply understand the behavior habits, interests, and consumption preferences of the target audience.
For example, a fashion brand for young people found through data analysis that young people often go to shopping malls, bars, and gyms.
Therefore, brands can put interactive LED screen advertisements in these places. In office buildings, high-end business products can be displayed for office workers.
In shopping malls, fashionable and trendy products can be displayed; in communities, household products can be displayed.
This kind of precise delivery is like delivering advertisements to the doorsteps of potential consumers.
It allows them to see the content they are most interested in in the most appropriate scenario, greatly improving the targeting and effectiveness of advertisements.
It allows brand information to be conveyed to potential consumers more effectively, thereby increasing brand exposure and influence.
Method 2: Use interactive LED screens to enhance brand interactivity and increase user participation
1). Fun interactive games stimulate participation and enthusiasm
A highlight of the interactive LED screen is that it can design various interesting games for the audience to have fun.
For example, somatosensory games allow the audience to control the game through body movements, which is as exciting as playing a video game console.
Jigsaw puzzles can test the audience’s wisdom by putting together brand-related pictures.
Quiz contests can focus on brand knowledge, allowing the audience to understand the brand while answering questions. These games are not only fun.
They can also cleverly incorporate brand elements into them, allowing the audience to remember the brand unconsciously.
Moreover, reward mechanisms such as points and prizes can be set up in the game. The more enthusiastic the audience is, the deeper their impression of the brand will be.
This way of playing games allows the audience to actively participate, which can not only increase their interest in the brand but also deepen their impression and favorability of the brand in entertainment.
2). Social media interaction expands brand communication
Interactive LED screens can also “join hands” with social media to spread the influence of the brand more widely.
For example, through QR codes, viewers can easily share interactive content on their own social accounts such as Instagram, Twitter, or Facebook.
Topic tags (#) can allow more people to participate in the discussion. When the audience has fun on the interactive LED screen, they are likely to share this joy with their friends and post it on Instagram, Twitter, or Facebook.
In this way, the brand can be seen by more people through the audience’s sharing and attract more potential customers.
This online and offline interactive marketing method not only allows the audience to interact with the brand in reality.
However, it can also continue to spread the brand in the virtual online world, greatly enhancing the brand’s social influence and making the brand “hot” on social media.
Method 3: Use interactive LED screens to accurately convey brand information and deepen brand memory
1). Dynamic visual presentation enhances information delivery
Imagine that you are walking on the street and suddenly see a big screen with a super cool video showing the various magical features of a new mobile phone, such as the camera can take movie-level pictures, or the phone can work underwater.
This dynamic display is much better than a dry text introduction. It can catch your eye at once and let you understand how powerful the brand’s products are.
Interactive LED screens use this method to show what the brand wants to say in interesting forms, such as videos and animations, so that the audience can understand and remember it.
Just like watching a wonderful movie, you can still remember the details after watching it. This kind of screen can also make the audience remember the message that the brand wants to convey.
2). Multi-sensory stimulation strengthens memory
Interactive LED screens not only let you see, but also let you “listen”.
For example, when playing an outdoor adventure advertisement, there are magnificent mountains and running animals on the screen, accompanied by realistic wind sounds, bird calls, and dynamic background music, and you seem to be really in nature.
This dual stimulation of vision and hearing is like taking an ultra-high-definition photo of the brain, which makes the brand’s information deeply imprinted in your mind.
The audience can not only see the brand’s products, but also feel the emotions and atmosphere that the brand wants to convey through sound.
In this way, it is easier for the brand to leave a deep impression on the minds of the audience and let them remember what is special about this brand.
Method 4: Use interactive LED screens to collect data to help precision marketing and brand optimization
1). Interactive behavior data to understand user needs
The interactive LED screen is like a super-intelligent “observer”, silently recording the audience’s every move.
For example, it can know how long the audience stays on the screen, which activities are most popular, and which corner of the screen everyone likes to click.
