Introduction
Want customers to actively shop in the store? Affichage LED may be your best “customer attraction artifact”!
It can not only display super cool pictures but also accurately catch the customer’s eye.
But do you know how to use it to achieve the best effect? Let’s reveal how to easily attract customers to the store with an LED display!
Table des matières
1. What are the display advantages of LED display?
The LED display is like a built-in “flashlight” with very high luminosité. For example, under the strong sun outdoors, ordinary screens may not be clear.
But LED screens are like saying: “With my brightness, the sun can’t cover me!”
So, it is particularly suitable for outdoor use, such as billboards and large screens in stadiums, which can be seen clearly even during the day.
LED display shows colours very accurately, just like a painter’s colour matching.
It can make red very red and blue very blue, and there will be no “colour deviation”.
For example, when you look at the sea in the movie, the blue is very pure, unlike some screens that are green or purple.
You can see the LED screen from the front, from the side, or even from a slightly off-angle, and the colour and brightness on the screen will not change.
It’s like you are watching a show; no matter where you sit, the picture on the screen will look the same.
This is especially useful for those occasions where the audience is scattered, such as large conferences or concerts.
The LED display is like a “stamina king”; it will not break down after a long time of use.
For example, if you buy an LED display and use it to play advertisements every day, it can be used for many years, even more than ten years.
In this way, you don’t have to worry about frequently replacing the screen, which is worry-free and labor-saving.
The response speed of the LED display is very fast, like lightning. When playing high-speed sports pictures, such as racing or playing games, the picture can be switched instantly without any smearing.
You won’t see a situation where the “shadow” follows the picture, so it looks very smooth.
The LED display can be spliced like a puzzle, and you can make it as big as you want. For example, if you want to make a super large advertising screen.
Or a organiser background screen; you only need to put together small screens. And the spliced screen looks like a whole, without obvious gaps.
LED display screens are particularly “strong” and are not afraid of wind and rain. For example, outdoors, whether it is raining heavily or blowing strong winds, it can work normally.
Like a “warrior”, it can stick to its post in harsh environments, so it is particularly suitable for outdoor billboards and bus stops.
Method 1: Accurately locate the target customer group
1). Determine the characteristics of the target customer group
First, see what your store sells. If you open a store that sells high-end electronic products, your target customers are mostly middle- and high-income men aged 25-45.
These people are very interested in technology products and pursue high-quality and new technologies.
If you open a maternal and child products store, your target customers are mainly young mothers aged 20-35 who are more concerned about the safety and practicality of the products.
The location of the store is also very important. If your store is located near an office building, then the main customers are office workers, who are more concerned about convenience and cost-effectiveness.
If your store is located near a school, then students and parents are your main customers, who are more sensitive to prices and pay more attention to the fun and educational nature of the product.
The surrounding environment will also affect your target customer group. If your store is located on a commercial street, with many restaurants and entertainment venues around, then the target customers are mostly young people and couples who like fashionable and personalized goods and services.
For example, the naked-eye 3D screen on the roof of SMTown in Seoul, South Korea, is a check-in spot for young people and tourists who are about 15-35 years old. These people like fresh and fun things.
If your store is located in a community, then the surrounding residents are your main customers, who pay more attention to the convenience and practicality of daily life.
2). Analyze the preferences of the target customer group for the content of the LED display
Young people like dynamic, fashionable, and creative content, such as short videos, animations, and interactive games.
Par exemple, le naked-eye 3D screen on the roof of SMTown in Seoul, South Korea, displays cool 3D effects such as ocean waves and spaceships, which are particularly attractive to young people.
Middle-aged people pay more attention to the practicality and cost-effectiveness of products and like to see detailed introductions and user reviews.
For example, the LED display screen of the SOKOS Department Store in Finland mainly displays product information, promotional activities, shopping guides, etc., to help customers quickly understand the products and enhance the shopping experience.
The elderly like simple and clear text and pictures and do not like designs that are too complicated.
