Introduction
Dans le domaine de affichage LED extérieur, the choice of lamp bead is the key factor in determining the display effect and service life.
As two well-known brands in the industry, Nationstar Optoelectronics and Kinglight Optoelectronics have won market recognition with their excellent technology and products.
But faced with many choices, are you still hesitating: Nationstar or Kinglight? Which one is more suitable for your outdoor display project?
Table des matières
1. Overview of Nationstar Optoelectronics and Kinglight Optoelectronics Brands
1). Nationstar Optoelectronics
Founded in 1969, Nationstar Optoelectronics initially produced semiconductor materials and began to engage in LED packaging in 1976. It is one of the earliest companies in China to enter the LED industry.
It was transformed into a private enterprise in 2002 and listed in Shenzhen in 2010.
In recent years, Nationstar Optoelectronics has continuously expanded its industrial chain, extending from packaging to chips and application fields and gradually moving towards internationalization.
Nationstar Optoelectronics has a rich product line in the field of LED display lamp beads, especially small-pitch LED lamp beads and Mini LED lamp beads:
Small-pitch LED lamp beads are one of the star products of Nationstar Optoelectronics.
They have extremely small pas de pixel (usually between P1.0 and P2.5) and can achieve high-resolution display.
These lamp beads use advanced packaging technology to ensure high luminosité, high contrast and low consommation d'énergie.
They are widely used in high-end conference rooms, monitoring centres, command and dispatch centres and other places with extremely high display requirements.
For example, P1.2 small-pitch LED lamp beads can achieve 4K or even 8K ultra-high-definition display effects, which are very suitable for large-size display screens.
Mini LED lamp beads are innovative products of Nationstar Optoelectronics in the field of high-end display.
They have smaller pixel pitch (usually between P0.5 and P1.0) and can achieve higher resolution and more delicate display effects.
These lamp beads use more advanced packaging technology, such as ÉPI (Chip on Board) packaging, which improves the reliability and stability of the product.
It is mainly used in high-end commercial display, professional film and television production, high-end home theatre and other fields.
For example, Mini LED lamp beads can be used to make ultra-high-definition Mini LED displays, providing an ultimate visual experience.
Nationstar Optoelectronics’ outdoor display lamp beads have high brightness, high contrast and good waterproof and dustproof performance, and can work stably in harsh outdoor environments.
These lamp beads use special packaging materials and processes to ensure the durability of the product.
Widely used in outdoor advertising screens, stadium displays, traffic information screens, etc.
For example, P4 to P10 outdoor display lamp beads can achieve high brightness display and can be clearly seen even under direct sunlight.
2). Kinglight Optoelectronics
Kinglight Optoelectronics was founded in 2008 and is headquartered in Shenzhen. It focuses on the field of LED packaging and has developed rapidly in recent years.
It has emerged in the industry with technological innovation and product quality.
Kinglight Optoelectronics also has a strong product matrix in the field of LED display lamp beads, especially with small-pitch LED lamp beads and Mini LED lamp beads as core competitiveness:
Kinglight Optoelectronics’ small-pitch LED lamp beads are characterized by high density, high brightness and low power consumption.
The pixel pitch covers P1.0 to P2.5, which can achieve a high-resolution display.
These lamp beads adopt advanced packaging technology to ensure the stability and reliability of the product.
Widely used in high-end conference rooms, command centres, monitoring centres and other places with high display requirements.
For example, P1.5 small-pitch LED lamp beads can achieve 1080P high-definition display effects, which are suitable for medium-sized display screens.
Kinglight Optoelectronics’ Mini LED lamp beads are representatives of its high-end product line, with pixel pitches between P0.5 and P1.0, which can achieve higher resolution and more delicate display effects.
These lamp beads adopt COB packaging technology, which improves the reliability and stability of the product while reducing power consumption.
Mainly used in high-end commercial display, professional film and television production, high-end home theater and other fields.
For example, Mini LED lamp beads can be used to make ultra-high-definition Mini LED displays, providing an ultimate visual experience.
Kinglight Optoelectronics’ outdoor display lamp beads have high brightness, high contrast and good waterproof and dustproof performance, and can work stably in harsh outdoor environments.