These seemingly insignificant details are actually the “passwords” of the audience’s interests and preferences. Brands can use this data to figure out what the audience likes and dislikes.
For example, if you find that the audience always clicks on the display video of a certain product repeatedly, it means that the product is very popular.
If the participation in a certain activity is very low, you may need to adjust your strategy.
With this data, brands can act like a caring “personal butler” to provide viewers with content they really want, achieving truly personalized recommendations and precision marketing.
2). Feedback information optimizes brand and marketing strategies
Interactive LED screens can also directly “talk” to viewers and collect viewers’ true thoughts on brands, products, and advertisements through online surveys and evaluation functions.
Viewers can express their satisfaction or make suggestions at any time.
For example, viewers may feel that the music of an advertisement is too loud, or that the product’s function introduction is not clear enough.
Brands can receive this feedback in a timely manner, just like looking in the mirror, seeing their strengths and weaknesses.
Based on this feedback, brands can optimize product design, improve services, and adjust marketing strategies to make their brands stronger and more popular with audiences.
This timely feedback mechanism is like giving brands a pair of “wind ears” that enable brands to quickly respond to market changes and enhance their brand image and market competitiveness.
Method 5: Use interactive LED screens to diversify application scenarios and expand marketing boundaries
1). Commercial retail field
In retail places such as ショッピングモール, supermarkets, and specialty stores, interactive LED display screens are like super “salesmen”.
It can display detailed information about products, such as fabrics and sizes of clothing, ingredients, and the origin of food, and can also update promotions and new product recommendations in real time.
When shopping, consumers can not only see the products, but also learn more information through interaction, such as trying on virtual clothing or checking user reviews of products.
This interactive experience not only makes shopping more interesting but also makes consumers feel good about the brand and increases brand loyalty.
For example, a sports brand store displays a 3D model of new sports shoes through an interactive LED display.
Consumers can rotate and zoom in to see the details, and can also see the sports scenes of athletes wearing these shoes. This experience will greatly increase consumers’ desire to buy.
2). Urban outdoor advertising
In the city’s bustling business districts, transportation hubs, streets, and other crowded outdoor areas, interactive LED displays are like a “visual beacon”.
It attracts the attention of passers-by with its large screen and shocking visual effects. For example, on the exterior wall of a large shopping mall, an interactive LED display can display the brand’s creative advertising.
When passers-by approach, the content on the screen will react according to their movements.
This innovative form of interaction can make passers-by stop and even participate in it, quickly increasing the brand’s popularity.
For example, a beverage brand can allow passers-by to control the virtual beverage bottle on the screen through gestures, and complete a small game to get coupons.
This interaction is not only interesting but also brings huge traffic and exposure opportunities to the brand.
3). Corporate 展示 halls and activities
In corporate exhibition halls, brand conferences, exhibitions, seminars, and other activities, interactive LED display screens are the “super display stand” of enterprises.
It can fully display the company’s brand image, product technology, corporate culture, and other content.
For example, in the exhibition hall of a technology company, the interactive LED display screen can display the company’s latest products and technologies.
Visitors can learn about the details of the products by touching the screen, and even remotely control product demonstrations.
At the brand conference, the interactive LED display screen can show creative videos of new products, making the audience feel like they are there.
This interaction not only improves the brand communication effect but also enhances the emotional connection between the brand and the audience through interactive communication with visitors and promotes cooperation and transactions.
4). Cultural tourism places
In cultural tourism places such as scenic spots, 博物館, and science and technology museums, the interactive LED display is like a “creative tour guide”.
It can combine cultural elements and tourist attractions to develop creative interactive content.
For example, in a history museum, the interactive LED display can display 3D models of ancient cultural relics.
Visitors can learn about the historical background of the cultural relics by touching the screen, and even participate in cultural knowledge quiz games.
In scenic spots, interactive LED displays can provide virtual tourism experiences. Visitors can preview the panoramic view of the scenic spots on the screen and plan their own tour routes.
