Introduction
Have you ever wondered why more and more hôtels are in love with Écrans LED? Is it just because it looks cool?
In fact, there are many “little tricks” behind it! Today, let us reveal what “superpowers” LED screens bring to hotels.
Table des matières
Reason 1: The efficient information dissemination ability of LED screens
Why do hotels install LED screens? Because it is like a “super propagandist,” which can show the good things of the hotel at once so that guests can see it at a glance, and it is also very attractive!
First of all, the picture of the LED screen is very clear, just like watching a high-definition movie, with bright colors and clear details.
The hotel’s service items, event information, and catering menus can all be clearly displayed on the screen.
For example, if the hotel has a gym, the screen can display photos of the gym and an introduction to the fitness equipment so that guests can know how great the gym is at a glance.
Moreover, the LED screen can move! Unlike traditional posters, it is just quiet. It can play videos and animations, such as showing the hotel’s special services or the wonderful moments of the event.
For example, if the hotel has a food festival, the big screen can play videos of chefs making food on the spot, and the aroma seems to float out of the screen. After seeing it, guests will definitely want to try it.
The most important thing is that the LED big screen can quickly attract the attention of guests.
As soon as the guests walk into the hotel lobby and see such a big screen, they will definitely not help but take a few more glances.
Moreover, the content on the big screen can be changed at any time, and any new activities and new dishes of the hotel can be displayed for the first time.
Guests can get the latest news of the hotel without asking around, which is very convenient.
With the big LED screen, the hotel’s publicity efficiency has increased immediately.
When guests see these wonderful contents, they will not only experience them themselves but also recommend them to their friends.
In this way, the hotel’s services and activities can be spread faster and let more people know.
Reason 2: It can create a high-end and modern hotel environment
The role of the LED big screen in the hotel is not just as simple as displaying information.
It can also make the hotel environment suddenly become high-end and atmospheric, especially with a sense of technology and fashion.
This kind of environment is particularly liked by modern guests, and it is more face-saving to live in.
Let’s talk about the appearance of the LED big screen first. It is usually very large and is hung in a prominent position in the hotel lobby or restaurant, like a huge painting.
Its frame design is very delicate, simple, and atmospheric, which matches the hotel’s decoration style very well.
Whether it is a luxurious star hotel or a fashionable design hotel, the LED large screen can be perfectly integrated and can add a lot of points to the entire space.
As soon as the guests see such a large screen when they enter the door, they will feel that this hotel is very “substantial.”
Look at the display effect again. The picture of the large LED screen is very clear, and the colors are so bright that it looks like it has just walked out of the painting.
And it can also display dynamic pictures, such as colorful animations and high-definition and smooth videos. These effects are very cool and very technological.
As soon as the guests walk into the hotel and see such a cool large screen, they will feel that this hotel is very “high-end” and very modern.
With the large LED screen, the overall image of the hotel has been improved by several levels at once.
When guests see that the hotel has created the environment so carefully, they will feel that the hotel is very reliable and it is very face-saving to live here.
And this atmosphere of technology and fashion is particularly in line with the aesthetics of modern guests. Today’s guests, especially young people, like this kind of fresh and interesting things.
The LED screen just meets their needs, making them feel that living here is cool and trendy.
In the fiercely competitive hotel industry, the environment and atmosphere are the plus points of the hotel. With the LED screen, the hotel can stand out from many competitors.
Other hotels may still have traditional decoration styles, but your hotel has such a large screen full of technology, which makes it stand out at once.
When choosing a hotel, guests will definitely prefer to choose a place with a good environment and a sense of technology so that the competitiveness of the hotel will naturally increase.
Reason 3: It can enhance the customer interaction experience
The LED screen is not only a “good-looking” existence in the hotel, but it can also “join hands” with the hotel’s intelligent system to bring guests a super interactive experience, making guests feel that living here is particularly interesting and convenient!
For example, when guests just arrive at the hotel, dragging their luggage and feeling hungry, what they want to know most at this time is what delicious food is in the restaurant.
