Introduction
In a highly competitive business environment, attracting customers’ attention and leaving a deep impression is a challenge faced by every shop operator.
Have you ever thought that a unique display can become a secret weapon for a shop to stand out? Let’s explore why circular LED displays have become the first choice for many shops and what their magical features are.
Table des matières
Reason 1: Have a first impression that can attract customers
1). Circular LED displays are super eye-catching
Have you noticed that there are square screens everywhere on the streets now, and you get a little tired of seeing them too much?
The circular LED display is different. Its round shape is particularly unique, which breaks the routine and makes people’s eyes bright.
It’s like you are in a row of ordinary snack stalls, and suddenly, you see a doughnut seller. The round doughnuts immediately attract your attention, making you can’t help but look at them a few more times.
The same is true for this kind of screen in shops. It can make the shop stand out from a bunch of ordinary shops around it and become the most conspicuous one.
Moreover, it has a “spotlight” effect. No matter how many billboards are around, they can attract everyone’s attention.
Par exemple, dans un centre commercial, customers can see it at a glance, and then they can’t help but take a few more glances and even stop to think about the content on it.
The shape of this screen itself is very technological and fashionable, and it is very suitable for showing the personality of the store.
For example, a store selling trendy brands uses a circular LED display to display new products.
The cool feeling comes out all of a sudden, and customers will think that this store is very different and very stylish.
The display content is super cool.
The circular LED display screen also displays content in a special way. Unlike ordinary screens that can only display static pictures, it can play rotating advertisements, and this dynamic effect is super exciting.
The advertising picture rotates on the ring, like a moving “kaleidoscope”, and customers are attracted by it as they watch it.
For example, when displaying a new bag, the bag rotates on the screen, and customers can see the details from all angles. It feels like holding the bag and looking at it, which easily stimulates the desire to buy.
When playing videos, the circular shape can also bring a different experience. The video screen flows along the ring, giving people a very special visual experience.
For example, if you play a food video and the screen rotates on the ring, the dynamic feeling will make customers feel as if the food is right in front of them, making them very greedy, and the attraction of the store is directly maximized.
The most important thing is that the content of this screen is super convenient to update. Merchants can update the screen content at any time according to different situations.
For example, during the holidays, change the holiday-themed video; when new products are launched, display new product advertisements.
In this way, every time customers pass by, they can see fresh content, will not feel bored, and can always maintain their interest in the store.
Reason 2: It can flexibly adapt to various store layouts
The circular LED display is like a flexible little friend, especially knowing how to cooperate. If the ceiling of the store is very high, it can be hung directly on it, like a big halo, which is particularly conspicuous.
If the store space is a bit crowded, it can also be hung on the wall or stand in the corner, not taking up any space at all.
Moreover, its size can also be customized according to the needs of the store. Small stores can choose a small and exquisite one, and large stores can choose a majestic one without worrying about mismatching.
For those small shops that don’t have enough space, the circular LED display is simply a master of space.
It is not like those big billboards that take up space and get in the way.
It is small and flexible and can be hung above the bar, next to the cash register, or displayed in any corner.
Although it is small, it can display a lot of things, including new products, promotions, and menus, and the picture is very clear and not blurry at all.
Moreover, the shape of the circular LED display is very versatile and can be integrated with various decoration styles.
If the store is decorated with a sense of technology, it can be perfectly integrated with those cool lights and metal decorations, making the whole store look more “high-end”.
If the store is literary and artistic, it can also be matched with the surrounding green plants and decorative paintings to become a highlight in the store.
In short, the circular LED display is like a versatile artefact. No matter what style the store is, it can be easily integrated and can add a lot of points to the store!
Reason 3: It can improve the efficiency of brand communication
The content displayed by the circular LED display is very powerful. It can display high-definition pictures, smooth videos, and various cool animations.
Unlike the simple posters in the past, which can only be placed dryly, this screen can tell the story of the brand and the characteristics of the new product in a very vivid way.
For example, the details of the new product and the lively scenes of the promotional activities can be vividly displayed, and customers can be easily attracted by watching and leaving a deeper impression on the brand.
Moreover, this screen can also play advertisements in a loop. No matter when the customer passes by, they can see the brand information.
When a new product is just launched or there is a promotion in the store, this screen can always remind customers and let the brand information repeatedly appear in front of them.
Over time, customers will naturally remember it, and maybe they will go into the store to consume because of seeing this advertisement.
In addition, the circular screen is particularly interesting. It is not like an ordinary screen that can only be viewed from the front. Customers can see the content from the side, from the back, or even around it.
In this way, no matter where the customer is in the store, they can be attracted by this screen, and the coverage of the advertisement is expanded at once.
Just like in a shopping mall, customers can see the content on the screen when they walk in from different directions, and the brand information can be spread more widely.
Reason 4: It can improve customer participation
The current circular LED display is not only a tool for “looking”. It can also “chat” with customers!
Many screens support touch or sensing functions, and customers can see more fun things with just a light touch.
For example, if you want to know the details of a product, you can click your finger, and the screen will display it immediately.
If you want to get a coupon, you can also operate it directly on the screen, which is very convenient.
This interactivity makes customers feel like they are playing a game, and they can actively explore and discover instead of passively watching advertisements.