This kind of interaction not only enhances the sense of technology and fun of cultural tourism places, but also effectively promotes local cultural tourism resources and creates cultural tourism brands.
For example, in a science and technology museum, the interactive LED display can show the virtual experience of space exploration, making visitors feel as if they are in a spaceship. This unique experience will attract more tourists to visit.
Method 6: Use interactive LED screens to collaborate with other marketing channels to form an integrated marketing forcel
1). Collaborate with offline activities to create a full-scale experience
Interactive LED screens can serve as a “super partner” for offline activities, adding more interactivity and fun to the activities.
For example, at a new product launch event, interactive LED screens can display detailed information, usage scenarios, and user reviews of new products, allowing the audience to learn in advance while waiting for the new products to debut.
At the same time, the audience can participate in interactive games by touching the screen to win new product trial opportunities or coupons.
This combination of online and offline methods can not only increase the participation in the event, but also extend the influence of the event.
At exhibitions or promotional activities, interactive LED screens can display the process of the event, the results of the lottery, and the interactive links in real time, making the atmosphere on the scene more lively and attracting more audience participation.
2). Link with online platforms to expand the scope of communication
The linkage between interactive LED screens and online platforms is like giving the brand “wings”, allowing a wider range of communication.
For example, by setting a QR code on the interactive LED screen, the audience can jump to the brand’s official website, social media page, or e-commerce platform after scanning the code to view more product information, participate in online activities, or place an order directly.
Brands can also publish exciting content on interactive LED screens on social media to attract online users to pay attention to offline activities and achieve two-way interaction online and offline.
For example, a fashion brand displays a new product series on the interactive LED screen in a shopping mall.
After scanning the code, the audience can jump to the brand’s Instagram page to view the details of the new products and participate in online interactive topics.
Sharing your own dressing inspiration, this combination of online and offline not only increases the brand’s exposure, but also stimulates consumers’ desire to buy.
3). Complement with traditional advertising media to enhance brand influence
The combination of interactive LED screens and traditional advertising media can form complementary advantages and enhance the overall influence of the brand.
For example, mention the brand’s offline interactive experience activities in TV commercials to guide the audience to the interactive LED screen in the mall to participate.
In newspaper or magazine advertisements, you can also attach the address and interactive content of the interactive LED screen to attract readers to experience it.
At the same time, the dynamic display and interactive experience of interactive LED screens can make up for the shortcomings of traditional advertising media and make brand information more vivid and interesting.
For example, a car brand shows the appearance and performance of a new car in a TV commercial, and at the same time sets up an interactive LED screen at the city’s transportation hub.
So that the audience can feel the details of the new car up close, and even understand the vehicle’s handling performance through a virtual driving experience.
This multi-channel collaborative communication can make the brand leave a deeper impression on the minds of consumers.
4). Join forces with partners to expand resource integration
Interactive LED screens can also join forces with partners to achieve resource integration and complementary advantages.
For example, brands can cooperate with shopping malls and shopping centers to display both parties’ brand information and promotional activities on interactive LED screens to attract consumers together.
At tourist attractions, brands can cooperate with scenic spots to display the cultural characteristics and brand activities of scenic spots through interactive LED screens, providing tourists with more interactive experiences.
At the same time, brands can also join forces with partners such as suppliers and distributors to display various links of the product supply chain through interactive LED screens to increase brand transparency and credibility.
For example, a food brand can cooperate with suppliers to display the origin, planting process, and processing of raw materials on interactive LED screens, so that consumers can understand the quality and source of products.
This joint promotion method can not only expand the brand’s resource integration but also enhance the brand’s overall image and market competitiveness.
8. Conclusion
The emergence of interactive LED screens has brought new opportunities for brand marketing.
It not only attracts audiences through powerful visual effects and interactive experiences, but also achieves efficient precision marketing through accurate data analysis and content customization.
In the fiercely competitive market, interactive LED screens are undoubtedly a powerful tool.
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