What Content Does The LED Display Screen Display That Customers Like To Watch The Most?

Introduction

When you walk into a centre commercial, are you dazzled by the dazzling array of LED displays?

But have you ever thought that these screens actually hide huge business opportunities? If you also want your own Écran d'affichage LED to become a “secret weapon” to attract customers, then don’t miss this article.

1. Content with eye-catching visual elements

1). Color and contrast

If you want to attract people, color is the number one contributor! High-contrast color matching.

Such as bright red with bright yellow or black background with white text, can instantly make people’s eyes bright and pick out information from a pile of visual elements.

Moreover, color can “speak”. Red looks exciting as if it can urge people to buy quickly.

Blue gives people a sense of stability, especially suitable for industries such as finance and medical care that need to make people feel at ease.

If merchants want to make their brands and products more attractive, they have to think carefully and pick out the color combination that suits them best.

For example, if you are making food, using some green can make people think of naturalness and health.

If you are selling children’s products, use more bright colors, and children will be attracted at first sight.

There are also tricks to matching colors. Complementary colors (such as red and green, blue and orange) have a strong contrast and are particularly suitable for highlighting key points.

Similar colors (such as red, orange, and yellow) look harmonious and comfortable and can create a warm atmosphere.

Monochrome matching is to use different shades of the same color, which is simple and layered.

In short, using the right color can not only catch the customer’s attention but also influence their choices unconsciously.

2). Dynamic effects and animations

Dynamic things can catch people’s eyes more than static ones. Think about it: the scrolling text, flashing icons, and various animations in the mall are more attractive than ordinary posters.

Scrolling text can quickly convey key information, such as the time of promotional activities.

Flashing icons can remind customers to pay attention to important buttons or functions, but don’t flash too frequently. Otherwise, it will make people feel irritated.

Animation is even more powerful and can intuitively display the functions and usage scenarios of the product.

For example, an advertisement for a smartwatch uses animation to show its sports tracking and health monitoring functions so customers can immediately understand how powerful this watch is.

Dynamic effects can not only attract attention but also extend the customer’s stay time, making them more willing to learn about your product. When using these dynamic effects, you must also pay attention to methods.

For example, the style of the animation should be determined according to the product and brand.

Children’s products are suitable for cartoon style, and technology products are suitable for simple and modern style.

3). 3D à l'oeil nu effect

Naked-eye 3D technology allows the picture to “jump” out of the screen, bringing a shocking visual impact and allowing the audience to feel the three-dimensional visual effect without wearing any equipment.

This effect is particularly suitable for displaying complex product structures or attractive scenes.

For example, when displaying a new car, the naked-eye 3D effect allows the audience to clearly see every detail of the car as if the car is right in front of them.

Using the naked-eye 3D effect in advertising can greatly enhance the attractiveness of the product and allow the audience to remember the product features in a short time.

However, the naked-eye 3D effect has high requirements for the resolution and display technology of the screen and requires careful design and debugging to achieve the best effect.

In short, if you use dynamic effects and animation well, your product can stand out from many competitors and capture the hearts of customers.

2. Display content with clear information

1). Concise and clear language

On LED display screens, text information must be concise and clear. When customers pass by the display screen, they usually only have a few seconds to read the content.

So merchants cannot use long sentences and complex vocabulary; they just say the key points directly.

For example, a promotional advertisement can simply write “Limited time discount, as low as 50% off” and don’t use a long paragraph to describe the discount details.

Concise language allows customers to quickly grasp the key points, and information is more efficient.

In fact, many times, customers just pass by in a hurry and have no time to look closely.

If the screen is full of complicated sentences, customers may skip directly and have no idea what you are talking about.

On the contrary, simple and direct slogans such as “buy one get one free” and “last day” can catch customers’ attention at once.

Moreover, concise language not only saves time but also makes the information clearer and avoids misunderstandings among customers.

2). Highlight key information

Screen space is limited. If you want customers to see the key points at a glance, you have to highlight the key information.

Merchants can emphasize important content by adjusting the font size and color or adding an icon.

For example, in product advertisements, customers care about brand names and prices the most.

Put the brand name in a prominent position and use large fonts so that customers can recognize it at a glance.

Mark the price in eye-catching colors such as red or yellow, which can attract customers’ attention and make the information more attractive.

For example, you sell a mobile phone with the brand “XX brand” and the price “2999 yuan”.

You can put “XX brand” in the middle of the screen in large fonts, write “2999 yuan” in big red letters below, and add a shopping cart icon next to it.

In this way, customers can see the brand and price at a glance and will not miss the key points.