These lamp beads use special packaging materials and processes to ensure the durability of the product.
Widely used in outdoor advertising screens, stadium displays, traffic information screens, etc.
For example, outdoor display lamp beads from P6 to P10 can achieve high brightness display, which can be clearly seen even in direct sunlight.
2. Performance comparison between Nationsing and Kinglight lamp beads
1). Luminosité performance
1.1). Nationsing lamp beads
The brightness of the Nations lamp beads is like a super bright searchlight.
The brightness of the high-end series can reach 5000-6000 nits, which is like suddenly turning on a super high-power flashlight in the dark.
The light is so strong that it can illuminate everything clearly.
This high brightness allows it to be clearly displayed in outdoor strong light environments, such as large advertising screens.
Just like you can still clearly see the mobile phone screen in the sun. Every detail of the picture can be clearly displayed.
1.2). Kinglight perles de lampe
The brightness of Kinglight lamp beads is more like a moderately bright table lamp. Although it does not have the “blinding” effect of Nationsing, the brightness is also balanced.
For example, the brightness of 1W red light is about 30-40 lumens, and the brightness of green light is about 60-80 lumens. It’s like turning on a moderately bright light in the room.
Although it’s not as bright as a searchlight, it can still illuminate the room and meet the needs of daily use.
In scenes such as outdoor advertising screens, although the brightness of Kinglight’s lamp beads is slightly lower, it can also make the picture clear and visible, and it is more cost-effective.
1.3). Comparative analysis
If the outdoor high-brightness environment is compared to looking at things under the sun, Guoxing’s lamp beads are like wearing a pair of super cool sunglasses.
It can make the picture still clear under strong light, especially suitable for scenes with extremely high brightness requirements, such as large outdoor advertising screens.
Kinglight’s lamp beads are like wearing a pair of ordinary sunglasses. Although they don’t have such extreme brightness, they can also meet the needs of most outdoor scenes, and the price is more affordable and cost-effective.
2). Color reproduction
2.1). Nationstar lamp beads
The color reproduction of Nationstar lamp beads is like a professional painter, which can accurately mix various bright and natural colors.
Its colour saturation and consistency are very high, just like a carefully painted oil painting, with uniform and delicate colours and no colour inconsistency.
For example, in high-definition advertising screens, Nationstar lamp beads can make the colours of the picture particularly bright, like a colourful palette, and every colour can be accurately restored.
2.2). Kinglight perles de lampe
Kinglight’s lamp beads also have a good color reproduction, just like a novice painter, although they can also mix beautiful colors, they may be slightly lacking in details.
Its color rendering index is quite high, which can make the picture look natural and realistic, but it may be slightly weaker than Nationstar in color consistency.
It’s like when you are painting a picture, the overall look is very good, but there may be some small flaws in the local area. However, in most outdoor advertising scenes, such small flaws can be almost ignored.
2.3). Comparative Analysis
If the outdoor advertising screen is compared to a huge painting, the lamp beads of Guoxing are like those painted with high-quality paint.
The colors are bright and delicate, especially suitable for displaying those contents with extremely high color requirements, such as advertisements of high-end products.
Although the colour consistency of Kinglight’s lamp beads is slightly weaker, the overall effect is also very good, and the cost performance is higher.
It is like a painting painted with ordinary paint. Although it is not so delicate, it can also meet the needs of most scenes.
3). Stabilité et fiabilité
3.1). Guoxing lamp beads
In terms of stability and reliability, the lamp beads of Guoxing are like a luxury off-road vehicle, which can run stably, whether on rugged mountain roads or in bad weather.
It has an extremely low bad pixel rate and a long service life, with an average life of more than 50,000 hours.
It is like this off-road vehicle rarely breaks down, and it can maintain good performance even in harsh environments such as high temperature and high humidity.
For example, in scenes such as traffic lights that require a long-term stable operation, Guoxing’s lamp beads are like a reliable “heart” that can ensure that the signal lights always work normally.
3.2). Kinglight perles de lampe
Kinglight’s lamp beads are also stable, just like an ordinary family car. Although they don’t have the powerful performance of an off-road vehicle, they are also reliable in daily use.
