Introduction
In today’s fierce commercial competition, the attractiveness and grade of the store are directly related to the success of the business.
Are you still worried about how to improve the attractiveness of the store? The Affichage LED may be your “secret weapon”.
Table des matières
Method 1: Use the visual impact of the LED display
1). The ultimate performance of colour and brightness
1.1). High-definition résolution and rich colours:
The LED display is like a super canvas, which can draw a picture very delicately.
For example, if you show a picture of a product, the high-definition screen can let you see every little detail, and the colour is also very bright, just like moving the real thing to the screen.
If you show a piece of clothing, you can clearly see the texture of the fabric and even the details of the thread. It feels like holding the clothes in your hands, which is very attractive.
1.2). Élevé luminosité conception:
This LED screen is very bright, no matter how strong the sunlight is during the day or how dim the lights are in the store at night, you can see it clearly.
During the day, when the sun shines in from outside, ordinary screens may not be clear, but there is no problem with LED screens, and the picture is still clear.
When you pass by the store at night, the screen is bright and eye-catching, which can attract the attention of passers-by and make people look at it more.
2). The charm of dynamic display
2.1). Scrolling text:
This function is very practical. The LED display is like a moving billboard. You can write important information, such as store promotions and new products, into text and let it scroll on the screen.
When customers pass by, they can see this information at a glance, and the scrolling text is more attractive than posters on the wall, which can let customers know the latest developments of the store faster.
2.2). Video playback:
Playing videos is a killer to increase attraction. For example, if you sell electronic products, you can use the LED display to play a video on how to use the product.
Customers will understand it at a glance, which is much clearer than if you explain it with great effort.
If you sell food, show the process of how to make it, and customers will think that this thing is more reliable and more appetizing.
The video has pictures and sounds, which can grab the attention of customers and make them stay in the store for a while longer.
2.3). Creative animations and special effects:
This is even more powerful and can add a lot of fun to the screen.
For example, when displaying jewelry, add some sparkling light effects, the jewelry will look like it is glowing and particularly dazzling.
When displaying technological products, use 3D animation to show the internal structure, and customers will think that this product is particularly high-end and powerful.
These animations and special effects can not only attract customers’ attention, but also make the store look more upscale and more technological.
Method 2: Customise the content of the LED display
1). The importance of personalised design
1.1). Customise exclusive content according to the store positioning and brand image:
Every store has its own style, just like everyone has their own personality. For example, a store selling high-end luxury goods must have that kind of grand and low-key feeling.
And a store selling trendy clothes must be lively and eye-catching. Therefore, the content of the LED screen should be designed according to the style of the store, and it cannot be stereotyped.
If you sell handmade coffee, the content on the screen must be warm and stylish, so that people can tell at a glance that this is a sentimental store.
1.2). From colour matching to font selection, reflect the brand characteristics:
Colors and fonts are like the “face” of the store, which can be recognized at a glance.
For example, if your store focuses on youth and vitality, then use bright colors, such as orange and yellow, and match them with fashionable fonts, such as those that are round and have a sense of design.
If you go the high-end route, use light colours, such as beige and light grey, and choose simple and generous fonts, such as sans serif fonts.
These details can make customers feel that your store has characteristics and is not randomly put together.
2). Show the highlights of products and services
2.1). Exquisite pictures and videos show product details:
Good pictures and videos can make products “speak”. For example, if you sell watches, take clear pictures of the details of the dial and the texture of the strap, and customers can feel the exquisiteness of the product.
If you sell skin care products, use videos to show the texture of the product, how to use it, and the effect after use, customers will think that the product is reliable and want to try it.
Just like when you buy something online, you will have a good idea when you see the seller’s detailed pictures and videos.
2.2). Highlight service advantages and enhance customer trust:
Nowadays, service is very important when buying things. If you can write “free door-to-door installation” and “refund if not satisfied” on the LED screen, customers will think your store is reliable.
For example, a furniture store writes “professional masters will come to install, and no money will be charged if the installation is not good”, and customers will definitely feel relieved when they see it.
These service highlights can make customers feel that your store not only has good products, but also has good service.
Method 3: Let the LED display screen be used in multiple scenarios
1). Entrance area:
The door of the store is the first impression of the customer, so the LED display screen at the entrance must be used well.
You can use a large screen to welcome customers, such as writing “Welcome” or showing some interesting animations.
If your store is high-end, use elegant fonts and pictures; if it is a children’s store, use cartoon images and bright colours to make children like it at first sight.
Play an animation of the brand story, such as showing how the product is made step by step, so that customers will have a good impression of your store as soon as they enter the door.
You can also create some cool dynamic effects, such as simulated waterfalls, starry sky, etc., so that customers will feel that your store is very technological and attract them to come in at once.
2). Display area:
The LED screen in the display area is like a “super salesman” for the product. You can combine the product with the screen to show what the product looks like when it is actually being used.
For example, if you sell outdoor equipment, you can play videos of athletes using this equipment outdoors; if you sell household items, you can show what they look like in the living room and bedroom.
In this way, customers can clearly see the effect of the product in real scenes. You can also use video close-ups and animations to highlight the advantages of the product.
For example, waterproof electronic products can also be used in water, or how powerful precision medical equipment is.
It would be even better if interactive elements could be added, such as customers being able to see more product information by touching the screen.
Or playing mini-games to learn about product functions, so that customers will find shopping fun and will be more interested in the product.
