Introduction
In today’s highly competitive business environment, how can stores attract customers’ attention and enhance brand influence? Traditional advertising methods seem to be unable to meet the needs.
Recently, a new type of display device, an LED strip screen, is quietly changing all this. Why is it so popular? What are its unique advantages?
Table des matières
1. Analysis of the appearance advantages of LED strip screens
1). Unique long strip shape
1.1). It does not take up space and can be invisible:
The LED strip screen is like a long “light strip,” unlike the traditional square large screen, which is particularly conspicuous and takes up space.
It can be directly attached to the wall, the edge of the door frame, or the edge of the counter, taking up almost no space, and it can be well “invisible” and integrated with the surrounding environment.
For example, at the door of the store, install it on both sides of the door frame. It looks like the decoration of the door frame, but it can also play advertisements, killing two birds with one stone.
1.2). Super flexible installation position:
Because it is a long strip, the installation position is particularly flexible. You can install it on the ceiling to display information from top to bottom; you can also stick it on the ground to make a “ground advertisement.”
Or install it along the edge of the counter to display product information. In short, it can find the most suitable position according to your store layout, and it will not be placed in a fixed position like traditional screens.
2). Flexible size customization
2.1). As long as you want, as narrow as you want:
The size of the LED strip screen can be customized according to your needs.
If your store is small and the counter is narrow, then customize a short and narrow strip screen that can just fit and display key information.
If your store is large and the ceiling is high, then customize an extra-long strip screen that extends from one end to the other to display a lot of content.
In short, it is like a tailor-made piece of clothing that fits your store space perfectly.
2.2). Looks good no matter how you install it:
After customizing the right size, the strip screen will look particularly coordinated.
For example, if you install a bar screen above the entrance of the store, it will not be too big or too abrupt, nor too small to be seen clearly.
Moreover, it can be adjusted according to the style of your store. If it is a simple store, it can be very low-key.
If it is a luxurious store, it can also be matched very advanced. In short, it will not drag down the store but will add points to the store.
In short, the shape and size of the LED bar screen are very flexible, just like a “Transformer,” which can be transformed into the most suitable appearance according to the situation of your store.
Reason 1: Excellent display effect
1). Haut luminosité et un contraste élevé
1.1). Clearly visible in the sun:
The brightness of the LED bar screen is very high, just like a “little sun” on its own.
Even in the outdoor direct sunlight, such as the entrance of a shopping mall or a roadside store, the content on the screen will not be “covered” by the sun.
You don’t have to worry about customers not being able to see clearly; it can display advertisements or information clearly.
1.2). Clear black and white, vivid colors:
High contrast means that the black on the screen is very black, the white is very white, and the transition in between is also very natural.
In this way, the displayed content is very clear; for example, the text will look very sharp, and the details of the picture can be seen at a glance.
Just like when you look at a high-definition photo, the black and white are clear, and the color layering is very strong.
2). Rich color expression
2.1). Super accurate color reproduction:
The color expression of the LED bar screen is very strong, and it can accurately reproduce various colors. Whether it is bright red, bright yellow, or deep blue, it can be perfectly presented.
For example, if you show a fruit advertisement, the apple on the screen looks as red as if it was just picked from the tree, and the green of the watermelon is also very fresh, giving people a very real feeling.
2.2). Lifelike pictures:
Whether it is an advertising picture or an infographic, it can be displayed very vividly.
For example, if you show an advertisement for a tourist attraction, the blue sky, white clouds, and sea on the screen are rich and natural in color, which makes people want to go there after seeing it.
If it is an information chart, the lines and data of various colors can also be clearly distinguished and can be seen at a glance.
3). Wide angle de vue
3.1). Clear from all angles:
The viewing angle of the LED strip screen is particularly wide. No matter where you stand, you can clearly see the screen content. Unlike some screens, it is not clear if it is slightly off.
This wide viewing angle is particularly suitable for places with frequent personnel flow, such as centres commerciaux, supermarkets, or subway stations.
Customers can see the information on the screen no matter which direction they pass by and will not miss any exciting content.
3.2). All-round display without dead angles:
Whether you are standing in front of the screen, on the side, or in a slightly tilted position, the content on the screen will not be deformed or dimmed.
In this way, no matter how the customer moves, he can always see the complete picture without worrying about the viewing experience being affected by the angle problem.
