Introduction
In the current market, there are many varieties of Écrans LED, and many businesses have gradually fallen into the misunderstanding of “the bigger the better”. So, is the door LED screen really bigger, the better?
Table des matières
1. Where does the intuition of "the bigger the better" come from?
When purchasing LED screens, many people instinctively think that “of course, the bigger the screen, the better”.
As if the larger the size, the more shocking the effect and the more attention it can attract. Behind this intuition, there are actually several kinds of thinking inertia.
1). The psychological presupposition of “large screen = attractiveness”
In daily experiences such as advertising, cinemas, and étapes, people have long been accustomed to equating “large size” with “strong visual impact”.
In this cognition, the large screen seems to automatically have a sense of “high-end”, even if it has not been turned on, it can support a scene.
This psychological projection makes it easy for people to ignore that the key is the matching of content presentation and environment.
2). Blind comparison by merchants leads to “screen involution.”
Especially in commercial blocks and exposition venues, the screens are getting bigger and bigger, which has become an invisible competition. Some businesses are not based on communication needs.
Rather, they are in a state of anxiety about competing for the area because they want to “have it if others have it” and “have it if others have it at five meters, and six meters if others have it”.
This kind of “inward-rolling screen” often results in an increased sense of spatial oppression and a sense of distance from the audience, which in turn affects the interactive experience.
3). Is the actual effect really better?
The larger the screen, the better the visibility, but it does not mean that the communication effect will definitely be better.
For example, in a storefront or shop window with limited space, if the large screen has a messy picture, a low refresh rate, and uneven brightness, it is easy to cause information congestion or “light pollution”.
Content design, viewing distance, ambient light, and other factors are the fundamental criteria for determining whether a screen is “good or not”.
2. Possible problems caused by too large LED screens
“The bigger the screen, the better”, is the first reaction of many people, but in fact, an LED screen that is too large to be appropriate may cause much more trouble than you think.
1). Insufficient installation space, forced installation is very depressing
The space at the front of many stores is actually quite limited. If you insist on installing a huge LED screen.
You may have to remove the decorations next to the sign, or even make it protrude outward.
In this way, it not only looks abrupt but also may affect the overall beauty of the storefront.
Not to mention some old neighborhoods, the walls themselves cannot be changed casually, and forcibly installing a large screen may violate relevant regulations.
Some people have installed a large screen, but passers-by think that the screen is too “dramatic” and the entire storefront is suffocated.
2). Destroy the original beauty of the building and the recognition of the sign
Some stores originally pay attention to the sense of design, and the sign style is very unique.
An oversized screen directly blocks the brand logo or architectural details, which makes it difficult for people to see what the store does.
Especially on commercial streets, if everyone uses a large screen to compete for an area, everyone wants to attract attention.
But everyone’s eyes are robbed by the screen content, and the store itself has no characteristics.
For example, a small coffee shop installed a large screen at the door, scrolling various advertisements every day.
Many customers were scared when they entered the store, thinking that it was selling electronic products, and the atmosphere immediately became very awkward.
3). The distance de visualisation is wrong, but the content cannot be seen clearly
Does the LED screen look clear when it is large? Not necessarily! If the screen dot pitch is not selected well, the audience is too close to the screen, the graininess will be very obvious, and the picture will be blurred.
For example, on the street with dense traffic, most people are only three or four meters away from the screen.
If the screen is too large and the dot pitch is large, it is not clear to see small characters and QR codes.
After buying a large screen, no one is willing to stop and look carefully, which wastes the investment.
4). Cost and power consumption are rising
The larger the area, the more expensive it will be. Don’t forget that the installation cost, transportation cost, and subsequent maintenance will also increase.
There are also electricity bills. Think about it, if a huge full-color screen is on every day, how scary will the energy consumption be?
For many small businesses, a small screen for basic promotion is actually enough. Spending a lot of money on a large screen is actually quite low in terms of the input-output ratio.
3. Correct judgment criteria: matching is the key
When choosing an LED screen, the most important thing is not to blindly pursue size, but to “tailor it to your needs” and find the most suitable size and parameters according to the actual situation to maximize the value of the screen.
1) The width and visual proportion of the door head should be coordinated
The screen size must first be properly matched with the overall width of the door head. If the screen is too small, it will not look good; if the screen is too large, it will occupy too much space and appear inconsistent.
A screen with a reasonable proportion not only gives the door a more elegant aura but also naturally guides the line of sight, allowing people to remember the brand at a glance.
Just like wearing clothes, it looks good only when it fits, and the same is true for the screen.
2) The average viewing distance of the audience is the key reference
The screen size should be determined in combination with the general standing position of the audience. If passers-by are generally 5 meters away, the spacing can be slightly larger.
If there is a pedestrian street nearby and passers-by are close to the screen, you have to choose a screen with finer spacing and a moderate size.
If a screen that is too large is placed in a place where people are close, the details cannot be seen clearly.
If a screen that is too small is placed far away, the content cannot be seen clearly and cannot play a role.
3) Content complexity determines technical requirements
Do you want to play simple static images, complex dynamic images, videos, or even interactive content?
The more complex the content, the higher the screen resolution and refresh rate requirements, which will also affect the size selection.
Simple content may waste costs on a large screen, while complex content may require a higher-specification screen to be displayed clearly.