With the LED screen, guests only need to walk to the screen and click lightly to see the restaurant menu, pictures of dishes, and even the prices at a glance.
Moreover, if guests want to know more about the hotel’s services, such as the opening hours of the gym and how to book a meeting room, they can also easily find the answer on the screen.
This self-service inquiry method saves guests from having to ask people everywhere, saving time and making them feel that they can control the situation and live more comfortably.
What’s more interesting is that the LED screen can also allow guests to participate in interactive games. For example, when waiting for the elevator in the lobby, guests may feel bored.
At this time, they can scan the code with their mobile phones and participate in the small games on the big screen, such as guessing riddles, lucky draw games, or some fun questions and answers related to hotel culture.
There are also small prizes for winning, such as free coffee coupons or snacks. This kind of small surprise can make guests feel that the hotel is very considerate and the accommodation experience is richer.
The most amazing thing is that the LED screen can also be remotely controlled. For example, guests are in the room and want to adjust the brightness of the lobby lights.
Or, if you want to see a real-time picture of a public area of the hotel, you can operate the smart system on your mobile phone, and the large screen can display or adjust it synchronously.
This intelligent interactive method makes guests feel that they are living in a “future hotel” full of technology, with a sense of freshness and participation.
Through these functions, guests are no longer passively accepting the hotel’s services but can actively participate in the hotel environment.
They can get the information they need at any time, have some fun while waiting, and even “talk” to the hotel’s facilities through remote control.
This all-round sense of participation makes guests feel that they are valued and live more satisfactorily.
Moreover, when guests find it fun and convenient, they can’t help but share it with their friends, bringing more praise and reputation to the hotel.
Reason 4: Accurate advertising and marketing value
The role of large LED screens in hotels is not just as simple as displaying information. It can also become a “smart marketing assistant” for hotels.
Accurate advertising not only improves advertising effects but also brings additional income to hotels. It is simply “killing two birds with one stone”!
1). Push “intimate” ads based on check-in time
When guests first check-in, they are usually a little confused and don’t know what fun and delicious things are around.
At this time, the hotel can push some advertisements about the surrounding food and attractions on the LED screen.
For example, “Must-eat restaurants within 5 kilometers nearby” and “Guide to popular attractions in the surrounding area.”
These ads just meet the curiosity of guests who have just arrived in a new place.
They will feel that they are well taken care of, and their favorability towards the hotel will increase.
If the guests check in at night, the hotel can push ads related to nightlife, such as hotel bar discounts, surrounding night markets, etc.
This kind of ad pushed accurately according to the check-in time, is like “being in tune with the guests.” When the guests see it, they will think, “Wow, this is exactly what I need,” and the advertising effect will naturally be good.
2). Push “exclusive” ads based on consumption habits
The hotel can push ads that guests may be interested in based on their consumption habits.
For example, if guests often consume in the hotel’s gym, you can push discount ads for fitness equipment on the LED screen or recommend some fitness-related courses and activities.
For guests who like shopping, we can push promotional information about shopping malls around the hotel and even cooperate with shopping malls to provide guests with exclusive coupons.
This kind of personalized advertising push is tailor-made for guests. When guests see these ads, they will feel that “the hotel understands me too well.”
Not only will they not be disgusted, but they will find it very useful, so they are more willing to participate in the activities in the ads, and the advertising conversion rate will be higher.
3). Improve advertising effect and increase additional income
With the precise advertising of large LED screens, the advertising effect of the hotel has been significantly improved.
The ads that guests see are what they really need, so the participation and conversion rates are very high.
For example, the restaurant discount ads pushed by the hotel can make guests more willing to try; the event ads pushed can make guests more actively participate.
In this way, the utilization rate of the hotel’s restaurants, gyms, conference rooms, and other facilities has increased, and the income has naturally increased.
What’s more powerful is that the hotel can also rent out the advertising space of the large LED screen to other merchants.
