Introduction
In the streets and alleys of the city, the pole LED display screen is quietly rising. They not only add a touch of technology to the city, but also become the new favorite of the advertising industry.
But what is the market value of this new form of advertising? This article will explore the advertising value of the pole LED display screen in depth, let’s take a look.
Table des matières
1. Overview of the pole LED display screen
The pole LED display screen is actually hung on the street lamp poles, which can be seen everywhere in our city.
This thing can flexibly display a variety of information, such as text, pictures, videos, and animations.
It can publish public service advertisements, such as advocating environmental protection and civilized travel.
It can also run commercial advertisements, such as promoting promotional activities of surrounding shopping malls, and can also display some public notices.
It is installed and laid out by the poles that are everywhere in the city, so that the information display can cover every corner of the city.
And it does not take up extra space, and it will not make the city messy like those large billboards.
It is perfectly integrated with the city’s infrastructure, but makes the city look more technological and more beautiful.
Il a une haute luminosité, high contrast, and high fréquence de rafraîchissement. Even in the strong sunlight outdoors in the daytime, the above picture can still be seen clearly.
It is also very durable, waterproof, dustproof, sun-proof, and earthquake-resistant. It can work steadily whether it is raining, windy, or sunny.
This thing can be used for a long time, and the later maintenance is not troublesome. It has a long service life and can continue to provide stable information display services to the city.
2. What are the media characteristics of the pole LED display?
The pole LED display is powerful because it stands high!
You can imagine that it is installed on the pole, and the height is much higher than that of ordinary billboards.
In the city, it is like a “giant” that can easily cross those obstacles.
Whether it is a driver driving on a busy street or a pedestrian strolling on the roadside, you can see it from a distance.
De plus, le luminosité of this display is very high. Whether it is in the bright sun during the day or in the chaotic lights at night, the picture on it can be displayed clearly without any ambiguity.
Coupled with high contrast and high definition, the picture is so bright, clear, and rich in detail that it looks like a painting.
Therefore, as long as it lights up, the visual impact is simply unparalleled. Everyone’s eyes can’t help but be attracted by it, and it’s hard not to look at it!
This lamp pole LED display is so exciting to display dynamic content! In the past, those static advertisements were just a picture or a paragraph of text, which looked dry.
But this LED display is different. It can play dynamic videos and animations, and can show products and services vividly.
For example, if you advertise a new mobile phone, it can show the cool appearance and smooth operation of the mobile phone in full dynamic, which makes people excited when they see it.
There are also promotions of tourist attractions, which directly put up videos of scenic spots, landscapes, special performances, etc., just like bringing people to the scene.
This dynamic display method clearly shows the fun and useful aspects of products and services, which is very attractive. People are more willing to spend more time watching, and the advertising effect is naturally good.
The speed of updating the content of the pole LED display is very fast!
The market changes so fast, it will not fall behind. If advertisers have a new product to launch, or want to change the promotional theme according to the season, or have a promotional event to do, they can change the advertising content in a few minutes.
In this way, the advertisement can always follow the market rhythm and keep it fresh. Moreover, this real-time update is very flexible.
Advertisers can change it as they want and whenever they want. There is no need to worry about the content being outdated, and the audience can always see the latest advertising information.
The pole LED display is spread all over the corners of the city, and the coverage is amazing! There are lamp poles everywhere in the city, on the roadside, in the square, in the commercial area, and around the residential area.
These display screens are like small outlets, covering the entire city. Whether in the bustling city center or in the relatively quiet residential area, you can see them.
In this way, no matter what kind of people, young people, old people, office workers, or students, can be exposed to advertisements.
Advertisers don’t have to worry about the advertisements not reaching the target population, and the audience range is expanded several times at once.
Moreover, the effect of this cluster distribution is particularly good. When several screens are lit together, the momentum of advertising communication rises all of a sudden, and it is difficult not to be remembered.