Reason 2: It has powerful functional features
1). Mise à jour des informations en temps réel
The LED strip screen is like an “instant messenger.” The screen content can be updated at any time through the message-sending system, which is particularly suitable for stores to hold limited-time promotions or launch new products.
For example, if the store suddenly has a discount event or a batch of new products has just been launched, as long as you operate in the background, this information can be displayed on the screen immediately.
When customers pass by, they can immediately see the latest discounts, and they may be attracted to the store. This real-time update function is particularly suitable for precision marketing.
For example, before a certain festival, push holiday promotion information in advance or display discounts for specific products during a specific time period.
In this way, customers always see the latest and most attractive content, and the marketing effect will naturally increase.
2). Split screen and time-sharing playback
The split screen function is particularly practical. You can divide a screen into several parts and display different content at the same time.
For example, half of the screen displays promotions, and the other half displays new product introductions so that customers can see the two most attractive things in the store at a glance.
Or, you can divide the screen into several small areas and display different product information respectively, so that customers can learn more information at one time.
The time-sharing playback function is also very powerful. You can set different content according to different time periods of the day.
For example, play breakfast discounts in the morning, lunch specials at noon, and push dinner packages in the evening.
In this way, customers can see the content that best suits their needs at any time when they pass by, which feels like the screen can “read minds.”
3). Intelligent luminosité ajustement
The LED strip screen is equipped with a light-sensing automatic controller, which is like a “smart housekeeper” that can automatically adjust the screen brightness according to the ambient light.
For example, when the light is strong during the day, the screen will automatically brighten to ensure that the content is clearly visible.
When the light is dark at night, the screen will automatically dim and will not be dazzling.
In this way, not only electricity is saved, but also the life of the screen can be extended. This intelligent brightness adjustment function is not only convenient but also very energy-saving.
Compared with those screens that always maintain high brightness, it can save a lot of electricity bills.
Moreover, because the screen will not be damaged due to excessive light, the service life is also longer, and the cost performance is super high!
Reason 3: It has a very wide range of application scenarios
LED strip screens can be used in various places! Let’s talk about the retail industry first. The shelves of supermarkets and convenience stores of all sizes are always full of various goods.
If there is no eye-catching reminder, customers can easily miss some good goods. At this time, LED strip screens can show their talents!
Install it above or beside the shelf, and you can clearly display product information, such as price, origin, ingredients, and other details, so that customers can see it at a glance.
Look at the catering stores, and whether it is a small restaurant on the street or a food court in a large shopping mall, the competition is particularly fierce.
If customers can be attracted when passing by, they are more likely to enter the store to consume. LED strip screens can play a big role at this time!
Install it at the entrance of the store or in a prominent position in the store to display new food, such as the newly launched special burgers and exquisite desserts, with tempting pictures and dynamic effects, and customers will be greedy when they see it.
There is also promotional information, such as “half price for the second cup” and “member-exclusive discounts,” which can also be played on the screen to attract customers to enter the store.
Moreover, this kind of screen can also enhance the overall image of the store, making customers feel that the store is very modern and attentive, so they are naturally more willing to patronize it.
Finally, let’s talk about the commercial center. In that kind of large shopping mall, there are many floors and many stores, and customers can easily get lost. LED strip screens can be used as “smart guides” at this time!
Install it at the entrance, elevator entrance or corridor of the mall to make a guide system to tell customers key information such as floor navigation and store location.
For example, if a customer wants to find a brand store, the screen will directly display the floor and direction of the store, and customers can easily find it by following the instructions.
In this way, customers will have a good shopping experience and will naturally be more willing to shop and spend more in the mall.
In short, whether it is in a supermarket, restaurant, or mall, LED strip screens can find a suitable place to use, which is really practical!
Reason 4: Compared with other LED display screens, it has installation and maintenance advantages
LED strip screens are really worry-free in terms of installation and maintenance and are much easier to use than other complex LED display screens!
Let’s talk about installation first. Its structure is very compact, like a delicate little box, and it doesn’t take up any space at all.
The installation process is also super simple, unlike some large screens, which require a professional team to install and have toss for several days.
For LED strip screens, you only need to follow the instructions, and you can get it done in a few simple steps.
For example, if you want to install it on the door frame of the store or above the counter, one person can easily do it without any complicated construction.