It uses some special packaging treatments to allow the lamp beads to work stably for a long time in outdoor environments.
Although the bad pixel rate and service life may be slightly worse than that of Nationstar, there is basically no problem in daily use.
It’s like this car has some minor problems occasionally, but it can still make people feel at ease overall.
3.3). Comparative analysis
If the harsh environment is compared to a storm, Nationstar’s lamp beads are like a sturdy big ship that can sail steadily in the storm, especially suitable for those scenes with extremely high reliability requirements, such as traffic lights.
Although Kinglight’s lamp beads are slightly weaker in instability, they are very cost-effective, just like a small boat, although they may not be as stable as a big ship in a storm.
However, in most cases, they can also survive safely, and the price is more affordable and suitable for projects with limited budgets.
3. Analysis of cost and cost performance of the two
1). Price factor
1.1). Nationstar lamp beads
The price of Nationstar lamp beads is a bit like high-end brand products, and it belongs to the mid-to-high-end market positioning. Its price range is relatively high, but this also means higher quality and performance.
It’s like buying a luxury car. Although it’s expensive, it’s comfortable to drive, has strong performance, and is particularly worry-free to use.
Nationstar’s lamp beads perform well in brightness, colour reproduction and stability and are suitable for scenes that require extremely high display effects and reliability, such as large outdoor advertising screens, high-end conference screens, etc.
1.2). Kinglight perles de lampe
The price of Kinglight lamp beads is more affordable, a bit like a mass-market brand product with super cost-effectiveness.
Its cost advantage is obvious; the price is relatively low, but the performance is not inferior.
It’s like buying an economy car. Although it’s affordable, it can also meet the needs of daily travel, and it’s very cost-effective.
Kinglight’s lamp beads are also very good in brightness and colour performance.
Although they are slightly weaker than Nationstar in some high-end performance, they can fully meet the needs of most ordinary scenes, such as small and medium-sized enterprise conference rooms, ordinary outdoor advertising screens, etc.
2). Cost-effectiveness comparison
2.1). From the perspective of service life
The service life of the National Star lamp beads is long, and can reach an average of more than 50,000 hours. It is like a high-quality battery that can be used for a long time.
Although the initial investment cost is high, in the long run, due to the low bad pixel rate and low replacement frequency, the overall maintenance cost is actually not high.
The service life of the Kinglight lamp beads is also very good. Although it may be slightly shorter than the National Star, it is very cost-effective.
It is like an ordinary battery. Although life is slightly shorter, the price is low, and it is not painful to replace it.
2.2). From the perspective of maintenance cost
The bad pixel rate of the National Star lamp beads is extremely low, and there is almost no need to worry about failures.
The maintenance cost is very low. It is like a machine that rarely fails, which is particularly worry-free to use.
The maintenance cost of the Kinglight lamp beads is also very low. Although the bad pixel rate may be slightly higher, because of the affordable price, even if it needs to be replaced, it will not increase too much cost.
It is like an ordinary machine that occasionally has a small fault, but it is not expensive to repair.
2.3). Comprehensive cost performance
The cost performance of Nationstar lamp beads can be described as “you get what you pay for”.
Although the price is high, it has excellent performance, long service life and low maintenance cost, which is particularly suitable for scenes with sufficient budget and extremely high requirements for display effect and reliability.
The cost performance of Kinglight lamp beads is representative of “good quality and low price”. It is affordable and has good performance.
Although it is slightly weaker in some high-end performance, it can fully meet the needs of most ordinary scenes.
It is particularly suitable for projects with limited budgets but reliable display effects.
3). Recommended choices within different budget ranges
3.1). If the budget is sufficient
It is like having a lot of money in hand and wanting to buy a car with the best performance, then Nationstar lamp beads are definitely the best choice.
Its high brightness, high colour reproduction and high stability allow you to enjoy top-level display effects in scenes such as large outdoor advertising screens and high-end conference screens, and it is particularly worry-free to use.
3.2). If the budget is limited
It is like having a small budget in hand but wanting to buy a car that can be used for a long time, then Kinglight lamp beads are your best choice.
It is affordable and has good performance. Although it is slightly weaker in some high-end performance, it can fully meet the needs of most ordinary scenarios and has a very high-cost performance.