3. How does the advertising market of lamp pole LED display screens perform?
The advertising market of lamp pole LED display screens is really prosperous! In 2022, the market size will be 450 million US dollars, which is amazing!
It is estimated that by 2030, this figure will soar to 1.25 billion US dollars, which is exciting to think about!
From 2024 to 2030, the compound annual growth rate is 16.6%, which is like a rocket!
Why is this happening? Let’s take a look at the urbanization process first. The speed is incredible! The urban population is rising, and the demand for advertising is naturally rising.
It is predicted that by 2050, the global urban population will account for 68%! This is too scary!
So many people are crowded in the city, isn’t this a great opportunity for smart city infrastructure and LED display screens?
Take a look at the outdoor advertising market, which is now moving towards digitalization and intelligence.
As the new favorite of outdoor advertising, the pole LED display screen has too many advantages!
Don’t advertisers want to accurately deliver advertisements to target customers to maximize the advertising effect!
This pole LED display screen can do it, and it can do it better. This market potential feels like a bottomless treasure, waiting for everyone to dig!
4. Advantages of pole LED display screen advertising
1). Precision marketing capability
The precision marketing capability of the pole LED display advertising is unique!
With the help of the geographical location information of the pole, coupled with big data analysis, it is like having “super hearing” and “clairvoyance”, and can accurately locate the target audience.
For example, it can determine whether the place is mainly office workers, students, or the elderly based on the surrounding environment and crowd characteristics.
If it is found that there are mostly young people in a certain area, then the advertisement can be accurately placed on fashionable electronic products, popular clothing, or trendy catering discounts.
In this way, advertising is no longer blind as in the past, but targeted to the potential customers who are most likely to be interested.
The conversion rate of advertising effects will naturally rise, and advertisers can spend more money!
2). Brand communication effect
The pole LED display has a huge impact on the communication of the brand. It is simply the “golden display stand” of the brand in the city.
It can help the brand image to be cool and bright, and the lights are on all day long, and the image display never stops.
Take a well-known sports brand for example. It scrolls the wonderful moments of athletes winning the championship wearing the brand’s new sports equipment on the screen of the pole on the main road in the city.
The visual effect is superb. After a long time, when people see the lamp pole screen on this street, they will think of this sports brand, and the brand awareness will rise immediately.
Moreover, this display method can also convey the brand’s values, such as hard work and enterprising spirit, to passers-by.
So that consumers will have a doubled impression of the brand, and the impression and recognition of the brand in the minds of consumers will become deeper and deeper.
3). Analyse coût-efficacité
If we talk about cost-effectiveness, the LED display advertising for lamp poles has obvious advantages.
First of all, from the cost of advertising, compared with those large outdoor billboards or TV advertising time slots in prime locations, its initial investment is relatively low.
And the operating and maintenance costs are also low. In addition to electricity bills and occasional equipment maintenance, there are no other major expenses.
Looking at the expected benefits, this thing can display advertisements for a long time and stably. Over time, it can attract a lot of potential customers.
If compared with traditional advertising forms, such as handing out flyers, the labor cost and material cost are not low, and there is no guarantee that the flyers can reach the target customers.
However, the advertising on the pole LED display screen can be accurately delivered, and the display time is long and covers a wide range of people.
In the long run, the cost-effectiveness is super high. Advertisers can do big things with little money, so why not?
4). Improved interactive experience
The pole LED display screen advertising is now playing with high technology, and once it is integrated with mobile Internet and social media, the interactive experience is directly maximized!
For example, some pole screens will display a QR code. Consumers can participate in online activities such as lotteries, questionnaires, etc., by simply picking up their mobile phones and scanning them lightly. They may also win coupons, small gifts, etc.
Or some brands will hold geographical location check-in activities. Consumers can sign in and punch in front of the pole screen advertisements, and they can get certain virtual medals on social media or discount coupons for offline stores.
