Introduction
In the fiercely competitive des sports market, how can gymnasiums break through the traditional operating model and achieve diversified revenue growth? Écrans d'affichage LED may be a key.
It can not only enhance the audience experience but also bring considerable commercial value to the gymnasium.
This article will tell you how gymnasiums can open up new revenue channels through LED display screens and achieve a win-win situation for business and sports.
Table des matières
1. What is the advertising value of LED display screens in gymnasiums?
Traditional advertisements are mostly billboards and billboards on the side of the venue.
They have fixed content and a single form. It is troublesome to update and cannot be displayed dynamically.
The LED display screen in the gymnasium is different. The size can be large, the picture quality is super clear, and dynamic effects can be created.
Advertisers are watching and are more willing to put advertisements on it.
Looking at this screen, the eye-catching degree of the advertisement has increased immediately, and the gymnasium can collect a lot more advertising fees from this.
LED display advertising positions can be placed everywhere in the stadium, such as the large hanging screen above the stadium.
That position is too conspicuous and can be seen by the entire audience. It is suitable for big brands to place advertising for event sponsorship.
The circular screen around the audience seats can accurately target the audience in different areas and push appropriate advertisements according to the characteristics of the audience in the seating area.
The display screens at the entrances and exits are a must-see for the audience when entering and leaving the stadium.
They can leave the first or last impression on the brand. Each has its own use and audience.
Advertisers can choose the position as needed and formulate different pricing strategies according to different positions.
LED display screens can broadcast various advertising content, including pictures, videos, animations, etc.
Advertisers can combine the type of event, the audience group, and their own needs to make advertisements that are attractive and touching.
For example, if the sports event is exciting, make an advertisement with a strong sense of rhythm and cool pictures.
If the audience group is mostly teenagers, add more fashion elements.
In this way, the advertisements are more attractive and appealing, and the advertisers can get more returns from their investment, and the advertising revenue of the stadium will also rise.
At large-scale sports events, there are a lot of spectators, whether they are at the scene, watching on TV, or looking at the Internet.
Once the LED display screen advertisement is put on the stadium, the brand information can be spread immediately, and the brand awareness and reputation will rise rapidly.
In addition, it can also make a unique advertising display according to the brand image and publicity requirements.
For example, when advertising for sports brands, we can find the wonderful moments of athletes and the highlights of product performance, and combine them into the sports spirit.
Once the spirit of sports is displayed, the image of the brand in the audience’s mind will be more dynamic and exciting.
LED display screens can cooperate with advertising management systems and data analysis platforms to monitor the playing of advertisements in real time.
Data such as the number of plays, duration, attention, and audience flow can be obtained.
With the help of these data, advertisers can clearly understand the advertising effects in different time periods and locations.
Understand the audience’s views on the advertisement and adjust the advertising strategy accordingly.
So that the advertisements are more accurate and efficient, and achieve the maximum benefits.
Method 1: Improve the audience experience and increase the derivative income of the event
1). Enhance the atmosphere of the scene
In sports events, LED display screens are like a super “atmosphere maker”.
During the game, it can play wonderful replays, slow motion and close-up shots, so that the audience can see every detail of the game more clearly.
For example, when a player completes a difficult layup in a basketball game, or a player scores a beautiful long shot in a football game, the LED screen will immediately replay these wonderful moments.
The audience can see the expressions on the players’ faces and the details of their movements.
The tension and excitement are immediately pulled full, and everyone is excited, and the viewing experience is also improved.
In some large-scale sports events, the special effects and animations of LED display screens are even more eye-catching.
For example, in the opening ceremony of the Olympics or large-scale track and field events, the LED screen will use super cool special effects to show the athletes’ entrance.
Or play dynamic animations during the game, accompanied by shocking music, and the atmosphere of the entire venue will be mobilized.
This shocking on-site atmosphere not only immerses the audience on site, but also attracts more audiences to watch the game.
In this way, ticket sales will naturally rise, and souvenirs, T-shirts, hats, etc., around the event will also become popular.
For example, at the 2019 Basketball World Cup, the LED display screen of the Wukesong Sports Center in Beijing attracted a large number of audiences through wonderful special effects and animations, and ticket sales were hot, and surrounding souvenirs also sold very well.
2). Provide event-related information and services
The LED display screen can not only create an atmosphere, but also provide super practical information to the audience.
It can display the score, time, player information, event schedule and other content of the game in real time.
The audience can see these key information when they look up, without worrying about missing any details of the game.
For example, in a tense football match, the audience can learn about the score changes, the number of fouls committed by the players, the substitutions, etc. through the LED screen in a timely manner.