4. Analysis of after-sales service and technical support of both
1). Nationstar Optoelectronics’ after-sales service system
1.1). After-sales support network and response speed
Nationstar Optoelectronics’ after-sales service network is quite complete, like an “emergency network” throughout the country, which can quickly respond to customer needs.
When customers encounter problems, Nationstar Optoelectronics’ after-sales team can quickly intervene and provide timely solutions.
Cette capacité de réponse rapide permet aux clients de se sentir à l'aise, tout comme de savoir qu'il y a toujours quelqu'un qui peut les aider la première fois lorsqu'ils rencontrent des problèmes.
1.2). Assistance technique et solutions
L'équipe de support technique de Nationstar Optoelectronics est comme une « force d'élite », professionnelle et efficace.
Ils peuvent non seulement fournir des solutions standardisées, mais également personnaliser des solutions techniques exclusives en fonction des besoins particuliers des clients.
Par exemple, la solution de la série MIP lancée par Nationstar Optoelectronics est une solution innovante pour différents scénarios d’affichage.
Cette puissante capacité de support technique permet à Nationstar Optoelectronics de gérer facilement des problèmes complexes.
2). Kinglight Garantie après-vente d'Optoelectronics
2.1). Caractéristiques et avantages du service après-vente
Le service après-vente de Kinglight Optoelectronics possède également ses propres caractéristiques, à l'image d'un magasin de proximité attentionné. Bien qu'il ne soit pas aussi haut de gamme que celui de Nationstar Optoelectronics, le service est très attentionné.
Kinglight Optoelectronics gère strictement sa gestion interne conformément aux normes internationales telles que ISO9001 et ISO14001 pour garantir la qualité du service.
Leur équipe après-vente est attentive aux détails et peut résoudre rapidement les problèmes courants rencontrés par les clients, permettant aux clients de ressentir une réelle attention.
2.2). Rapidité et professionnalisme du support technique
L'équipe de support technique de Kinglight Optoelectronics est également très professionnelle, comme un groupe d'« experts techniques » qui peuvent fournir des solutions efficaces aux clients en temps opportun.
Leurs produits ont passé de nombreuses certifications internationales, telles que UL, VDE, CQC, etc., ce qui montre que leur support technique est non seulement rapide mais également très fiable.
Bien qu'il ne soit peut-être pas aussi performant que Nationstar Optoelectronics dans certaines solutions personnalisées haut de gamme, Kinglight Optoelectronics est également performant dans le support technique conventionnel.
3). Analyse comparative des deux services après-vente
3.1). Impact sur le choix de l'utilisateur
Si le service après-vente de Nationstar Optoelectronics est comparé à un « hôtel de luxe cinq étoiles », alors le service après-vente de Kinglight Optoelectronics ressemble davantage à un « hôtel familial chaleureux ».
Le service après-vente de Nationstar Optoelectronics convient aux utilisateurs qui ont des exigences extrêmement élevées en matière de rapidité de réponse et de support technique, tels que les grandes entreprises ou les projets haut de gamme, et qui ont besoin de solutions rapides et professionnelles.
Le service après-vente de Kinglight Optoelectronics est plus adapté aux utilisateurs sensibles aux coûts mais qui ont besoin de services stables et fiables, tels que les petites et moyennes entreprises.
5. Analyse de la réputation du marché et des retours des utilisateurs des deux
1). Évaluation du marché de Nationstar Optoelectronics
Nationstar Optoelectronics a une très bonne réputation sur le marché, tout comme un restaurant avec une très bonne réputation, et tout le monde lève le pouce après avoir mangé.
Selon les statistiques de l'industrie, Nationstar Optoelectronics s'est classée première sur le marché mondial des dispositifs LED pour écrans ultra-haute définition pendant plusieurs années consécutives, et la satisfaction de ses clients est aussi élevée que plus de 95%.
Cela montre que les produits Nationstar se vendent non seulement bien, mais sont également très satisfaisants pour les utilisateurs.
