Introduction
In today’s highly competitive business environment, the attractiveness and commercial value of buildings have become the focus of attention of owners and managers.
Avez-vous déjà pensé qu'un petit Écran d'affichage LED can bring so many surprises and value to your building?
Table des matières
1. What are the LED display screens that can be installed in buildings?
1.1). Affichage LED intérieur
Emplacement d'installation: Building lobby, Elevator room, Conference room, Corridor, etc.
Fonction:
The indoor LED display is like the “promotion ambassador” of the company, telling the good stories of the company to employees and visitors.
It can show the culture and achievements of the company, let employees see the strength of their company, and have a greater sense of belonging.
If there is any notification or event information, it can also be updated the first time, which makes it much more convenient for everyone to obtain information and communicate more smoothly.
If there are visitors, it can also display welcome information and highlights of the company so that visitors feel that this company is quite “foreign.”
In addition, it can also play holiday greetings, theme videos, etc., to add vitality and fun to the building and make the whole place more atmospheric.
1.2). Affichage LED extérieur
Emplacement d'installation: Building facade, Entrance square, Roof, and other conspicuous locations.
Fonction:
Outdoor LED display is the “super billboard” of the building. It can be seen by many people, passers-by, and drivers.
It can display various advertising content to attract everyone’s attention, and the advertising effect is great.
It can also show the overall image of the building, making the building look more technological and upscale.
Moreover, if the advertising space is rented out, there will be more income, and the rent may even increase.
It can also publish public information, weather forecasts, news information, etc., provide convenience for the surrounding people, and make the building more socially valuable.
1.3). Écran LED flexible
Emplacement d'installation: Irregular places in the building, such as curved walls, columns, etc.
Fonction:
The flexible LED display is particularly interesting. It can be attached to irregular places in the building, such as curved walls, columns, etc.
It can be designed according to the shape of the building, and the effect is particularly unique, and the visual effect is superb.
If you want to make some art installations or creative displays in the building, it can also come in handy to make the whole place more artistic.
Moreover, it is also very flexible to install and can be customized according to the characteristics of the building.
It can also play video content related to the theme or activity of the building, creating an immersive atmosphere so that visitors can feel more involved and experienced.
1.4). Ring LED display
Emplacement d'installation: Building lobby, atrium, public area.
Fonction:
Ring LED display is generally installed in the lobby, atrium, or public area of the building. Why use it?
Because it has a special shape, it is a ring, plus the dynamic picture, it is particularly eye-catching.
If it is used to display corporate image, advertising, or event information, the effect is particularly good, which can make the brand more memorable.
In addition, it can make the space look more modern and technological, especially suitable for those buildings that want to make the place more stylish.
2. What commercial value can be created by installing LED display screens in buildings?
The installation of LED display screens is equivalent to having an extra “money bag.”
The screen can be rented to businesses that want to advertise, and the businesses are definitely willing to pay.
After all, there are people coming and going here, and the advertising effect must be good.
Moreover, the advertising space can be priced differently according to factors such as the location, size, and picture quality of the screen.
Isn’t this “eating the screen by the screen” and making more money?
With this display screen, the building will be more attractive to tenants, and the rent may be raised.
Or it will be easier to find good tenants, and the empty houses can be rented out quickly, which is another source of income.
Nowadays, there is competition everywhere, and buildings are no exception.
Installing an LED display screen is like putting a layer of “technological coat” on the building, making it stand out from many buildings at once.
Whether it is a commercial office building to attract companies to settle in or a commercial complex to attract merchants and consumers, this display screen can help a lot.
It makes the building look more upscale and modern, and those companies that pay attention to their image or merchants who pursue novelty will definitely be more willing to come here.
In this way, the competitiveness of the building has increased, and future development is more secure.
In the past, in order to promote a building, you had to spend a lot of money on posters and flyers, and you had to find places to put advertisements everywhere.
Now with LED display screens, these traditional promotional methods can be used less or even not at all.
The advantages of the building can be displayed directly on the screen, and the promotional effect is better. Isn’t this saving a lot of publicity costs?
Moreover, LED display screens are easy to operate, and it is not difficult to update the content.
There is no need to arrange special people to maintain it, which saves a lot of labor costs. Over time, these savings are not a small amount.
In the past, when sending notices, you had to run around the building to post posters, and sometimes, they were easily torn off or invisible.
With LED display screens, these things are much simpler. If you want to notify tenants of something, just broadcast it on the screen, and everyone can see it at a glance, which saves trouble and worry.
Moreover, you can collect tenants’ opinions through the screen, understand their needs in a timely manner, and better serve tenants.
In this way, tenants are satisfied, management is smoother, and there are fewer troubles.
3. Famous cases of installing LED display screens in buildings
1). New York Times Square
New York Times Square is one of the most famous commercial centers in the world, and it is full of various types of LED billboards and display screens.
These displays play various commercials, current news, and works of art, attracting millions of visitors every year.
Among them, the entire facade of the Nasdaq building is covered with LED displays, which mainly play real-time financial market information, advertisements and other content that attracts the crowd, becoming an iconic landscape of Times Square.
2). Beijing Wangfujing Pedestrian Street
Wangfujing Pedestrian Street is one of the most famous commercial streets in China.
Many buildings along the street are equipped with high-definition LED screens. These screens are used to display commercial advertisements, news information, and festival celebrations.
Le haut luminosité and high contrast of the screens enable them to display content clearly during the day and at night, becoming one of the important landscapes of Wangfujing Pedestrian Street.
4. What are the matters worth noting?
1). Environmental adaptability
When installing an LED display, you have to consider whether it can adapt to the surrounding environment.
Outdoor displays must be waterproof and dustproof, otherwise they will be easily damaged in rain and wind.
At least the protection level must reach IP65 so that it can withstand wind and rain.
Indoor displays must also pay attention to heat dissipation, especially when playing advertisements.
The machine will heat up a lot, and if the heat dissipation is not good, it is easy to malfunction.
In short, you have to choose the right display screen according to the installation location so that it can work properly in various environments.
2). Safety regulations
Safety is the top priority. When connecting the power, you must meet the safety standards; otherwise, it is easy to cause accidents, such as fire and electric shock.
Find a professional electrician to install it. They are knowledgeable and can ensure safety.
In addition, the display screen must be installed firmly, especially when it is installed outside a high-rise building or outdoors.
You have to consider the windy situation. If it is not installed firmly, it will shake when the wind blows, which is too dangerous.
3). Entretien et soins
It is important to do a “physical examination” of the display screen regularly, just like a regular physical examination for people.
It is recommended to check once a quarter to see if the hardware is broken and if there are any problems with the software.
The surface of the display screen must also be wiped regularly. Otherwise, the picture will be blurred if there is too much dust.
For outdoor display screens, you must also check the waterproof and dustproof functions to ensure that they can always work properly.
4). Compliance
Before installation, you must first check the local building codes and advertising regulations.
Where the display screen is installed, how big it is, and what it looks like must comply with regulations; otherwise, it may be required to be removed.
If it is used for advertising, the content must also be legal and not messy; otherwise, there will be trouble.
For example, the content of the advertisement cannot be exaggerated or misleading to consumers; otherwise, it may be punished by the regulatory authorities.
5. Conclusion
LED display screens are not only a display of modern technology but also an effective tool to enhance the commercial value and competitiveness of buildings.
By properly installing and using LED display screens, you can bring more income, higher visibility, and better user experience to the building. Finally, if you want to know more about LED display screens, veuillez nous contacter.