This timely information greatly improves the audience’s sense of participation and satisfaction.
Moreover, LED screens can also organize many fun interactive activities.
For example, during the game, the audience can vote for the best player on the spot through their mobile phones, or participate in the lottery.
The prizes may be limited edition souvenirs of the team, jerseys signed by the players, or even free tickets for the next game.
Some stadiums also organize interactive games, such as guessing the score, guessing the next goal scorer, etc., and the winners can also get food discount coupons or small gifts.
These interactive activities not only increase the entertainment of the audience, but also make them more willing to consume food and souvenirs in the stadium.
For example, in a large concert or sports event, the audience is more willing to stay in the venue for a while because of these interesting interactive activities, buy some food and drinks, or buy some souvenirs. In this way, the stadium’s event-derived income has also increased a lot.
Method 2: In-depth cooperation with sponsors
1). Customized sponsorship display solutions
In the past, the cooperation between stadiums and sponsors was mostly simple banners and display boards, with a single form and limited effect.
The sponsor’s advertising display time is short, and the location is not conspicuous, which makes it difficult to leave a deep impression on the audience. However, with the LED display, the situation is different.
Take the cooperation between NBA teams and sponsors. The simple advertising display in the past basically left no impression on the audience.
But later, the team used a large screen to play the carefully produced advertisements of the sponsors during the game.
These advertisements are well-made and can well display the brand characteristics and product advantages.
Moreover, the team will cleverly integrate the sponsor’s logo and slogan into the game screen.
For example, when the player celebrates scoring, the sponsor’s logo will appear next to it。
When the wonderful moment is replayed in slow motion, the brand information can also be naturally presented.
In this way, the audience can easily see the sponsor’s information while watching the game.
The stadium will also customize personalized display plans according to the needs and budget of the sponsor. Big brands can enjoy longer and more frequent advertising broadcasts, and have exclusive display sessions.
Small and medium-sized brands also have flexible packages, such as concentrated display in a specific time period, or creative display combined with the theme of the event.
This customized solution is effective. Data shows that the advertising revenue of venues that adopt this display method can increase by about 40%.
The brand exposure and market influence of sponsors have been significantly improved, and they are naturally more willing to cooperate with the team for a long time.
The sponsorship income of the stadium has also increased, achieving a win-win situation.
In this way, the brand exposure and market influence of sponsors can be significantly improved, and they are naturally more willing to establish a long-term and stable cooperative relationship with the stadium, and the sponsorship income of the stadium will also rise.
2). Joint marketing activities
The stadium and the sponsor can also use LED screens to jointly carry out joint marketing activities. The advantages of this cooperation model are very obvious.
For example, offline interactive experience activities can be held, and LED screens can be used to display event information and guide audience participation.
At the event site, the audience can more intuitively understand the sponsor’s products and services through interactive games and lucky draws on the screen.
At the same time, it can also be combined with online social media promotion activities, and social media topic tags can be displayed through LED screens to encourage the audience to take photos and share them on social platforms to expand the influence and coverage of the event.
By integrating the resources and channels of both parties, this joint marketing activity can not only enhance the brand value of the sponsor, but also bring more traffic and attention to the stadium.
For example, during a major sports event, the stadium and the sponsor jointly held an offline experience event with the theme of “Healthy Life”.
The LED display screen displayed event information and interactive sessions, attracting a large audience to participate.
At the same time, the audience shared photos and experiences of the event on social media, and the topic became popular rapidly, which not only enhanced the brand image of the sponsor, but also increased the popularity and commercial value of the stadium.
Method 3: Expand business areas and create new sources of income
1). Organize commercial activities and performances
During non-event periods, the stadium can completely use the “great artifact” of LED display screens to turn the venue into a super event center.
Imagine that at the new product launch conference, the LED screen coolly displays the functions and highlights of the product, which can instantly catch the audience’s attention.
During the concert, the LED screen above the organiser plays shocking visual effects, which perfectly blends with the singer’s performance, and the audience seems to be in a dream world.
There are also stage plays, which can complete the scene transition in a few minutes through the background switching of the LED screen, allowing the audience to immerse themselves in it.
These activities not only attracted a large number of spectators but also increased the stadium’s venue rental income and related business income.
For example, during a large-scale new product launch conference, the venue rental fee plus the income from catering, advertising, etc., can bring considerable income to the stadium.
2). Sports betting and guessing activities
On the premise of legality and compliance, the stadium can cooperate with sports betting institutions to use LED display screens to carry out sports betting and guessing activities.