Les produits de Nationstar Optoelectronics ont été utilisés lors de nombreuses grandes occasions, telles que la cérémonie d'ouverture des Jeux olympiques d'hiver de Pékin, la célébration du 70e anniversaire de la fondation de la Nouvelle Chine et des occasions haut de gamme telles que le Forum de Boao pour l'Asie.
Ces cas de réussite sont comme des signes d’or, rendant Nationstar Optoelectronics célèbre dans l’industrie.
Les utilisateurs l'ont également salué, affirmant que les produits de Nationstar Optoelectronics sont fiables en termes de qualité et de performances solides et constituent le meilleur choix pour les écrans d'affichage haut de gamme.
De plus, Nationstar Optoelectronics a remporté de nombreux prix de l'industrie, tels que le « Top Ten LED Packaging Brands », ce qui rend sa position sur le marché aussi stable que le mont Tai.
2). Kinglight Performance du marché de l'optoélectronique
Les produits Kinglight Optoelectronics sont également très populaires sur le marché, en particulier le rapport qualité-prix, qui est accrocheur.
Les utilisateurs estiment généralement que même si les perles de lampe de Kinglight Optoelectronics ne peuvent pas être comparées à celles de Nationstar Optoelectronics dans certaines performances haut de gamme, elles sont abordables et stables en termes de performances et peuvent pleinement répondre aux besoins quotidiens.
C'est une voiture aux performances exceptionnelles. Bien qu'elle ne soit pas aussi luxueuse qu'une voiture de luxe, elle convient parfaitement aux déplacements quotidiens et son prix est abordable.
Jingri Optoelectronics est également performant dans certains domaines spécifiques, tels que les salles de réunion des petites et moyennes entreprises, les écrans publicitaires extérieurs ordinaires et d'autres scénarios.
Les produits de Jingri Optoelectronics fonctionnent très bien et les commentaires des utilisateurs sont très positifs.
Cela montre que sur les marchés bas et milieu de gamme, les produits de Kinglight Optoelectronics sont particulièrement populaires, tout comme un petit restaurant spécialisé dans les plats faits maison.
Bien qu'il ne soit pas aussi haut de gamme qu'un restaurant étoilé, il a bon goût, est abordable et est profondément apprécié du public.
3). La différence de réputation entre les deux dans différents groupes d'utilisateurs
Sur le marché haut de gamme, Nationstar Optoelectronics est définitivement le « roi populaire ».
Ses produits sont comme des voitures de sport de luxe avec de fortes performances et une excellente qualité, adaptées aux utilisateurs qui ont des exigences particulièrement élevées en matière d'effets d'affichage et de stabilité.
Par exemple, de grands écrans publicitaires extérieurs et des écrans de conférence haut de gamme. Ces utilisateurs sont prêts à dépenser davantage pour des produits de haute qualité, et Nationstar Optoelectronics répond parfaitement à leurs besoins.
Sur le marché milieu et bas de gamme, Kinglight Optoelectronics est le roi du rapport qualité-prix. Ses produits sont comparables à une voiture économique.
Bien qu'elles ne soient pas aussi cool que les voitures de sport de luxe, elles sont abordables et offrent des performances stables, ce qui convient particulièrement aux utilisateurs disposant de budgets limités.
Par exemple, dans les salles de conférence des petites et moyennes entreprises et les écrans publicitaires extérieurs ordinaires, les produits de Kinglight Optoelectronics peuvent pleinement répondre aux besoins, et le prix est raisonnable et la rentabilité est très élevée.
En général, Nationstar Optoelectronics a gagné la faveur des utilisateurs sur le marché haut de gamme grâce à sa haute qualité, tandis que Kinglight Optoelectronics a acquis une large reconnaissance sur les marchés milieu et bas de gamme grâce à son rapport coût-efficacité élevé.
6. Conclusion
Nationstar Optoelectronics et Kinglight Optoelectronics, l'un est connu pour sa qualité haut de gamme, et l'autre est connu pour ses performances à coût élevé.
Que vous soyez un utilisateur haut de gamme à la recherche de l’effet d’affichage ultime ou un chef de projet axé sur le contrôle des coûts, l’analyse de cet article peut vous fournir des références précieuses.
Enfin, si vous souhaitez en savoir plus sur les écrans LED, merci de nous contacter.