Pourquoi les pharmacies aiment-elles utiliser des panneaux numériques à LED ?

Introduction

When you walk into a pharmacy, are you attracted by those high-tech Écrans LED? What magic do they have that can make pharmacies different?

Is it a little helper to improve efficiency or a magic weapon to attract customers?

Don’t worry; the following content will tell you that these seemingly ordinary screens actually hide big secrets!

Reason 1: It can improve the efficiency of information dissemination in pharmacies

1). Update drug information in real-time

It is really worry-free to update drug information with LED digital signs! In the past, paper posters had to be reprinted and posted as soon as the price changed or the promotion changed.

It was time-consuming and laborious, and sometimes, customers still saw outdated information.

For example, a cold medicine was on sale, but the poster had not been changed in time, and the customer bought it at the original price. How embarrassing it was.

Now, with digital signs, prices have risen, inventory has been reduced, and promotions have been updated.

You can change it with just a flick of your finger, and the information customers see is always the latest.

Moreover, without the hassle of changing posters, employees can free up their hands to take care of customers and organize medicines, and the efficiency of the entire pharmacy has been improved.

For example, employees can spend more time explaining medicines to customers and organizing shelves instead of busying themselves with changing posters.

In this way, customers have a better experience, and the pharmacy operation is smoother.

2). Displaying drug knowledge in multiple forms

The way LED digital signage displays drug knowledge is also super practical! It can not only clearly describe the efficacy and usage of the medicine in words but also add pictures so that customers can recognize what the medicine looks like at a glance.

The most powerful is the video function. For example, some medicines require special usage, such as how to apply topical medicines and whether to take oral medicines before or after meals, which can be demonstrated clearly in the video.

For example, some elderly customers have poor eyesight, and it is a bit difficult to read text, but the animation demonstration in the video can help them understand easily.

For example, for an eye drop, the video can show how to drop eye drops correctly to avoid dropping them outside the eye or dropping too much.

Some drug instructions are so densely written that customers can’t understand them at all, but through the pictures and videos of digital signage, the key content can be displayed at a glance.

In this way, customers have a more thorough understanding of drugs, use them more safely, and no longer have to worry about problems caused by not knowing how to use them.

Reason 2: It can enhance the brand image of pharmacies

1). Modern visual presentation

LED digital signage is simply the “face value” of pharmacies, and it can especially enhance the sense of technology and modernity of pharmacies.

Imagine walking into a pharmacy and seeing a large screen with high-definition playback of various drug information, which can also move.

How advanced it feels! This modern visual effect is particularly attractive to young customers.

Nowadays, young people like high-tech things. Seeing that the pharmacy is so “foreign,” they will naturally think that this store is very reliable and will be willing to come more often.

For example, some pharmacies use LED digital signage to display dynamic 3D models of drugs.

Customers can clearly see the shape and structure of the drugs and even see animations of how the drugs work in the body.

This vivid display method not only makes customers feel fresh but also makes them look at the professionalism of the pharmacy with new eyes.

With such equipment, the pharmacy has suddenly opened up the gap with other traditional pharmacies, appearing more upscale and more attractive.

2). Brand publicity and promotion

LED digital signage can also help pharmacies “show off” their own brands. Pharmacies can use it to show their brand stories, such as how they developed step by step and what unique service concepts they have.

If the pharmacy has won any honorary qualifications, it can also display photos of certificates and trophies on the screen so that customers can see them at a glance.

These contents can give customers a deeper understanding of the pharmacy’s brand and increase their trust in the pharmacy.

For example, a pharmacy has always been based on the concept of “professional service and caring care.”

Digital signage shows employees patiently explaining drugs to customers and providing free health consultations. After seeing this, customers will feel that this pharmacy is very warm and trustworthy.

For another example, the pharmacy can display some customer reviews and thank-you letters to let other customers see the good reputation of this pharmacy.

In this way, customers’ awareness and trust in the drugstore brand will naturally increase, and the brand image of the drugstore will become better and better.

Reason 3: It can optimize the customer shopping experience

1). Clear guide signs

It is so convenient to install LED digital signs in the drugstore! It is like a “smart guide” that can clearly tell customers the classification of medicines and the distribution of departments.

For example, if a customer wants to find cold medicine, he looks up and sees the digital sign with large letters saying, “Cold medicine area is on the second row on the left,” and the customer can go directly there without having to wander around.

