Introducción
Want to make the swimming club stand out from many competitors? Want to attract more people to become members?
Maybe you have tried many methods, but have you ever thought that an pantalla LED may be the key to your success? Next, let’s take a look at how LED display screens can become a “super assistant” for swimming clubs!
Tabla de contenido
1. The unique advantages of LED display screens in swimming clubs
In swimming clubs, LED display screens can make everyone feel particularly enjoyable when watching the game.
It has ultra-high-definition picture quality and high frecuencia de actualización. The game screen is not stuck at all, and the audience can clearly see every wonderful moment.
For example, in professional swimming competitions, athletes are moving fast in the water, and the LED screen can perfectly capture their every move. The audience sitting in the audience seats is like being in the scene.
Moreover, this screen can also display a lot of information at the same time, such as athlete information, real-time results of the game, time, etc.
Everyone does not have to miss anything, and the viewing experience is directly maximized.
The swimming club is most afraid of safety issues, and the LED display can help a lot in this regard. It can play safety reminders all the time.
For example, “Don’t run by the pool” and “Pay attention to the water depth.” These reminders can always remind everyone to pay attention to safety.
Moreover, this display is not afraid of moisture and has a high waterproof level.
Even in the wet environment of the pool, it can always work normally without worrying about breaking down. The safety reminder function is always online.
The LED display is simply a “promotional artifact” for the swimming club. It can play advertisements, such as the club’s member discounts, swimming course introductions, or advertisements for some cooperative brands.
These advertisements can be changed at any time according to the season or event, attracting new customers while allowing old members to better understand the club’s dynamics.
Moreover, it can also display various club activity information, such as parent-child swimming competitions, member day activities, etc.
So that members have a stronger sense of participation and can also attract more people to join the club.
For club managers, an LED display is simply a “worry-free artifact.”
It can be connected to the timing and scoring system, and the game results, time, etc., can be displayed in real time.
Referees, athletes and spectators can see it for the first time, and there is no need to worry about information delay.
Moreover, many LED display screens can now be remotely controlled.
Managers do not need to go to the site and can update the content on the screen in the office or on their mobile phones, which greatly saves time and energy.
LED display screens are very flexible and can be installed in many ways. Swimming clubs can choose to hang them on the ceiling according to their own venue conditions.
Or hang them on the wall, or even embed them in a corner, whichever is more convenient. Moreover, the content on the screen can be customized at will, and you can put whatever you want.
For example, the club’s logo, special activities, photos of members, etc., can all be displayed, making the club more personalized and attracting more people.
Method 1: Show the characteristics and advantages of the club
1). Professional facilities display
The club’s swimming pool is the “star” here, with clear water and a particularly pleasant swimming experience. The locker room and shower room are also designed very considerately, clean and spacious, making it very comfortable to use.
By displaying these facilities on the LED display screen through high-definition pictures and videos, the audience can intuitively feel the professionalism and dedication of the club.
In addition, the rest area of the club is also very distinctive, with plenty of sunshine and green plants, creating a warm and comfortable atmosphere.
These details are displayed on the LED screen, allowing potential members to feel the high-quality environment of the club.
2). Coach and course promotion
The club’s coaching team is the real “ace”. They are not only professional but also particularly good at teaching.
Displaying the coach’s qualification certificate, coaching experience, and style in the classroom on the LED display can make the audience feel the coach’s professionalism and patience.
For example, how the coach guides the students step by step during the teaching process and how to correct the movements can be vividly shown through the video.
The club’s course settings are also very rich, covering students of different ages and levels. There are enlightenment classes suitable for children, starting from zero foundation, teaching children to swim step by step.
There are advanced classes suitable for adults to help everyone improve their swimming skills.
There are also professional competitive classes to provide advanced training for students with higher pursuits.
Through the LED display screen, the content of these courses is introduced in detail, and the learning results of the students are displayed, such as the comparison video of the students before and after the course.
The honors won by the students in the competition can make potential members feel the teaching strength and results of the club more intuitively.
Method 2: Display activities and event previews
1). Event planning to attract members to participate
In the swimming club, the LED display screen is a super useful tool that can preview various activities organized by the club in advance, such as swimming competitions, parent-child activities, member day activities, etc.
For example, the club plans to hold a parent-child swimming competition and releases the news on the LED display screen one week in advance, including the competition time, location, how to register, and the highlights of the competition.
For example, there will be professional referees to score, and the winning family can win super cool prizes.
This kind of preview method can catch the eyes of potential members at once and stimulate their interest.
Moreover, the LED display screen can also show the wonderful moments of the event and the prize settings.
For example, after the parent-child event is over, put the photos and videos of the event site on the screen.
Let everyone see how happy other families are playing, and those cute prizes, such as customized swimming equipment, family pool passes, etc.
This kind of display can not only attract members to actively participate but also enhance the club’s activity and popularity so that more people know how fun the club is.
2). Live broadcast and interaction of events
In the events held by the club, the role of LED display screens is even greater.
For example, the club held an internal swimming competition, but some members could not attend due to work or other things.
At this time, through the live broadcast of the LED display screen, those members who could not attend the event can watch the live broadcast of the competition on their mobile phones or TVs at home and feel that they are also involved.
This live broadcast method can greatly enhance the sense of belonging and participation of members.
Moreover, the LED display screen can also set up interactive links to make the event more interesting.
