Introduction
In cultural venues, the way of presenting works of art has always been the focus of curators and audiences.
However, with the rapid development of technology, traditional display methods seem to be unable to meet people’s expectations of art.
So, how can works of art be revitalized in modern cultural venues? The emergence of Écrans LED may be the best answer to this question.
Table des matières
1. The degree of adaptability of LED screens to art presentation
LED screens have bright colors and high luminosité, and can show the picture clearly, whether in the sun or under the light.
For example, on outdoor billboards or stage backgrounds, even if the sun is glaring, the picture will not appear dim, and the colors will still be full.
Unlike traditional TVs or projection screens, LED screens can be made into various shapes according to needs, such as curved, round, or even irregular shapes.
Artists can use their imagination to design the screen to look cool and make the work more creative.
If the LED screen is surrounded by a circle or made into a dome, the audience will feel like they are surrounded by the picture and feel that they have really entered the world of the picture.
For example, in some art des expositions, the audience walks into a room surrounded by screens, playing pictures of the underwater world or the universe. The feeling is particularly wonderful.
For some traditional works of art, such as oil paintings and sculptures, LED screens can be used to show their details or make them “move” through dynamic effects.
For example, enlarging the details of an oil painting or making the characters in the painting “move” gives people a brand new feeling.
In general, the adaptability of LED display screens and art presentation is still very high. It not only makes the artwork more vivid and interesting, but also creates many unique visual effects.
Method 1: Creating an immersive experience with LED display screens
1). Naked eye 3D technology:
Imagine that you are standing in front of the screen and suddenly see a fish “swimming” out of the screen, as if it is going to get into your arms. Isn’t this feeling magical?
This is the magic of naked-eye 3D LED display. It allows you to see three-dimensional images without wearing 3D glasses.
For example, in some science and technology museums, naked-eye 3D screens are used to display the underwater world. Those colorful fish seem to really swim in front of you, making people want to reach out and catch them.
This technology makes the artworks come alive all of a sudden, and the audience’s sense of participation is also stronger.
2). Immersive space:
Have you ever tried to walk into a room surrounded by screens and connected pictures, and feel like you have entered a whole new world?
This is the charm of immersive space.
For example, in some historical les musées, panoramic LED screens are used to display ancient street scenes.
The audience seems to have traveled back to ancient times, and can see pedestrians and shops on the street, and even hear the hawking in the distance.
This all-around visual surround allows the audience to be completely immersed in the atmosphere created by the artwork, as if they are part of the picture.
3). Multimedia interaction:
Imagine that you stand in front of the screen and wave your hand gently, and the picture on the screen moves with it.
Isn’t it cool? This is the interactive experience of combining LED screens and multimedia technology.
For example, in the Children’s Museum, when children touch the animal icons on the screen, the animals will move and make sounds.
This kind of interaction is not only fun, but also allows the audience to be more proactive in understanding the artwork.
Especially for children, this sense of freshness and participation can make them more willing to explore.
Method 2: Digital Reshaping of Artworks
1). Dynamic Display:
Traditional artworks are mostly static, but LED screens can make them “dynamic”.
For example, in modern art des expositions, the screen can show the creation process of a painting, from the initial sketch to the final product, and the audience can see the painter’s stroke by stroke.
Or when showing dynamic sculptures, the sculptures on the screen can rotate and deform, as if they have life.
This dynamic display makes the artwork no longer just an object to “see”, but a “living” story, and the audience can feel more fun and meaning from it.
2). Creative Modeling:
Sometimes, the shape of the screen itself can also become part of the art.
For example, in some art exhibition halls, the screen is designed to be curved, angled or even irregular, which is integrated with the architectural style of the venue.
For example, in an ocean-themed exhibition, the ceiling is designed as a wavy LED screen to display images of marine life.
When the audience looks up, it feels like they are really in the underwater world.
This creative shape not only makes the screen itself a work of art, but also makes the entire exhibition space more interesting.
3). High-definition details:
A good LED screen can not only display large images, but also show details clearly.
For example, in exhibitions of works by some art masters, the screen can display Van Gogh’s “Starry Night”.
The audience can see the color changes of each stroke in the painting and even feel the painter’s emotions.
This high-definition detail display makes the audience feel as if they are standing in front of the original work, and can appreciate the beauty of the artwork more deeply.
Method 3: Thematic and situational display
1). Thematic display:
When you walk into a cultural venue, if you see a big title as soon as you enter the door, such as “Mysterious Journey to Ancient Egypt”, will it make people’s eyes light up?
The entire exhibition hall revolves around this theme, and various works of art related to ancient Egypt are displayed through LED screens.
For example, in the “Ancient Egypt Exhibition Hall” of the British Museum, the LED screen plays an animation of the ancient Egyptians building the pyramids, and next to it are real mummies and pharaoh masks.
This thematic display method is like taking the audience into a storybook, allowing them to follow the clues step by step to gain a deeper understanding of the history and culture of ancient Egypt.
