Introduction
With the promotion season coming, merchants are racking their brains to find the secret to increase sales.
But have you ever thought that a small Écran d'affichage LED could become your “secret weapon” to double your sales?
So, how do we make full use of these advantages of LED display screens during the promotion season?
Table des matières
1. What are the advantages of LED display screens during the promotion season?
During the promotion season, customers are like treasure hunts, looking for good deals everywhere. At this time, the LED display screen is like a super eye-catching “big sign.”
C'est luminosité is particularly high, and the colors are as bright as a freshly baked rainbow. No matter how bright the surroundings are, people can see it at a glance.
Moreover, it can also play videos and animations. Those dynamic pictures are like moving advertisements, which are much better than lifeless posters.
For example, if you sell electronic products and put an animation demonstrating the product functions, customers will definitely be attracted and can’t help but take a second look.
This ability to attract customers is simply the “traffic password” of the promotion season.
In the promotional season, information is updated faster than the weather forecast.
The advantage of LED display is that it can update content anytime and anywhere.
If a merchant finds that a certain product is selling very well, he can immediately adjust the promotional information, change it to a more attractive copy, or update the inventory.
In addition, it can display text, pictures, videos, and everything else, just like an “information supermarket,” where customers can see all the important promotional information at a glance.
For example, you display the promotional prices and discount methods of different products so that customers can quickly find the discounts they want without asking around, which is very efficient.
Using LED displays to display promotional information is like “wearing a high-end custom dress” for the brand image.
Its picture quality is high and looks very high-end. When customers see it, they will think that the brand is quite reliable.
In addition, merchants can also be creative, such as making cool animation or integrating brand stories into promotional videos.
So that customers can feel the brand culture while watching promotional information.
This high-end and personalized display method can make a deep impression on customers and enhance the brand’s sense of class.
Nowadays, customers like to participate when buying things. LED display screens just meet this demand.
Some LED display screens can be touched. Customers can just click on the screen to know what they want.
For example, if customers want to see the detailed parameters of the product or want to know what the gift is, they can see it with a light click. This interactive feeling is particularly good.
Moreover, it can also “join hands” with social media, such as displaying the merchant’s WeChat public account QR code on the screen.
And customers can follow it by scanning the code. It can also share promotional activities with Moments.
In this way, customers are not only consumers but also “promotion ambassadors” of the brand.
Although LED display screens look high-end, they are actually very cost-effective to use.
Its service life is very long, and it is no problem to use it for several years, unlike some advertising equipment, which has to be replaced after a short time.
Moreover, it is very energy-saving and costs almost no electricity to use. In the long run, this saves a lot of money.
Merchants use it for promotional advertising, which can not only attract customers but also save costs. It is simply the “king of cost-effectiveness.”
The venues during the promotion season are varied; some are large, some are small, some are high, and some are low.
LED display screens are very flexible, and no matter what the venue is, they can find a suitable location.
It can be hung on the wall, or it can be placed on a pillar, or even embedded in the wall.
Moreover, it can be spliced. If the venue is large enough, several screens can be spliced together to make a super large screen. The shocking effect will definitely make customers’ eyes light up.
This flexible installation method allows LED display screens to play a big role in any scene during the promotion season.
2. LED display screen content strategy for the promotion season
1). Eye-catching visual design
During the promotional season, customers like shopping and looking for novelty everywhere.
To catch their attention, the LED display screen must be like a super “eye-catching artifact.”
First of all, the colors must be chosen correctly. For example, the combination of red and yellow is as lively as a festival, which is particularly suitable for promotional themes.
The combination of blue and white is particularly refreshing and suitable for high-end products.
Dynamic effects are also very important. Scrolling subtitles can quickly convey key information, such as “limited time discount” or “new product launch,” so that customers can see the key points at a glance.
Animation display is even more powerful. It can make the product “move,” such as showing the product’s usage scenario or unique selling point, making customers feel fresh and interested.
Coupled with creative graphics and videos, such as brand mascots holding promotional products or using animations to show the brand’s story, customers will definitely be unable to help but take a few more glances.
In short, visual design is to make customers fall in love with your advertisement at first sight!
2). Clearly convey promotional information
During the promotion season, customers are most concerned about “what discounts are there” and “how should I buy.”