For example, during the competition, the audience can vote for their favorite players through their mobile phones or comment on the screen in real time and express their opinions.
These interactive links can not only enhance the fun of the event but also make the audience more involved and make the atmosphere of the entire event more enthusiastic.
Method 3: Show member stories and testimonials
1). Success case display
LED display screens can be used to show the success cases of members after learning to swim in the club. These stories are particularly touching.
For example, a member did not even dare to go into the swimming pool when he first joined the club, but after several months of training, he not only learned to swim but also won a prize in the competition organized by the club.
Such stories are displayed on the LED display, accompanied by comparison photos of members before and after joining the club.
For example, the nervous expression at the beginning and the confident smile standing on the podium later will allow potential members to see the potential and value of the club.
For another example, some members have changed from obesity to health and their physical condition has been completely renewed through swimming exercise.
Showing them before and after weight loss comparison photos on the LED display, as well as video clips of their swimming training, can inspire resonance among potential members.
Seeing these real stories, potential members will think: “If they can do it, I can do it too!” thereby strengthening their determination to join the club.
2). Member evaluation and word-of-mouth communication
The real evaluation and recommendation of members are powerful weapons to attract new members.
By scrolling the evaluation and recommendation of members on the LED display, whether in text or video form, potential members can feel the good reputation of the club.
For example, a member said: “The coaches here are great. They not only taught me how to swim but also made me fall in love with this sport!”
Another member shared: “I found like-minded friends here, and the weekly swimming lessons have become the time I look forward to the most.”
Clubs can also encourage members to share their experiences and feelings on social media.
For example, members can post photos or videos of themselves in the club on Instagram and Facebook and attach comments about the club.
The club can collect these contents, organize them and display them on the LED display so that more people can see them.
This kind of word-of-mouth communication can not only attract more potential members but also expand the influence of the club and let more people know that this is a place worth joining.
Method 4: Conduct health and safety publicity
1). Health benefits of swimming
Want to make people interested in swimming? LED displays can come in handy. For example, use some interesting animations to show the many benefits of swimming to the body.
For example, strengthening cardiopulmonary function, in simple terms, makes your heart and lungs stronger. After swimming, you will find that you don’t even breathe when climbing stairs.
There is also body shaping. Swimming can help you train beautiful muscle lines, making you look healthier and more energetic.
Another example is to relieve stress. After swimming, the whole person feels much more relaxed.
Moreover, you can use charts to visually compare swimming with other sports. For example, compared with running, swimming puts much less pressure on joints and is suitable for people of all ages.
Compared with working out in the gym, swimming is more fun and you can enjoy the coolness in the water.
Through these intuitive displays, those who want to maintain a healthy life will be attracted and think that joining a swimming club is a good choice.
2). Display of safety measures
Safety is the top priority of a swimming club, and LED displays can well display the club’s safety measures.
For example, display lifesaving equipment, such as lifebuoys and life poles, and clear safety warning signs so that everyone knows where the safe area is and where to pay attention.
More importantly, you can play a training video of lifeguards to see how they learn first aid skills or show an emergency rescue drill to let everyone know that lifeguards can take action quickly in case of danger.
These displays can make potential members feel particularly at ease and feel that swimming here is safe.
In addition, the club can also use LED displays to teach everyone some tips on safe swimming.
For example, the correct swimming posture, how to avoid cramps, and how to prevent drowning.
These contents can be displayed with simple and interesting animations or pictures and texts so that members can learn practical safety knowledge while resting and enhance their safety awareness.
Method 5: Display member benefits and preferential information
1). Member-exclusive benefit display
The LED display is an excellent platform for displaying member benefits. For example, member-exclusive discounts can be displayed on the screen, such as members can enjoy a 10% discount on course fees.
Or enjoy drink discounts at the club’s coffee bar. These benefits can not only attract potential members but also make existing members feel the care of the club.
You can also display members’ priority booking privileges. For example, for the newly launched swimming course, members can book it one week in advance, while ordinary customers need to wait until a week before booking.
This priority will make potential members feel that joining the club is a good deal.
In addition, it displays club facilities that members can use for free, such as gyms, saunas, etc. By displaying the methods and processes of using these benefits on the LED display.
For example, how to book a course, how to use a discount code, etc., potential members can clearly understand the benefits of joining the club, and are more willing to become members.
2). Limited-time offers and promotions
LED displays are also a powerful tool for publishing limited-time offers. For example, new members can enjoy a 50% discount on their first year’s membership or recommend a friend to join, and both parties can get free swimming lessons.
These offers can be scrolled on the screen to attract potential members to seize the opportunity to join.
The display can also display the rules and participation methods of promotions. For example, the club held a “Summer Swim Challenge,” and members who swam 10 times in a month could get a free premium course voucher.
By clearly displaying the rules and participation methods of the event on the LED display, a sense of urgency and attraction is created to promote membership growth.
In addition, limited-time offers can be combined with holidays or special dates. For example, special offers can be launched during Christmas or New Year to attract potential members to join the club during the holidays and enjoy a healthy lifestyle.
In these ways, clubs can not only attract new members but also increase the loyalty of existing members.
7. Conclusión
LED displays bring more than just visual shock to swimming clubs, but also a new breakthrough in operations and marketing. If you are still worried about how to attract more members, you might as well try this “artifact.”
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