Moreover, it is very flexible. It can be attached to the wall, hung on the ceiling, or embedded in other places according to your needs.
Let’s talk about maintenance. The maintenance cost of LED strip screens is surprisingly low!
Its design is modular, which means that if there is a problem with a part, you don’t need to replace the entire screen.
You only need to remove the small module with the problem and repair it or replace it with a new one.
Moreover, its LED lamp beads have a very long life, unlike some screens, which have to be replaced after a short time, which is expensive and laborious.
The lamp beads of LED strip screens can be used for several years without any problems, and the replacement frequency is surprisingly low.
In this way, you not only save time for maintenance but also save a lot of maintenance costs. It is really super cost-effective!
In short, LED strip screens are really convenient to install and maintain, which saves both worry and money, especially for those merchants who don’t want to toss!
Reason 5: Advantages in cost performance
To be honest, when you first buy an LED strip screen, the price is really a bit daunting. However, after using it for a while, you will find that this thing is really worth it!
Although it costs a little money at the beginning, it can save you a lot in the long run.
Let’s talk about energy consumption first. This thing is very energy-saving, unlike those old-fashioned display screens, which cost a lot of electricity as soon as they are turned on.
LED strip screens use high-efficiency LED lamp beads, which can efficiently convert electrical energy into light energy, and the utilization rate of electrical energy is very high.
You can find out by doing the math.
Although you spend a little more money at the beginning, after a few years of use, the electricity bills saved are enough for you to buy several more small screens.
Let’s talk about life. The life of LED strip screens is very long, and they can generally be used for many years.
Unlike some screens, you have to replace the lamp beads after one or two years, or even the entire screen has to be replaced with a new one, which is very costly.
The LED strip screen has good quality and durable lamp beads, so you don’t have to worry about frequent replacement. In this way, the maintenance cost is greatly reduced.
Moreover, its design is also very user-friendly, and the modular design makes maintenance easier. If there is a small problem, just replace the module directly without having to mess with the entire screen.
In the long run, LED strips are indeed more cost-effective as they are used, although the cost is slightly higher at the beginning.
But after using it for three to five years, you will find that the electricity and maintenance costs it saves have already earned back the initial investment.
Moreover, this kind of screen has a good display effect, powerful functions, and is worry-free to use. It is simply the “king of cost-effectiveness”!
Reason 6: Market Competition and brand promotion have their own advantages
In today’s fiercely competitive market, if a store does not have a “killer,” it is easy to be compared with other competitors. The LED strip screen is such a “magic weapon” that can help you stand out.
Let’s talk about improving the competitiveness of the store first. Imagine that other stores still use those old-fashioned static billboards, but your store is equipped with LED strip screens. That would be very different!
Dynamic images and real-time updated information can catch customers’ attention at once.
For example, if you hold a limited-time promotion, customers can see it at a glance through the LED strip screen, and they may be attracted to the store.
Moreover, this screen can also adjust the content according to the time period, such as breakfast discounts in the morning, lunch specials at noon, and dinner packages in the evening.
No matter when customers pass by, they will see the most attractive content.
In this way, customer flow will naturally increase, and sales will also rise with the tide.
Let’s talk about strengthening the brand image.
Nowadays, consumers pay more and more attention to brands when buying things. An attractive brand image can make customers feel more favorable to you.
The high-definition and dynamic picture display of the LED strip screen can well convey your brand concept.
For example, you show the brand story, product features, or some exquisite advertising pictures.
Customers will naturally be impressed by your brand when they see the high-definition and smooth pictures.
Moreover, this kind of screen can also display some unique creative content, such as brand animations and interactive games.
So that customers can feel that your brand is interesting and fashionable. In this way, won’t brand awareness be improved?
In short, LED strip screens can not only help you attract customers and increase customer traffic and sales but also take your brand image to a higher level. In a highly competitive market, it is your secret weapon to help you stand out!
8. Conclusion
With its unique appearance design, excellent display effect, powerful functional characteristics, and a wide range of applicable scenarios, LED strip screens are becoming the “new favorite” of store marketing and brand display.
It not only provides merchants with a more efficient means of publicity but also brings customers a new visual experience.
If you are still worried about how to improve the competitiveness of your store, perhaps LED strip screens are the answer you have been looking for!
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