This interactive screen is particularly engaging for customers. They no longer simply watch advertisements but can actively explore and discover.
In this way, customers will stay in the store longer because they find it fun and interesting.
For example, in a clothing store, customers can see the material and size of the clothes on the model through the touch screen and even see matching suggestions. This experience is particularly good.
Moreover, this interaction can also make customers feel that the store is very “intimate” because they can control the content they want to know by themselves rather than being rigidly pushed information.
Moreover, the circular LED display can “guess” what customers like based on their behavior.
For example, the screen can automatically recommend related products or promotions for the product that customers stay on the screen for the longest time.
With this personalized recommendation, customers will feel that the store understands them very well, and their satisfaction will naturally increase.
For example, if a customer is very interested in a pair of sports shoes, the screen can not only display the detailed information of this shoe.
It can also recommend sports socks or sports backpacks in the same series and even recommend other styles that customers may like based on their purchase history.
In this way, customers can not only find what they want but also discover more surprises, and the shopping experience will naturally be better.
In general, the circular LED display can not only display good-looking content but also allow customers to actively participate.
This interactivity and sense of participation are difficult to achieve with traditional advertising methods.
It not only attracts customers’ attention but also keeps them in the store longer and encourages them to buy more.
Reason 5: It has the value of long-term investment
At first, the circular LED display may seem expensive; after all, good things always have a “price”.
But in the long run, this thing is really a cost-effective investment. It is like a durable car. Although it costs a lot of money to buy it, it is worry-free and fuel-efficient to use.
First of all, although the circular LED display looks cool, it is actually very energy-saving. Its power consumption is very low, unlike those traditional advertising light boxes, which will have an amazing electricity bill after a short time.
Moreover, this kind of screen is very durable and of good quality. It will not break down after several years of use, and it does not need to be repaired frequently. This saves a lot of money on repairs and equipment replacement.
In contrast, those traditional billboards have to be replaced with new ones or repaired after a short time, and the cost is not low.
Besides, the biggest advantage of the circular LED display is that the content can be updated at any time.
Unlike those posters or inkjet ads, every time the content is changed, it has to be reprinted and installed, which is time-consuming and laborious.
With this screen, merchants can update new product advertisements, promotional activities and other content by just moving their fingers and operating on a computer or mobile phone.
In this way, not only is the cost of advertising materials saved, but the labour cost of changing advertisements is also saved.
For example, if a restaurant wants to launch a new product, customers can see it immediately by simply updating the menu and pictures on the screen, which is very convenient.
Moreover, the advertising effect of the circular LED display is particularly good. It can attract customers’ attention and make it easier for customers to remember brands and products.
This efficient advertising display can bring a higher rate of return. Customers are attracted to shop in the store, and the store’s revenue will naturally go up.
From this perspective, although the investment is a bit high at the beginning, in the long run, it can save a lot of money and make more money. Isn’t this “spending little money to do big things”?
In short, although the circular LED display looks a bit expensive at first, in the long run, it can not only save electricity and maintenance costs but also save the cost of advertising updates while also bringing in more customers and revenue. This is really the “king of cost-effectiveness”!
Reason 6: It can meet the needs of different shops
The circular LED display is like a “universal artefact”. No matter what type of store it is, you can find a suitable use for it.
Whether it is a retail store selling clothes, a restaurant that makes delicious food, a lively bar, or a high-end exhibition hall, it can come in handy.
For retail stores, circular LED displays can be used to display new or popular products.
For example, a clothing store can display the clothes worn by models on the screen and can also add videos to show the effect of wearing the clothes. Customers will be moved by watching it and may place an order directly.
In restaurants, this screen can also show its prowess. It can display menus, clearly showing the pictures, names and prices of each dish.
If there are special dishes or new products, you can also make a special video to let customers see the production process of the dishes so that they can quickly place an order.
For example, a hot pot restaurant can show the freshness of various ingredients on the screen or show the characteristics of the soup base to attract customers.
In the bar, the circular LED display is even more indispensable. It can be used to display the wine menu, and it can also play some dynamic music videos to make the atmosphere of the whole bar more lively.
If there are themed activities, such as “Ladies Night” or “Retro Theme Party”, the screen can be announced in advance to attract customers to book in advance.
In addition to the exhibition hall, the circular LED display can be used to display artworks, technological products, or historical relics.
For example, in an art exposition, the screen can show the details of the work, and it can also be accompanied by the artist’s introduction to help the audience better understand the work.
Moreover, the installation method of the circular LED display is particularly flexible and can be customized according to the specific needs of the store.
It can be hung on the ceiling, stand on the ground, or be directly embedded in the wall.
Whether the store is big or small, tall or short, you can find a suitable location. For example, a small shop can choose a small screen to put at the door, and a large shop can choose a large screen to put in the centre of the exhibition hall. Whatever looks good, it will be fine.
7. Conclusion
The circular LED display is not just a screen; it is the highlight of the store, the disseminator of the brand, and the upgrader of the customer experience.
If you also want your store to stand out from many competitors, then the circular LED display is definitely worth a try!
Enfin, si vous souhaitez en savoir plus sur les écrans LED, merci de nous contacter.