3). Cashier area:
When checking out, customers will inevitably be a little anxious. At this time, the LED screen in the cashier area can be very useful.
You can put some promotional information, such as discounts, new products, etc., so that customers can find more good things while waiting.
If you can tell the story behind the brand, such as what charity activities you have done, customers will feel that your brand is very warm.
You can also put some relaxing videos, such as beautiful scenery, interesting short films, so that customers are not so bored while waiting, and can learn more about your brand.
4). Other places:
In addition to these three main places, LED screens can also be used in other places to enhance the experience.
For example, in the rest area, put some relaxing music videos or beautiful scenery to make customers more comfortable when they rest.
Fitting rooms or experience areas can also be equipped with small screens to recommend matching or teach them how to use them according to the products tried by customers.
LED screens can also be used in display windows. Depending on the season or activity, different display contents can be changed to attract the attention of passers-by.
In short, using LED screens well can make your store more attractive in every corner, and customers will be more willing to come.
Method 4: Use LED screens to enhance the sense of technology in the store
1). Visual presentation of the sense of technology
1.1). Modern design style reflects the cutting-edge nature of the store:
Simply put, it is to make the screen look “cool”.
For example, using a very simple and clean design with straight lines and cold colours such as silver and blue will look very advanced.
If you sell electronic products, this design will make customers feel that your store is very knowledgeable and fashionable.
1.2). Combined with smart home and smart retail trends:
Now, everyone likes smart home devices, such as smart speakers and smart lights.
You can use LED screens to show how to use these smart home products, and even demonstrate them on the spot.
For example, a smart speaker can be displayed, and the screen can simultaneously show how it plays music and how to control home appliances.
If you sell clothing, you can also use smart retail methods, such as letting customers scan the code on the screen to see the size, colour and inventory of the clothes.
Customers will definitely like this kind of high-tech service.
2). Data-driven marketing
2.1). Use display screens to collect customer behaviour data and conduct precision marketing:
LED screens are not just a display tool, and they can also help you understand customers.
For example, through the interactive functions on the screen, you can collect the time customers stay and which products they are more interested in.
Then, based on this data, you can push products that customers may like to customers.
For example, if you find that many customers are looking at a pair of sneakers, you can show more sneaker promotions on the screen or send these customers some sneaker coupons.
2.2). Display real-time sales data to motivate employees and attract customers:
Displaying real-time sales data on the LED screen, such as “100 pieces have been sold today”, this data can motivate employees to be more motivated and make customers feel that your store is very popular.
When customers see that everyone is buying, they may also follow suit. Moreover, this kind of data display can also make customers feel that your store is very transparent and trustworthy.
Method 5: Use LED display screens to improve store operation efficiency
1). Convenience of information release and management
1.1). Quickly update content through the background system:
With LED display screens, updating information is as simple as posting to a circle of friends.
You only need to operate in the background, whether it is a new product launch, promotional activities or store announcements, it can be displayed on the screen immediately.
There is no longer a need to print posters and replace flyers as before, saving time and effort.
1.2). Realise multi-screen synchronous management and improve operational efficiency:
If you have several screens, such as the main screen in the store and the small screen at the entrance, you can manage them together through the background system.
Update the content once, and all screens can be displayed synchronously, without worrying about inconsistent information. In this way, management is much easier and operational efficiency is greatly improved.
2). Efficient promotion of promotional activities
2.1). Real-time display of promotional information to attract customer participation:
During promotional activities, LED display screens are your “super salesman”.
You can display promotional information on the screen in real time, such as “buy one get one free” and “limited time discount”, and you can also add dynamic pictures and music to attract customers’ attention.
When customers see this information, they are easily attracted to participate in the event.
2.2). Evaluate the effectiveness of promotional activities through data analysis:
LED display screens can not only display information, but also help you analyse the effect.
Through the data analysis function in the background, you can see how many times the promotional information has been displayed, how long the customers have stayed, and how many people have participated in the event.
Based on these data, you can know whether this promotion is good or not, and how to improve it next time to make the promotion more effective.
Method 6: Environmental integration and design aesthetics of LED display screens
1). Match with store decoration style
Don’t treat LED display screens as an independent thing, it is actually part of the store decoration.
It is important to choose the right size and shape to make it match the style of the store.
For example, if your store is modern and simple, choose a simple and generous rectangular screen, embed it on the wall, and it will look harmonious with the surrounding decorative lines.
If your store is retro, customise a screen with a retro border to make it look like a painting on the wall.
Through customised installation, let the screen and the store blend in; don’t let it look abrupt.
2). Display artworks to enhance the store’s style
LED display screens can not only display promotional information and product introductions, but also become artifacts for art display.
You can put some artworks, such as exquisite paintings, dynamic sculpture effects, and even animated shorts designed by yourself.
These artistic contents can not only add cultural atmosphere to the store, but also make customers feel that your store is very tasteful.
For example, some artwork related to coffee culture can be displayed in a cafe, or some creative fashion videos can be shown in a clothing store.
In this way, your store will have a unique visual focus, and customers may not be able to resist taking photos and sharing them after seeing them, helping you advertise for free.
7. Conclusion
Through the introduction of this article, I believe you have a clearer understanding of how to use LED display screens to improve the grade of your store.
LED display screens can not only bring visual shock, but also play a huge role in operations and marketing.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