For example, at the game site, the LED screen displays information such as game odds and betting results in real time, allowing sports betting enthusiasts to grasp the dynamics at first glance.
This cooperation model can not only attract more sports betting enthusiasts to the scene, but also bring additional income to the stadium through cooperation, sharing, or advertising income.
Of course, all of this must be carried out under strict legal supervision to ensure the legality and fairness of the activities.
Holding of e-sports events
E-sports is now a hot industry, and the market demand is growing. If the stadium can install professional LED display screens, it can create a venue environment that is super suitable for e-sports competitions.
Imagine that the game screen is displayed in high definition on the big screen, and the audience can clearly see every operational detail. The atmosphere on the scene is as warm as traditional sports events.
By hosting e-sports events, the stadium can not only attract the attention of e-sports fans, but also carry out related training, event operations, and peripheral product sales.
For example, holding a large-scale e-sports event, ticket revenue, event peripheral product sales, sponsor cooperation, etc., can bring rich income to the stadium, expanding the stadium’s income channels.
5. Case analysis and successful experience
1). Application of LED display screens in NBA stadiums
NBA stadiums are a model of LED display screen applications. Taking the NBA stadiums in the United States as an example, the central LED hanging bucket screen plays a key role in the game.
It can not only display real-time information such as scores, close-ups, and replays in all directions, but also play sponsors’ brand promotional videos and product advertisements during the game.
The high resolution and fast response speed of this screen ensure that the audience can clearly see every detail, greatly improving the viewing experience.
In addition, NBA stadiums also carry out interactive activities such as audience voting and lottery through LED display screens, which increases the audience’s participation and entertainment.
2). Application of LED display screens in Premier League stadiums
In the Premier League, LED display screens are also widely used. The LED screens around the stadium are not only used to display game information, but also to play sponsor advertisements and real-time odds information.
Le haut luminosité and high contrast of these screens can ensure clear display even under strong light.
For example, the LED court screen provided by Lianjin Optoelectronics for European stadiums has a high fréquence de rafraîchissement of 3840Hz and a high contrast ratio of 10000:1, ensuring the clarity and stability of the picture.
This screen not only improves the audience’s viewing experience, but also provides an efficient display platform for sponsors.
3). Application of LED display screens in large comprehensive gymnasiums
The LED bucket-shaped screen of the Shanghai Mercedes-Benz Cultural Center is the first full-color LED screen in China to meet the technical requirements of NBA events.
It can accurately complete the timing and scoring of the game and achieve seamless connection of the scores of the game.
The image of the screen is realistic, the response speed is fast, the color and brightness are consistent, and there is no mosaic phenomenon.
In addition, the screen can also move vertically to meet different needs such as competitions and performances.
This multifunctional LED display not only improves the operating efficiency of the venue, but also provides strong technical support for various activities.
4). Summary and enlightenment
Through the analysis of the above cases, we can summarize the following successful experiences and enlightenment:
Each stadium has its own unique needs and characteristics, so customized LED display solutions are essential.
Whether it is an NBA stadium, an English Premier League stadium, or a large comprehensive stadium, customized screen design and content display meet the needs of different events and activities, and enhance the audience experience and sponsor satisfaction.
Interactive activities such as audience voting, lottery, interactive games, etc., through LED display screens can significantly improve audience participation and entertainment.
This interaction not only increases the audience’s stay time in the venue but also promotes related consumption, such as catering and souvenir purchases.
LED display screens with high résolution, high refresh rate, high contrast, and high brightness are the key to improving the viewing experience.
At the same time, the reliability and durability of the screen cannot be ignored.
For example, the LED stadium screen has passed a number of international certifications and has moisture-proof and corrosion-resistant properties to ensure stable operation in harsh environments.
LED screens are not only used for game information display and advertising, but also for multiple functions such as event management, interactive activities and instant replay.
This versatility and flexibility make LED screens an indispensable part of modern sports stadiums.
Through in-depth cooperation with sponsors, LED screens can significantly enhance the brand exposure and market influence of sponsors.
This cooperation not only brings more sponsorship income to the stadium, but also provides an efficient marketing platform for sponsors.
These experiences provide valuable reference and guidance for stadiums of different types and sizes, helping them to better use LED screens to achieve revenue growth and sustainable development.
6. Conclusion
Through the introduction of this article, we see the great potential of LED screens in stadium operations.
From the improvement of advertising value to the enhancement of audience experience, from in-depth cooperation with sponsors to the expansion of new business areas, LED screens have brought all-round revenue growth to stadiums.
Enfin, si vous souhaitez en savoir plus sur les écrans LED, merci de nous contacter.