Method 2: Make the content of the LED display screen more attractive
LED display screens are an important tool to attract customers to the store, but the key lies in how to design attractive content. The following will be developed from three core aspects:
1). Choose the right material:
When designing the content of LED display screens, the choice of materials is crucial.
Animation, video and pictures are the three most common types of materials, each with its own unique expressiveness and advantages.
For example, the LED curved screen of TRX Centre commercial in Malaysia is 16 meters high and runs through three floors, becoming the focus of the entire mall.
This curved screen successfully attracted a large number of customers’ attention by displaying advertisements and product promotions of international brands, using its stunning visual impact and excellent display effects, and became a powerful tool for brand traffic diversion.
In terms of material selection, animation can attract the audience’s attention through vivid pictures and rich colours and is particularly suitable for displaying the functions and usage scenarios of products.
Video materials are more realistic and persuasive and can show the actual use effect of the product or the real experience of customers.
Picture materials can quickly convey information and are suitable for displaying the details and texture of the product.
Cleverly combining these three materials can create more attractive and persuasive content, thereby effectively attracting customers to the store.
2). Design creative content:
Creativity is the key to attracting customers. When designing the content of LED display screens, the attractiveness of the content can be enhanced through storytelling advertisements and product display animations.
For example, the Venetian Hôtel in Las Vegas installed a 430-square-meter naked-eye 3D special-shaped LED display.
This display screen uses exclusive seamless corner technology. Even under the special-shaped structure, the picture is still smooth and natural, without splicing marks, and the visual effect is seamless.
It can not only display creative artworks and advertisements but also display pictures in real time during events and performances, enhancing the audience’s sense of participation and immersion.
In addition, storytelling ads can quickly capture customers’ attention and trigger emotional resonance.
A series of dynamic pictures and videos are displayed on the LED display screen to bring customers into a virtual world full of brand characteristics.
This experience not only enhances the brand’s visibility and influence but also enhances customers’ loyalty to the brand.
3). Emphasize the fun, informativeness and interactivity of the content:
When designing the content of the LED display screen, fun, informativeness, and interactivity are three important dimensions.
For example, the immersive experience area of IKEA’s flagship store uses high-résolution LED displays combined with interactive technologies such as touch and voice recognition to achieve real-time interaction with customers.
Customers can get detailed information about the products by touching the screen and even participating in the lottery.
This interactive experience not only increases the customer’s sense of participation but also enhances their shopping experience.
In addition, fun can quickly attract customers’ attention and retain them. For example, the LED display interactive device set up in the atrium of the shopping mall attracts customers to stop and watch and participate by playing dynamic pictures and videos.
This interactive device not only increases the flow of customers to the mall but also enhances the mall’s brand image in the minds of customers.
Informativeness is the core value of content. For example, the LED display screen of a shopping mall plays product tutorials and effect display videos to let customers understand the products more intuitively, thereby increasing their desire to buy.
Emphasizing the fun, informativeness and interactivity of the content can effectively attract customers’ attention and stimulate their desire to enter the store.
Method 3: Let the LED display screen keep up with hot spots and seasonal changes
If you want the LED display screen to attract customers to the store, you have to make it “live” and change with the seasons, festivals and hot events!
This will not only catch the customer’s eye but also attract them to the store and even promote purchases. Next, let’s talk about how to do this.
1). Follow the seasons and festivals:
Seasons and festivals have a great impact on consumers, and everyone’s emotions and needs will change accordingly. Therefore, the content of the LED display screen must also be “appropriate”.
Let’s say it is summer, the weather is hot, and everyone wants to cool down. At this time, if you run a beverage store, you can put ads for iced drinks on the LED screen, add ice cubes and lemon slices, and it will make you feel cool.
If you run a clothing store, you can display light summer clothes and create a seaside vacation scene so that customers can associate it with coolness and comfort at a glance, and they may not be able to resist entering the store to pick a few pieces.
Let’s look at Valentine’s Day, which is a romantic holiday.
