Introduction
How to make your investment promotion conference stand out and attract the attention of many participants?
How to accurately convey project information in a short time to stimulate the interest and participation of participants?
How to create a positive, professional and innovative brand image to enhance the attractiveness and competitiveness of the project? Ecran LED, the darling of modern technology, maybe the answer you are looking for.
Table des matières
Function 1: Create visual impact and attract the attention of participants
1). The importance of visual appeal
In information-intensive and competitive occasions such as investment promotion conferences, visual appeal is like an admission ticket that allows the investment promotion party to stand out among many competitors.
Faced with a large amount of information, participants are often attracted by novel, eye-catching, and creative visual elements.
These visual elements can instantly catch the attention of participants and guide them to pay attention to specific investment projects.
For example, at a technology company investment promotion conference, if the background is monotonous and the display materials are blurred.
It is difficult for participants to be attracted, and they may even doubt the professionalism of the promotion conference.
On the contrary, if you can use colorful and clear visual displays, you can stimulate the curiosity and desire of participants to explore, making them more willing to learn more about investment projects.
2). Visual advantages of LED screens
LED screens can easily become the visual focus in the venue of investment promotion conferences due to their high résolution, haut luminosité, et des couleurs vives.
High-resolution LED screens can present clear and delicate pictures, making the details of investment projects clear at a glance.
High brightness ensures that the pictures can be clearly seen even in a bright venue environment.
Colorful LED screens can better convey the vitality and attractiveness of investment projects and stimulate emotional resonance among participants.
For example, at an investment promotion conference in Russia, colorful LED screens were used to display investment projects, attracting the attention of many participants.
This visual impact not only makes participants interested in investment projects but also improves the overall level of the promotion conference.
Function 2: Accurately present investment project information and improve information transmission efficiency
Investment project information is really complicated, with data, planning maps, renderings, market analysis… a lot of things.
If the old method is used, the participants will probably be dazzled and feel very complicated.
Just like when you go to a lecture, the stage is full of professional terms and complex charts. Are you easily distracted and sleepy?
Research has also shown that when faced with complex information, people’s attention is like a roller coaster, and it drops all of a sudden, and the difficulty of understanding rises sharply.
LED screens are different. They are like a super powerful “information magician.”
Videos, animations, charts…all kinds of tricks can be handled, and those complex investment project information can be made intuitive and clear.
For example, to show a real estate project, the traditional way may be to show participants a bunch of drawings, and they have to piece together the appearance of the house in their minds.
But LED screens can directly play an animation, and the house is built from scratch, brick by brick, and the type of house and layout inside are clear at a glance. Participants look fresh and understand it much more easily.
The partition function of LED screens is even more of a “treasure.” Imagine a big screen with the project’s location on the left, supporting facilities in the middle, and expected returns on the right.
Attendees can get all the key information at a glance and no longer have to look at the planning map here and flip through the materials there like before.
It’s like when you go to the supermarket to buy something; if all the goods are piled together in a mess, how hard will it be for you to find it?
But if they are placed in different areas, you can just go to the corresponding area if you want to buy something.
At the investment promotion conference, this way of displaying in different areas can allow participants to quickly grasp the key points, and the efficiency of information transmission is much higher.
Function 3: Enhance the on-site interactive experience and improve the sense of participation of participants
At the investment promotion conference, the sense of participation of participants is very important.
When they can actively participate and interact, their interest and recognition in the project will rise like a rocket, and the chance of successful investment promotion will naturally be higher.
Psychological research also says that people are more likely to establish emotional connections with things during the interaction process, and they can remember them more firmly.
It’s like if you go to an event and just sit there and listen to others, it will definitely not be as impressive as if you participate in it yourself.
If you can get the participants to move at the investment promotion meeting, the effect will definitely be very different.
The LED screen is really an interactive “master.” It can realize many interesting interactive methods, such as on-site voting, real-time questions, and audience message display, which can make participants feel fresh and fun.
For example, at an investment promotion meeting, if the organizer wants to know the participants’ views on the details of a certain project, they can initiate an on-site vote through the LED screen.
Participants can participate by scanning the code with their mobile phones, and the voting results are displayed on the big screen in real-time.
Everyone can see everyone’s ideas at a glance, and the atmosphere will become lively all of a sudden.
Function 4: Shape the brand image and enhance the attractiveness of the project
In the investment promotion process, the brand image is like an invisible business card, which can add a lot of points to the project.
A good brand image can make participants trust and have a good impression of the project. Just like seeing a restaurant with a good reputation, you will be more willing to try it.
For example, when Apple is recruiting investors or looking for partners, it can easily attract high-quality partners with its strong brand image.
Everyone knows that Apple’s products are of high quality and have a strong sense of design, so they are willing to cooperate with it, hoping to use its brand influence to enhance their own value.
On the contrary, if the brand image is not good, it will be very difficult to attract investors.
Just like some small workshop-style brands, the product quality is uneven, and the reputation is not good. Even if the investment conditions are more favorable, it is difficult to attract investors.
The LED screen is really a “weapon” in shaping the brand image.
It can create a positive, professional, and innovative brand image by displaying the company’s culture, values, success cases, and other content.
For example, an environmental protection technology company can display its innovative technologies and success cases in the field of environmental protection, as well as the company’s environmental protection concepts and values, on the LED screen.
Through these contents, participants can intuitively feel the strength and sense of responsibility of the company and thus have a good impression of the brand.
For example, at the 2020 Shenzhen Global Investment Conference, the organizer used 12 large LED screens to create an “investment project display corridor.”
These LED screens fully demonstrated Shenzhen’s development achievements and bright prospects to the guests with high-definition images and delicate colors.
This display method not only allows participants to have a more intuitive understanding of Shenzhen’s investment projects but also enhances Shenzhen’s brand image and attractiveness in global investment promotion.
5. Conclusion
Through the above analysis, we can see that LED screens play an indispensable role in investment promotion conferences. It can not only attract the attention of participants.
It can also efficiently convey project information, enhance interactive experience, and create a strong brand image.
If you also want to make your investment promotion conference more successful, then you might as well consider the “secret weapon” of LED screens.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
