Introduction
When you walk into a maternal and child store, have you ever been attracted by the LED screen flashing various information?
It is not only a tool for displaying goods, but also a small window for conveying warm and practical information.
Do you want to know how the Ecran LED of a maternal and child store can impress customers? Let’s take a look!
Table des matières
Content 1: Create a dazzling brand feature display
1). Create a dazzling brand feature display
Imagine that when customers walk into a maternal and child store, the first thing they see is the colorful LED screen.
On the screen, the Philips Avent logo flickers gently in the center of the screen, like a star guarding the baby’s health.
Next to it, the video of the milk bottle plays slowly, and the baby’s little expression when drinking milk is very cute.
And the double valve anti-flatulence system seems to be silently guarding against every hiccup of the baby.
Look at the display of Huggies diapers again. Babies roll and play on it, but the diapers are always dry and comfortable, so that mothers can rest assured.
This kind of display is like telling customers a warm story, so that they can remember the advantages of these brands and products at once.
2). Psychological impact of color and design:
Walking into a maternal and child store, under the warm light, the colors on the LED screen are as gentle as a mother’s embrace.
The combination of light pink, light blue, and beige is like a baby’s lullaby, making people feel particularly at ease.
The design is also simple, without complex patterns, only a few soft lines and cute geometric shapes, just like a baby’s graffiti, simple and cute.
The text is like a baby’s bedtime story, clear and gentle, just the right size, and the color and background are just right, not dazzling at all.
Such a screen is not only beautiful, but also makes customers feel particularly kind, just like returning home.
Content 2: Instant and effective display of discounts and promotions
When entering a maternal and child store, customers are often attracted by the LED screen flashing various information at first glance.
On the screen, various discounts and promotional information are presented in a vivid and direct way.
For example, at this moment, the screen is scrolling “This week’s limited time discount, buy two get one free for selected baby formula, event time: July 1st – July 7th”.
This clear discount information allows customers to feel the real discount the moment they step into the store, as if saying: “Hey, there are good things waiting for you here!” Before the holidays, the LED screen is even busier.
It will push promotional information in advance, such as “Children’s Day special offer, select baby products over 200 minus 50, this week only”.
This information not only informs customers of the store’s discount activities in a timely manner, but also cleverly creates a festive atmosphere.
Imagine that the children’s cheerful laughter and colorful balloons are transmitted to every customer through this screen, allowing them to feel the joy of the festival while shopping.
Moreover, the immediacy of the LED screen allows it to update information quickly. If the store’s special products suddenly increase or the promotion activities are adjusted, the content on the screen can be changed immediately.
For example, if a batch of baby toys suddenly starts to be discounted due to inventory clearance, the LED screen can immediately switch to new promotional information to ensure that customers will not miss any discount opportunities.
This instant information transmission is like a little secret between the maternal and child store and the customer.
Making the customer feel that they can always know the most cost-effective shopping opportunities at the first time.
Content 3: Appropriate family and parenting education knowledge
The LED screen in the maternal and child store is not just a tool for selling things; it can also help new parents learn some practical parenting knowledge.
Imagine a young mother walks into the store with her baby, and the baby looks around curiously in the stroller.
At this time, looking up, an interesting video is playing on the LED screen, which talks about how to coax the baby to sleep.
The mother was attracted at once, stopped, and watched carefully. This scene is actually quite common in maternal and child stores.
Usually, maternal and child stores can use LED screens to display some parenting tips. For example, when the baby starts to grow teeth, the screen will scroll some tips on how to take care of the baby’s teeth.
When the weather is cold, we teach parents how to keep their babies warm. These little tips are urgently needed by new parents and can help them avoid many detours.
Moreover, these contents are updated frequently, and customers can see new things every time they come. They feel that the maternal and infant store is like a caring parenting consultant.
In addition, short videos of parenting experts are occasionally played on the LED screen. These experts are very good at talking, such as how to deal with the crying of babies, or how to add complementary foods to babies.
Once, the store played a video of an expert talking about baby sleep, and many mothers gathered in front of the screen to watch it, and discussed with each other after watching it.
Through these videos, the LED screen of the maternal and infant store is like a small parenting class, allowing customers to learn a lot of useful parenting knowledge while buying things, which feels particularly caring.
Content 4: Customer evaluation and real experience sharing
The LED screen of the maternal and infant store is not only a tool to display products, but also a small world for customers to communicate.
Imagine a mother who just bought a baby stroller, using her mobile phone to scan the code and leave a good review on the LED screen: “The stroller is very light and the baby sits very comfortably!”
After a while, this review appeared on the screen, and other customers could see it at a glance.
This kind of real feedback, like a recommendation between friends, makes potential customers more confident to buy. Moreover, the LED screen can dynamically update the customer’s shopping experience.
For example, the store has just received a batch of baby skin care products, and a mother found the effect good after using them.
Her experience will soon appear on the screen, accompanied by photos of her baby’s skin becoming moisturized after using the skin care products, so that other customers can intuitively see the effect of the product.
This kind of real experience sharing not only increases the interaction between customers, but also makes the products of the maternal and child store more convincing.
Sometimes, the store will also organize some small activities, such as asking customers to vote for the most popular baby toys.
The voting results are displayed in real time on the LED screen, and everyone sees the number of votes for the toys they support rise, and they feel full of participation.
This interactivity not only makes customers feel interesting, but also increases their loyalty to the maternal and child store.
Moreover, the immediacy of LED screens allows this information to spread quickly, so that every customer who enters the store can learn about other customers’ real experiences at first sight.
This transparent and real way of communication not only enhances the trust between customers, but also makes the atmosphere of the maternal and child store more warm and friendly.
5. Conclusion
The LED screens in maternal and child stores not only attract customers’ attention but also win their hearts by displaying brand features, preferential promotions, parenting knowledge, and customer reviews.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