These interactive methods are particularly interesting, allowing consumers to no longer watch advertisements from a distance, but actively participate in advertisements, and the sense of participation and experience will increase immediately.
Moreover, after consumers participate, they may also share the activities on their social media, which is equivalent to helping the brand do secondary dissemination, and there will be more in-depth communication between the brand and consumers, which will also increase consumers’ favorability and loyalty to the brand!
5. Value expansion of pole LED display screens in smart cities
1). Information release and public services
The pole LED display screen is very powerful in villes intelligentes, just like a super public information release expert.
It can do a lot of things, such as broadcasting weather forecasts to everyone, so that we know what to wear and whether to bring an umbrella before going out.
It can also update traffic information in real time, such as where there is a traffic jam and which road is unobstructed. It can help drivers plan the best driving route, saving time and fuel.
If the government has any important announcements, such as water and power outage notices, policy propaganda, etc., it can also tell everyone in time, so that information can be transmitted more quickly.
The most important thing is that if there is an emergency, such as natural disasters, such as fire and rainstorm, it can issue emergency notifications at the first time to remind everyone to avoid danger and ensure life safety.
In this way, the level of urban public services has been improved at once, and management has become more efficient.
Moreover, it can also cleverly combine advertising content with public service information.
It is like inserting a public service advertisement in the interval between playing the weather forecast to encourage everyone to travel in an environmentally friendly way.
Or after the traffic information is broadcast, display the promotional activities of nearby shopping malls, which not only serves the public, but also makes the advertisement warm and meaningful, and the social recognition and acceptance are naturally high.
2). Data collection and analysis
During the operation of the pole LED display, it can also silently collect various data.
These data are like a gold mine, which is of great value to advertisers and city managers.
It can accurately count the nearby flow of people and vehicles, as well as various behavioral information of the audience, such as how long everyone stays in front of the screen, which type of advertisements they are more interested in, etc.
For advertisers, these data are their treasures. With this information, they can know when and where to place advertisements for the best effect, and can also find the most accurate target audience group, making advertising more worry-free, cost-saving, and more profitable.
For city managers, these data are also indispensable. It can help analyze the changes in traffic flow in the city and plan more reasonable road layouts and public transportation routes.
It can also reasonably arrange the construction of public facilities based on the distribution of passenger flow, such as setting up more rest areas and public toilets in places with large passenger flow.
In this way, urban planning and decision-making will be more scientific and reasonable.
3). Collaboration with other smart facilities
The pole LED display screen and smart street lights, intelligent transportation systems, and intelligent security systems, which are good partners of smart cities, play collaborative cooperation, and the effect is simply amazing.
Let’s talk about the cooperation with the intelligent transportation system. When the two are combined, the traffic guidance advertisements become super accurate.
After the intelligent transportation system collects road condition information, the light pole LED display can push the best driving route advertisement to the driver in real time according to the road congestion situation.
It can also recommend nearby parking lots so that drivers no longer have to worry about finding parking spaces.
The cooperation with the intelligent security system is also very interesting. They can carry out safety publicity together, such as scrolling safety precautions knowledge and the results of community safety construction on the screen.
Moreover, the pole LED display can also be used as an auxiliary monitoring device for the intelligent security system. Its camera function can monitor the surrounding environment in real time.
Once an abnormal situation is found, it can immediately feed back to the intelligent security system, so that safety hazards can not hide.
In short, the pole LED display and these smart facilities work together to achieve efficient integration and optimal utilization of urban resources, greatly improve the overall operating efficiency and intelligence level of smart cities, and make our cities smarter and better.
6. Conclusion
In summary, the pole LED display has occupied a place in the advertising market with its unique geographical location, strong visual impact, flexible content update capabilities, and wide coverage.
With the continuous advancement of technology and the expansion of application scenarios, the advertising value of the pole LED display will be further explored and become an important force in the future advertising field.
Enfin, si vous souhaitez en savoir plus sur les écrans LED, merci de nous contacter.