4) Ambient light intensity cannot be ignored
In places with strong light during the day, the screen needs higher brightness and contrast. No matter how suitable the size is, it will be useless without brightness.
In darker places at night, the screen is too bright and dazzling, so the luminosité must be adjusted appropriately.
In short, ambient light affects the viewing experience, and light factors must be taken into account when choosing a screen.
4. Content presentation is more important than LED screen size
When many people buy LED screens, they often stare at the size of the screen at first glance.
Thinking that the larger the size, the more imposing it is, but in fact, what really attracts people’s attention is the content itself played on the screen.
No matter how big the screen is, if the content has no highlights, the effect will be greatly reduced.
1). High contrast and high luminosité are often more attractive
Brightness and contrast determine the “presence” of the picture. Even if the screen is not particularly large.
As long as the color is bright and the brightness is appropriate, it can stand out among many visual distractions.
Especially in the daytime or in a complex light environment, high brightness can ensure that the picture is clear and visible, and it will not be “drowned” by strong light.
In addition, high contrast makes the image layering more distinct and the text more eye-catching, which is very important for conveying information.
For example, if the big words on the billboard are blurred and the color is gray, passers-by may skip them at a glance, but if bright color blocks are used with a highlight design, the information can be captured immediately.
2). Optimization of animation rhythm and information density
The content playback rhythm has a great impact on the audience experience. If the animation switches too fast.
It will dazzle people and they will not have time to finish reading the content; on the contrary, if it is too slow, it is easy to lose interest.
The information density must also be properly controlled. Too much information piled on the screen will make people lose their focus.
The reasonable approach is to use a well-layered content layout, highlight the core information, and supplement it with appropriate animation effects, which can attract the eye without causing visual fatigue.
For example, the LED screen content of a mobile phone store can first highlight the main model with a large picture.
And then use concise text to introduce the core selling points, with slow switching animations, giving people enough time to understand.
3). Brand tone and design style are consistent
Screen content is not only a carrier of information, but also an extension of the brand image.
The LED screen content of a high-end teahouse should reflect a calm and elegant atmosphere, with light colors, simple, and cultural text.
A trendy clothing store is suitable for bold colors and fast-paced, dynamic content to reflect fashion vitality.
Only when the content is consistent with the brand style can it subtly enhance the customer’s goodwill and trust and form a unique visual identity.
On the contrary, if the content style is messy and even runs counter to the store’s tone, it will only make people feel “out of place” and lose brand value.
4). Content update frequency and interactivity
Once the content is fixed, it will soon make people aesthetically fatigued, just like an “old signboard”.
By regularly updating the content, adding seasonal activities, promotional information, and holiday themes, the screen can be kept fresh and attract customers to pay attention many times.
More importantly, increasing interactivity, such as scanning codes to participate in lucky draws, answering questionnaires, and joining memberships, can greatly improve user participation and stickiness.
Compared with blindly expanding the screen area, investing in content innovation and interactive design often brings more direct and lasting value.
5. How do you choose a "just right" door head LED screen?
When choosing a door head LED screen, it is not the bigger the better, nor the more complex the more expensive.
The key is to find the “just right” size and configuration that can highlight the brand without causing unnecessary trouble.
The following practical suggestions will help you quickly grasp the key to screen selection.
A quick way to determine the size of the screen is to use one-third to one-half of the door head width as the width of the LED screen.
For example, if the door head width is 6 meters, it is more appropriate to choose a screen width between 2 and 3 meters.
This ratio can ensure that the screen and the door head are coordinated as a whole, and do not appear too large or too small.
At the same time, combined with the viewing distance, consider the dot spacing to ensure that the content details can be clearly presented. This can attract attention without destroying the overall beauty.
The door design is often an important part of the overall building and brand image.
When selecting a screen, it is best to communicate with the designer in advance to ensure that the size, location, and style of the LED screen are integrated with the door design.
Sometimes the designer will propose a more reasonable solution based on the architectural features.
Such as a segmented display or combining traditional sign elements to avoid the screen stealing the limelight from the door, and make the overall design more coordinated and unified.
The budget determines what kind of screen you can buy and also determines the subsequent content production investment.
When choosing a screen, in addition to the size, you should also consider parameters such as resolution, brightness, and refresh rate to ensure that it can meet your content playback needs.
Don’t just look at the “big” size. If the content is not updated and the resolution is low, the effect is still unsatisfactory.
Reasonable budget planning, balancing hardware investment and content creativity, can maximize the return on investment.
Considering that the content may be upgraded or interactive functions may be added in the future, it is best to reserve a certain amount of expansion space when selecting a screen.
For example, reserve interfaces during installation and consider modular design to facilitate subsequent disassembly and upgrades.
This not only avoids the waste caused by blindly pursuing too much in the early stage, but also ensures that there will be no constraints in future development and a flexible response to changes.
6. Conclusion
The choice of door head LED screen is not simply “the bigger the better”, but requires comprehensive consideration of space, content, budget, and actual needs.
Through the analysis of this article, I believe you have a clearer understanding of how to choose a suitable LED screen.
Remember, the right one is the best. I hope that your store can attract more customers and enhance its brand image through a “just right” LED screen.
Enfin, si vous souhaitez en savoir plus sur les écrans LED, merci de nous contacter.