If you sell jewellery, you can turn the LED screen into a pink, romantic style, put couple rings and necklaces, and add heart-shaped balloons and roses to create a sweet atmosphere so that couples will be moved and want to enter the store to pick a gift.
The same is true for Christmas. Put elements such as Christmas trees, Santa Claus, and gift boxes on it to create a strong festive atmosphere.
When people pass by and see it, they will feel good and may enter the store to buy some Christmas decorations or gifts.
In short, follow the seasons and festivals, and make the content of the LED screen “appropriate” so that you can capture the hearts of customers and attract them to the store.
2). Seize hot topics and make the display screen a “topic maker.”
Hot topics are like a fire that can instantly ignite everyone’s attention. Combining hot topics with the content of the LED display screen can catch the customer’s eye and even make them actively enter the store.
For example, environmental protection is very popular now. If you sell household items, you can display furniture made of environmentally friendly materials and recyclable storage boxes on the LED screen, with the slogan “Green life starts from home”.
Those customers who pay attention to environmental protection can be attracted at a glance and may enter the store to see if there are any products suitable for them.
For another example, there is a popular movie recently, and everyone is discussing it enthusiastically.
If you sell peripheral products, quickly put the movie posters and clips on the LED screen and then display movie-themed T-shirts and dolls.
If passers-by see it, if they are fans of the movie, they will definitely not be able to help but enter the store to take a look, and they may buy it.
If a popular game is released, players can’t wait to get the peripherals. If you sell game peripherals, you can display the game screen on the LED screen, with the figures of popular characters, mouse, and keyboard. Gamers passing by will definitely be attracted to the store.
Seize the hot topics and make the LED display a “topic maker”. It can not only attract customers but also make them actively share and help you advertise for free. How great!
Method 4: Integrate the online and offline attraction of LED display
Nowadays, if merchants want to attract customers, it is not enough to rely on a single means, offline or online.
Combining LED displays with social media can double the ability to attract customers!
Here are some specific operation methods and real cases to see how others do it.
1). Move social media content to LED display
Nowadays, customers like to share their shopping experiences on social media. Merchants can take advantage of this and display customers’ good reviews and interactive content on LED display.
For example, there is a restaurant called “Old Neighborhood”. They are very smart.
They take screenshots of customers’ five-star reviews on Dianping and scroll them directly to the LED screen in the store.
Passers-by will feel more trust when they see these real reviews, such as “The signature dishes of this store are so delicious, highly recommended!” and may decide to go into the store to try it just because of these few words.
There are more interesting ones, such as a clothing store called “Fashion Frontline”.
They launched the interactive topic “#My Wear Show#” on Weibo, inviting customers to share photos of themselves wearing clothes in the store.
Then, put some wonderful photos and copywriting on the LED screen for display.
In this way, not only does it increase the sense of customer participation, but it can also attract more people to come to the store to see how beautiful these clothes are.
2). Use the communication power of social media to expand the influence of LED display screens
The power of social media to communicate is really strong. Merchants can use this to spread the content of LED display screens and attract more potential customers.
For example, in the “Riyadh Season” event in Saudi Arabia, the organizer used a super large LED screen, combined with naked-eye 3D creative content, to create a feast of light and shadow.
This event not only attracted countless people on site but also successfully detonated social networks.
The number of views on YouTube alone exceeded 100 million, making people all over the world know about this event.
Another example is the LED transparent screen “Eye of Hanyang” in Wuhan Vanke Future Center.
This super-large screen not only attracts people’s attention to the site but also lets more people know about this place through social media, which enhances the brand’s popularity.
By combining LED displays with social media platforms, merchants can not only make offline display content richer and more interesting.
They can also use the power of online communication to expand their influence, attract more potential customers to the store, and achieve benign online and offline interactive drainage.
6. Conclusion
The potential of LED display screens is far more than that! From accurately positioning customer groups to keeping up with hot spots and seasonal changes to online and offline integrated drainage, it can bring unexpected traffic and revenue to your store.
If you are still worried about how to attract customers, you might as well try these methods to make LED display screens your “customer attraction weapon”.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