Therefore, the content of the LED display must be simple and clear, and the most important information must be directly told to customers.
For example, pictures of promotional products should be large so that customers can recognize them at a glance.
The discount strength should be clearly written in large fonts, such as “50% discount” or “buy one get one free,” Don’t hide it.
The event time should also be clearly written, such as “only this Saturday and Sunday,” and you can also add a countdown, such as “there is [specific time] before the end of the event,” which can create a feeling of “rare opportunity.”
The language should be simple and direct, and sentences should not be too complicated.
For example, just write “Super value discount, miss it and never have it again!” or “Limited time sale, as low as 30% off!”
Such simple words can be understood by customers at a glance and are more likely to be attracted.
In short, customers should understand it at a glance and then take action quickly!
3. Layout and location selection of LED display screen during promotion season
1). Layout of key positions
During the promotion season, if the location of the LED display screen is selected correctly, the effect can be doubled!
First of all, the entrance of the mall is the first place that customers see when they enter the store.
Put a large screen to display the most attractive promotional information, such as “50% off for the whole store”, which can attract customers at once.
The main channel is also a place with a large flow of people. Customers come and go. Putting the screen there can let more people see the promotion.
The area near the cashier is even more critical. When customers are queuing to check out, they are most likely to make impulse purchases.
At this time, putting a small screen next to the cashier to display some “add-on discounts” or “gift information” may encourage customers to buy more. There are also escalator entrances.
When customers go up and down the stairs, they are bored. Seeing the promotion information on the screen, they may be attracted to go to other floors.
In short, these key locations must be used well to bring promotional information to customers.
2). Multi-screen linkage strategy:
It is not enough to rely on one screen alone. Multi-screen linkage is the king! In the mall, LED screens in different areas can be displayed in coordination to form a “visual matrix.”
For example, the large screen at the entrance first attracts customers to come in, and the screen in the main channel then displays specific product discounts.
When they reach the escalator entrance, they are reminded that there are more discounts upstairs. In this way, customers are guided to understand the promotion step by step.
You can also design the order of screen content according to the customer’s movement line, such as displaying popular products first, then displaying matching recommendations, and finally, limited-time rush information.
The coolest thing is the multi-screen interaction. For example, when customers scan the code in front of the screen at the entrance, they can see their exclusive discounts on other screens or participate in the lottery.
This sense of interaction can make customers feel particularly fresh and have a strong sense of participation!
Through the layout of key locations and the strategy of multi-screen linkage, LED display screens can play a greater role in the promotion season.
Not only can it attract customers’ attention, but it can also guide customers to deeply participate in promotional activities and improve conversion rates.
4. Success Case Analysis
1). The “Smart Advertising” Matrix of Beijing Sanlitun Taikoo Li
The LED screens of Beijing Sanlitun Taikoo Li are very smart and can accurately place advertisements based on factors such as traffic, weather, and time.
For example, on rainy days, umbrella promotion advertisements will pop up automatically, and the sales volume on that day will double directly.
In addition, the mall also collects data through WiFi probes and cameras to generate various analysis reports, provide market insights to merchants, and earn extra income every year.
This data-driven advertising has greatly improved the advertising effect and commercial value of merchants.
2). LED advertising screen in Times Square, New York
The LED screen in Times Square, New York, is simply a “superstar” in the advertising industry.
This is one of the most lively places in the world, with thousands of people coming from all over the world to check in every day.
Those big brands, such as Nike, Procter & Gamble, and Amazon, are all rushing to display their advertisements here.
Especially during festivals, such as New Year or Christmas, these screens are like magic, showing all kinds of cool dynamic advertisements, lighting up the entire square.
The exposure of brands here can not only attract global attention but also spread wildly on social media.
Although the advertising space is scarily expensive, it is definitely a place worth the money for brands that want to enhance their international image.
5. Conclusion
Seeing this, are you eager to try to use LED display screens to increase sales during the promotion season?
Don’t hesitate to seize this opportunity and let the LED display screen become your right-hand man for promotional activities. I believe it can bring you unexpected surprises!
Enfin, si vous souhaitez en savoir plus sur les écrans LED, merci de nous contacter.