If the pharmacy is large and has many departments, such as the cardiovascular department and pediatric department, digital signage can clearly indicate them.

Customers no longer have to look around like headless flies, which can save a lot of shopping time.

Moreover, this clear guide sign is especially suitable for customers who come to the drugstore for the first time or are not familiar with the layout of the drugstore.

For example, the elderly may have poor eyesight or are not familiar with the drugstore. With digital signs, they can easily find what they need, and the shopping experience will naturally be better.

2). Interactive experience increases fun

Now, some LED digital signage also has a touch interactive function, which is so interesting!

Customers can directly click on the screen to query the drug information they want, such as the efficacy, side effects, price, and so on of the drug.

If customers are interested in health knowledge, they can also find some health tips and disease prevention knowledge and even watch some simple health videos on it.

For example, if a customer wants to know the efficacy of a certain vitamin, he can directly click on the screen to see a detailed introduction and some user reviews, just as convenient as shopping online.

This interactive function not only makes customers feel fresh but also makes them more involved in the shopping process and feel that time passes very quickly.

In addition, this interesting shopping experience can also make customers more willing to stay in the pharmacy for a while, and maybe they can find some other drugs they need.

Reason 4: It can improve marketing effects

1). Precise advertising

The advertising function of LED digital signage in pharmacies is so powerful! Pharmacies can place suitable advertisements, especially according to their customer flow and customer group characteristics.

For example, most of the people who come to the pharmacy to buy medicine in the morning are office workers.

The pharmacy can play some drug promotion advertisements for office workers on the digital signage, such as plasters to relieve cervical fatigue and health products to refresh the mind.

If there are more parents who bring their children to buy medicine on weekends, you can focus on displaying children’s medicine promotions or information about children’s health lectures.

This kind of precise advertising can make customers feel that these ads are “tailored for them” instead of messy ads.

In this way, customers are more willing to click and see, and the click-through rate and conversion rate of ads will naturally go up.

For example, the pharmacy launched a promotion for children’s vitamins, which was precisely delivered to parents who brought their children to the pharmacy on weekends through digital signage.

Many parents will buy it directly after seeing it, which is much better than traditional advertising methods.

2). Data analysis and marketing optimization

LED digital signage also has a very powerful function, which is to collect data through the background system.

The pharmacy can know how long the customer stays in front of the digital signage, what content they read, and which ads they are more interested in.

For example, if a pharmacy finds that customers stay in front of a drug advertisement for a particularly long time, it can be judged that the drug may be very popular or that customers are very interested in it.

The pharmacy can adjust its marketing strategy based on this data, such as increasing the inventory of the drug, launching more similar promotional activities, or targeting this part of customers more accurately in advertising.

With this data, the marketing of the pharmacy is no longer a “blind guess”; it is based on evidence and targeted.

For example, if a pharmacy finds that many customers are very interested in the information of health lectures and stay for a long time, it can hold more health lectures to attract more customers to participate while also improving the professional image of the pharmacy.

In this way, the marketing effect of the pharmacy will become better and better, and customers will be more satisfied.

Reason 5: It can reduce operating costs

1). Reduce the use of paper materials

It is really easy to use LED digital signs! In the past, pharmacies had to print a lot of posters and flyers for promotions and throw them away after use, which was a waste of money and not environmentally friendly.

Now, with digital signage, updating content is as simple as changing the wallpaper on your phone. It can be done with a click of the mouse.

There is no need to buy paper and ink, and there is no need to worry about wasting posters when they expire.

For example, drugstores have promotions every week. In the past, they had to spend a lot of money to print posters.

Now they can just change them on digital signage, which is both economical and environmentally friendly, killing two birds with one stone!

2). Improve management efficiency

The remote control function of LED digital signage is so convenient! In the past, employees had to run around to update posters, which was time-consuming, labor-intensive, and prone to errors.

Now, no matter how many branches a drugstore has, as long as there is a network, staff can quickly update the content of all signs through the backend system while sitting in the office.

For example, if the headquarters wants to organize a unified promotion, it can be done in a few minutes.

There is no need to send people to change posters in each store as before, which saves time and reduces trouble.

Moreover, this centralized management method can also avoid mistakes. In the past, when manually changing posters, sometimes they would be posted in the wrong place or updated in time.

Now, through the unified operation of the system, these problems will basically not occur.

In this way, employees can spend more time serving customers, the management efficiency of the pharmacy will naturally increase, and the operating costs will also decrease.