For example, merchants around the hotel can pay to put ads on the LED large screen, and the hotel can get additional advertising income from it.
This “win-win” model not only makes the hotel’s marketing more accurate but also brings the hotel a considerable amount of additional income.
Reason 5: Flexibility to adapt to different spaces and scenes
In the hotel, the LED screen is like a “Transformer.” It can be used anywhere, and it can be changed into various patterns according to different needs, which is very flexible.
Take the lobby, for example. This is the first impression of guests when they enter the door.
Hotels usually install a large flat LED screen on the background wall of the lobby or above the front desk.
This screen is like a “facade,” showing the hotel’s brand, welcome video, or some beautiful promotional pictures.
When guests come in and see such a large screen, they instantly feel that the hotel is very upscale, and their mood becomes better.
Let’s take a look at the restaurant. There are more LED screens here. If it is a flat installation, it can be placed on the wall of the restaurant to display the menu or the restaurant’s signature dishes.
Imagine that guests are drooling when looking at the pictures of food on the screen, and they are more interested in ordering. If a curved LED screen is installed, the feeling will be even different.
For example, if you install a curved screen on the background wall and play pictures of the underwater world or forest scenery, the guests will feel like they are taken to a dreamy place, and they will feel much more relaxed when eating.
Moreover, the restaurant’s LED screen can also be split, playing food videos while scrolling to display menu prices, which is convenient and practical.
The conference room is even more particular. Here, various meeting needs must be met, such as displaying PPT, holding video conferences, etc.
The LED screen in the conference room is generally installed flat and placed behind the podium or on the side wall.
If the shape of the conference room is special, such as round or irregular, the LED screen can also be made into an L-shape or U-shape, which fits the space perfectly.
In this way, when the meeting is in progress, the content on the screen looks more shocking, and the conference room also looks more technological.
In addition to these places, LED screens can also be seen in the hotel’s gym, bar, and corridor.
In the gym, install a flat LED screen to play fitness tutorials or dynamic music videos so that guests will be more motivated when exercising.
Dans le bar, the curved LED screen can create a fashionable atmosphere and play some music videos or advertisements for the bar’s special drinks.
In the corridor, small LED screens can display the hotel’s art collections or historical stories. Guests can learn about the hotel’s culture while walking.
In short, the LED screen is like a “universal artifact.” No matter where the hotel is, you can find a suitable installation method for it.
It not only improves the hotel’s appearance but also brings freshness and good mood to guests, giving the hotel more advantages in the competition.
Reason 6: It can enhance the hotel's brand image and popularity
In the hotel, the LED screen can not only display various information but also quietly enhance the hotel’s brand image and popularity.
It is like the hotel’s “invisible salesman,” which makes guests inadvertently leave a deeper impression on the hotel.
For example, the hotel can display its brand story through the big screen. Just like telling an interesting story, show the hotel’s history, culture, or the founder’s feelings.
When guests are resting in the lobby, they will see these contents and feel that the hotel is not only a place to sleep but also has its own “soul.”
For example, the hotel talks about how it insists on environmental protection. After seeing it, guests will feel that the hotel is quite reliable.
The big screen can also display the corporate culture of the hotel, such as the daily work of employees and the charity activities of the hotel.
When guests see the pictures of employees working hard, they will feel that the service of this hotel is trustworthy; when they see the hotel doing charity, they will feel that this hotel is very responsible.
Moreover, the content of the big screen can be updated at any time. The hotel can display its award certificates, media reports, or some special services.
When guests see these, they will think that this hotel is very powerful and worth choosing.
Most importantly, these contents are subtle. When guests eat in a restaurant or exercise in the gym, they will inadvertently see these pictures and slowly remember the brand of the hotel.
The next time you need to stay in a hotel or recommend it to a friend, you will think of this hotel.
7. Conclusion
After reading this, do you think that the LED big screen is not just a screen but simply an “all-around assistant” for the hotel? No wonder so many hotels love it!
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
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