Moreover, highlighting key information can not only attract customers’ attention but also allow customers to make decisions faster.

For example, if you do a limited-time event, write “Limited-time sale” in large fonts and mark “Today only” in red next to it.

When customers see it, they will think, “Wow, this event is very urgent; I have to buy it quickly,” thereby increasing the possibility of purchase.

3. Content for customer individual needs

1). Product display and advantages

Customers are most concerned about the functions and advantages of the product.

So the content of the LED display must be developed around the characteristics of the product.

For example, an advertisement for a high-end camera can use high-definition pictures to show how clear the photos it takes are and then add concise text descriptions, such as “4K video shooting” and “optical image stabilization.”

This function will let customers understand how powerful this camera is.

Merchants can also make a comparative display, put their own products and competitors’ products together.

And use arrows or icons to mark the advantages of their own products so that customers can see the difference at a glance.

For example, if you sell a sports watch, you can show the watch in sports scenes in the advertisement and write “waterproof and dustproof” and “accurate heart rate monitoring” next to it.

If you compare it with competing products, just mark “our battery life is 20% longer than competing products” so that customers can quickly understand what is good about your product.

2). Personalized content

To make the content attractive, the key is to understand the interests and needs of target customers.

Customers of different age groups, genders, and consumption habits have different focuses.

For example, young people like fashionable and trendy things, and the display content can use popular elements, such as cool backgrounds and popular network terms, so that they feel that this product is very “right.”

Middle-aged and elderly people pay more attention to the quality and cost-effectiveness of the product.

So the content should be concise and practical, highlighting the good quality and affordable price of the product.

Merchants can understand the interests of target customers through market research and data analysis.

For example, through questionnaire surveys, it is found that young people like outdoor sports, so the advertisements for sports equipment can show more outdoor scenes.

If it is found that middle-aged and elderly people are more concerned about health, then the advertisements for health products can focus on the health benefits of the product.

Based on this information, merchants can customize personalized content that truly meets customer needs, making customers feel that “this product is what I want.”

4. The content of promotional and preferential information of large supermarkets

1). The attractiveness of limited-time promotions

Limited-time promotion information is a powerful tool to attract customers because it can stimulate customers’ sense of urgency, making them feel that this is a rare opportunity to quickly place an order.

For example, the display screen directly writes, “Last day, 50% off for all items”. When customers see this limited-time discount, they will feel that they will lose a lot if they don’t buy it.

Merchants can also add a countdown timer on the display screen to show how much time is left for the promotion so that customers can feel the urgency of time.

For example, “Limited-time rush sale, only the last 3 hours left”, this countdown method can greatly stimulate customers’ desire to buy.

2). Display of the strength of the discount

The strength of the discount is the key to attracting customers. Merchants can use intuitive numbers to display discounts.

Such as “Original price 100 yuan, current price 50 yuan” or “Save 50% immediately”. This direct comparison allows customers to see the benefits at a glance.

In addition, it is also effective to directly tell customers how much money they can save, such as “Buy this product and you will save 50 yuan”.

This intuitive way can make customers feel the real discount and be more willing to spend money.

For example, a supermarket directly marked “50 off for purchases over 100 yuan” during promotion.

This simple and clear way allows customers to quickly calculate how much money they can save.

5. Interactive and participatory content

1). Social media interaction

Nowadays, social media is so powerful! If merchants want to attract customers, they can put some social media interactive content on the LED display.

For example, display the customer’s comments, likes, or shares on social media so that other customers will think, “Wow, this product is very popular.”

Merchants can also create an interactive topic, such as “#My [product name] story#,” inviting customers to share their experience of using the product on social media and then displaying this shared content in real time.

For example, a coffee shop can display the coffee photos posted by customers on Instagram on the screen, along with their comments, such as “This coffee is so delicious, five-star praise!”

This kind of interaction can not only increase customer participation but also make the brand popular on social media and attract more people to follow.

2). Interactive games and lucky draws:

If you want customers to stay longer, interactive games and lucky draws are definitely a good way!

Merchants can set up some simple and fun games on the LED display, such as guessing riddles, lucky draws, etc.

Customers can participate by scanning a QR code, and the winning results will be displayed directly on the screen.

For example, a shopping mall can hold a lucky draw on the display, and customers can participate by scanning the code.

The name of the winning customer will immediately appear on the screen, and there will be a message: “Congratulations, you won [prize].”

This interactive method can not only increase the customer’s stay time but also make them feel that “this brand is fun,” thereby increasing brand loyalty.

Moreover, when customers see that they have a chance to win prizes, they will definitely be more willing to spend more time in the store and maybe even buy more things!