2). Situational display:
Imagine that you walk into an exhibition hall with an LED screen on the ceiling, playing pictures of the starry sky, and murals of medieval castles on the walls around, and the ground is paved with materials that simulate stone slabs.
This is the charm of situational display! For example, in the “Medieval Castle” exhibition at the Louvre in France, the exhibition hall is arranged like a medieval castle, and the LED screen plays scenes of life at that time, such as knights’ duels and noble banquets.
The audience seems to have traveled to medieval Europe, not only to appreciate the works of art, but also to feel the atmosphere of life in that era.
3). Combination of thematic and situational:
The most powerful thing is to combine thematic and situational. For example, there is a “Renaissance Special Exhibition” in the Uffizi Gallery in Florence, Italy.
The entire exhibition hall is designed as an Italian town during the Renaissance, and the LED screen plays the artworks of the time, such as the dynamic display of Leonardo da Vinci’s “Mona Lisa” and Michelangelo’s “David”.
There are also simulated studios and sculpture studios in the exhibition hall, and even the music and market sounds of the time are played.
When the audience walks in, it’s like traveling back to Italy during the Renaissance. Not only can they appreciate the exquisite works of art, but they can also feel the cultural atmosphere of that era.
4). Connecting big themes with small stories
Sometimes, a big theme can be presented through a series of small stories.
For example, in the “Ancient Greek Mythology” exhibition at the National Archaeological Museum of Greece, the exhibition hall is divided into several areas, each with an LED screen showing a specific myth story.
For example, in the “Trojan War” area, the screen plays scenes of war, and the armor of Greek warriors and models of Trojan horses are placed around.
Another example is the “Birth of Athena” area, where the screen shows the birth of Athena from Zeus’s head, and statues and artifacts of Athena are placed around.
Through these short stories, the audience can get a more specific understanding of the culture and religion of ancient Greece.
Method 4: Dynamic interpretation of artworks
1). Make the painting move
Imagine that you are standing in front of a painting and suddenly see the characters in the painting start to move, or the clouds in the scenery start to float. Isn’t it amazing?
This is the dynamic interpretation function of the LED display. For example, in some modern art exhibitions, a dynamic version of a painting is displayed through an LED screen.
Take Van Gogh’s “Starry Night” as an example. The stars in the painting begin to flicker, the clouds begin to rotate, and the whole picture seems to have life.
The audience can see the stars in “Starry Night” flickering and the clouds rotating, as if the whole picture is breathing.
This dynamic interpretation not only allows the audience to feel the charm of Van Gogh’s works, but also makes them feel as if they are in Van Gogh’s creative world.
2). Show the creative process
The LED display can not only show the final effect of the artwork, but also the creative process.
For example, in some art exhibitions, the entire process of an artist creating a painting is played out on an LED screen.
The audience can see the painter starting from the initial sketch and sketching the final work stroke by stroke.
This method not only increases the interest in the artwork but also allows the audience to have a deeper understanding of the artist’s creative ideas and techniques.
In the “Masters of Impressionism” exhibition at the Musée d’Orsay in Paris, France, the LED screen shows the process of Monet’s creation of “Water Lilies”.
The audience can see how Monet used brushstrokes and colors to build the tranquil pond step by step.
This dynamic display method makes the audience seem to become the artist’s assistant and witness the birth of the artwork with their own eyes.
3). Dynamic Sculpture Display
For sculptures, LED display screens can also play a big role. Through dynamic display, the sculpture can be “moved”.
For example, in a modern sculpture exhibition, the LED screen can show the dynamic effects of the sculpture, such as rotation and deformation.
The audience can appreciate the details of the sculpture from different angles and feel the three-dimensional sense and dynamic beauty of the sculpture.
For example, in the “Dynamic Sculpture Exhibition” of the Museum of Modern Art (MoMA) in New York, the LED screen shows the dynamic sculptures of Alexander Calder.
These sculptures seem to have life through the dynamic display of the LED screen. The audience can see them rotating and swinging in the air and feel the agile beauty of the sculpture.
4). Multimedia fusion display
LED display screens can also be combined with other multimedia technologies to create richer display effects.
For example, through the combination of sound, light and shadow effects and dynamic images, the artworks can be made more vivid.
For example, in a music-themed exhibition, the LED screen displays the musicians’ performances and plays music at the same time.
The audience can enjoy the pictures while listening to the music, and feel the perfect combination of art and music.
5). “Activation” of artworks
Through the dynamic interpretation of LED display screens, some ancient and static artworks can also be “activated”.
For example, in some historical museums, dynamic versions of ancient murals are displayed through LED screens.
The audience can see that the characters in the murals begin to move, as if they have traveled through time and space and returned to that era.
6. Conclusion
Through the introduction of this article, we can see that the application of LED display screens in cultural venues has far exceeded traditional display tools.
It not only makes the artworks more vivid and attractive but also creates an immersive art world for the audience.
From naked-eye 3D to dynamic interpretation, from thematic display to multimedia integration, LED display screens bring infinite possibilities for the presentation of art.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
